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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 57   58   59   60   61 
Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram Nina Maharani; Lufthia Sevriana
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4049

Abstract

The research purposes were (1) to find out the most dominant variable (either it was attitude, motivation, knowledge or lifestyle) that had influenced consumers to do shopping through Instagram, and (2) to give a contribution to the marketing strategy for seller/reseller who run an online business through Instagram. The method of this research was a survey with 154 people as the sample. The sample selection technique of this research was accidental sampling. Data analysis of this research used a confirmatory factor analysis. It finds that the most dominant variable that influences consumers’ purchasing decision through Instagram is consumers’ knowledge. By knowing what the most dominant variable is, this study proposes the most appropriate marketing strategy base to the promotion of a brand in Instagram. The segmentation bases that can be used in Instagram are gender, social class, age, and lifestyle. The marketing target includes women of middle social class ranging from 15 until 25 years old. Most products sold in Instagram are related to fashion, accessories, and gadget.
Organizational Lerning and Strategy: Information Processing Approach of Organizaitonal Learning to Perform Strategic Choice Analysis Agustian Budi Prasetya
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4050

Abstract

Study of organizational learning required to discuss the issue of strategy to understand company’s organizational knowledge and how company applied the organizational knowledge toward the changing of the environment. Method of the analysis for this research was based on desk research thoroughly on the existing literature. This research analyzed the viewpoints of different researchers in organizational learning and elaborates the information processing abilities approach of Organizational Learning (OL). Based on desk research on literature, the research discussed information processing approach to explain organizational learning and strategy choice by describing the importance of information and assumptions, the activities of knowledge acquisition, interpreting and distribution of the knowledge, typology of exploitation and exploration learning. It proposed the importance of the company to perform alignment between internal managerial process arrangement and external environment while doing the learning, based on the strategic choice space, as theatrical clustering map of the learning, the fit, the alignment, and the alliances of the organization. This research finds that the strategic space might help the analysis of balancing between exploitation and exploration learning while applying the analysis of varied firm characteristics, strategic orientation, and industrial environments.
Economic Liberalization in Nepal: Determinants, Structure, and Trends of FDI Raghu Bir Bista
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4051

Abstract

This research examined the relationship between FDI (Foreign Direct Investment) and GDP (Gross Domestic Product) along with the impact of FDI determinants on FDI inflow in Nepal. This research used literature review by doing multiple regression models. This research used an econometric model based on Cobb Douglas Production Model and a theoretical growth model based on Solow Growth. The result indicates the positive relationship between GDP and FDI. Furthermore, liberalization and privatization policies are positive, but insecurity is disturbing.
Medical Economics: End the FDA (Food and Drug Administration) John Romanach; Walter E. Block
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4052

Abstract

The aim of this research is to know what FDA was done to get pure food and drug. Was it to put all the eggs in one basket and entrust the objective to a monopolistic agency which suffers no financial losses when it errors or would the authors be better off relying on a private, competitive certification industry, the firms of which can earn profits for accurate assessments and losses for erroneous ones? Ensuring the quality of pharmaceuticals was concerned, the best and most efficient means toward that end was reliance on free enterprise. The method used was the literature review by applying what the authors knew about the difference between competition and monopoly to an arena where all too seldom was it applied. It finds that the FDA cannot eliminate risk; only deny people from taking the calculated risk in the hope of curing disease. Legislation such as the Compassionate Freedom of Choice Act has been introduced with the intention of empowering patients to make informed decisions and allow them to take drugs not approved by the FDA.
The Role of Oil Palm and Rubber Industry toward Regional Economic in West Kalimantan-Indonesia Arman Arman; Asep Saefuddin; Fathia Anggriani Pradina
The Winners Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4116

Abstract

The study aimed to assess the role of palm oil and rubber toward the economy in West Kalimantan. Another aim was to develop oil palm and rubber industry to strengthen the economy of West Kalimantan. The method used in this research was the analysis of Input-Output. The main data was the Input-Output (IO) data in 2011 from the Central Bureau of Statistics (BPS), which consists of 54 sectors. The results show that the industrial output of palm oil and rubber, as well as oil palm and rubber, is still low. Weak innovation and technology lead to the low output and role of these two sectors to the economy of West Kalimantan. Another obstacle that leads to the economy of rubber and palm oil industries under the standard is the lack of motivation research, infrastructure, and connectivity.
Factors Influencing the Intention of Attending Theater Performances: Exploration Study Sri Bramantoro Abdinagoro
The Winners Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4170

