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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 174   175   176   177   178 
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH (Studi pada Nasabah Debitur PT. BPR Restu Artha Makmur Semarang)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimed to analyze the influence of service quality, trust and corporate image on customer satisfaction debtor PT. BPR Restu Artha MakmurSemarang. The population in this study is the debtor BPR Restu Artha MakmurSemarang. Because the population is not known with certainty, then the sampling is based on the formula proposed by Taro in order to obtain a sample of 100 people. Test equipment used in this study testing the validity using factor analysis, reliability using Cronbach Alpha testing and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: the positive effect of service quality on customer satisfaction. The better the quality of the service, the customer satisfaction debtor BPR Restu Artha MakmurSemarang will increase. Confidence positive effect on customer satisfaction. The better the trust, then the debtor customer satisfaction BPR Restu Artha MakmurSemarang will increase. Corporate image positive effect on customer satisfaction. The better the image of the company, then the debtor customer satisfaction BPR Restu Artha MakmurSemarang will increase Keywords: quality of service, trust, corporate image and customer satisfaction
PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Hotel Graha Agung MAJT Semarang)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This studyaimed toanalyze the influence ofperceptionsof price and qualityof serviceto customer satisfactioninthe SupremeMAJTGrahaHotelSemarang. The amound of visitors sampled totaling 100 customers. The objectof research used inthis studyisthe SupremeMAJTcustomerGrahaHotelSemarang. The sampling techniqueusedinthis research ispurposivesampling.The results ofthe study are priceperception variable noteffectto variablecustomersatisfaction and servicequalityvariableshas positiveeffecttovariablesof customer satisfaction. Keywords: Perceptions ofPrice, Quality of Service, andCustomerSatisfaction.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI KANTOR KECAMATAN BANYUMANIK SEMARANG
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aimsto analyzethe influence ofLeadership, MotivationandCulture Organizationon Employee PerformanceOffice of Sub-district Banyumanik Semarang.The populationin this studyis thetotal numberof employeesamounted to50respondents. The data usedare primary data, that is dataobtained directlyfrom the source. The techniqueusedforprimary data collectionis donebymeans ofquestionnaires to therespondents. The hypothesis test indicate that Leadershiphas apositive and significant impacton employee performance, Motivationhas apositiveand significant impact onemployee performance, and Culture Organization has apositive and significant impacton employee performance. Keywords: Leadership, Motivation, Culture Organization and Employee Performance.
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPUASAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang Pengguna Handphone Samsung)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality and brand image on customer satisfaction and customer loyalty Samsung mobile phone. The population in this study were students of the Faculty of Economics and Business, University of Stikubank Semarang who use mobile phones Samsung. The samples in this study using purposive sampling, the sampling technique with a specific purpose. The analysis tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality and brand image positive effect on customer satisfaction. Product quality, brand image and customer satisfaction has positive influence on customer loyalty Keywords: product quality, brand image, customer satisfaction and customer loyalty
PENGARUH PEMBERDAYAAN KERJA DAN MOTIVASI TERHADAP KEPUASAAN KERJA DOSEN TETAP PERGURUAN TINGGI SWASTA (STUDI PADA STIE TOTAL WIN SEMARANG)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the effect of empowerment and motivationto job satisfaction STIE TOTAL WIN Semarang. The test data used in this study include product moment test validity, reliability testing with Alpha Cronbrach, multiple linear regression analysis, t test to test and prove the research hypothesis. Data collected tested for validity and reliability analysis method is tested with product moment coefficient alpha (Alpha Cronbrach), in which the results of all the data is valid and reliable. The results of the analysis and discussion indicate that: (1). Empowerment work and significant positive effect on employee job satisfaction, the stronger the effect of empowerment work, then the employee job satisfaction also increased; (2). Work motivation positive and significant impact on job satisfaction, the stronger the influence of work motivation, it also increases employee satisfaction. Keywords: job empowerment, motivation, job satisfaction.
