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INDONESIA
Jurnal Art Nouveau
Published by STMIK STIKOM Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis 3D, Animasi, Komik, Audio Visual, Fotografi, Proses Produksi dan Grafika, Multimedia Interaktif, Tinjauan Desain, Teori Periklanan.
Arjuna Subject : -
Articles 274 Documents
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PERANCANGAN BRANDING WISATA PEMANDIAN AIR PANAS PADUSAN PACET SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Latul, Dea Anindyta Putri; Fianto, Achmad Yanu Alif; Bahruddin, Muh
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Padusan Pacet Hot Spring has great potential. However Padusan Pacet Hot Spring has not been promoted yet, so many people don’t know about this. The purpose of Padusan Pacet Hot Spring design branding is to increase brand awareness. The methods used in this design is qualitative methods by doing interviews, observation, documentation, and literature studies. These things should be done in order to collect supporting data for the preparation of the branding design concept. The results from data collection and data analysis about Padusan Pacet Hot Spring are the keywords namely  “Natural and Calm”. In this case, Padusan Pacet Hot Spring offers natural and calming concept of tourism that is very suitable for relaxation. Considering this tourist attractions is very potential and the absence of promotion activities to introduce this tourism to the general public, so the branding design for Padusan Pacet Hot Spring needs to be done in an effort to increase brand awareness.
PERANCANGAN CORPORATE IDENTITY BALI PAINTBALL ARENA SEBAGAI UPAYA MENGENALKAN PRODUK KEPADA MASYARAKAT Prayuda, Hendrikus Rian; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Corporate identity is very important in imaging the purposes and objectives of a corporation. Inconsistenct state of corporate Visual identity can cause less familiar the company in society This is happens at Bali Paintball Arena wich is inconsistent in Visual identity so as to make people of Bali are not aware of this company. The problem is considered important because, Bali Paintball Arena is one of the tourist provider the adrenaline in the dewata  island always visited by local and foreign tourists. Therefore, it takes a corporate visual identity being inconsistent and it can represent the company of Bali Paintball Arena as the company this can be easily recognizable visually by the local tourists and internationally. By way of issue and designed a visual corporate identity that can answer the needs of Bali Paintball Arena in introducing brand or corporate identity a company to the public at large.
PEMBUATAN BUKU REFERENSI SUPERHERO INDONESIA SEBAGAI UPAYA MENGENALKAN PRODUK BUDAYA LOKAL Setiawan, Ryan; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

The term superhero are familiar by Indonesian people. This is due to the rise of media that contains things related to superhero like movies, comics, animated series, toys, etc. Indonesia has its own original superhero that was popular in the 1960s-1980s. However, in the middle of many superheroes are popping up overseas, Indonesian superhero rarely notable even not known by the Indonesian people themselves. one way to introduce Indonesian superhero is through books. In addition, rarely found there wasnt even a book that discusses indonesias superhero with modern visuals. The purpose of this book is to introduce Indonesian superheroes as one of the local cultural products to the people of indonesia that indonesia ought to be proud of. This study uses qualitative methods, through the interview process, focus group discussion, and observations. After the data is obtained, then the results of the analysis it can be concluded that many of the superheroes have a positive impact and should be known. the superhero himself had a positive impact, such as educating, bringing moral messages, and increase imagination. from the results of the analysis, then obtained a keyword that is “epic”, which means the story of heroism and extraordinary. so the concept of the book is “epic”, with a powerful theme. supporting media books were also made such as leaflets and websites. this book is expected to Indonesian Superhero to be reintroduced in indonesia that was once popular  in his time.
PERANCANGAN MEDIA PROMOSI PANTAI HUNIMUA UNTUK MENINGKATKAN BRAND AWARENESS Tesno, Edwin Indra; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

The Culture and beach tourism in indonesian, is very desirable to indonesian people and turis, beach tourism in indonesian from sabang to merauke, are beach that has unique traits which are different from the other beach in indonesian. To show the characteristic of the coast and can differentiate with other beaches in Indonesian as Hunimua Beach , Hunimua Beach is one of the beaches that are located in eastern Indonesian Ambon of  Malucas level mask , Hunimua Beach has something unique , different beaches in Indonesian which has white sand 1km and 300m wide and can see dolphins , whales , and sea birds Hunimua Beach , with the Hunimua Beach has beautiful scenery and not be could forget the memory of every visitor who visit the beach Hunimua . With the media promotion to promote Hunimua Coast to Indonesian, Foreign Affairs and especially in Eastern Indonesian , in the presence of the media promotion can improve and attract consumers even higher, and the people of Indonesian and abroad can know Hunimua Beaches , which requires a media in which contains the characteristic of the coast and provide a brand to consumers in order to establish a brand identity that is able to give a special image for the consumer who then embedded in the minds of consumers . The purpose of this design is how to design a media promotion to increase Hunimua Beach Brand Awarenes.
PERANCANGAN MEDIA PROMOSI PRODUK UKM TANGGULANGIN MCH. CHOIRI SEBAGAI UPAYA MENINGKATKAN CITRA PRODUK Mukin, Ronald Jeremias; Karsam, Karsam; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

