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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA STUDI PT. PERKEBUNAN NUSANTARA IX KANTOR DIREKSI SEMARANG
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students' Journal of Economic and Management

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Abstract

Penelitian ini untuk mengetahui bagaimana pengaruh kepemimpinan terhadap kinerja karyawan, pengaruh motivasi terhadap kinerja karyawan, dan pengaruh lingkungan kerja terhadap kinerja karyawan. Dalam penelitian ini populasinya adalah karyawan pada pt. Perkebunan Nusantara IX Kantor Direksi Semarang yang berjumlah 164 karyawan. Teknik sampel yang digunakan adalah proporsional simple random sampling yaitu memberikan kesempatan yang sama pada setiap unsur atau anggota populasi untuk dipilih sebagai sampel. Berdasarkan hasil perhitungan model determinasi diperoleh besarnya Adjusted R2 sebesar 0,797, hal ini berarti 79,7% variasi variabel kinerja karyawan mampu dijelaskan oleh variasi dari ketiga variabel bebas (kepemimpinan, motivasi, dan lingkungan kerja) sedangkan sisanya sebesar 20,3% dijelaskan oleh sebab yang lain diluar model yang diteliti, kemungkinan variabel yang diduga juga sebagai prediktor terhadap kinerja karyawan antara lain pengembangan karier, budaya organisasi, pemberdayaan, kemampuan, dan lainnya. Berdasarkan hasil analisis regresi berganda dapat diketahui bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan (H1 diterima). Pengaruh tersebut secara statistik signifikan pada probabilitas 0,000 (sig/p < 0,05) dan menghasilkan beta standardized sebesar 0,839. Probabilitas yang diperoleh lebih kecil dari α 5% (0,000 < 0,05). Motivasi berpengaruh positif dan signifikan terhadap kinerja (H2 diterima). Pengaruh tersebut secara statistik signifikan pada probabilita 0,017 (sig/p < 0,05) dan menghasilkan beta standardized sebesar 0,110. Probabilitas yang diperoleh lebih kecil dari α 5% (0,017 < 0,05). Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (H3 diterima). Pengaruh tersebut secara statistik signifikan pada probabilita 0,001 (sig/p < 0,05) dan menghasilkan beta standardized sebesar 0,153. Probabilitas yang diperoleh lebih kecil dari α 5% (0,001 < 0,05).Kata Kunci : kepemimpinan, Motivasi, Lingkungan kerja dan Kinerja Karyawan
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK HANDPHONE MEREK SAMSUNG
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Handphone is one of the communication tools used by the public, including the Samsung brand mobile phone. Samsung is one of the mobile phone product reliability has been recognized by the society are expected to meet the desires and needs of the growing competition in line with a cell phone with a variety of other brands with marketing strategies that are not as good. On every purchase of goods, there are several factors that consumer decision to purchase, other products, pricing, promotion, distribution and social factors are reflected in the reference group, family, role and social status. The purpose of this study was to analyze the influence of product, price, promotion, distribution and social factors on purchase decision on Samsung mobile phone brand Stikubank Semarang University student. There are five hypotheses were tested in this study. The fourth hypotheses tested the effect of each variable, namely product, price, promotion, distribution and social factors partially on purchasing decisions. The fifth hypothesis tested the effect five variables as simultanly on purchase decisions. Type of data used in this study is the primary data is data obtained directly from the original source. While the techniques used for data collection used a questionnaire to ask a number of written questions used to obtain information and respondents. The population in this study were students of Faculty of Economics, University of Stikubank Semarang. The amount of sample used in this study is 100 people. Purposive sampling technique sampling. Test equipment used in this study using the Analysis Factor test validity, reliability testing using Cronbach alpha and test hypotheses using multiple linear regression. The analysis concluded that: the product has positive and significant impact on buying decisions, prices have a positive and significant impact on purchasing decisions, promotion of a positive and significant influence on purchase decisions, the distribution has positive and significant impact on purchasing decisions, social factors influence positive and significant impact on purchasing decisions, product, price, promotion, distribution and social factors together have a positive and significant impact on purchasing decisionsKey words: Product, Price, Promotion, Distribution, Social Factors and Purchasing Decisions
PENGARUH MOTIVASI,KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN UNISBANK SEMARANG
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Tujuan dari penelitian ini adalah untuk mengetahuipengaruh motivasi,komunikasi dan lingkungan kerja terhadap kinerja karyawan Universitas Stikubank Semarang.Sampel yang digunakan dalam penelitian ini sebanyak 60 responden dengan metode pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan metode kuesioner (angket) teknik pengambilan sample yang digunakan adalah Purposive Sampling yakni merupakan metode penetapan sampel dengan berdasarkan pada kriteria-kriteria tertentu. Data yang terkumpul dianalisa menggunakan Analisis faktor untuk menguji validitas item pertanyaan, rumus cronbach alpha untuk menguji reliabilitas instrument.Uji model dilakukan menggunakan uji f dan uji determinasi, uji f mengetahuipengaruh secara bersama-sama variabel independen terhadap variabel dependen.Uji determinasi dilakukan mengetahui kemampuan variable bebas dalam menjelaskan variable terikat.Untuk menguji besarnya pengaruh secara parsial masing-masing variabel bebas dilakukan dengan ujit. Hasil Uji determinasi diketahui dari nialai Adjusted R square sebesar 0,522, Hal ini memiliki arti bahwa variabel independen (motivasi kerja, komunikasi, dan lingkungan kerja) memiliki peranan sebesar 52,2%dalam menjelaskan variabel dependen (kinerja).Sisanya 47,8% (100%-52.2%) dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini.Hasil uji F memiliki nilai signifikan kurangdari 0,05 artinya variable motivasi ,komunikasi dan lingkungan kerja mempunyai pengaruh terhadap kinerja karyawan. Hasil uji t menunjukan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan , komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata Kunci :Motivasi,Komunikasi, Lingkungan, KinerjaKata Kunci :Motivasi,Komunikasi, Lingkungan, Kinerja
