Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN POMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA VARIO DI UNIVERSITAS STIKUBANK (UNISBANK) SEMARANG)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze the effect of product quality and percived on purchased decisions Unisbank student Semarang Vario Honda motorcycles.the population in this study is the user Vario Honda motorcycle. The samples in this study were student at the University Stikubank (Unisbank), Jl. Tri Lomba Juang Dan Jl. Kendeng V Bendan Ngisor, Semarang, user Honda Vario. The samples in this study using a non probality sampling the sampling method used is purposive sampling, the sampling technique with the goal FEB Students who use Honda Vario. The analytical tool used is multiple linear regression analysis. The result ot the analysis can be conclude that : (a) the quality of the products has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycle. (b) perceive price has a positive effect on purchasing decisions on the purchase of student Unisbank Semarang Vario Honda motorcycle. (c) promotion does not affect the purchase decision of student Unisbank Semarang Vario Honda motorcycle. Keywords : quality of produk, price perceptions, promotion and purchase decisions

PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL STUDI PADA POLDA JAWA TENGAH
Students' Journal of Economic and Management Vol 4 No 1 (2015): EDISI APRIL 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study analyzes the influence of Motivation, Discipline, and Work Environment on the performance of civil servants in the Central Java Police. The research object in this paper is POLDA CENTRAL JAVA. The sampling technique in this research is to use the Simple Random Sampling amounted to 80 respondents. Analysis of the data used include test the validity of the product moment, coefficient alpha reliability test (Alpha Cronbrach), multiple regression analysis, t test to test and prove the research hypothesis. The results of the research are: (1). Motivation positive and significant impact on the performance of employee, the more often the motivation is given it will improve the performance of employees (2) Discipline and no significant positive effect on the performance of employees, the training level of discipline given employee will be increased. (3) Working Environment and significant positive effect on employee performance, the better the work environment is given then the employees would feel comfortable Keywords:Motivation, Discipline, Work Environment and Employee Performance

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA ALL NEW JAZZ DI KOTA SEMARANG
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim ofthis study was toanalyze the effect ofbrand equityto the purchasing decisionHondaAll NewJazzin Semarang. The population inthis studyis that consumerswho buycarsHonda AllNewJazzin Semarang. The sample inthis studyas many as100 people. The sampling techniqueused purposive sampling. The criteria forthe samplein this studyis that consumerswho buycarsHonda AllNewJazzin Semarangfor at least 3months. The analytical toolusedis multiple linear regression. Results ofthe analysiscan be concludedthat: brandequitypositive influenceon purchase decisions.. Keywords: brand awareness, perceived quality, brand association, brand loyalty and purchasing decisions

PENGARUH MOTIVASI, DISIPLIN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL STUDI PADA POLDA JAWA TENGAH
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study analyzes the influence of Motivation, Discipline, and Work Environment on the performance of civil servants in the Central Java Police. The research object in this paper is POLDA CENTRAL JAVA. The sampling technique in this research is to use the Simple Random Sampling amounted to 80 respondents. Analysis of the data used include test the validity of the product moment, coefficient alpha reliability test (Alpha Cronbrach), multiple regression analysis, t test to test and prove the research hypothesis. The results of the research are: (1). Motivation positive and significant impact on the performance of employee, the more often the motivation is given it will improve the performance of employees (2) Discipline and no significant positive effect on the performance of employees, the training level of discipline given employee will be increased. (3) Working Environment and significant positive effect on employee performance, the better the work environment is given then the employees would feel comfortable Keywords:Motivation, Discipline, Work Environment and Employee Performance

PENGARUH CITRA PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS (Studi Pada Pelanggan Mata Dewa Photo Studio Semarang)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Conditions of intense competition makes consumers extremely vulnerable to change, so that every company seeks to attract customers and maintain customer relationships. This study aims to transform and analyze the effect of product image and quality of service to customer satisfaction and loyalty in the Mata Dewa Photo Studio Semarang. In this study, researchers used population of all buyers and consumers Mata Dewa Photo Studio Semarang. The method used is purposive sampling method. The samples used were 100 buyers and consumers Mata Dewa Photo Studio Semarang. Test equipment in this study using multiple linear regression, and Sobel Test. Results of this study are the product image positive effect on customer satisfaction, service quality has positive influence on customer satisfaction, product image positive effect on customer loyalty, service quality has positive effect on customer loyalty and customer satisfaction has positive influence on customer loyalty. Customer satisfaction mediates the effect of quality of service and product image on customer loyalty. Keywords: image of a product, service quality, satisfaction, loyalty

PENGARUH PRODUK, PROMOSI, DAN CITRA MEREK TEHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA (Studi Empiris Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of the product, promotion, brand image together or partially on purchasing decisions Yamaha motorcycle. The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed by calculation SPSS (Statistical Product and Solutions) version 19. The population in this study is the Faculty of Economics and Business, which uses Yamaha motorcycle at the University Stikubank Unisbank Semarang, which amounted to 100 respondents. The sampling technique in this study using purposive sampling intentional sampling according to peprsyaratan samples required. The analysis tool used is multiple linear regression. The results showed that there was a significant positive influence on purchasing decisions among products. There is a significant positive influence between promotion on purchase decisions. There is a significant positive effect between brand image on purchase decisions. Keywords: product, promotion, brand image, and purchasing decisions

PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (Studi pada Bank BRI Unit Balapulang Kabupaten Tegal)
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to measure the level of customer satisfaction and loyalty by examining variable that effect the identification of customer satisfaction and loyalty with Bank BRI Unit Balapulang. After a review of related literature, in this study determined significant variables that allegedly effect customer satisfaction and loyalty, which is variables quality of service that includes dimensions of of physical evidence, reliability, security, responsiviness and empathy and variable customer value can be seen as a basis for the development strategy of customer satisfaction leads to loyalty. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Bank BRI Unit Balapulang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Croanbach’s Alpha to test the reliability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 3 (three) hypotheses that have been developed. The test results showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) the value to customers satisfaction showed a positive and significant influence, (3) customer satisfaction on customer loyalty showed positive and significant influence. Keywords: Service Quality, Customer Value, customer Satisfaction and Customer Loyalty

ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA NIKE (Studi Pada Toko Sport Icon di Semarang )
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Sports shoesare an important partin supportingsportsactivities. Of the manybrands ofsports shoes, NIKEis a brandsports shoesthat have beenrecognizedby the publicorreliabilitycan beexpected to meetthe needs ofthe communitythatis growing in linewith thecompetitionof sports shoeswitha variety ofother brands. This study about the effects of product quality, price perception and brand image on purchase decisions was done to analyze the consumers purchasing decisions at Sport Icon Shoesstore in Semarang. Data used in this study is primary data and secondary data. While the techniques used for data collection using questionaire by asking a number of written questions used to obtain informations from the respondents. The population in this study were consumers who made purchases decising making NIKE sports shoes at the Sport Icon Shoesstore in Semarang. Were who make purchases NIKE sports shoes at the Sport Icon store in Semarang. The sampling techniqueis donewiththe technique of "accidental sampling", with thenumber of samples takenis100 respondents.The data were analyzed using factor analysis to test the validity of the statement items, Cronbach alpha formula to test the reliability of the instrument. Regression analysis to examine the effect of partially each independent variable were tested to purchase decision, and coefficient determinationto measure howfarthe ability ofthe modelvariations ofthe changesto the dependent variable.shoes at the Sport Icon Shoesstore in Semarang. The variable his greatest effect on purchasing decisionswas brand image then followed by a variable product quality, and price perception. Keywords: Product Quality, Price Perception, Brand Image, Purchase Decision

PENGARUH PENGALAMAN KERJA, KEPUASAN KERJA, DAN STRES KERJATERHADAP KINERJA KARYAWAN DI PT. BPR GUNUNG KAWI SEMARANG
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study was to examine and analyze on the effect of work experience, job satisfaction and work stress on employee performance. The object of this study were all employees of PT. RB Gunung Kawi Semarang. The sampling technique in this research is to use the census method, using the whole population is numbered 52 employees using the techniques of data collection questionnaire (questionnaire) by distributing a list of statements to the respondent for information. Data were analyzed using factor analysis to test the validity of the statement items, Cronbach alpha formula to test the reliability of each - each independent variable was tested using regression analysis. Results of this study are: (1) Work experience positive and significant effect on employee performance. (2) Job satisfaction and significant positive effect on employee performance. (3) Work stress is a significant negative effect on employee performance. Keywords: Work Experience, Job Satisfaction, and Job Stress

PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DI PT. MAS SUMBIRI
Students' Journal of Economic and Management Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research is done in PT. Mas Sumbiri that located in Campurejo Village, Boja District, Kendal Regency on September untill October 2014. The research has purpose to know about the influence of work satisfaction, work environment, and organization culture to employee’s working in PT. Mas Sumbiri A method of taking samples using purposive sampling with the total sample used are 100 employees. As independent variabels are work satisfaction, work environment, and organization culture, meanwhile dependent variabel is employee’s working. Relation and or influence between each variabel explained by multiple regression analysis. The results of research show that work satisfaction has positive influence and significant of employee’s working, it’s be proven from the t-count value is 2,148 and by using the level of significant for 5% obtained t-table value 1,671, which means that t-count value more than t-table value, they are 2,148 > 1,671 and the significant 0,034 < 0,05. Work environment has positive influence and significant of employee’s working, it’s be proven from the t-count value is 4,513 by using the level of significant for 5% obtained t-table value 1,671, which means that t-count value more than t-table value, they are 4,513 > 1,671 and the significant 0,000 < 0,05. And organization culture has positive influence and significant of employee’s working, it’s be proven from the t-count value is 3,388 by using the level of significant for 5% obtained t-table value 1,671, which means that t-count value more than t-table value, they are 3,388 > 1,671 and the significant 0,001 < 0,05. All variable also have positive influence and significant of employee’s working in PT. Mas Sumbiri simultantly. It’s be proven from the F-test value is 74,894 and the significant is 0,000. Beside that, from the determination analysis get output that work satisfaction, work environment, and organization culture, can explain dependent variabel or employee’s working amounted to 69,1%, meanwhile for 30,9% be influenced by other variabels outside of variabels to be researched. Keyword: work satisfaction, work environment, organization culture, dan employee’s working

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota semarang,

Jawa tengah

INDONESIA