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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA MEREK ROKOK DJI SAM SOE Fakhrizal Dwi Wicaksono, 08.05.51.0115
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

This research is a study that tested the effect of product quality, brand image, and price on customer satisfaction. Samples taken is the consumer of cigarettes in the District of Semarang Candisari as many as 100 respondents. The data obtained through primary data by distributing questionnaires and filled in accordance with the actual situation by the consumer of cigarettes in the District Candisari Semarang. Data taken at random with a random sampling method or sampling method with certain considerations, and analyzed using linear regression. The results of the study by SPSS showed that the variable quality of the product (XI) effect on customer satisfaction (Y). This is evidenced by the much greater than t table t which is equal to: 3.348 t> t table 1.984 and has a significant level of 0.000 <0.05 thus Ho is rejected and Ha1 accepted, meaning that product quality is variable positive and significant effect on customer satisfaction. Brand image variable (X2) effect on customer satisfaction (Y). This is evidenced by the much greater than t table t which is equal to: 2,727 t> t table 1.984 and has a significant level of 0.000 <0.05 so that Ho refused and Ha2 accepted, meaning that the brand image is variable positive and significant effect on customer satisfaction. While the price variable (X3) had no effect on customer satisfaction (Y). This is evidenced by his more than t table t which is equal to: 0.651 t <t table 1.984 and has a significant level of 0.000 <0.05 thus Ho is accepted and Ha3 rejected, meaning that the price variable is negative and significant effect oncustomer satisfaction.Keywords: Quality Product, Brand image, price, and customer satisfaction
SUPERVISI KEPALA SEKOLAH MEMODERASI PENGARUH KOMITMEN DAN KOMPETENSI TERHADAP KINERJA GURU MTsN KABUPATEN PATI S u y o n o, 12 5202 0006; Sutomo, Y.
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to examine the moderating influence of the principal supervision of organizational commitment and personal competence of the teachers performance in MTs.N Pati . The research was conducted on the teacher at MTs in Pati as many as 109 respondents , using the data collected by the census technique . A statistical technique is used to test the validity of the component matrix , Cronbach alpha reliability test , test with the adjusted r ² r square and t tests . Test results obtained hypothesized that 1 ) no significant effect of organizational commitment on teacher performance , 2 ) the competence of the teacher s personality and a significant positive effect on teacher performance , 3 ) supervision of the principal positive and significant effect on the performance of teachers , 4 ) Supervision of the principal does not moderate the effect of commitment to teacher performance , and 5 ) the principal supervision does not moderate the effect of teacher competence on teacher performance in MTs N Pati . Keywords :   Organizational Commitment , Competence Kepribadin , Supervising Principal , and Performance
PENGARUH IKLIM SEKOLAH DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU DIMEDIASI MOTIVASI KERJA (Studi Kasus di SMK Swasta Se Kecamatan Tayu Kabupaten Pati) Roro Widyah Prima Gumilang, 10.52.02.0130; Sutomo, Y.
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to examine and describe the effect of school climate and leadership to work motivation influence on the performance of teachers in private vocational high schools at District Tayu of Pati Regency. Sampling was done by census method so that all teachers in the private vocational high schools at District Tayu of Pati Regency totaling 66 persons used as a sample. Mechanical testing data used in this study include testing the validity of the factor analysis, reliability tests with Cronbach alpha formula, the multiple regression analysis, and tests of significance, the coefficient of determination to prove the truth of the hypothesis of research and testing mediation. The results showed that; 1) School climate has positive and significant effect on work motivation of teachers (0,000), 2) the school leadership has positive and significant effect on work motivation of teachers (0,000), 3) school climate has positive and significant effect on teacher performance (0.016), 4) school leadership has positive and significant effect on teacher performance (0.019), 5) Motivation has positive and significant effect on the performance of teachers (0,000), 6) Work motivation mediates the effect of school climate on the performance of teachers in private vocational high schools at District Tayu of Pati Regency, 7) Work motivation mediates the effect of school leadership on teacher performance in a private vocational high schools at District Tayu of Pati Regency. Keywords: school climate, school leadership, motivation, performance
UPAYA MEMBANGUN CITRA MEREK MELALUI KEPUASAN KONSUMEN BERDASARKAN KEUNGGULAN PRODUK DAN KEUNGGULAN LAYANAN (STUDI EMPHIRIS PADA PT INAX INTERNATIONAL) Fandhy Akhmad S, 11.4202.0005
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Abstract

This study is intended to company PT Inax International sanitary ceramics in order to determine the level of excellence of a product, service excellence, customer satisfaction and quality brand image in order to create a quality product that always remain competitive in the current era of globalization and which will future. These results indicate that, (a) shows the advantages of the partial products have a significant effect on consumer satisfaction, (b) service excellence partial significant effect on customer satisfaction, (c) customer satisfaction partially significant effect on brand image (d) product excellence partially significant effect on the image of the brand (e) product excellence and service excellence together simultaneously significant effect on customer satisfaction (f) consumer satisfaction and product excellence together persial sumultan significant effect on brand image brand Keyword : Excellence of product, excellence of service, satisfaction of consumer  and brand image
PENGARUH HARGA, PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada PT. Teh Tambi Wonosobo) Ahmad Oni Safi’i, 11.05.51.0026
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

