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Ekuitas: Jurnal Pendidikan Ekonomi
Published by Universitas Pendidikan Ganesha
ISSN : 23546107     EISSN : 25492292     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education.
Arjuna Subject : -
Articles 451 Documents
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Rasionalitas Skala Prioritas Ekonomi Perempuan Penganyam Ketupat di Desa Joanyar Buleleng Indrayani, Luh; Ni Wayan Ayu Santi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.78717

Abstract

This research aims to determine the meaning of the rationality of the economic priority scale of women ketupat weavers in Joanyar Village, Buleleng. Each individual in the family tries to provide the necessities to maintain survival. Unlimited human needs and the many choices with limited means of satisfying needs require humans to have a rational attitude in determining various needs choices. Be rational in making choices that suit your life needs to avoid consumptive nature. The needs priority scale helps individuals make the best choice for themselves. This is interesting to study considering how complex the provision of needs is for each person. Qualitative method with a grounded research approach to explore social processes that occur in human interactions. Data was collected through interviews and observations with 10 informants regarding the rationality of the economic priority scale. The results of the research show that female ketupat weavers have reasons for determining the priority scale of needs, which are important and urgent in quadrant I.
Pengaruh Modal Usaha dan Jam Kerja terhadap Pendapatan Pedagang Kelontong di Desa Nagori Bosar Kabupaten Simalungun Siahaan, Anton Luvi; Sahat Renol HS
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.79361

Abstract

This research was conducted with the aim of finding out the effect of business capital and working hours on the income of grocery traders in Nagori Bosar Village, Simalungun Regency. This research uses descriptive quantitative research. The population in this study was all grocery traders in Nagori Bosar Village, totaling 45 people, so a saturated sample was used. The data collection techniques used are observation, documentation and questionnaires, where the questionnaire will be tested for validity and reliability before conducting research. The data analysis techniques used by researchers are classic assumption tests such as normality tests, multicollinearity tests, and heteroscedasticity tests, as well as hypothesis tests such as multiple linear regression, t-test, F-test, and coefficient of determination. The results of this research are that business capital and working hours have a positive and significant effect on grocery traders' income, both partially and simultaneously (t-test and F-test). Furthermore, business capital and working hours contribute 50.2% to traders' income, while another 49.8% is explained by other variables not examined in this research.
Pengaruh Citra Merek (Brand Image) dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Universitas Pendidikan Ganesha Rumanis, Anita; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.79786

Abstract

This study aims to determine the effect of brand image variables and product quality on purchasing decisions for Scarlett Whitening products for students of the Faculty of Economics, Ganesha University of Education. The population in this study were all undergraduate and D4 students of the Faculty of Economics. The number of samples used in this study was 100 using the Slovin formula. The sampling technique used was purposive sampling technique. The data collection method uses a questionnaire with the data analysis method, namely multiple linear regression analysis. Hypothesis testing using the t test and F test processed with the help of SPSS 26 for Windows. The results of this study suggest that: (1) Brand image has a positive and significant effect on purchasing decisions for scarlett whitening products with a t value above the t table value, namely 8.149> t table value 1.984 and a significance value of 0.000<0.05 (2) Product quality has a positive and significant effect on purchasing decisions for scarlett whitening products with a t value above the t table value, namely 7, 770> t table value 1.984 and a significance value of 0.000 <0.05 and (3) Brand image and product quality have a positive and significant effect on purchasing decisions for scarlett whitening products with a calculated F value greater than the F table, namely the calculated F value of 44.386> F table 3.09 and a significance value of 0.000 <0.05.
Pengaruh Online Consumer Reviews dan Influencer terhadap Keputusan Pembelian Melalui Aplikasi Tiktok pada Mahasiswa Universitas Pendidikan Ganesha Br Sembiring, Ika Tindria; Suwendra, I Wayan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.81406

