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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
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Articles 672 Documents
 61   62   63   64   65 
Hot-Fit Model to Measure the Effectiveness and Efficiency of Information System in Public Sector Elvira Esperanza Sala; Apol Pribadi Subriadi
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.7423

Abstract

The research aimed to determine the effectiveness and efficiency of the information systems’ implementation. The research used the modified Human Organization Technology-Fit (HOT-Fit) as the model to measure information systems’ effectiveness and efficiency. Each indicator of the HOT-Fit model is mapped into two categories, namely effectiveness and efficiency. Data collection was conducted through interviews with the users of population administration information system (SIAK), and observation of activities at the public office. The data were analyzed qualitatively by assessing the achievement of each indicator of effectiveness and efficiency found in the interview and observation. It is found that effectiveness indicators are level of use, attitude, perceived usefulness, communication, availability, security, completeness, accuracy, timeliness, empathy, and transparency. Meanwhile, indicators to measure efficiency are users, training, staff support, ease of use, ease of learning, response time, access to technical support, and quick responsiveness. The research also expands the scope of the HOT-Fit model in evaluating information systems. Practically, the research can be a reference for evaluating the effectiveness and efficiency of information system implementation in the public sector. It also can be used to improve the achievement of indicators that have not achieved maximum results to improve services to the community.
The Importance of Brand Stories towards Brand Perception and Purchase Intention in Gen Z Indonesians Grasheli Kusuma Andhini; Fauzia Qurani Andanawarih
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.7481

Abstract

The research explored the importance of brand story towards Indonesia’s Gen Z and how it affected buying decisions and perception towards the brand. It explored if creating a brand story is a central element in creating and differentiating Indonesian fashion brands that becomes a beneficial tool for both business owner and its customer. The research was conducted through an exploratory descriptive approach by using survey on Indonesian collectivist society—those who behave communally based on in-group norms including the 84 Gen Z—as well as archival research on two similar fashion brands, and interviews on one customer and one brand owner. The research findings point out that brand stories take a positive effect on a customer’s perception towards a brand and their purchase decision. While brand stories do have an influence in shaping the image of a brand as well as becoming a factor in a customer’s purchase decision process, other brand attributes such as packaging, social media content, and logos also plays an important role in a shaping brand image, as well as the customer’s final purchase decision. Furthermore, the opinions of a key opinion leader about a brand or product greatly matters in this society and that people are more willing to purchase a product if it has already been positively reviewed by a key opinion leader.
The Determinant Factors of E-Loyalty in Customer-to-Customer E-Commerce Moderated by Gender Fernanda Losaura; Putra Iyang Bodronoyo; Dimas Tri Wibowo
The Winners Vol. 23 No. 1 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i1.7516

Abstract

E-commerce businesses dealt with one of the most important challenges, which was to create personalized e-loyalty for their customers to stay loyal to their e-commerce platform. The research used the 8C's framework developed to determine the effect of customization, contact interactivity, care, community, convenience, cultivation, choice, and character variables on e-loyalty by using gender as a moderating variable. A quantitative method was implemented by having 247 respondents belonging to the millennial category who have made online transactions on the C2C e-commerce platform at least once in the past month. Using the PLS-SEM method, the findings show that customization, contact interactivity, cultivation, community, and convenience can affect e-loyalty on C2C e-commerce platforms. In addition, the research finds that gender can have a moderating effect on customization and community.
Evaluating the Effects of Entrepreneurial Orientation and Managerial Skills on Small and Medium Enterprises Performance in Lagos State Nureni Sanusi Alaka; Obasuyi Okogua
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.7897

Abstract

The aim of the research was to examine the influence of entrepreneurial orientation and management skills on the performance of Small and Medium Enterprises (SMEs) in the state of Lagos, Nigeria. Quantitative survey research design was adopted, and multiple regression method of analysis was employed for the research. The population was 11.663 registered SMEs in Lagos State. Cochran's sample sizing was used to determine the sample size of 500. From the total of 500 questionnaires distributed, 473 were completed and returned, which corresponded to a response rate of 96,6%. The data collected were analyzed using both descriptive and inferential statistics. The results shows that entrepreneurial orientation practices have a positive and significant effect on profitability (β = 0,110, t = 1,904, p<0,05). However, management skills have a positive but not significant influence on the profitability of the selected SMEs (β = 0,030, t = 0,532, p>0,05). The research recommends that operators in this economic sector should look deeply at the variables of the research as essentials for improving business performance. It also put forward that Small and Medium business owners or managers should not be afraid of taking calculated risks as this would ensure their profitability.
Improving Marketing Performance and Product Innovation Capability through Digital Knowledge Sharing: A Case Study in SME`s Food Processing Ken Sudarti; Putri Wira Paramita Dewi
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8060