The image of a product can measured with the impression and responses to someone. It takes an effort to boost a company’s image. ukm is the object of people’s economy and become the driving force of the national economy. Tanggulangin is the leather industry. mch.choiri ukm industries is one which is in the leather industry in Tanggulangin. Established in 1979 fondend by Mr.H. Mochmmad Choiri. Have a product brand lee choir. Due to the mistake on previous promotional media that too the ukm industry name accentuate rather than brand product belong to the product brand lee choir less stand out. Error in compelling social class also cause segmentation brand is increasingly marginalized. Needed a proper media promotions in order to emphasise the brand product has advantages that lee choir from the quality and elegant design. The existence of the design is expected to improve the image of products of the brand lee choir.
PERANCANGAN MEDIA PROMOSI INDAH JAYA FURNITURE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pramanda, In Mamal Siin Fara Dewinta; Kalijaga, Karsam; Bahruddin, Muh
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Human needs of the objects or services is increasing, based on the increase of population and the rapid advancement of science and technology to human culture. Indah Jaya Furniture that helps support the primary needs of human beings, trying to build a brand identity that is able to give the image specifically for consumers so that it can be embedded in the mind of consumers. Has faced the crisis that impacts large enough for the company, although many efforts have been made to reach the target market is greater than ever. The purpose of this design is to designing media promotion Indah Jaya Furniture with efforts to increase brand awareness. Data analysis with indicators, STP, excess, weaknesses, opportunities and keywords that obtained using existing theories. From the analysis of data obtained the weakness of the Indah Jaya Furniture is a lack of consistency of the design concepts used in any media campaign, the low level of awareness on consumer. the design of the work refers to design principles and to formulate design concepts derived from the results of surveys, interviews, and other studies that the support. So, to increase brand awareness and give the results of the design according to the Indah Jaya Furniture image.
PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Oktarina, Rinda; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .
PEMBUATAN BUKU KOMIK MONUMEN DI KOTA SURABAYA SEBAGAI UPAYA PENGENALAN SEJARAH KEPADA REMAJA Maulana, Pam Pam Januar; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

The rapid development occurring in large cities such as Surabaya, making people, especially teenagers are getting no matter against the objects surrounding historical heritage such as monuments. In fact, the Monument serves to recall an incident as well as the figure of the hero who fought for independence has become one of the citys tourism icon of Surabaya as a town hero. This is unfortunate, especially when reviewing many tourists domestic and non domestic who visited Surabaya city just to see the existing monuments as silent witnesses of history of war in the city of Surabaya. In addition, yet there is also a media information about the monument to youth in the form of comics. If the above issues are left alone, then the next generation wont be acquainted with the history and purpose of making existing monuments nearby.
SIMBOL – SIMBOL BUDAYA DALAM KERIS NAGA KAMARDIKAN KARYA MPU PATHOR RAHMAN Anggraini, Riska Ajeng; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Indonesia is one country that has a lot of cultural diversity include Anthropology , Sociology and Art . All the cultural diversity ancestors inherited from generation to generation to the next generation . One of the works of art and culture that still exist and persist until today is the work of craft art in the form of a dagger , where the artwork has a meaning and philosophy terms of the form to its usefulness . With the development of times , this dagger turns into a work of art that has a lot of meaning in the philosophy of disclosure , the translation of symbols and expectations , in other words, a keris is a manifestation of the prayer and hope of sipencipta and sipemakainya . Kris kris is often called " Esoteric " . At this time the master began to freely create shapes dagger , which had not followed the grip is standard . By using semiotic Roland Barthes , the dragon dagger Kamardikan a reflection of the attitude of the authoritative leader , gentle and wise . All the epitome of leadership is implied in the form of a dragon s eyes are sharp and rounded as a transformation of the form of an eagle eye , the presence of which is a transformation sumping shape of the human ear that reflects the attitude of the leader or ruler who need sharp hearing . Overall, this Kamardikan dragon dagger gives the impression of prestige and soft for the owner as well as create a high image for the owner due to the difference ornament often creates caste , dragon dagger ornaments on the use of jasmine flower motifs that reflect the personality of a gentle nature .
PERANCANGAN BUKU POP-UP MUSEUM SANGIRAN SEBAGAI MEDIA PEMBELAJARAN TENTANG PENINGGALAN SEJARAH Khoirotun, Anisah; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal ArtNouveau Vol 2, No 1 (2014)
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Abstract

Sangiran Museum is the one of archaeological museum that has a collection of the most complete early human fossils in Java. The museum was founded as a place to learn about the particularly historical relics of ancient human. However, teens are now less keen to visit the museum, because the museum is considered a boring place. So the present teenage knowledge of the history of early man is very limited. Therefore, the design aims to create an alternative media such as pop-up books that are used as a learning media to learn historical heritage. This design uses qualitative research that is by observation, interviews, documentation and literature to obtain data that used to support making the design concept of branding. Data were analyzed using multiple phases, namely data reduction, data display, and conclusion. Through the analysis of data obtained theme design concept is "simple and fun". Description of " Simple " is a form of simplicity in the sense of not excessive and no less. Whereas Fun: fun that is by show that the study of history, including something fun, by making communication in the delivery of information from this book. The results of the book -making is expected to be an alternative media of learning about history, especially ancient human heritage . 

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