cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 180   181   182   183   184 
PENGARUH CITRA MEREK,PERSEPSI HARGA,DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS KOSMETIK BERLABEL HALAL “WARDAH”
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research had an intention to examine the influences of brand image, price preception and the quality of product toward the customer’s satisfaction that affecting the loyalty of using the product. The population of this research are the user of Wardah cosmetics in Semarang with the total sampel of 100 correspondents that has been taken by purposive sampling technique. The research study of this final project proposes seven hypothesis that been tested using linier regression with data processing program spss 16. Based on that statistical experimentantion, I got a result that : brand image has a positive effect and has a significance relation with the satisfaction, price perception has a positive effect and has a significance relation with the satisfaction and the quality of product have a positif effect and significance relation with the satisfaction. The satisfaction it self has a positive impact in loyalty of the customers, the brand image has a positive effect loyalty pf the customers, price perception has a positive effect in loyalty of the customers. But, the quality of product has no positive effect and non-significance result toward the loyalty, because the customers have to feel the satisfaction from a certain product first that can lead into a satisfaction. In conclusion, Wardah enterprise ought to raise and keep the brand image, price perception and the quality of product in order to gain the customers loyalty toward Wardah’s products and always giving a satisfaction to the customers. Key words: Brand Image, Price Preception, Product’s Quality, Satisfaction, Loyalty
PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR AKTIVA DAN RISIKO BISNIS TERHADAP STRUKTUR MODAL (Studi Empiris Pada Perusahaan Industri Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2012 – 2014)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of the study is to examine the effect of Profitability, Liquidity, Asset Structure and Business Risk to Capital Structure in an industrial manufacturing company that go public on the Indonesian Stock Exchange. The sampling method using purposive sampling method with the study period of 2012 to 2014. Using data from 17 companies that meet the selection criteria. Relationship and influence between the variables described by using multiple regression analysis. The multiple regression shows that Profitability, Likuidity have significant negative effect on Capital Structure, while Asset Structure significant positive effect on Capital Structure And Business Risk haven’t significant positive effect on Capital Structure. Adjusted R Square value of 0,236 can illustrate that the dependent variable is explained by the independent variable variabelitas for 23,6%%, while 76,4% are influenced by the other variables. Keywords: Capital Structure, Profitability, Liquidity, Asset Structure and Business Risk
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH TABUNGAN (Studi pada Nasabah Taplus Bank BNI Cabang Ngaliyan)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the influence of the quality of service and product quality to customer satisfaction Taplus savings in Bank BNI Cabang Ngaliyan. The population in this study were all clients Taplus Savings in Bank BNI Ngaliyan in 2016 as many as 155 people. Based on the formula Slovin obtained a sample of 100 people. The samples in this study using purposive sampling, that the sampling technique based on the criteria of customer savings Taplus are still active and have become customers of more than 1 year. The analysis tool used is the test valididtas, reliability and multiple linear regression analysis. The results of the analysis can be concluded that: the quality of service a positive effect on customer satisfaction. Product quality positively affects customer satisfaction. Keywords: quality of service, product quality and customer satisfaction
PENGARUH EARNING PER SHARE (EPS), DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE) DAN DIVIDEND PAYOUT RATIO (DPR) TERHADAP HARGA SAHAM (STUDI PADA PERUSAHAAN INDUSTRI MANUFAKTUR YANG GO PUBLIC DI BURSA EFEK INDONESIA TAHUN 2010 - 2013)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of the study is to examine the effect of Earning Per Share , Debt to Equity Ratio , Return on Equity and Dividend Payout Ratio to the stock price. The research was conducted on an industrial manufacturing company that go public on the Indonesian Stock Exchange. The sampling method in this study using purposive sampling method with the study period of 2010 to 2013. The data used in this research is data from  manufacturing companies that meet the selection criteria . The analytical method used in this study is multiple regression analysis.  The multiple regression shows that EPS, ROE and DPR have positive and significant impact on stock prices, whileDER has negative and not significant effect on stock prices. Adjusted R Square is 0,901 this means 90.1% of the dependent variable can be explained by the independent variable, while the remaining 9.9 % is explained by other causes outside the model Keywords: Stock Price, Earning Per Share, Debt to Equity Ratio, Return On Equity, and Dividend Payout Ratio.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PROMOSI, PERSEPSI HARGA, DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO (Studi pada Konsumen Lenovo di Kota Semarang)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study was to analyze the effect of product quality, brand image, promotion, price perception, and after-sales service to the purchasing decision Lenovo. The population in this study is the Lenovo brand laptop buyers at the Sun Plaza Simpang Lima Computer. The sample in this study as many as 100 people. The sampling technique used was accidental sampling sampling techniques conducted on respondents who coincidentally encountered in the study when the object of observation is ongoing. The analysis tool used is multiple linear regression. Results of the analysis can be concluded that: product quality has positive influence on purchase decisions. Brand image has positive influence on purchase decisions. Promotion of positive influence on purchase decisions. Perception price positive influence on purchasing decisions. After-sales service has positive influence on purchasing decisions. Keywords: product quality, brand image, promotion, price perceptions, after-sales service and purchasing decisions