PENGARUH KEPUASAN PERITEL, REPUTASI PERUSAHAAN DAN KOMITMEN TERHADAP HUBUNGAN JANGKA PANJANG PADA PRODUK (AMDK) GALON MEREK AQUA DI KECAMATAN WELAHAN KABUPATEN JEPARA
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the influence of retailer satisfaction, corporate reputation and commitment to long term relationships to AMDK products Aqua  brand gallonsatsub-district Welahan Jepara regency. This research used several analysis tools, such as the validity test, reliability, regression analysis and coefficient of determination to test the proposed hypothesis.   The population in this study are AMDK Aqua brand gallons retailers in sub-district Welahan Jepara regency.There are66retailersAMDK Aqua brand gallons in this study, wheresampling method used was “purposive sampling” with the criteria : retailers in sub-district Welahan Jepara regency were becomig a retailer of at least one year. The results ofthis study indicatethatthere was apartialypositiveand significantinfluenceofvariablesRetailersatisfaction, Corporate reputation andCommitment toLong term relationshipat AMDK products Aqua  brand gallonsin sub-district Welahan Jepara regency. The variable that gave most influencing on long term relationship wasRetailer satisfaction, then followed by Commitment and Corporate reputation. Keywords: Retailer satisfaction, Corporate reputation, Commitment and Long term relationship
ANALISIS PENGARUH PEMBERDAYAAN, MOTIVASI KERJA DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA PEGAWAI (Studi Pada DPPKAD Kabupaten Grobogan)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This observation is an observation that research empowerment effect, work motivation, and organizational culture for servants' performance. The purpose of this observation is DPPKAD grobogan regency servants: increasing empowerment affect for servants' performance. The subject of this observation is DPPKAD grobogan regency servants that consist of 82 persons. Method of data collecting is population method and sample. It can be looked from : based the gender can be known that the respondents who dominate this observation is the men. They are 53 persons(67,1%) and the women are 26 persons(32,9%). Based of the age can be known that the respondents dominate 31-40 years old. They are 29 persons(36,7%). The second respondents are 41-50 years old. They are 25 persons(31,6%) and the third respondents are more than 50 years old. They are 13 persons(16,5%) and the servants are less than 31 years old, they are 12 persons (15,2%). From this observation can be concluded that empowerment, work motivation, organizational culture give effect for servants' performance, especially for DPPKAD grobogan regency Key Word : Empowerment, Work Motivation, Organizational Culture
PENGARUH MOTIVASI, KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN KOTA SEMARANG
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine how the influence of motivation on employee performance, the effect of communication on the performance of employees, and the influence of labor discipline on employee performance. The population in this study were employees of the Department of Education Semarang city, amounting to 128 people. The sampling technique used is random sampling (random) amount to 56 respondents in the sample data collection method using a questionnaire (questionnaire) by distributing a list of statements to the respondents in order to obtain information. The results of multiple regression test showed that motivation significant positive effect on the performance of employees in Semarang City Department of Education. Communication significant positive effect on the performance of employees in Semarang City Department of Education. Labor discipline proved significant positive effect on the performance of employees in Semarang City Department of Education, as well as motivation, communication and discipline work together proved to have a significant effect on the performance of employees in Semarang City Department of Education. Keywords: Motivation, Communication, Work Discipline and employee performance
PENGARUH KEPEMIMPINAN, kOMPENSASI, MOTIVASI TERHADAP KINERJA PEGAWAI DINAS BINA MARGA JAWA TENGAH
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

This study analyzed on the influence of leadership, compensation and motivation on employee performance. Object of this research is the Highways Agency Java Tengah.Teknik sampling used was random sampling (random) amounted to 57 respondents in the sample data collection method using a questionnaire (questionnaire) by distributing a list of questions to the respondent in order to obtain information. The research objective was formulated to determine the effect of leadership, compensation and motivation on employee performance. The data were analyzed using factor analysis to test the validity of the question items, alpha chonbrach formula to test the reliability of each of the independent variables were tested by regression analysis. The results of the study are: (1) Leadership positive and significant impact on employee performance. (2) Compensation positive and significant impact on employee performance. (3) Motivation positive and significant impact on employee performance. Keywords: Leadership, Compensation, Motivation, and Performance
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS (Studi Kasus Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank (Unisbank) Semarang)
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of product quality and brand image on purchase decisions Asus laptop. The population in this study were students of the Faculty of Economics and Business, University of Stikubank (Unisbank) Semarang, which in 2014 amounted to 1699 students. Samples were selected from students who purchase and or use the Asus laptop. Determination of the number of samples by using the formula Slovin. Based on this formula, the number of samples in this study defined as many as 100 students. Data collected by using a questionnaire. Data already collected then tabulated and tested by using validity and reliability. After fulfilling the criteria of valid and reliable, the multiple regression analysis to obtain information influence of each independent variable on the dependent variable. The results showed, that the quality of the product is not positive and significant impact on purchasing decisions Asus laptop, while the brand image positive and significant impact on purchasing decisions Asus laptop. The results of this study are still too low to explain the factors that influence the purchase decision, because only limited to two independent variables, while it was still a lot of other variables that can influence purchasing decisions. In addition, this study only examined students into consumers Asus laptop at the Faculty of Economics and Business Unisbank Semarang. Therefore, it is advisable to subsequent researchers to add other variables, as well as increase the population and the sample so much more. Keywords: product quality brand image and purchase decisions.

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