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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Arjuna Subject : -
Articles 340 Documents
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Pemasaran Pada Era Globalisasi Situmorang, James Rianto
Jurnal Administrasi Bisnis Vol 8, No 2 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In the era of globalization many companies choose a global target market. The com-panies are going to carry out the global marketing activities or marketing strategiesthat match the conditions of the world today. Currently there are almost borderlessworld with the advent of the internet and the free trade blocks as a result of global-ization in economics and business. Internet is very easily done by companies aroundthe world, and the free trade makes it easy for companies to market their productsto various countries around the world. Global marketing is not only done by largecorporations, but also can be done by Small and Medium Enterprises (SMEs).Keywords: Globalization, marketing, global marketing, strategy
Manajemen Kenaikan Tarif PAM Untuk Peningkatan Akses Air Bersih Bagi Seluruh Masyarakat Utama, Chandra
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

World population growth causes increasing of demand for clean water. On the otherhand, at this moment, the Public water Utilities (PAMs) in various cities, especiallyin developing countries, unable to meet the needs of the entire population, especiallypoor families. Usually the price of piped water is very low. On the other hand, thepoor that no access to piped water pay more than the rich that have access.Usually, PAMs cannot serve the poor because they do not have fund to developthe new network. Furthermore, increase of water rates is necessary to collect moneyfor investment and service improvement. The tariff management must ensure allobjectives of public utilities such as: all families have minimum needs; water conversion;as well as PAMs have required profits are important in public water utilities.Very low tariff that make PAMs do not receive minimum profit for investment inservices and increase coverage area also directly make other objectives fail.The tariff plan of PAM Bandung municipality (PDAM) period 2006-2010 isused to describe tariff management planning. Actual condition in 2010 is also providedto compare the planning and result. Because limitation of data, this studyassume the planning is implemented.Based on the data, this study concludes that the tariff management of PDAM issuccess increase profit but fail improve household connections. Ironically, the connectionsfor the household go down and connections for the business go up. The tariffof PDAM, although they manage the increasing of tariff, cannot be categorized as thetariff increase to raise coverage area but increase to adjust the inflation.Keywords: water, public water utilities (PAMs), tariff, poor household
Perbandingan kualitas layanan berdasarkan kategori restoran : Studi Kasus di Badung Bali Pawitan, Gandhi; Widyarini, Maria
Jurnal Administrasi Bisnis Vol 7, No 1 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In service industry, service quality is used as one factor in competition. Culinaryindustry, such as restaurant, bar, cafe, or eatery booth are one dynamic sector intourism world. As a tourist destination either domestic or international, Bali createsa competitive business environment either local or international as well.American restaurant in average shows a higher score in service quality comparewith others. But Indonesian restaurant gives a higher scores in empathy dimension inservice quality. Customer is expecting a good services, especially in culinary industryin sustaining their businesses. The company should look carefully into aspects ofservice quality, hence they can be a winner in the competitive industry.Keywords: Service quality, hospitality management
Pengaruh Pengumuman Earnings Terhadap Abnormal Return Saham Virginia, Sheila; Manurung, Elizabeth Tiur; Muliawati, ~
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Investors invest in capital market to get return. In order to get it, they must makeinvestment decision (buy, hold, or sell stock) based on available information. One ofthe information that is available in capital market is earnings information. We caninfer that earnings announcement has information content based on market reactionshowed by significant abnormal return in the event period. Besides that, based onspeed of market reaction to earnings announcement we can know if Indonesian cap-ital market is efficient or not. This research also study how significant of earningsannouncement to stock’s abnormal return. Finally, this research compare abnormalreturn between group of sample who announced increase in profit and group ofsample who announced decrease in profit.Keywords: earnings, abnormal return
Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Konsumen : Studi Kasus Bank Muamalat Indonesia Cabang Bandung Chan, Arianis
Jurnal Administrasi Bisnis Vol 6, No 1 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Being a pioneer for the sharia bank in Indonesia, Bank Muamalat Indonesia shouldprovide service excellence with increasing brand equity to gain more consumer andto make consumer choosing Bank Muamalat Indonesia.The objectives of this research are to know respondent assessment on brand eq-uity and customer purchase decision process at Bank Muamalat Indonesia BandungBranch and to know the influence of brand equity towards the customer’s decisionmaking process.This research used descriptive survey and explanatory survey method. The re-search population were customer Bank Muamalat Indonesia - Bandung Branch . Thedata were collected by observation technique, interview and questionnaire which un-derwent validity and reliability test. The data analyzed by qualitative analysis uses thecategory determination in the term percentage for each sub variable and for statisticalanalysis uses the Structural Equation Modeling.The results of this research indicate that brand equity of Bank Muamalat In-donesia was high category and also for the customer’s purchase decision makingprocess at Bank Muamalat Indonesia- Bandung Branch was high category too. Brandequity have highest effect on decision making process of customer to purchase, thatmeans the brand equity have better condition can make higher in customer’s purchasedecision making process.Keywords: : brand equity, customer purchase decision making process
Eksplorasi keterkaitan Semangat Entrepreneurial dan Indeks Daya Saing Global Pawitan, Gandhi
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Indonesia is facing a fundamental shift in demography and geography. The birthrates is declining, with improvement in the health facilities, as well as increasingthe proportion of individuals of productive ages. The advantages occurred in the con-ditions of growing individuals in the age group 15-64 years, and declining birth rates(fertility). Can this advantages used to increase the competitiveness of Indonesia?This condition shows the power of productive age, and is known as the de-mographic dividend. In the demographic dividend period, Indonesia has an abun-dance of potential human resources in the productive age. On the other hand thatentrepreneurship is a vehicle to enhance the nation’s competitiveness. But an in-creasing in entrepreneurial activity at a certain level does not necessarily improvethe competitiveness, it should increase significantly and continually.Keywords: exploratory analisys, demographic divident, entrepreneurial attitude,global competitiveness index
Factors Influencing Internet Addiction among Adolescents of Malaysia and Mongolia Moslehpour, Massoud; Batjargal, Uyanga
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

