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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN MEDIA PROMOSI WISATA TANJUNG PAPUMA GUNA MENINGKATKAN BRAND AWARENESS Prasetya, Mahardika; Fianto, Achmad Yanu Alif; Karsam, Karsam
Jurnal ArtNouveau Vol 1, No 1 (2013)
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Abstract

Tourist area of ​​Tanjung Papuma not been promoted effectively to the public through the media that is still a lot of tourists who do not know about the existence of Tanjung Papuma tour. In terms of the physical, natural conditions Tanjung Papuma still fairly original and the attributes possessed Tanjung Papuma also diverse, in addition to presenting the beauty of the tourist beaches of Tanjung Papuma also has an array of beautiful hills, coupled with the unique diversity malikan stone. Has a natural blend of the exotic makes leading tourist spot in Jember is ready for sale civic. Tourism Cape Papuma included in the category of ecotourism, which is a concept of nature that are relatively still not disturbed or contaminated (polluted) with the aim of studying, admiring and enjoying the scenery, vegetation and wildlife, as well as other forms of cultural manifestations that there. In order for this tour visited by tourists we need a proper tourism promotion strategy and integrated so many local and outside people who know and are willing to travel to Cape Papuma sights. In making the design of effective tourism promotion media then conducted analyzes to address research problems of the public perception of nature, particularly the nature beach in Tanjung Papuma, the selection of the target audience, market segmentation and classification of the research output of the media campaign that will be used. The achievement will be concluded to get the proper visual and marketing in accordance with market potential
PERANCANGAN MEDIA PROMOSI PT. SAHABAT MEDIKA SEJAHTERA SEBAGAI UPAYA MEMPERTAHANKAN BRAND LOYALTY Andrele, Jessy Octavia; Bahruddin, Muh; Aliffianto, Achmad Yanu
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Brand is an important part of all cultures around the planet and also in the business world. A company must be understand that branding is not just building a name, but it comes to keeping promises, that offers given by companies will create and provide a certain level of performance. Brand promise become the motive force of all activities of the company and its partners. PT. Sahabat Medika Sejahtera is environmental medical distributor based in Sidoarjo. However, due to the lack of knowledge about branding is less, resulting in sales of PT. Sahabat Medika Sejahtera prosperity is not increased. Therefore, it required an appropriate promotional media provide knowledge to partners and customers so that they will understand the vision and mission of the company. This brings the concept of media promotion business to business which aims to make the company have an effective promotion as well as right on target.
PERANCANGAN MEDIA PROMOSI COFFEE CORNER SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Abbas, Rifky Rafsanjani; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Coffee Corner is the originator of coffeeshop outside Mall in Surabaya. Coffee Corner was established in 2007, which addressed at Jalan Arif Rahman Hakim, Surabaya. The name it is taken from the Coffee Corner interior layout that puts the bar in the corners of the room. The drinks Menu is provided here not only drinks coffee, but there are also tea, and fruit-flavored drinks like milkshakes taste of chocolate, strawberry, etc. In the development of this business, Coffee Corner is starting to get a lot of new competitors. Therefore, the Coffee Corner in need of a thorough media promotions can boost brand loyalty so that his customers did not switch to the new rivals.
PERANCANGAN REBRANDING NARWASTU AROMATHERAPY & BODY CARE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Hasyl, Dinda Masfufah; Fianto, Achmad Yanu Alif; Karsam, Karsam
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Currently there are many cosmetic industries that manufacture various kinds of body care products, one of them is Narwastu Aromatherapy & Body Care. Narwastu Aromatherapy & Body Care is an Indonesian original product that has spread almost all over Indonesia. Nevertheless, this product is still less known by the public. Therefore rebranding must done in Narwastu Aromatherapy & Body Care. The research method used is a qualitative method by interview, observation, documentation, and literature study for get the data that used to support the rebranding design drafting. From analysis of the data on designing this rebranding was found “Natural Elegant” keyword. As well as on designing media using the Rustic concept which have the simplicity impression, natural, classic, warm, simple, clean, elegant, and modern. The results of design this rebranding is to introduce Narwastu Aromatherapy & Body Care products for more known by the public.
PERANCANGAN BUKU ESAI FOTOGRAFI POTRAIT UPACARA YADNYA KASADA GUNUNG BROMO SUKU TENGGER SEBAGAI UPAYA MELESTARIKAN BUDAYA LOKAL Nempung, Rachmat Isa Asera; Bahruddin, Muh; Fianto, Achmad Yanu Alif
Jurnal ArtNouveau Vol 2, No 1 (2014)
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National Park Mount Bromo, has long been recognized by many foreign and domestic travelers. Starting from their destination just for a vacation , see the sunrise , following the Yadnya Kasada ceremony which is held each year, learn Volcanology Mount Bromo. Beside that Yadnya Kasada Ceremony other rituals held at Mount Bromo , include Karo ceremony , ceremony Unan Unan . The  most attractive ceremony for tourist attention is Kasada ceremony . Kasada in the Tengger tribe is the name of the month , with another name “Asuji” was the last last month in one year, which is in the Masehi calendar does not always fall in 12 months , due to the Tengger tribe has its own calendar dating system , the average age of his days to 30 days ( respectively - each month rounded ). Tourist destinations of foreign and domestic who came to follow the ritual ceremony Tengger tribe that has been widely recognized , is Yadnya Kasada ceremony held annually . This ceremony every year to experience ups and downs but the number of tourists coming in Kasada always experiencing peak tourist visits . But in fact the Tengger tribe has decreased number of his followers Kasada ritual ceremony . Due to the younger generation who do not follow the ritual ceremony began Yadnya Kasada .
PERANCANGAN MEDIA PROMOSI DIVA SNACK FROZEN FOOD SEBAGAI UPAYA MENINGKATKANBRAND AWARENESS Yunitasari, Fani Ismawati; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Heightened daily routine, requires every person to obtain practical food cooked and ready to eat. Diva product is a product that offers practicality in meeting food needs, backed up with so many variations of products made, good quality products and affordable prices. But not many people know about this Diva products, therefore the purpose of this design is how the Media Campaign Designing Diva Snack Frozen Food In Effort to Improve Brand Awareness. The design is done with a qualitative approach, through interview, observation and documentation to formulate design concepts. From the analysis, it was found that the absence of efforts to promote through the media, becoming one of the obstacles that make the product less recognizable Diva wider community. After going through the process of data analysis, it was found keywords or concepts design "Quick and Easy " which means fast and easy. In this " Quick and Easy" means how reliable Diva products for quick and easy presentation, to overcome hunger anytime. Resulting design is made by having the same unique on any media to become one entity own minds and get points prospective customers. Results are expected to improve the design of the public aware of the Diva product.
PERANCANGAN CORPORATE IDENTITY PT 21 EXPRESS SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Primanta, Ake Arif Radhian; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

