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PENGARUH KUALITAS LAYANAN, LOKASI DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN (Studi pada Pelanggan Hotel Horison Semarang) Dini Oktaviani, 15.05.51.0304; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the influence of service quality, location and company image on customer satisfaction. The population in this study were customers of the Horison Hotel Semarang. The sampling method used in this study was purposive sampling. The sample in this research is 100 customers of Semarang Horison Hotel who have made lodging more than 2 times. Data collection through questionnaires using a Likert scale 5 (five) alternative answers. Testing instruments using validity which shows the results of the value of KMO >0.5 and the value of loading factor >0.4 and reliability which shows the Cronbach alpha value> 0.70. Based on the results of the study, the regression equation was found as follows: Y = 0.147X1 + 0.321X2 + 0.476X3 + ℯ. The most powerful variable is company image (0.476) and followed by location (0.321) and the last is service quality (0.147). Model testing using the coefficient of determination and F (goodness of fit) test. At the value of of 0.711 which shows that 71.1 percent of customer satisfaction can be explained by variables of service quality, location and company image. Testing the hypothesis in this study using the t test. The variables used in this study are service quality, location, company image and customer satisfaction. The results showed that service quality has a positive and significant effect on customer satisfaction, location has a positive and significant effect on customer satisfaction and the company's image has a positive and significant effect on customer satisfaction.

PENGARUH KUALITAS LAYANAN, CITRA BANK DAN LOKASI TERHADAP KEPUASAN NASABAH (Studi pada Nasabah Tabungan Tamades PD. BPR BKK Demak Cabang Sayung) Nurul Khotimah, 15.05.51.0323; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to test the effect of service quality, bank image, and location on customer satisfaction. This research conducted in PD. BPR BKK Demak Cabang Sayung. The analysis tool used is multiple regression, as for testing the hypothesis using the t test. Data collection through questionnaires with measurements using a Likert scale 5 (five) without alternative answers. The sampling technique is done on a non probability sampling basis and this sampling method uses purposive sampling.The number of samples in this study were 100 customers saving Tamades PD. BPR BKK Demak Branch Sayung. In this study the instrument test used a validity test which showed the results of the KMO value> 0.5 and the value of the loading factor> 0.4 so that all the indicator variables used were declared valid and feasible for research and reliability testing which showed the results of cronbach's alpha> 0, 70 so that it can be said to be reliable. The results of the research show that service quality has no effect to customer satisfaction, the bank's image has a positive and significant effect to customer satisfaction, and location has a positive and significant effect to customer satisfaction.

PENGARUH PERPUTARAN KAS, PERPUTARAN PERSEDIAAN, PERPUTARAN PIUTANG, DAN DEBT TO EQUITY RATIO TERHADAP PROFITABILITAS PERUSAHAAN (Studi Pada Perusahaan Food and Beverages Yang Terdaftar di Bursa Efek Indonesia Periode 2013-2017) Safina Komalasari, 15.05.51.0333; Irsad, Moch.
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study axamined the effect of Cash Turnover, Inventory Turnover, Receivable Turnover and Debt to Equity Ratio to Profitability at manufacturing business in Indonesian stock axchange period 2013-2015. The population in this research was sub sector of Food and Beverages Companies listed in Indonesian Stock Exchange. The samples with predetermined criteria were 64 Food and Beverages companies that went public on the Indonesia Stock Exchange. The sampling technique used was Purposive Sampling Method or sampling technique with certain considerations or criteria during 2013-2017, so the number of samples (n) = 64. While the method used is Multiple Regression Analysis. The test result showed that the Cash Turnover has negative and not significant influence on Profitability, Inventory Turnover has positive and not significant influence on Profitability, Accounts Receivable has negative and not significant influence on Profitability and Debt To Equity Ratio has negative and significant influence on Profitability.

PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI (STUDI PADA FOLLOWERS INSTAGRAM ACCOUNT KAWAII COKELAT) Chandra Arief, 15.05.51.0344; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of brand image and price perception on buying interests of Instagram followers on the Kawaii Cokelat account. This research is a quantitative type that uses primary data. The technique of collecting data using a digital questionnaire (Google Form) is sent via Instagram direct messages (DM). Sampling is done by using purposive sampling method because respondents already have criteria.The results of the model test (F) have a value of 145,561 with a significance of 0,000 <0,05 so that the brand image variable and perceived price can be met together. The independent variable has a contribution of 0.712 which is listed on the value of adhjusted R². Hypothesis test results (t) brand image variables have a positive and significant influence with a t value of 10.261 and a significance of 0,000 <0.05 so that H1 is accepted, then the price perception variable has a positive and significant effect with a value of t count 3.597 and a significance level of 0,000 < 0.05 and on the value so H2 is requested to be accepted.

PENGARUH RISIKO LIKUIDITAS, RISIKO KREDIT DAN RISIKO OPERASIONAL TERHADAP KINERJA KEUANGAN BANK (Studi pada Bank Umum yang terdaftar di BEI 2015-2017) Olivia Dhenok Arumsari, 15.05.51.0381; sudiyatno, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Profitability in the company is a reflection of the financial performance of a company and will affect the decisions of investors who will invest their capital into the company. This study examines the effect of liquidity risk, credit risk and operational risk on financial performance of companies listed on the Indonesia Stock Exchange. The sampling method uses purpose sampling for banking companies listed on the Indonesia Stock Exchange with the period 2015-2017, which are 28 companies for 3 years to be 84 data. The influence between variables is explained using the method of multiple regression analysis. The results showed that the LDR did not significantly influence ROA in the banking companies listed on the IDX for the period 2015-2017. NPL does not significantly influence ROA for companies listed on the IDX for the period 2015-2017. BOPO has a negative and significant effect on ROA in banking companies listed on the IDX for the period 2015-2017.

