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Daerah istimewa yogyakarta
INDONESIA
Jurnal Sinergi
Published by Universitas Islam Indonesia
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Core Subject : Education,
Education
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Articles 96 Documents
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Analisis Hubungan Simpanan, Modal Sendiri, NPL, Prosentase Bagi Hasil Dan Markup Keuntungan terhadap Pembiayaan pada Perbankan Syariah Studi Kasus pada Bank Muamalat Indonesia (BMI) Pratin Pratin; Akhyar Adnan
Sinergi: Kajian Bisnis dan Manajemen 2005: Edisi Khusus (Keuangan)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v0i0.937

Abstract

Tujuan penelitian ini adalah untuk mengetahui sejauh mana hubungan simpanan, modal sendiri, NPL, prosentase bagi hasil dan markup keuntungan terhadap besarnya pem¬biayaan pada perbankan syariah. Perhitungan dan interpretasi dari analisis data dilakukan dengan bantuan program aplikasi computer. Pengujian hipotesis menggunakan metode ana¬lisis uji-t. Kesimpulan yang dapat diambil dari hasil penelitian ini adalah simpanan mempu¬nyai hubungan positif dan signifikan terhadap pembiayaan sementara variabel yang lain tidak mempunyai hubungan yang signifikan.Kata Kunci:    Simpanan (DPK), Modal Sendiri, NPL, Prosentase Bagi Hasil, Pembiayaan, dan Perbankan Syariah
Mengelola Hubungan dengan Pelanggan pada Praktik Pemasaran Business to Business (B2B) dengan Orientasi Penciptaan Loyalitas Audita Nuvriasari
Sinergi: Kajian Bisnis dan Manajemen Vol. 13 No. 1 (2012)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v13i1.3826

Abstract

The relationship between organization and their customers is a critical issue when establishing a long-term relationship. It is not only in Business to Customer (B2C) relationship but also in Business to Business (B2B). To maintenance the long-term relationship, the organization must create a customer loyalty in the business. The importance and benefits of attracting and maintaining loyal customers has arisen because there is a general acceptance that profitability follows customer loyalty. The objective of this research is to increase the understanding of managing and maintaining the relationship between customer and supplier in B2B marketing. Furthermore, the result of this research is to give some recommendations to create a customer loyalty in B2B marketing practice. Qualitative analysis is used in this research since it is the appropriate method to meet our purpose. In order to accomplish this research, one company in mattress industry (PT. Dinamika Indonusa Prima) has been used as an object. Some indicators to evaluate the practice of B2B marketing are: purpose of exchange, nature of communication, managerial intent, managerial focus, managerial investment, and managerial level. The result of this study indicate that the practice of B2B Marketing has done in a good practice and organization must meet the customer need in order to maintain customers and create a customer’s loyalty.Keywords: Business to Business (B2B) marketing, maintaining customer, customer’s loyalty
Involvement and Trust in a Brand as Predictors of Loyalty Categories Licen Indahwati Darsono
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 1 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i1.229

Abstract

Customer loyalty is the most valuable asset for the firm. Several researchs find that customer loyalty is positively related with profitability. The purpose of this research is to investigate the power of involvement and trust in a brand (as cognitive and conative antece-dent of loyalty) to predict loyalty categories. Dick and Basu (1994) conceptualization of loyaly is used as the main reference in this research. The object of this research is facial whitening product, and the subjects are women. Data is collected in two central locations in Yogyakarta. The finding of this research indi-cates that involvement and trust in a brand has a contribution to predict loyalty categories, such as loyal, latent loyalty, spurious loyal, and no loyalty. The results also support that trust in a brand has more important contribution to predict loyalty categories. Keywords: involvement, trust in a brand, relative attitude, repeat patronage
Total Cost of Ownership of Open Source Fitriati Akmila
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 1 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i1.872

Abstract

There has been a huge interest among academics and practitioners in open source. This is because open source offers business with its programmers the opportunity to elaborate and adapt source code. The success of open source leads to an increasing contro-versy of the price of its software. In other words, is the total cost of ownership of open source really lower than that of proprietary software?This paper describes the concept of open source, compares it with proprietary software, and total cost of ownership (TCO) of open source. An example of Linux vs. Windows or Unix is taken to describe the cost of open source. In brief, this paper sums up open source is cheaper in terms of direct cost (hard-ware, software and support). However, it is difficult to measure the indirect costs of open source since these costs are hidden and may vary within the business and software environment.Keywords: Open Source; Proprietary Software; Total Cost of Ownership
Diversitas Tenaga Kerja: Tantangan dan Strategi Pengelolaannya Diah Kusumardhani S.
Sinergi: Kajian Bisnis dan Manajemen Vol. 7 No. 2 (2005)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v7i2.892