Abstract

The research aimed to examine a mediating role of product innovation capability with customer orientation and digital knowledge sharing to increase marketing performance. The research employed a total of 185 food processing SMEs in Blora, Central Java, Indonesia who often did digital knowledge sharing. They became the respondents of the research selected by using purposive sampling. The research model was tested using multiple linear regression analysis with SPSS software. The results show that product innovation capability is proven to mediate customer orientation and digital knowledge sharing on marketing performance. Furthermore, the research expects that good customer orientation, digital knowledge sharing, and product innovation capability become the beginning of success in achieving and improving the marketing performance of food processing SMEs in Blora during the pandemic so that SMEs can continue to operate and develop. It is necessary for future research to involve some other SMEs from within and outside Blora in order to expand the population and samples.
The Role of Threshold of Free Shipping Promotion and Product Type on Impulsive Buying Behaviour in E-Commerce Platform Readdy Aria Yendola; Nila Armelia Windasari
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8140

Abstract

The research proposed a new insight on how the threshold of free shipping (TFS) promotion type and product type could affect consumers to buy impulsively through emotional consumer reaction of hedonic motivation and positive affect, using the S-O-R model. The data were analyzed based on 188 responses who had completed questionnaires. Data were collected using the purposive sampling method with a minimum sample size of 138 from GPower calculation. The research used ANOVA and Regression Analysis to assess the model and utilizes SPSS. The result clearly illustrates that the maximum threshold of free shipping type with the hedonic product would lead more to consumer hedonic motivation. At the same time, the minimum threshold of free shipping type will induce too when combined with utilitarian products. Furthermore, consumer feelings of hedonic motivation and positive affect play an essential role in determining consumers’ impulsive buying behavior. The research benefits stakeholders in using and maximizing the free shipping promotion program.
Decentralization and Managerial Performance: A Mediated Budget Participation on the Village Government in West Halmahera Regency Muhammad Hasnin; Musdar Muhammad; Irfandi Buamonabot
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8164

Abstract

The research aimed to examine the budgetary participation variable as a mediator on the relationship between decentralization and managerial performance. The sample was determined using a purposive sampling method with the consideration of being involved in budgeting. They were village heads in 159 villages in West Halmahera Regency. The data were collected by a survey with a questionnaire. The used analytical tools are simple regression and hierarchical regression as a statistical analysis and IBM SPSS statistics version 24. The results showed that budgetary participation fully mediates the relationship between decentralization and managerial performance. The conclusion provides three main contributions as well as their implications, namely providing new findings related to budget participation as a mediating variable, terms of age at work, and the level of education.
The Social Capital in Family Firms: Impacts on Family-Longevity-Goals and Performances Daniel Kurniawan; Elia Ardyan; Istiatin; Luhgianto
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.8184

Abstract

The research was motivated to examine the impact of family, specifically in social capital on firm performances during the COVID-19 pandemic. The research used a quantitative approach and will be analysed by both descriptive and inferential statistics by obtaining questionnaires from the 89 research subjects with a Likert scale to create a whole picture of the social capital dimensions of 89 family firms and their family longevity goals (FLG) as well as their firm performances (FP). The research finds that social capital dimensions have a significant and positive impact on both family longevity goals and firm performance. Moreover, it is found that family longevity goals mediate the positive relationship between social capital dimensions and firm performances. It is also revealed that the impact of social capital dimensions is stronger in firms controlled by the second generation. It is suggested that future research include the external side of the social capital to have further understanding on its impact towards the performance of family business.
Strategic Marketing Approach of Indonesia Aluminium Mineral Industry: Upstream and Downstream Analysis Sri Bramantoro Abdinagoro; Mohammad Hamsal
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.9199

Abstract

The research aimed to determine the causes of imports by analyzing the upstream and downstream sides of the existing aluminium industrial chain. The research applied a descriptive-exploratory approach by collecting secondary data from credible sources. Interviews and focus group discussions with appropriate experts were also conducted to obtain supporting data. Research shows that aluminium imports will continue both in the short and long term. It is due to the upstream supply, especially in aluminium smelters, which cannot keep up with the increasing demand. Even though the market opportunity, especially in the automotive, construction, and power cable segments, is enormous and continues to grow, if there is not enough supply, the deficit of aluminium metal will continue to occur. It takes encouragement from the Government's political will to provide ease of electricity sources, increase production capacity and technology, change the mindset from relying on traders solely towards the mindset of the industrialist.
Letter of Apology and Notice of Retraction Rianda Rizky Permata; Budi Purwanto; Wita Juwita Ermawati
The Winners Vol. 22 No. 2 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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