Abstract

This research aims to determine the influence of (1) online consumer reviews on purchasing decisions via the TikTok application; (2) Influencers on purchasing decisions through the TikTok application; and (3) Online consumer reviews and influencers on purchasing decisions through the TikTok application. This research uses a causal quantitative research design. The population in this study was 2425 students from the class of 2019 at Ganesha Education University. The technique used in sampling is purposive sampling. The sample in this study amounted to 100 people. The data collection method was carried out through distributing questionnaires. Data were analyzed using multiple linear regression analysis. The results of this research show that (1) Online Consumer Reviews have a significant influence on purchasing decisions via the TikTok application; (2) Influencers have a significant influence on purchasing decisions through the TikTok application; and (3) Online Consumer Reviews and Influencers have a significant influence on purchasing decisions via the TikTok application
Pengaruh Adopsi Teknologi, Peran Pemerintah, Kompetensi, Luas Lahan, dan Kelembagaan Terhadap Kesejahteraan Buruh Tani di Desa Pancasari Kecamatan Sukasada Kencani, Kadek Dena Ayu; Irwansyah, M. Rudi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.81541

Abstract

The aim of this research is to examine the influence of technology adoption, government role, competency, land area and institutions on the welfare of farm workers in Pancasri Village, Sukasada District. The research location was carried out in Pancasari Village involving 32 farm workers as respondents. The sampling technique used is a saturated sampling technique, with multiple linear regression analysis techniques. The process of testing the hypothesis using the t test and f test using SPSS 25.0 for Windows, the research results show that Technology Adoption has no effect on the welfare of farm workers, while the Role of Government and Competence has an effect on the welfare of farm workers, Land Area has no effect, and Institutions have no effect on welfare of farm workers in Pancasari Village, Sukasada District. So it can be concluded that income does not mediate technology adoption, land area or institutions on welfare.
Pengaruh Pengelolaan Keuangan, Digitalisasi Bisnis, dan Entrepreneurial Marketing Terhadap Keberlanjutan Usaha UMKM Sektor Perdagangan di Kecamatan Buleleng Agustini, Ria; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.82021

Abstract

This research aims to determine the influence of financial management, business digitalization and entrepreneurial marketing on the sustainability of MSMEs in the trade sector in Buleleng District. In this study, the population used was 1,196 formal MSMEs in the trade sector in Buleleng District in 2023. The sampling technique used non-probability sampling with a purposive sampling technique and to determine the number of samples using the Slovin formula, so that a sample of 175 people was obtained. This research uses quantitative data with primary data sources obtained through questionnaires and secondary data obtained from MSME data in the trade sector in Buleleng District.The data analysis technique used is multiple linear regression analysis with partial (t test) and simultaneous (F test) hypothesis testing. The results of this research show that (1) financial management has a positive and significant effect on the sustainability of MSMEs in the trade sector in Buleleng District, (2) business digitalization has a positive and significant effect on the sustainability of MSMEs in the trade sector in Buleleng District, (3) entrepreneurial marketing has a positive and significant effect on the sustainability of MSMEs in the trade sector in Buleleng District and (4) financial management, business digitalization and entrepreneurial marketingsimultaneously have a positive and significant effect on the sustainability of MSMEs in the trade sector in Buleleng District.
Meningkatkan Kesediaan Membayar Konsumen melalui CRM dan Kualitas Pelayanan: Peran Kunci Kepuasan Konsumen sebagai Mediator Santoso, Bagastya Christian; Santoso, R Tri Priyono Budi; Santoso, Nelvina Christanti
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.83050

Abstract

This study aims to explain how customer satisfaction influences customer satisfaction and how customer relationship management, service quality, and customer satisfaction affect consumer willingness to pay. It also explains how customer satisfaction acts as a mediator between customer satisfaction and the relationship between customer relationship management and service quality and consumer willingness to pay. 126 respondents were chosen for the study using a purposive sampling technique, and the study was carried out at the Puri Saron Hotel Denpasar using a questionnaire. Path analysis and the Sobel Test were used to examine the study's findings and assess the mediation hypothesis. The study's findings provide an explanation for the substantial positive correlation that exists between the dependent and independent variables. In addition, the relationship between customer relationship management and service quality and willingness to pay of the customer can be mediated by the variable of customer satisfaction.
Pengembangan Media Pembelajaran Berbasis Canva Untuk Meningkatkan Motivasi dan Hasil Belajar Siswa Pelajaran IPS di SMP Negeri 6 Abang Suteja, I Kade; Kertih, I Wayan; Suastika, I Nengah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.83221