PT. Globalindo 21 Express is one of the shipping service provider with nationwide scale. As a service provider of parcel and document delivery services, PT. 21 Express has a much larger competitors and first foray in this business. Along with the development of the times, the human need to send goods from one place to another place higher. This express PT.21 a forum for addressing the issue. but lately more and more emerging company engaged in the delivery of services to accommodate those needs. Thus it is necessary to have the strength of the company PT.21 express to be able to compete in this global era. The era where business growth faster delivery services are spread all over the country.
PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal ArtNouveau Vol 2, No 1 (2014)
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The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.
REDESAIN LOGO DAN PERANCANGAN CORPORATE IDENTITY PERUSAHAAN MANUFAKTUR SEPATU SANDAL EKA PROMA SEBAGAI UPAYA MENINGKATKAN KERJASAMA ANTAR PERUSAHAAN Tyas, Dwi Estining; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Redesign logo and corporate identity design of the Proma Eka is an effort to highlight the potential of Eka Proma, by strengthening the brand image that the company is increasingly recognized and can convince big companies to make Eka Proma as his business partner in the contract that bound cooperation .The study was conducted by qualitative research method is to take the interview, observation, documentation, and literature to obtain data that is used as the manufacturers support design concepts. The process of redesigning the logo and corporate identity design refers to the concept of "Trust". Furthermore, the concept of "trust" is implemented in the form of creative concepts, communication strategies, and media strategies that have undergone a process of data reduction, data display, and conclusion. The design is expected that the brand image of Eka Proma become stronger so that his name is known in particular known by large companies who require a partner company that has the potential as Eka Proma that they are interested and decided to cooperate with Eka Proma.
PERANCANGAN CORPORATE IDENTITY S1 DESAIN KOMUNIKASI VISUAL STIKOM SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pahlevi, Achmad Reza; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Enthusiast of the public with  Visual Communication Design increase nowadays especially on high schooler students. In Indonesia itself having many of private universiies than nation universitie that the private universites make the same study program visual communication design. With the result now having competition beetwen private universities in each region. DKV STIKOM Surabaya is one of private universities on Surabaya. In Surabaya itself has many private universities and many of them have an identity. DKV STIKOM Surabaya not well known too with high schooler in Surabaya, so it must take action to make awareness on highschooler. The objective of this research is to find out how to create Corporate Identity that can increase brand awareness of DKV Stikom Surabaya.. The research using qualitative method, with technique observation, interviews, exsisting studies and competitor studies to get the data. After the data analysized, result the keyword of the research is “future creativity”.

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