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EDITOR MAJALAH MEDIAEKONOMI DAN MANAJEMEN D.A. FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS 17 AGUSTUS 1945 (UNTAG) SEMARANG JALAN PAWIYATAN LUHUR BENDAN DHUWUR SEMARANG 50235
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INDONESIA
Media Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08541442     EISSN : 25034464     DOI : http://dx.doi.org/10.24856/mem.v36i1.1726
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
For optical lens manufacturing the development of product and service quality is a key thing in answering challenges in the business competition it is developing. To achieve this determine the Key Performance Indicator (KPI), the Rejected Rate and On-Time Delivery (OTD) to measure the extent of the performance that has been achieved and how to develop it, shape the work culture of Kaizen which commits to continuous improvement and value chain analysis largely determine the process of developing production and service quality. The Kaizen culture and value chain applied in achieving the KPI target in this study succeeded in reducing the KPI Rejected Rate by 0. 46% and raise OTD by 2. 22%. The method used in this study uses a review of literature studies, observations, and direct interviews of the plant manager of one of the largest optical lenses manufacturers in Indonesia using data comparisons in 2018 and 2020
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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Financial Knowledge and Social Influence on Generation Z Intention to Invest: The Mediating Role of Financial Attitude and Literacy Utami, Eristy Minda; Gusni, Gusni; Yuliani, Reva; Pesakovic, Gordana
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5378

Abstract

The growing impact of technology has attracted a greater number of people, especially Generation Z, to financial markets. Enhancing financial literacy and attitudes is essential for promoting informed investing choices. This research analyzes the impact of financial knowledge and social influence on Generation Z's investment aspirations, while accounting for the mediating functions of financial literacy and attitude. This research seeks to elucidate the mediating role of financial literacy and attitude in the interaction among financial knowledge, social influence, and investment intentions. A survey methodology was used with a sample size of 200 students enrolled in capital market courses at Widyatama University. The results demonstrate that financial knowledge and attitudes substantially affect investing intentions among Generation Z. Furthermore, financial acumen and social influence indirectly impact investing intentions via these mediating variables. These findings emphasize the need of thorough financial education to develop superior investing strategies among young individuals. Theoretical implications indicate that augmenting financial awareness and attitudes may significantly enhance investment decision-making among Generation Z.
The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator Robiansyah, Robiansyah; Khotimah, Khusnul; Sandy, Aisyah Trees; Zainurossalamia, Saida
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5244

Abstract

This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability. Drawing on Uses and Gratifications Theory (UGT), the research contributes to theory development by exploring how Muslim influencers fulfill the social and religious needs of their audience through engaging content and physical attractiveness. The study targets 396 public university students who actively engage with influencer content on social media. Structural Equation Modeling (SEM-PLS) confirms that influencer likeability significantly mediates the relationship between Islamic content quality, physical attractiveness, and social media consumption. The findings show that both Islamic content quality and physical attractiveness positively influence likeability, which in turn enhances social media consumption. From a theoretical perspective, this research advances UGT by highlighting how religious and cultural factors shape media consumption in the digital age. Managerially, it provides marketers and content creators with insights on balancing content quality and influencer physical attractiveness to boost engagement and consumption, particularly in culturally and religiously sensitive markets.
Nexus between Cryptocurrency Markets and Hedge Funds in Period Before and During Russia-Ukraine War Wibowo, Stefanus Chandra; Robiyanto, Robiyanto; Huruta, Andrian Dolfriandra; Triyanto, Triyanto
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.5476

Abstract

The purpose of this study is to identify the pre- and post-war impact of the Russia-Ukraine war on the interaction between cryptocurrencies, cryptocurrency hedge funds, and traditional hedge funds. This study provides a deeper understanding of how geopolitical events can affect the behavior of financial markets involving cryptocurrencies and hedge funds. In addition, this study also seeks to fill the knowledge gap that exists in the current literature, specifically with regards to hedge fund strategies during specific geopolitical conflicts. This study utilizes secondary data involving the cryptocurrency hedge fund index, global hedge fund index, and eight proposed hedge fund strategies. The study period runs from February 2018 to July 2023. Granger Causality Test and ARDL used in this study. The finding shows that there is a significant relationship between cryptocurrency hedge funds and conventional hedge funds. Statistical analysis revealed cointegration between cryptocurrency hedge funds and conventional hedge funds, indicating a significant long-term relationship. This study identified a significant impact of changes in market behavior before and after the Russia-Ukraine war on cryptocurrency hedge funds.
A Multidimensional Approach to Digital Customer Engagement: Empirical Study of Live-Streaming Communication Attributes Fadhiilah, Putri Farah; Rufaidah, Popy
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6030