PENGARUH MOTIVASI, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PERUM BULOG DIVRE JATENG’’ Della Amanda Sari, 15.05.61.0004; Murdiyanto, Agus
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the influence of Motivation, Competence, and Work Environment on the Performance of Employees of Central Java Regional Logistics Bureau. The population in this study is the total number of employees totaling 108 respondents. The data used are primary data, namely data obtained directly from the source. The technique of data collection is done by questionnaire. The analytical method used is the feasibility test of the data, the feasibility test of the model, hypothesis testing using multiple linear regression. Data collected after testing results all data declared valid and reliable. The results showed that motivation had a positive and significant effect on the performance of Central Java Regional Division Bulog employees. Competence has a positive and significant effect on the performance of Central Java Regional Bureau of Logistics Bureau employees. The Work Environment has a positive and significant effect on the performance of Central Java Regional Bureau of Logistics Bureau employees.

ANALISA PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2017 RizqiAniMaghfiroh, 15.05.61.0012; Irsad, Moch.
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the effect of financial ratios on the profit growth of food and beverages companies listed on the Indonesia Stock Exchange for the period 2014-2017. The financial ratio in this study is represented by Total Assets Turnover Ratio, Fixed Assets Turnover Ratio, Inventory Turnover Ratio, Current Ratio, Debt to Assets Ratio, and Working Capital to Total Assets Ratio. The sampling technique used was purposive sampling which obtained a sample of 11 companies for the 2014-2017 research period. The tests used in this study were the Normality Test, Classical Assumption Test (Multicollinearity Test, Autocorrelation Test, Heterocedasticity Test), multiple linear regression, determination test, F Test and t test. The results of the study show (1) Total Assets Turnover Ratio has a significant positive effect on earnings growth, (2) Fixed Assets Turnover Ratio has a significant negative effect on earnings growth, (3) Inventory Turnover Ratio has no significant positive effect on profit growth, (4) Current Ratio not significant positive effect on profit growth, (5) Debt to Assets Ratio has a significant negative effect on earnings growth, (6) Working Capital to Total Assets Ratio has a positive and insignificant effect on earnings growth.

PENGARUH CAR, LDR, NPL, DAN BOPO TERHADAP KINERJA PERBAKAN DI BURSA EFEK INDONESIA TAHUN 2013 – 2106 Lela Marina, 15.05.61.0013; Sudarsi, sri
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to test and analyse the effect of Capital Adequacy Ratio, Loan to Deposit Ratio, Non-Performing Loan, and BOPO towards profitability (Return on Assets) of Banking Companies listed on Indonesia Stock Exchange period of 2013 – 2016. This study used purposive sampling method with sample size as 108 banking companies. Hypothesis testing using t-test with 5% significance level. The result showed that Capital Adequacy Ratio has negative significant effect toward Return on Assets, Loan to Deposit Ratio and Non- Performing Loan has no effect toward Return on Assets, while BOPO has negative and significant effect toward Return on Assets.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE OPPO SMARTPHONE (Studi pada konsumen CV. Surya Sakti Persada Sinarmas Selluler Cabang Matahari Plaza Simpang Lima Semarang) Rina Widiastuti, 14.05.51.0015; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to determine the effect of product quality, price perception, and promotion on the purchasing decision process of the Oppo Smartphone mobile phone (Study on CV. Surya Sakti Persada Sinarmas Selluler Matahari Simpang Lima Semarang branch). The study used the questionnaire method as data collection. The population in this study were consumers of the Oppo Smartphone on CV. Surya Sakti Persada Sinarmas Selluler Matahari branch Simpang Lima Semarang. The sampling technique in this study used purposive sampling. Data analysis using multiple linear regression. The results showed that product quality had a positive and significant effect on the process of buying Oppo Smartphone. Furthermore, the Price Perception has a positive and significant effect on the process of purchasing Oppo Smartphone and Promotional Mobile phones with a positive and significant effect on the process of buying Oppo Smartphone.

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN HANDPHONE OPPO SMARTPHONE (Studi pada konsumen CV. Surya Sakti Persada Sinarmas Selluler Cabang Matahari Plaza Simpang Lima Semarang) Rina Widiastuti, 14.05.51.0015; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the effect of product quality, price perception, and promotion on the purchasing decision process of the Oppo Smartphone mobile phone (Study on CV. Surya Sakti Persada Sinarmas Selluler Matahari Simpang Lima Semarang branch). The study used the questionnaire method as data collection. The population in this study were consumers of the Oppo Smartphone on CV. Surya Sakti Persada Sinarmas Selluler Matahari branch Simpang Lima Semarang. The sampling technique in this study used purposive sampling. Data analysis using multiple linear regression. The results showed that product quality had a positive and significant effect on the process of buying Oppo Smartphone. Furthermore, the Price Perception has a positive and significant effect on the process of purchasing Oppo Smartphone and Promotional Mobile phones with a positive and significant effect on the process of buying Oppo Smartphone.

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Location Kota semarang, Jawa tengah INDONESIA

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota semarang,

Jawa tengah

INDONESIA