This study was carried out to investigate the factors that might be influencing inter-net addiction among adolescents of Mongolia and Malaysia. The major variables ofthe study were Family Factors, Social Factors and Internet Addiction. The partici-pants were 264 adolescents [123 of whom were Malaysians and 141 of whom wereMongolians]. The study used structured online questionnaire. Internet addiction wasevaluated using IAT (Internet Addiction Test) standardized instrument.Some factors had similar significant influence for both countries, but someshowed opposite outcomes for Mongolian and Malaysia Internet users. Family back-ground had no significant influence on Internet addiction in both countries. On theother hand, online friends, stress and loneliness had positive influences on Internetaddiction in both countries. Entertainment’s showed positive effect on Malaysianpopulation but had no significant influence on Mongolian adolescent. There are sim-ilarities between the Internet users of the two countries; however, users demonstratesome significant differences between the two countries.  
Memahami Economic complexity Index (ECI) Bagian I ECI Sebagai Indeks Pembangunan Ekonomi Berbasis Produk Nababan, Roni
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Economic system consists of 3 elements which are divided into subject, object andinstitution which organized both. One method that can be used to measure effectiv-ity and performance of this economic system is by utilising economic developmentindex. Among them, can be found, indices based on subject and institution ap-proach. Meanwhile, one of the product based indices developed by The Centre forInternational Development (CID) Harvard University in 2010 is called EconomicComplexity Index (ECI). This index utilises network theory analysing 2 types ofconectivity; first, the concept of complexity and ubiquity which is the linkage be-tween a country and its products. Second, the concept of product proximity whichis the linkage among products itself. This article is trying to provide an introductoryreview about economic complexity index.Keywords: industrial policy, development index, private sector development,export expansion, international trading, national capabilities, inovation and science
Cover JAB - CEBIS Vol 9. No. 2 Pawitan, Gandhi
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Cover JAB - CEBIS Vol 9. No. 2
Analisis Kualitas Layanan Hotel New Sany Rosa Bandung Elisabeth, Elisabeth
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In this decade, hospitality is an industry that grows rapidly in Indonesia, notably inBandung. New Sany Rosa Hotel Bandung is among the most popular hotels. Fac-ing tough industry, transformation at this hotel was enforced. The new managementdelivered a change in customer satisfaction valuation, from suggestions or criticsto service quality. The objective is to identify if five dimensions of service qualityimpact the customer satisfaction and which dimension has most influence on cus-tomer satisfaction. Interview was conducted and questionnaires were disseminatedto a hundred guests who stayed overnight. Result indicates that tangibility, empathy,reliability, responsiveness, and assurance have simultaneously and partially affectedthe satisfaction. Empathy is a dimension that influenced the customer satisfaction atthis hotel the most.Keywords: service quality, tangibles, empathy, reliability, responsiveness, assur-ance, customer satisfaction

Page 6 of 34 | Total Record : 340

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