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Konsumen Air Minum dalam Kemasan Aqua di Kota Semarang)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the influence of brand image, product quality, price perception of customer satisfaction. To analyze the effect of brand image, product quality, perceived price, customer satisfaction to customer loyalty. This research uses seven hypotheses. The population in this study is that consumers buy bottled water Aqua in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is that consumers purchase and consume bottled water Aqua in Semarang more than twice and domiciled in the city of Semarang. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: brand image, product quality and price perception positive effect on customer satisfaction. Brand image, product quality, perceived price, customer satisfaction has positive effect on customer loyalty. Satisfaction does not mediate the effect of brand image, product quality and price perception of customer loyalty     Keywords: brand image, product quality, perceived price, customer satisfaction and customer loyalty
PENGARUH PROFITABILITAS, LEVERAGE, SIZE DAN LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2010 – 2013
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of the study is to examine the effect of profitability (ROE), leverage (DER), firm size (Size) and liquidity (Cash Ratio) to the Dividend Policy (DPR). The research was conducted on an industrial manufacturing company that listed on the Indonesian Stock Exchange. The research was conducted using secondary data. The sampling method in this study using purposive sampling method with the study period of 2010 to 2013. The data used in this research is data from manufacturing companies that meet the selection criteria. The analytical method used in this study is multiple regression analysis.The multiple regression shows that ROE and DER have negative and significant impact on DPR, Size has positive and significant effect on DPR, while Cash Ratio has negative and not significant effect on DPR. Adjusted R Square is 0,091 this means 9,1% of the dependent variable can be explained by the independent variable, while the remaining 90.9% is explained by other causes outside the model.  Keywords: Dividend Payout Ratio, Return On Equity, Debt to Equity Ratio, Firm Size, and Cash Ratio
ANALISIS PENGARUH RASIO LIKUIDITAS, RASIO SOLVABILITAS RASIO AKTIVITAS, RASIO PROFITABILITAS, DAN RASIO PASAR TERHADAP KEBIJAKAN DIVIDEN (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2010 – 2013)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to analyse the influence of Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO), Return On Equity (ROE), and Price Earning Ratio (PER) toward Dividen Payout Ratio (DPR) in manufacture companies that is listed in Indonesian Stock Exchange over period 2010-2013. Dividend is profit will be shared to stockholders. This study sampled using a purposive sampling and obtain data for 177 samples. This study is free from the normality test and the classical assumption test. These result indicate that Current Ratio has a positive and significant impact on DPR. Debt to Equity Ratio has a positive and significant impact on DPR. Total Asset Turn Over has a positive and but not significant impact on DPR. Return on Equity has a positive and but not significant impact on DPR. The latest results show that Price Earning Ratio has a positive and significant impact on DPR. Investor can use the result of this research as a consideration before invest.
ANALISIS PENGARUH DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM (Studi pada Perusahaan Industri Manufaktur yang Go Public di Bursa Efek Indonesia Tahun 2011 - 2013)
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study attempts to test influences Debt to Equity Ratio, Return on Equity and Earning Per Share to the stock prices. This research was carried out on a go public industrial manufacturing company in Indonesia Stock Exchange. A method of the sample in this research using methods purposive sampling with a period of research in 2011 until 2013. The data used in this study is data from manufacturing companies that met the selection criteria. The analytical method used in this research is multiple regression analysis. The research proves that the DER have no significant negative effect on stock prices, ROE have no significant positive effect on stock prices, while EPS positive and significant effect on stock prices. Adjusted R Square value is 0845 it explains 84.5% of the dependent variable can be explained by the independent variable, while the remaining 15.5% is explained by other causes beyond the model. Keywords: Stock Prices, Debt to Equity Ratio, Return on Equity, Earnings Per Share
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK ADVAN JENIS ANDROID DI SEMARANG
Students' Journal of Economic and Management Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of the variable quality of product, price and promotion of their perception pembeian decision Advan types android phone in Semarang.The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed with SPSS calculations. The population in this study is that people who buy mobile phones Semarang Advan types of android totaling 100 respondents. The sampling technique used purposive sampling means that sample deliberate manner in accordance with the requirements of sampelyang required. The analysis tool used is multiple linear regression. The results of this study showed that the significant positive effect between the perception of price to pembelian.terdapat decision is a no significant positive influence between product quality and the promotion of their purchasing decisions dominant variable influencing purchasing decisions is price perception. Keywords: Product Quality, Perceived Price, Promotion and Purchasing Decisions

Page 182 of 186 | Total Record : 1856

 180   181   182   183   184 

Filter by Year

2012 2019


Reset
Filter By Issues
All Issue Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019 Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018 Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018 Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018 Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017 Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017 Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017 Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017 Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016 Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016 Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015 Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015 Vol 4 No 1 (2015): EDISI APRIL 2015 Vol 4, No 1 (2015): EDISI APRIL 2015 Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014 Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014 Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014 Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014 Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013 Vol 2, No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013 Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013 Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013 Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012 Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012 More Issue