Abstract

This study examines the impact of live-streaming on digital customer engagement by focusing on three key communication attributes: communication immediacy, interactivity, and visualization. The research investigates how these attributes influence cognitive, emotional, and behavioral engagement. A quantitative method was employed, using data collected through an online survey distributed to users who interact with brands via live-streaming platforms. The dataset was analysed using Partial Least Squares Structural Equation Modelling (SEM-PLS). The results indicate that communication immediacy and interactivity significantly affect all three dimensions of digital customer engagement. In contrast, visualization only has a significant impact on emotional engagement, while its influence on cognitive and behavioral engagement is not supported. These findings suggest that not all live-streaming features equally drive customer engagement. The study contributes to the growing literature on digital engagement and provides practical insights into how brands can strengthen real-time interactivity and emotional resonance to foster deeper consumer involvement.
Enhancing Work Productivity: The Role of Work-Life Balance, Job Stress Management, Job Satisfaction, and Environmental, Social, and Governance Integration Wiyono, Darul; Ambiapuri, Ema; Parwitasari, Nur Aini; Sonjaya, Yana; Tedi, Edi
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.5775

Abstract

This study investigates the impact of work-life balance, stress management, and Environmental, Social, and Governance (ESG) integration on employee productivity in Bandung's hospitality sector, focusing on the mediating role of job satisfaction. The study examines 19 five-star and 94 four-star hotels, with a population of 226 general managers, managers, and supervisors. A sample of 183 respondents was determined using Slovin’s formula with 0.05 margin of error, and data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings confirm that job satisfaction significantly mediates the relationship between work-life balance, stress management, and productivity. ESG integration, encompassing social and environmental responsibility, further enhances productivity by strengthening these relationships. This study extends the Job Demands-Resources (JD-R) model, showing that ESG practices serve as additional job resources that reduce stress and improve job satisfaction, ultimately boosting productivity. This research highlights the need for supportive work-life balance policies, effective stress management, and ESG integration to enhance employee well-being and productivity. The study offers strategic insights for academia and industry, supporting sustainable HR practices in hospitality. A holistic approach integrating work-life balance, stress management, job satisfaction, and ESG policies is essential for improving productivity and ensuring sustainability.
Can Brand Ambassador Program Effectively Increase Online Purchase Intention? A Mediation Analysis Through Brand Awareness in Cloud Infrastructure Technology Industry Nurfatimah, Nyimas; Ramdan, Asep Muhamad; Saori, Sopyan
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6218

Abstract

Digital marketing through brand ambassadors is growing rapidly across various industries, including cloud computing industry. This study analyzes the effectiveness of brand ambassador programs on online purchase intention through brand awareness as a mediator. A quantitative approach with an explanatory research design was used on 250 Instagram followers of @idcloudhost through simple random sampling. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS 22 Graphics software. Results showed a non-significant negative direct effect of brand ambassadors on online purchase intention. However, the indirect effect through brand awareness mediation created a significant positive relationship. These findings suggest that brand ambassadors alone are not strong enough to influence online purchase intention without first establishing brand awareness. This study concludes that PT. Cloud Hosting Indonesia's Brand Ambassador strategy, despite not involving celebrities, is effective in building brand awareness that drives online purchase intention. This research makes a significant contribution to knowledge development, particularly in marketing, by measuring the relationship between brand ambassadors and online purchase intention through brand awareness in the cloud infrastructure industry. This study also offers evaluations and recommendations for similar technology companies to implement brand ambassador programs to enhance online purchase intention through brand awareness.
Interplay between Income Inequality and Corruption in ASEAN Benedictus Maria, Nugroho Sumarjiyanto; Robertus, Mulyo Hendarto; Robertus, Faiq Dhanu
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.5845

