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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
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Articles 1,856 Documents
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI AJB BUMIPUTERA PURWOKERTO Hogy Hedo Bramantika, 10.05.51.0099; Kasmari, Kasmari
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

This study examine about the influance of service quality on customer satisfaction. Service quality is action which given to the customer so as to give the good impression, so the customer have a good positive opinion to the firm. Service quality consist of dimensions such as tangible, reliability, responsiveness, assurance, and empathy.Keyword : service quality and cutomer satisfaction
PENGARUH KOMPENSASI, MOTIVASI KERJA, DAN KOMPETENSI TERHADAP KINERJA GURU SD SE-KOTA SEMARANG Fajar Wahyu Aristama, 10.05.51.0102; Rijanti, Tristiana
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study aims to analyze the influence of compensation, work motivation and competence on the performance of elementary school teachers throughout the city of Semarang. The population of this research consisted of 8109 people with a sample of 99 people. Data obtained directly from the source. The technique used for primary data collection is done by means of questionnaires to the respondents. The test results of determination (R²) indicates that teacher performance can be explained by the Compensation, Motivation and Competence by 76.7% while the rest is influenced by other variables outside of research. Compensation, labor and Competence Motivation jointly significant effect on teacher performance. The results of regression analysis show that , Compensation has positive and significant impact on teacher performance, work motivation positive and significant effect on the performance of teachers, and Competence positive and significant impact on teacher performance.Keywords: Compensation, Motivation, Competence and Performance teacher
ANALISIS PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada Hotel Bahari Inn Tegal) Ryan Ardian Prasojo Mahardika, 10.05.51.0103; Widyasari, Suzy
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

This study entitled the effect of service quality, perception price, customer value to customer satisfaction aimed to analyze customer satisfaction in Bahari Inn Hotel Tegal. The population in this study was customers staying in Bahari Inn Hotel Tegal. Sampling method used in this study was “purposive sampling”that technique determines the sample with particular consideration in accordance with the desired destination with the number of samples taken 95 people. The collected data were analyze using factor analysis to test the validity of the statement items, cronbach alpha of each partial independent variables were tested with the coefficient of determination and test fit the model to test and prove the influence of the partial each independent variable. The results of this study indicated that service quality, price perception, and customers value had a significant positive effect on customer satisfaction in Bahari Inn Hotel Tegal. The variable which most affected customer satisfaction was service quality then followed with customer value and price perception.Keyword: Service quality, Price Perception, Customer Value , Customer Satisfaction
PENGARUH KOMPENSASI, KOMITMEN ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Studi pada Karyawan PTP. Nusantara IX (Persero) Mikanisme Finalis, 10.05.51.0117; Yunianto, Askar
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study aimed to analyze the effect of compensation, organizational commitment and job satisfaction on employee performance PTP. Nusantara IX (Persero). Data used in this study is primary data is data obtained directly from the original source. While the techniques used for data collection using questionnaire by asking a number of written questions used to obtain information and respondents. The populations in this study were all employees of PTP. Nusantara IX (Persero), amounting to 152 people. Based on purposive sampling, then obtained a sample of 105 people. Test equipment in this study using a test the validity of using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regressions. The results of the analysis can be concluded that: (1) Compensation has positive influence on employee performance. The higher the compensation received, and then the employees performance will be increased. (2) Organizational commitment has a positive effect on employee performance. The better application of organizational commitment, then the employees performance will be increased. (3). Job satisfaction has a positive effect on employee performance. The higher the job satisfaction, the employee’s performance will be increased.Keywords : Compensation, Organizational Commitment, Job Satisfaction And Employee Performance
PENGARUH GAYA KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN DIMEDIASI VARIABEL MOTIVASI KERJA (Studi pada Karyawan PTP. Nusantara IX (Persero) Divisi Tanaman Tahunan Kebun Karet di Kebun Getas Salatiga) Rohmad, 11.05.51.0122; Waruwu, Penunjang
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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The purpose of this study was (1) to analyze the influence of leadership style da competence on employee motivation PTP. Nusantara IX (Persero) Division of Rubber Plant in Garden Annual Garden Brittle Salatiga. (2) to analyze the influence of leadership styles on employee performance da competence PTP. Nusantara IX (Persero) Division of Rubber Plant in Garden Annual Garden Brittle Salatiga. The population in this study were all employees of PT Nusantara Plantation Crops Division IX Annual Rubber Garden in Garden Brittle Salatiga, amounting to 375 people. Determination of the number of samples obtained using as many as 79 people Slovin. Sampling technique using a random sample (simple random sampling). Test equipment in this study using multiple linear regression. The results of this study indicate that (1) the positive effect of leadership style on employee motivation. (2) Competence positive effect on employee motivation. (3) the positive effect of leadership style on employee performance. (4) Competence positive effect on employee performance. (5) Work motivation positive effect on employee performance. (6) Work motivation does not mediate the effect of leadership style on employee performance. (7) Motivation does not mediate the effect of competence on employee performance Keywords: leadership style, competence, motivation and performance of employees  
PENGARUH KUALITAS LAYANAN, NILAI PELANGGAN DAN KETERSEDIAAN INFORMASI TERHADAP PENGGUNA JALAN TOL (Studi PT. Jasa Marga Persero Tbk. Cabang Semarang) Lia Widyayanti, 10.05.51.0125; Prabowo, Rokh Eddy
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This study aims to analyze the influence of Service Quality, Customer Value and Availability Information on Toll Road User Satisfaction. The study population was 48,605,257 Traffic seen from the data year 2013, the number of samples is100 Toll Road users. Data obtained directly from the Toll Road users and the techniques use dare primary data with a questionnaires to the respondents Toll Road users. These results indicate that the Service Quality, Customer Value and Availability of information each user satisfaction influence on the Toll Road. When these variables 75 percen to the dependent variable, namely the Toll Road User Satisfaction. This is evident from R2 showed 0,745 based on the calculation of regression.Keywords : Service Quality, CustomerValue and availability information, user satisfaction Tol Road
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIASI (Studi Kasus Pada Banaran Resto di Kampoeng Kopi Banaran Bawen, Kabupaten Semarang) Ludfi Andri Permana, 10.05.51.0142; Kunartinah, Kunartinah
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

