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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 169   170   171   172   173 
PENGARUH GAYA KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN DIMEDIASI VARIABEL MOTIVASI KERJA (Studi pada Karyawan PTP. Nusantara IX (Persero) Divisi Tanaman Tahunan Kebun Karet di Kebun Getas Salatiga)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was (1) to analyze the influence of leadership style da competence on employee motivation PTP. Nusantara IX (Persero) Division of Rubber Plant in Garden Annual Garden Brittle Salatiga. (2) to analyze the influence of leadership styles on employee performance da competence PTP. Nusantara IX (Persero) Division of Rubber Plant in Garden Annual Garden Brittle Salatiga. The population in this study were all employees of PT Nusantara Plantation Crops Division IX Annual Rubber Garden in Garden Brittle Salatiga, amounting to 375 people. Determination of the number of samples obtained using as many as 79 people Slovin. Sampling technique using a random sample (simple random sampling). Test equipment in this study using multiple linear regression. The results of this study indicate that (1) the positive effect of leadership style on employee motivation. (2) Competence positive effect on employee motivation. (3) the positive effect of leadership style on employee performance. (4) Competence positive effect on employee performance. (5) Work motivation positive effect on employee performance. (6) Work motivation does not mediate the effect of leadership style on employee performance. (7) Motivation does not mediate the effect of competence on employee performance Keywords: leadership style, competence, motivation and performance of employees  
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN DAN KETERSEDIAAN INFORMASI TERHADAP PENGGUNA JALAN TOL (Studi PT. Jasa Marga Persero Tbk. Cabang Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of Service Quality, Customer Value and Availability Information on Toll Road User Satisfaction. The study population was 48,605,257 Traffic seen from the data year 2013, the number of samples is100 Toll Road users. Data obtained directly from the Toll Road users and the techniques use dare primary data with a questionnaires to the respondents Toll Road users. These results indicate that the Service Quality, Customer Value and Availability of information each user satisfaction influence on the Toll Road. When these variables 75 percen to the dependent variable, namely the Toll Road User Satisfaction. This is evident from R2 showed 0,745 based on the calculation of regression.Keywords : Service Quality, CustomerValue and availability information, user satisfaction Tol Road
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIASI (Studi Kasus Pada Banaran Resto di Kampoeng Kopi Banaran Bawen, Kabupaten Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of the research is to explain the effects of service quality to customers’ loyalty and customers’ satisfaction as the mediation. The population of the research is the customers of Kampoeng Kopi Banaran, located at Jalan raya Bawen – Solo Km 1,5 Bawen, Semarang Regency with an average of 6,692 customers per a month. The sample of the research is 100 customers. The sampling technique uses purposive sampling (sampling with the goal). The types of the data and the data collection techniques use primary data. The analysis technique uses the instrument test, path analysis ,coefficient of determination, F - test, t - test and mediation mediation. The results show that : (1). service quality has significant positive effect on customers’ satisfaction. ( 2 ) . service quality has significant positive effect on consumers’ loyalty. (3). Customers’ satisfaction has a significant positive effect on consumers’ loyalty. (4). Quality of service and customers’ satisfaction affects customers’ loyalty. The influence of Quality of service and customers’ satisfaction to customers’ loyalty is 79.8%. (5). Customers’ satisfaction is a variable that mediates between service quality to customers’ loyalty, because the quality of service to customer loyalty the quality of service to customer loyalty influent customer satisfaction is bigger than the direct effect of service quality on customer loyalty indirectly.Keywords : Service Quality, Customer Satisfaction, Customer Loyalty
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA CV RAKASINDO MEGATAMA DI SEMARANG
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose ofthis study wastodetermine the effect ofa positiveand significant correlation betweenleadershipandmotivation givento employee performanceCVRakasindoMegatamainSemarang. The populationinthis study were allemployees inCVRakasindoMegatamatotaling75employees, then itdeservestobe sampledwithout having totakethe samplein acertainamount. Thus, the samplesofthis studywere all employees oftheCVRakasindoMegatama. The analytical toolusedin this studyismultiple linear regression. The results showedthat theleadershiphave a significant effecton employee performance. This canbe interpretedif theleadershipof employeesincreases,increasedemployee performance. Motivationsignificant effect onemployee performance.This canbe interpretedif themotivationincreases,increasedemployee performance. Keywords: leadership, work motivationandperformance ofemployees
NASKAH PUBLIKASI PENGARUH NILAI PELANGGAN, CITRA MEREK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING ( Studi Pada Mahasiswa Universitas Stikubank Semarang )
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This research is study that tested the effect of customer value and brand image on customer satisfaction with the purchase decision as an intervening variable. The population was Stikubank Semarang University student. Based on the indicators used reliability test is an indicator of the variables studied were the result unreliable or reliable. Further analysis researchers used multiple linear regression analysis to explain the relationship between these variables, the result is a positive effect on the value of the customer purchase decision and significant, which means if there is an increase in the value of the customer's purchase decision will increase while the brand image on purchase decisions happen gap (gap) brand image. So that the brand image is not a determining factor purchase decision. As for the test of intervening in this study mediate and influence purchasing decisions is more dominant in the relationship of customer value on customer satisfaction. This study has limitations that sampling periods were relatively short, have not considered the main control variables and other variables that could affect customer satisfaction. Therefore, further research is recommended to consider key variables and other control variables as well as the need for longer periods of studyin order to generalize.Keywords: customer value, brand image, purchasing decisions, customer satisfaction.
