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EDITOR MAJALAH MEDIAEKONOMI DAN MANAJEMEN D.A. FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 (UNTAG) SEMARANG JALAN PAWIYATAN LUHUR BENDAN DHUWUR SEMARANG 50235
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Media Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08541442     EISSN : 25034464     DOI : http://dx.doi.org/10.24856/mem.v36i1.1726
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
For optical lens manufacturing the development of product and service quality is a key thing in answering challenges in the business competition it is developing. To achieve this determine the Key Performance Indicator (KPI), the Rejected Rate and On-Time Delivery (OTD) to measure the extent of the performance that has been achieved and how to develop it, shape the work culture of Kaizen which commits to continuous improvement and value chain analysis largely determine the process of developing production and service quality. The Kaizen culture and value chain applied in achieving the KPI target in this study succeeded in reducing the KPI Rejected Rate by 0. 46% and raise OTD by 2. 22%. The method used in this study uses a review of literature studies, observations, and direct interviews of the plant manager of one of the largest optical lenses manufacturers in Indonesia using data comparisons in 2018 and 2020
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Exploring the Effect of Quality, Sophistication, Brand Image, and Marketing Mix on Willingness to Pay: Does Trust Mediate the Relationship? Kesumahati, Erilia; Lim, Jack Sen; Putra, Edy Yulianto
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6646

Abstract

The premium imported car market involves high perceived risk and intense competition, making consumer trust a key determinant of willingness to pay premium prices. While product quality, brand image, and marketing strategies are considered important drivers of consumer trust, empirical evidence explaining their combined effects particularly the role of sophistication remains limited in emerging markets. This study aims to examine the effects of product quality, service quality, sophistication, brand image, and marketing mix on trust and its impact on consumers’ willingness to pay for premium imported cars. This quantitative study involved 367 owners of premium imported cars in Indonesia, selected using purposive sampling. Data was analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 3. The results show that product quality, service quality, brand image, and marketing mix have significant positive effects on trust, while sophistication does not have a significant effect on trust. In addition, trust significantly influences consumers’ willingness to pay premium prices. These findings highlight the importance of trust-building mechanisms through quality, branding, and marketing strategies. The study contributes to trust and signaling theory by clarifying which brand and marketing attributes effectively drive willingness to pay in the premium automotive context.
Understanding Muzakki Loyalty in Eastern Indonesia: The Role of Sharia Governance, Religiosity, and Satisfaction Susanto, Mei; Pujiyanto, Eko; Damayanti, Retno Wulan
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6789

Abstract

This study investigates the determinants of Muzakki loyalty by developing an integrated model that incorporates sharia governance, trust, religiosity, satisfaction, and willingness to pay more. The research focuses on Muzakki who pay zakat through the National Zakat Board (Baznas) in Central Maluku Regency, Ambon City, and Buru Regency. Using a quantitative approach, the study employs Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze data obtained from 172 respondents selected through purposive sampling. The findings reveal that sharia governance strengthens Muzakki trust, religiosity enhances satisfaction, and satisfaction plays a central role in driving loyalty. The results suggest that improving transparency, accountability, and sharia compliance can reinforce trust and overall satisfaction. Enhancing service quality and nurturing religious commitment are equally important to cultivate stronger loyalty. This study highlights the strategic importance of robust sharia governance and service excellence in sustaining long-term Muzakki engagement in zakat management across Maluku Province.
An Empirical Study of Bonds as a Safe Haven in Indonesia During COVID-19 and Russia-Ukraine War Arifin, Fahmi Ihwanul; Robiyanto, Robiyanto; Noegroho, Yefta Andi Kus; Harijono, Harijono
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6311

Abstract

This study examines whether government and corporate bonds in Indonesia act as hedging or safe haven assets during the COVID-19 pandemic and the Russia–Ukraine war. This study using data started from March 3, 2020 which is the date of the first Covid-19 case emerged in Indonesia to March 29, 2024 even though the war is not over yet on the time this study being conducted. The cut-off date for the Russia-Ukraine war is February 24, 2022. Generalized Autoregressive Conditional Heteroskedasticity (GARCH) is used in order to test the potential of bonds as hedges, while QREG used in order to test the potential of bond as safe haven. The findings show that during the period of financial and geopolitical crisis, Indonesian government and corporate bonds cannot be an effective safe haven or hedge against the stock market. While they can serve as diversification assets due to their stable volatility, these bonds lack the consistent negative correlation with the Composite Stock Price Index (CSPI) required for safe haven assets. Investors and portfolio managers should be cautious in relying on government bonds and corporate bonds as hedge against stock market declines. The results suggest that bonds may not provide the expected protection against stock market declines, so investors need to consider alternative diversification strategies or other hedging instruments when making investment decisions.
The Influence of AI-Chatbot Service Quality and Customer Trust on Brand Image among Shopee Users in Indonesia Asyrifah, Vita; Rufaidah, Popy
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6674

Abstract

This research focuses on how AI chatbot service quality and costumer trust influence brand image in e-commerce platforms in Indonesia. It’s important to understand how human-like interactions and the resulting trust influence user perceptions, as chatbots become the primary interface for costumer interaction. Therefore, this research was conducted with the aim to assess how service quality, together with costumer trust, shape the way users perceive in e-commerce brand. The method used in this research is a quantitative survey of active users on one of the largest e-commerce company in Indonesia, along with a literature review to provide the basis for this topic and build theoretical framework. In this research, chatbot service quality measured in five key dimensions, including semantic understanding, human-AI collaboration, human interaction, personalization, and the efficiency of operational. Meanwhile, customer trust was evaluated in two key dimensions, such as trust in the seller and trust in the product that seller offers. Research has shown that both chatbot service quality and customer trust significantly had a positive effect on brand image, while customer trust having a stronger impact. These two variables has significantly contributed to shaping users’ perceptions towards brand image. These findings highlight the importance of providing a seamless and engaging digital experience to achieve a competitive advantage in online market.

Page 28 of 28 | Total Record : 274

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