ANALISIS PENGARUH MEREK, KUALITAS DAN HARGA PRODUK MOTOR HONDA "VARIO CBS TECHNO" DENGAN KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada PT ASTRA MOTOR PATI)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Thepurpose of this research is to examine and analyze the influence of the brand, quality and price on purchase decisions Honda "VARIO CBS TECHNO". The sample used in this study were 100 respondents who bought a Honda purchase "VARIO CBS TECHNO" accidental sampling method is a sample taken from anyone who happened to be there. collecting the data used in this research is using questionnaires (questionnaire) by spreading a list of questions to respondents in order to obtain information. Data collected performed using analysis Factor Test Validity, Test Relibilitas using Cronbach alpha formula, Test Multiple Regression, Coefficient of Determination Test conducted to determine the influence of Variable penelitianan, F test and t-test. The results of the study are: (1) brand has positive and significant impact on purchasing decisions (2) Quality has positive and significant impact on purchasing decisions (3) for a positive and significant impact on purchasing decisions (4) jointly branded, quality and price influence on purchasing decisions. The results of statistical calculation by linear regression analysis it can be concluded that the price has a great influence on the purchase decision and then the brand and quality of the product. (5) The calculation of the coefficient of determination R-square value of 0568 or 56.8%. Thus it can be said that purchasing decisions are influenced by brand, quality and price by 56.8%, while 43.2 influenced by other variables that are not included in this study.Key words: - Brand, Quality, Price, Purchase Decision
PENGARUH CITRA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN AYAM BAKAR WONG SOLO SEMARANG (STUDI KASUS DI AYAM BAKAR WONG SOLO JL. IMAM BONJOL UNGARAN)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

penelitian ini dilakukan pada rumah makan ayam bakar wong solo semarang merupakan salah satu cabang rumah makan yang ada di semarang. Alasan pemilihan obyek ini disebabkan karena adanya penurunan tingkat penjualan dari tahun ke tahun.hal ini tentunya menjadi suatu fenomena atau permasalahn yang harus dicari solusinya dalam upaya meningkatkan penjualannya. Oleh karena itu perlu penelitian untuk menganalisi pengaruh citra,lokasi, dan kualitas layanan terhadap keputusan pembelian di rumah makan ayam bakar wong solo semarang. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan metode kuesioner (angket) teknik pengambilan sample yang digunakan adalah Accidental Sampling yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel, bila dipandang orang yang kebetulan ditemui itu cocok sebagai sumber data. Uji determinasi dilakukan mengetahui kemampuan variable bebas dalam menjelaskan variable terikat.Untuk menguji besarnya pengaruh secara parsial masing-masing variabel bebas dilakukan dengan ujit. Hasil Uji determinasi diketahui dari nialai Adjusted R square sebesar 0,770 Hal ini memiliki arti bahwa variabel independen (citra, lokasii, dan kualitas layanan) memiliki peranan sebesar 77% dalam menjelaskan variabel dependen (keputusan pembelian).Sisanya 23% (100%-77%) dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini.Hasil uji F memiliki nilai signifikan kurangdari 0,05 artinya variable citra ,lokasi dan kualitas layanan mempunyai pengaruh terhadap keputusan pembelian. Hasil uji t menunjukan bahwa citra berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci: citra,lokasi, kualitas layanan, keputusan pembelian
PENGARUH PROMOSI, HARGA, LOKASI, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN JASA
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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In this research, researcher used a proportional stratified random sampling and obtain a sample size of 95 people. Data taken from the samples were then tested with the validity and reliability. The result indicates that the data are valid and have the reliability. Further analysis researcher used multiple regression to explain the relationship between variables under research. The result is the promotion, price, location, and reference groups have a positive and significant effect on purchasing decisions either partially or simultaneously. Key words: promotion, price, location, reference groups, the purchase decision
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Pada CV. Yudistira Motor Kaliwungu Kabupaten Kendal)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Emulation of[is effort in the field of motorbike workshop especially in nations is expanding very quickly. company of the Workshop have to be more pay attention the quality of service activities which they sell. Concept of is quality of service have come to very dominant factor to efficacy of company, because if customer client or consumer feel that quality of well accepted service or it to hence will feel trust and have commitment become customer which is loyal. Pursuant to the mentioned hence writer try to lift research with title “Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Pada CV. Yudistira Motor Kaliwungu Kabupaten Kendal) ”. Research concerning influence of is quality of service to customer loyalties at CV. Yudistira Motor Kaliwungu Kabupaten Kendal take 80 responder with significant level 5%, used by data is primary data, data analysis use analysis qualitative and