ANALISIS PENGARUH ELEMEN-ELEMEN BRAND EQUITY (EKUITAS MEREK) TERHADAP KEPUTUSAN PEMBELIAN ULANG SURAT KABAR HARIAN SUARA MERDEKA DI SEMARANG
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

Recently, the competition of the daily newspaper industry in Semarang is increasing. Old survived brands compete with new brands fought for the newspapers market in the city of Semarang . As the oldest newspaper and a market leader in Central Java, particularly in Semarang, Suara Merdeka needs to prepare a marketing strategy to survive and even better to win the competition . Data were collected through questionnaire method, with respondents of retail repeat buyer of Suara Merdeka daily newspaper in Semarang. The sampling technique used is accidental sampling technique . Data analysis used including: validity and reliability, normality test, the classic assumption test, fit model test, multiple regression analysis and hypothesis testing t test. Dependent variable is repeat purchase decision (Y) and independent varibale are brand awareness (x1 ), perceived quality (x2), brand association (x3) and brand loyalty (x4). Hypothesis testing using t-test showed that the two independent variables studied were variable brand association, and brand loyalty proved of having positive and significant effect on the dependent variable purchase decision . While the two independent variables of brand awareness and image quality but not significant positive effect on the dependent variable purchase decision. Keywords : Repeat purchase decision, brand awareness, perceived quality , brand association, brand loyalty.
TINGKAT KEPUASAN NASABAH TABUNGAN iB ATAS KUALITAS PELAYANAN PT. BANK PERMATA SYARIAH CABANG SEMARANG
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimed to determine the extent to which the dimensions of service quality (Tangibles, Empathy, Assurance, Responsiveness, and Reliability) which has influence on Bank Permata Syariah Branch Semarang customer’s satisfaction. The type of study is a descriptive analytic. The data used in this study is the primary data obtained from questionnaires filled by the respondents. The population in this research is the entire customer tabungan  iB, the sample of 100 people who used the technique accidental-purposive sampling. Analysis of the data used in this study is the Importance and Performance Analysis and Cartesian Diagram  that will show the level of alignment between customer’s expectations and service performance. Keyword: customer satisfaction, service quality, Importance and Performance Analysis, Cartesian Diagram
PENGARUH KEPEMIMPINAN, KOMPENSASI, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM KABUPATEN SEMARANG
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of leadership on employee performance, to analyze the effect of compensation on employee performance, to analyze the effect of work motivation on employee performance Object of study in this paper is Semarang District Department of Public Works. This research uses purposive sampling method, taking 75 respondents with a significance level of 5%, the data used primary data, data analysis using quantitative and qualitative analysis that includes test validity, reliability test, multiple regression analysis, t test,F testand the coefficient of determination. The results of the study it can be concluded, Leadership has a positiveand significant influence on employee performance, compensation has a positive and significant impacton employee performance, work motivationhas apositive and significant impacton employee performanceKeywords: Leadership, Compensation, Work MotivationandEmployee Performance
PENGARUH PENGGUNAAN CELEBRITY ENDORSER, PERSEPSI HARGA, CITRA MEREK TERHADAP NIAT BELI ULANG SHAMPO PANTENE (Studi Pada Mahasiswa Universitas Stikubank Semarang)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine whether the celebrity endorser, price perception, and brand image influence on consumer purchase intentions over the Pantene shampoo products and analyzing the dominant factor in influencing consumer repurchase intentions Pantene shampoo in Stikubank University Semarang. The sample in this study was 100 respondents with a sampling technique that non-probability sampling (purposive sampling). Analysis of the data using qualitative and quantitative data analysis which includes Test Validity, Reliability Test, F Test, determinant coefficient, Normality Test, Regression analysis, t test. Regression analysis was carried out with the software Statistical Process Social Science (SPSS) was used to process the data. The analysis showed that, celebrity endorser positive effect on purchase intention reset, positive effect on the perception of the price of re-purchase intention, and brand image has positive influence on purchase intentions re. Hypothesis testing using t-test showed that the variables Celebrity Endorser (X1), Perceptions of Price (X2) significantly affect Repeat Purchase Intentions, whereas Brand Image (X3) does not significantly affect Repeat Purchase Intentions. While the F-test showed a significant, this means that the variable Celebrity Endorser (X1), Perceptions of Price (X2), and Brand Image (X3) jointly influence on Repurchase Intention (Y). Keywords : Celebrity Endorser, Perception Of Price, Brand Image and Repurchase Intention
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA JASA KEPABEANAN DAN CUKAI (studi pada Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Cukai Kudus)
Students' Journal of Economic and Management Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to identify and analyze the impact of service quality on perceived satisfaction of service users in KPPBC Tipe Madya Cukai Kudus. The study was conducted by taking a sample of the Customs and Excise service users that exist in the KPPBC Tipe Madya Cukai Kudus and use the questionnaire as a data collection tool. In scoring this assessment using a scale or measuring Linkert. The results showed that the quality of service that consists of Tangible (x1), Reliability (x2), Responsiveness (x3), Assurance (x4), and Empathy (x5) partially and jointly significant effect on service user satisfaction variable (y). The results of multiple linear regression analysis, equation Y = 0,197 x1 + 0,223 x2 + 0,183 x3 + 0,278 x4 + 0,216 x5. From these equations show that the most dominant variable Assurance compared with other variables to influence user satisfaction with the services of the regression coefficient of 0,278. The coefficient of determination (Adjusted R Square) of 0.771 which means that the variable Tangible, Reliability, Responsiveness, Assurance, and Empathy able to explain the service user satisfaction with the service at KPPBC Tipe Madya Cukai Kudus 77.1%, and the remaining 22.9% is influenced by other factors not examined Keywords : Quality of service, Tangible, Reliability, responsivenes, Assurance, and Empathy, service user satisfaction

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