Abstract

Diversity has become one of the most often used words of our time-and a word almost never defined. The labor force is becoming more diverse in terms of ethnicity, race, sex, sexual orientation, disability, and other cultural factors. To succeed as a manager in the twenty-first century, you must work effectively with people who are different from you. Mana¬ging workforce diversity in a way that both respects the employee and promotes a shared sense of corporate identity and vision is one of the greatest challenges facing organizations today. Recognizing the importance of leadership diversity is only the first step. No change will occur unless an effective strategy is developed for achieving inclusion through a commitment to diversity at all levels of the workforce, especially at the senior management level, where it is most strategically important and least in evidence. This paper discuss about what diversity is, why we have to manage it, what its challenges are, and what strategies that future mana¬gers can adopt in order to take advantage of the benefits of diversity while avoiding its pitfalls.Keywords:     work force diversity, managerial challenge, managing diversity, and effective strategy.
Prospek Obligasi Daerah Sebagai Alternatif Pembiayaan Pembangunan Edy Suandi Hamid
Sinergi: Kajian Bisnis dan Manajemen Vol. 6 No. 1 (2003)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v6i1.916

Abstract

One of the revenues sources can be used by regional government for spending its development budget is by selling local government bond. This is possible after government implemented Law No. 22/1999 and Law No. 25/1999 in 2001. Event though, up to now there is no clear central government regulation about local government bond, however in the future local government bond can potencial source for regional government, which lack of fund for her spending. In order to support action for selling local government bond, the regional government should create the debt management unit to manage this bond professionally.Keywords: revenue resources, local government bond, debt management unit.
Analisis Pengaruh Komitmen Profesional dan Komitmen Organisasional terhadap Kepuasan Kerja Karyawan pada Bank Bukopin Yogyakarta Guntur Ujianto; Syafarudin Alwi
Sinergi: Kajian Bisnis dan Manajemen 2005: Edisi Khusus (Sumber Daya Manusia)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v0i0.932

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel komitmen profesional dan komitmen organisasional baik secara parsial maupun secara simultan terhadap kepuasan kerja karyawan pada Bank Bukopin, Yogyakarta. Bertolak dari hasil temuan dan analisis data dengan uji statistik, maka dapat diambil kesimpulan bahwa komitmen organisasional dan profesional mempunyai pengaruh signifikan terhadap kepuasan kerja. Dari persamaan regresi yang diperoleh juga dapat dijelaskan bahwa variabel komitmen profesional lebih dominan dalam mempengaruhi kepuasan kerja.Kata Kunci:    Komitmen Profesional, Komitmen Organisasional, Kepuasan Kerja dan Bank Bukopin
Pengaruh Motivasi terhadap Pembelian Telepon Selular Murwanto Sigit
Sinergi: Kajian Bisnis dan Manajemen Vol. 10 No. 2 (2008)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v10i2.3811

Abstract

The competition among brands in mobile phone market is getting tight. Dominant players such as Nokia, Erricson, Motorolla, and Siemens now is being challenged by new players which offer a lower price with more attractive design. The purpose of this study is to analyze the effect of price, service availability, technology, and consumer self expression on the motivation to purchase Nokia mobile phone. Another objective is to determine whether there is a significant difference between male and female consumer on each factor. As many as 100 respondents are chosen from Economic Faculty UII students. So far, students is one of potential consumers for Nokia. Multiple regression and test of mean difference has been utilized to analyze data. The result shows that service and technology is significant, meanwhile price and consumer self expression is not significant. This result confirms the current image of Nokia as a good quality brand with stable market. There is significant different between man and woman consumers in all factors.Keywords: service availability, service technology, self expression, motivation
Pengaruh Asymmetric Information Terhadap Efektifitas Mekanisme Pengurang Masalah Agensi Zaenal Arifin
Sinergi: Kajian Bisnis dan Manajemen Vol. 9 No. 2 (2007)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v9i2.56

Abstract

This research investigates the influence of asymmetric information to the effectiveness of agency problem-reduction mechanisms in Indonesian listing companies. Using samples of manufacturing companies in Jakarta Stock Exchange from 2001-2004, this research find out that asymmetric do have influence the effectiveness of dividend mechanism in reducing agency problem. The dividend mechanism effectives in reducing agency problem only if the level of asymmetric information is high. This research also find out that the debt mechanism and the independent board of direction mechanism do not effective in reducing agency problem whether the level of asymmetric information high or low. Keywords:    asymmetric information, agency problem, dividend, debt, and independent board of director
Agile Supply Chain: Competing Through Competitive Excellence Lina Anatan
Sinergi: Kajian Bisnis dan Manajemen Vol. 8 No. 1 (2006)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/js.v8i1.422

Abstract

Global competition characterized by changing customer and technological re-quirement. To cope with this instability conditions, companies need to focus on cost and qual-ity advantage. They are undergoing business efficiency and effectiveness through reassessing internal business operation such as purchasing, warehousing, material management and dis-tribution. Speed, quality, and flexibility are being emphasized as a competitive excellence of responding to the customer’s need. To become more responsive to the needs of customer and market require more than speed, it also requires a high-level maneuverability that has come to be the term agility. Agility in supply chain is one of the solutions to achieve competitive advan-tage as it provides many opportunities for reducing operating cost and improving customer service and satisfaction. In other words, the agility of a supply chain shown how well the rela-tionships involved in the processes mentioned enhance the objectives of agile manufacturing. These objectives are customer enrichment ahead of competitors, achieving mass customization at the cost of mass production, mastering change and uncertainty through routinely adaptable structures, and leveraging the impact of people across enterprises through information tech-nology.Keywords: leanness, agility, agile supply chain, competitive excellence

Page 3 of 10 | Total Record : 96

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