quantitative which cover validity test, test reliabilities, doubled regression, hypothesis test and determination coefficient. Pursuant to variable influence data analysis of is quality of service to customer loyalties can be taken by the following conclusion : equation of yielded by doubled linear regression of examination by partial obtained there are positive influence and significant between quality of service which in the form of extant to customer loyalties CV. Yudistira Motor Kaliwungu. There are positive influence and significant between quality of service which in the form of mainstay to customer loyalties CV. Yudistira Motor Kaliwungu. There are positive influence and significant between quality of service which in the form of comments to customer loyalties CV. Yudistira Motor Kaliwungu. There are positive influence and significant between quality of service which in the form of certainty to customer loyalties CV. Yudistira Motor Kaliwungu. There are positive influence and significant between quality of service which in the form of caring to customer loyalties CV. Yudistira Motor Kaliwungu. Equal to 89 % customer loyalties CV. Yudistira Motor Kaliwungu can influence by quality of service which in the form of is extant, mainstay, comments, caring and certainty. Key words : extant, mainstay, comments, certainty and customer loyalties.
PENGARUH HARGA, ATRIBUT PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM DI KECAMATAN PEDURUNGAN
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Level emulation of corporate world in Indonesia very tight, because each company ever can improve market compartment and reach for new consumer. Company have to earn to determine correct marketing strategy to be its effort can stay and win emulation, so that the intention of the company can reach. Producer shall have knowledge consumer appetite related to price, product attribute and advertisement which good for knowing how third the factor can influence consumer in buying Gudang Garam cigarette. Target of this research is to know influence of price, product attribute, and advertisement to decision of purchasing of Gudang Garam cigarette in District of Pedurungan. Population in this research is all society exist in district of Pedurungan, while sampel the taken is counted 100 responder with method of convenience samples (election of sampel pursuant to amenity), that is method chosen sampel of population element which data is easy to got by researcher. As for analysis method the used is examination of data instrument, analyse doubled linear regresi, examination of hypothesis t-test and coefficient of determinasi. From calculation of t hitung price variable (X1) known by number of t hitung = 4,932 > t tables of 1,661 so that signifikan. Matter this means price have an effect on positive and signifikan to decision of proven purchasing. From calculation of t hitung product attribute variable (X2) known by number of t hitung = 3,363 > t tables of 1,661 so that signifikan. Matter this means product attribute have an effect on positive and signifikan to decision of proven purchasing. From calculation of t hitung advertisement variable (X3) known by number of t hitung = 3,278 > t tables of 1,661 so that signifikan. Matter this means advertisement have an effect on positive and signifikan to decision of proven purchasing. Result of analysis go into effect for all population (entire/all society). Key words : Price, Attribute Product, Advertisement, Decision of Purchasing.
PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Konsumen Mister Burger di Kota Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Benefit that got with do this gives thinking contribution for manager and watchfulness side furthermore in wisdom taking and decision in the field of trade, economics and marketing. as to aim to analyze price perception influence towards customer satisfaction, to analyze location influence towards customer satisfaction, to analyze service quality influence towards customer satisfaction and to analyze price perception influence, location and service quality towards customer satisfaction. This watchfulness aims to detect to detect price perception influence, location and service quality towards customer satisfaction. as to sample in this watchfulness is sample in this watchfulness customer mister burger at city Semarang. Analyzer that used doubled linear regression. Watchfulness result shows that found influence significant positive between price perception towards customer satisfaction, will mean when achievable price perception so customer satisfaction will increase. The influence significant positive between location towards customer satisfaction, will mean when location will increase so customer satisfaction will increase. Found influence significant positive between service towards customer satisfaction, will mean when service will increase so customer satisfaction will increase.Keywords: Price Perception, Location and Service Quality towards Customer Satisfaction
PENGARUH KEPEMIMPINAN, MOTIVASI DAN SEMANGAT KERJA TERHADAP KINERJA KARYAWAN HOTEL DAN RESTO ALAM INDAH
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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This study examined the effect of interest of leadership, motivation and morale of the employee's performance Alam Indah Hotel and Restaurant Population of this study were employees of Alam Indah Hotel and restaurant totaling 102 people. Sampling was done by the method in which the population census as a sample, and obtained 101 respondents. Methods of data analysis is multiple linear regression. Is a multiple linear regression analysis used to determine the effect of two or more independent variables on a dependent variable. The conclusion of this study are as follows: (1) leadership had no effect on performance. (2) motivation has a positive effect on performance. (3) Morale positive effect on performance.Key words: performance, leadership, motivation and morale

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