This study takes an object on the PT. Tambi tea Wonosobo reasons for selecting objects based research because of fluctuations (up and down) the amount of marketing data 2009-2013 . Of the phenomenon it is necessary to evidence and research to analyze the influence , price , product , and experiential marketing on customer loyalty. This type of research is asosiatif. The data used in this research is primary data obtained from questionnaires filled respondents. The population in this study are all customers of PT . Wonosobo Tambi tea with a sample of 100 people by using purposive sampling method. Analysis of the data used in this research is the method of data collection using the questionnaire . The test results showed that (1) the price to customer loyalty showed positive and significant impact, (2) the product to customer loyalty shows a positive and significant influence, (3) experiential marketing on customer loyalty shows a positive and significant effect. Keywords : price, product, experiential marketing, and customer loyalty
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, DAN REPUTASI PERUSAHAAN TERHADAP NIAT BELI ULANG ( STUDI PADA PENUMPANG JASA TRAVEL BEJEU JEPARA ) Emy Ratnasari, 11.05.51.0056
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

The research attempts to know intence of quality service, price perseption, and company reputation in unity or partial to repurchase Intention. This research used primer data, the writer used quesioner as research instrument by SPSS calculation. Then, population  of this research is all of passenger that ever utilize Travel Bejeu Service. the writer take 100 responden for sample. The Technic sampling of this research uses purposive sampling ,it is taken from appropriate sample that related. The equipment used silar deskriptive variabel and multiple linier regretion. The result for this research  shows positive effect and not signifikan between service quality to Repurchase Intention. There is signifikan positive effect between price perception to repurchase intention. The sound of significant positive effect between company reputation toward repurchase intention.   Keyword : Quality Service, Price Perception, Company Reputation, Repurchase Intention
PENGARUH KEPEMIMPINAN, KOMUNIKASI, DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA PT. PLN (Persero) APJ SEMARANG Mamik Zulfa Setia Ningsih, 11.05.51.0045
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

This study analyzed the effect of leadership, communication, and motivation on employee performance. Object of study in this paper is PT. PLN (Persero) APJ Semarang. The sampling technique in this research is using purposive sampling of 100 respondents in the sample data collection method using a questionnaire (questionnaire) by distributing a list of questions to the respondent in order to obtain information. The research objective was formulated to determine the effect of leadership, communication, and motivation on employee performance. The data were analyzed using factor analysis to test the validity of the question items, Cronbach alpha formula to test the reliability of the instrument, regression analysis, to examine the influence of each partially independent variables tested by regression analysis. The results of the research are: (1). Leadership has a positive and significant impact on employee performance. (2). The communication has a positive and significant impact on employee performance. (3). Motivation has a positive and significant impact on employee performance. Keywords: Leadership, communication, motivation and employee performance.
PENGARUH KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN TERHADAP KINERJA ANGGOTA POLRES PEKALONGAN Muhammad Rizzal Setiaji, 11.05.51.0053
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

This study analyzed the effect of Leadership , Motivation , and Discipline in Performance of the members . Object of study in this paper is Pekalongan Police. The sampling technique in this research is using purposive sampling of 100 respondents in the sample data collection method using a questionnaire (questionnaire) by distributing a list of questions to the respondent in order to obtain information . The research objective was formulated to determine the effect of leadership , motivation , and Discipline of the performance of members. The data were analyzed using factor analysis to test the validity of the question items , Cronbach alpha formula to test the reliability of the instrument , regression analysis, to examine the influence of each partially independent variables tested by regression analysis . The results of the research are: (1).Leadership has a positive and significant impact on the performance of Members . (2) Motivation has a positive and significant impact on the performance of Members. (3) Discipline has a positive and significant impact on the performance of Members . Keywords : Leadership, Motivation, and Discipline in Performance of the members
ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pembelian Handphone Pada Mahasiswa Unisbank Semarang) Rochayati, 10.05.51.0010
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

This research are conducted to analyze the factors that influence consumers in making purchasing decisions again. The independent variables consist of Price (X1) and Quality Products (X2). The dependent variable is the Buying Decision Re (Y) Mobile on University Students Stikubank Semarang. The sample of 100 respondents were taken by using purposive sampling method. The analysis used is multiple regression analysis result, namely, Y = 0.303 + 0.457 X1 X2. The independent variables were the greatest influence on the dependent variable is the variable quality of the product (0.457), and was followed by a variable price (0,303). Deteminasinya coefficient (adjusted R2) of 0.432 or 43.2 percent. Quality Products showed the greatest regression coefficients. Product quality is the main factor affecting consumer purchase decisions over, and the price is a second factor influencing purchasing decisions reset. Keywords: price, quality product, repeat purchase decisions
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA PEGAWAI (Studi pada BADAN PEMBERDAYAAN PEREMPUAN, PERLINDUNGAN ANAK, DAN KELUARGA BERENCANA) Nonita Shara Bela, 10.05.51.0041
Students Journal of Economic and Management Vol 4, No 1 (2015): EDISI APRIL 2015
Publisher : Students Journal of Economic and Management

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Abstract

This study aimstoanalyzethe influenceof thecompensation and working conditionsof theemployees workmotivation. Object ofstudyinthis paper IsBP3AKBCentralJava Province. The populationin this study wereall employeesBP3AKBCentralJava Province. Sampling techniqueused in this studyis themethod ofcensus sampling the number of 65respondentsin the sample. Methods of data collectionusingquestionnaires(questionnaire) by distributinga list ofquestionstorespondto theinformation. The collected datawere analyzedusing atestinstrumentthat isused to testthe validity ofusing loading factor(KMO) and reliability testing usingCronbachalpha. Regression analysis, to testthe influence ofeachpartial- eachindependent variableswere testedwith thecoefficient of determination(R2), F-testandt-testmodelsto testandprove thepartial effectof each –eachfree variable. The results of theresearchare: (1) Compentation ipositive and significant impactonemployeework motivation. (2) Work Environmentandsignificant positive effectonemployeework motivation. Keywords: Compensation, Work environment, Work Motivation

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