Abstract

Corruption contributes to rising income inequality by worsening access to social services, education, and economic opportunities. This study aims to examine the relationship between corruption and income inequality. Panel data was used to analyze six ASEAN countries over the period 2013-2022 with the main variables including Gini Ratio, economic growth, government spending, population, tax revenue, government effectiveness, and Corruption Perception Index (CPI). The results show that income inequality and corruption significantly affect each other. High inequality increases the risk of corruption, while corruption worsens income distribution. Other variables such as population, tax revenue, and government effectiveness also contribute to this dynamic. The study highlights the importance of effective redistribution policies and strengthened governance to reduce inequality and corruption, creating greater social and economic stability. Therefore, an integrated and complementary policy approach between reducing inequality and fighting corruption is key in creating cleaner and fairer governance.
The Role of Consumer Trust as Mediation Between Live Streaming Shopping on Online Purchase Decisions in Sukabumi City Lestari, Nurila Ayu; Ramdan, Asep Muhamad; Zafar, Tetty Sufianty
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6220

Abstract

The rapid development of social media presents opportunities for business actors. Beyond serving as communication tool, social media enables businesses to build relationships and interact with potential customers to expand market reach. One popular feature is TikTok live streaming, widely used as an online marketing strategy due to its ability to reach wider audience. However, wide reach alone does not guarantee consumer trust. This study aims to examine the mediating role of customer trust in the relationship between live streaming shopping on online purchase decisions. Using a quantitative explanatory method, the study involved 238 respondents of Sukabumi City residents, selected through purposive sampling and measured using a differential semantic scale. Data were analyzed using Structural Equation Modelling (SEM-Amos 22). The results show that live streaming shopping has a direct negative and significant effect on online purchase decisions. Furthermore, the customer trust successfully mediates the relationship between live streaming shopping on online purchase decisions. This means customer trust is the most important factor during live streaming, as it can drive online purchase decisions.Therefore, live streaming based marketing strategies should focus on building positive perceptions, transparency, and credibility to establish consumer trust. Thus, the consumers trust have will drive online purchase decisions.
Key Drivers of High-Quality Financial Reports in Public Sector: Insights from Indonesia’s Supreme Court Safitri, Lia; Sriyono, Sriyono; Hermawan, Sigit
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.5890

Abstract

This study examines the impact of human resource competence on the quality of financial statements within the Supreme Court and its subordinate units, with government accounting standards and internal control over financial reporting acting as mediating variables. The study uses an explanatory design and employs a quantitative approach. Data were collected from 285 respondents across various judicial institutions, and Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0 was used to analyze it. The findings show that human resource competence positively influences the application of government accounting standards and internal control, both of which significantly enhance the quality of financial reporting. Furthermore, both mediating variables strengthen the relationship between human resource competence and financial statement quality. These results emphasize the critical role of human resource competence in improving accounting practices and internal controls to achieve higher financial reporting quality.
The Influence of Internal Control System, Follow-Up on Audit Recommendations, and Government Accounting Standards Implementation on Audit Opinion with Regional Loss as Mediator Wahib, Moh Faris Nur; Rohman, Abdul
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6152

Abstract

This study analyses the influence of the effectiveness of the Internal Control System (ICS), follow-up on audit recommendations, and the implementation of Government Accounting Standards (GAS) on local government audit opinions, with regional losses as a mediating variable. The study is motivated by a contradictory phenomenon. While the quality of audit opinions has generally improved, regional losses have significantly increased over the past six years, peaking at IDR 2,457,241.66 million in 2023. The research utilises secondary data from the Audit Board of Indonesia (BPK), covering 1,012 observations from city and regency governments during 2022–2023. The data analysis using Partial Least Squares Structural Equation Modeling (SEM-PLS).The study finds that (1) ICS effectiveness significantly affects regional losses but not audit opinions, (2) follow-up on audit recommendations has no significant effect on either audit opinions or regional losses, (3) GAS implementation significantly affects both audit opinions and regional losses, and (4) regional losses do not mediate the relationships between the independent variables and audit opinion. These findings highlight the theoretical relevance of Agency Theory and provide practical and policy implications for improving local government financial accountability and audit outcomes.

Page 26 of 28 | Total Record : 274

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