Abstract

The phenomenon of theater goers who are not satisfied when watching but at the next show they were still watching, being the opposite of the concept of satisfaction. This research aimed to find the factors that caused people to intend to watch the theater again to answer the phenomenon. The researcher used an exploratory study that focused on exploring important features in the theater performing arts on those who had been watching and who had not watched. In this study, author constructed semi-structured interview questionnaires that were focused on; (1) reason for people watching the theater, (2) theatrical attributes, (3) audience expectation, and (4) audience development. The participants of the exploratory study in this study were; (1) a group of actors and performing arts workers, (2) people who watched the performing arts, and (3) people who did not watch the performing arts. The total participants were 15 persons. From the exploration results with at least 16 keywords or phrases obtained, the researcher analyzes and classifies the keywords and phrases with the same meaning and understanding that exist in each word. There are 8 (eight) constructs formed based on these keyword groupings; theater play, theater reputation, goal achievement, theater atmosphere, satisfaction, flow, intention to watch again, and word of mouth. The results of this exploratory study at the next stage of the research will be the input of the research model.
Medical Economics: Legalize Organ Markets Justin Callais; Walter E. Block
The Winners Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4222

Abstract

The article argued to the contrary that at least insofar as organ transplants were concerned, this general assumption lied 180 degrees away from the truth. The first reaction of most concerned people, at the prospect of buying and selling human body parts, was one of revulsion. And, yet, this was the tried and true means that used for supplying more pedestrian goods and services. The article was the economic principles responsible for adequately making available to us such as items such as apples, shoes, and gardening services were the best ones in this case as well. The method was to argue that the institutions responsible for most goods and services in the economy that the last best hope for solving the problems that faced transplants of human body parts. The researchers consulted google scholar and mises.org and generated in this manner and cited almost a dozen publications which discussed the relevant subject matter and commented on several of them. It finds that Pro-organ sellers have a long way to go, but with determination and logic, one day the world will find a place for organs in the free-markets. And, then, many lives will be saved.
Critical Factors in E-Learning Influencing Student Motivation and Collaboration in Indonesian Higher Education Institution Yulia Magdalena; Togar Alam Napitupulu
The Winners Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4244

Abstract

The purpose of this research was to determine the effect of e-learning and its elements to student motivation and collaboration. This research was conducted in one of Indonesian higher education institutions. A questionnaire was distributed to collect data from students. Data were obtained from 145 active undergraduate students. The statistical method of multiple regression analysis was used for data analysis, using software Statistical Product and Service Solution (SPSS) version 22. Overall, the results of this research indicate that e-learning has a positive impact on student motivation and collaboration. However, it is found that not all elements of e-learning have positive impacts on student motivation and collaboration.
Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept Irene Teresa Rebecca; Anita Maharani
The Winners Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4276

Abstract

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta Ina Melati; Teddy Indira Budiwan; R.A. Aryanti Wardaya Puspokusumo
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4418

Abstract

This research was aimed to validate segmentation from previous research, determining consumer preference and pricing perception based on preferences selected by the Wedding Organizer (WO) consumer in each validated segment to reach consumer satisfaction. This research was a quantitative descriptive research by using probability sampling with 100 total respondents. The used analytical models, were differences in accordance to each problem studied, those were; (1) segmentation was analyzed by cluster analysis and cross tabulation and, (2) consumer preference, as well as pricing perception, were analyzed by cross tabulation. This research produces three segmentations of wedding organizer users and their appropriate product and service preference, including price perception from each of the consumers. In terms of fair price, each segment has their own perception. Smart couple prefers standard portfolio in product and office performance, employee quality and service contract in service, priced in 65 Mio – 125 Mio. Uncle Scrooge prefer catering, rundown management and makeup & wardrobe in product and employee quality in service, all in the price range of 65 Mio – 125 Mio. Familiar face couple has catering in product preference and consultant allocation in service preference, all in the price range of 65 Mio – 125 Mio.

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