Abstract

The aims of this research are to: Describe the procedures for developing Canva-based learning media, (2) Find out the effectiveness of developing Canva-based learning media to increase the motivation and learning outcomes of class VIIIA students at SMP Negeri 6 Abang. This development research uses the ADDIE model. The data collection method used is a questionnaire method for data on the validity of material experts and media experts as well as teacher practicality data. The results of this research are 1) the development procedure used in developing Canva-based learning media is the ADDIE model (1) analysis stage, (2) design stage, (3) development stage, (4) development stage implementation, and (5) evaluation stage. 2) The animated video learning media product developed is classified as effective, seen from the results of the validity of the material and media, a CV value of 1 is obtained, then the animated video learning media product developed is classified as practical, in general the practicality value for the interest aspect is 24.8 which is categorized as very good , the value of the material presentation aspect is 24.4 which is categorized as very good, the value of the language aspect is 24.5 which is categorized as very good. In general, the average practicality score is 24.5 in the very practical category, thus this animated video learning media can be used in classroom learning, so that the results of the effectiveness of the learning media can be obtained through analysis of student motivation questionnaires before it is applied and after the animated video learning media is applied. the learning process has increased from a percentage of 60% to 90%, which really motivates students to learn. Next, looking at student learning outcomes using N-Gain formula analysis, we got a score of 0.71, which is categorized as very effective for use in learning, so that student learning outcomes increase.
Pengaruh Inklusi Keuangan, Pengelolaan Keuangan dan Penggunaan E-Payment terhadap Kinerja Keuangan UMKM Sektor Industri Pertanian di Kabupaten Buleleng Handayani, Kadek Ayu; Suwena, Kadek Rai
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.83376

Abstract

This study aims to determine the influence of the variables of the Effect of Financial Inclusion, Financial Management and the Use of E-Payment on the Financial Performance of MSMEs in the Agricultural Industry Sector in Buleleng Regency. The population in this study were agricultural MSMEs in Buleleng Regency. The number of samples used in this study were 163 respondents using the Slovin formula. The sampling technique in this study was proportional random sampling technique. The data in the study were collected by distributing questionnaires. Data processing in this study used the help of the Statistical Package for the Social Science (SPSS) program version 25. The analysis technique used is multiple linear regression analysis with partial (t test) and simultaneous (f test) hypothesis testing. The results of this study indicate that: (1) The effect of Financial Inclusion on financial performance, (2) The effect of Financial Management on financial performance, (3) The effect of E-Payment Use on financial performance, (4) The effect of Financial Inclusion, Financial Management, and E-Payment Use on the Financial Performance of Agricultural Industry Sector MSMEs in Buleleng Regency.
Transformasi Model Bisnis pada Industri Kreatif: Studi Kasus Singayu Handmade Jewelry melalui Pendekatan Business Model Canvas Fahrurrozi, Moh; Iswahyudi, M; Pradana, Dian Arief
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.84509

Abstract

The development of new business models is one of the strategies that can be pursued by creative industries to increase competitiveness and achieve sustainable growth. Singayu Handmade Jewelry is currently facing a number of significant challenges that hinder its growth. One of the main problems faced is the stagnation of sales growth, which is caused by a business model that has not been able to adapt to the changing market dynamics. This study aims to analyze the business model transformation strategy in the creative industry, especially in the Singayu Handmade Jewelry business, through the Business Model Canvas approach. The method used is a qualitative case study with data collection through interviews, observation, and document review. The results showed that Singayu transformed its business model by optimizing the nine component blocks of the business model canvas, such as strengthening and expanding distribution and marketing channels through e-commerce, social media and exhibitions, improving customer relationships through a more personalized approach, adding customization and collaboration services to increase revenue streams, strengthening human resource capabilities, adding key activities to increase brand awareness and sales, increasing cooperation with strategic partners and making efficiency in the cost structure.

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