The purpose of the research is to explain the effects of service quality to customers’ loyalty and customers’ satisfaction as the mediation. The population of the research is the customers of Kampoeng Kopi Banaran, located at Jalan raya Bawen – Solo Km 1,5 Bawen, Semarang Regency with an average of 6,692 customers per a month. The sample of the research is 100 customers. The sampling technique uses purposive sampling (sampling with the goal). The types of the data and the data collection techniques use primary data. The analysis technique uses the instrument test, path analysis ,coefficient of determination, F - test, t - test and mediation mediation. The results show that : (1). service quality has significant positive effect on customers’ satisfaction. ( 2 ) . service quality has significant positive effect on consumers’ loyalty. (3). Customers’ satisfaction has a significant positive effect on consumers’ loyalty. (4). Quality of service and customers’ satisfaction affects customers’ loyalty. The influence of Quality of service and customers’ satisfaction to customers’ loyalty is 79.8%. (5). Customers’ satisfaction is a variable that mediates between service quality to customers’ loyalty, because the quality of service to customer loyalty the quality of service to customer loyalty influent customer satisfaction is bigger than the direct effect of service quality on customer loyalty indirectly.Keywords : Service Quality, Customer Satisfaction, Customer Loyalty
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA CV RAKASINDO MEGATAMA DI SEMARANG Ocky Hermawan, 10.05.51.0153; Murdiyanto, Agus
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

The purpose ofthis study wastodetermine the effect ofa positiveand significant correlation betweenleadershipandmotivation givento employee performanceCVRakasindoMegatamainSemarang. The populationinthis study were allemployees inCVRakasindoMegatamatotaling75employees, then itdeservestobe sampledwithout having totakethe samplein acertainamount. Thus, the samplesofthis studywere all employees oftheCVRakasindoMegatama. The analytical toolusedin this studyismultiple linear regression. The results showedthat theleadershiphave a significant effecton employee performance. This canbe interpretedif theleadershipof employeesincreases,increasedemployee performance. Motivationsignificant effect onemployee performance.This canbe interpretedif themotivationincreases,increasedemployee performance. Keywords: leadership, work motivationandperformance ofemployees
NASKAH PUBLIKASI PENGARUH NILAI PELANGGAN, CITRA MEREK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING ( Studi Pada Mahasiswa Universitas Stikubank Semarang ) Ella Nurilla Sari, 11.05.51.0123; Marlien, Marlien
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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This research is study that tested the effect of customer value and brand image on customer satisfaction with the purchase decision as an intervening variable. The population was Stikubank Semarang University student. Based on the indicators used reliability test is an indicator of the variables studied were the result unreliable or reliable. Further analysis researchers used multiple linear regression analysis to explain the relationship between these variables, the result is a positive effect on the value of the customer purchase decision and significant, which means if there is an increase in the value of the customers purchase decision will increase while the brand image on purchase decisions happen gap (gap) brand image. So that the brand image is not a determining factor purchase decision. As for the test of intervening in this study mediate and influence purchasing decisions is more dominant in the relationship of customer value on customer satisfaction. This study has limitations that sampling periods were relatively short, have not considered the main control variables and other variables that could affect customer satisfaction. Therefore, further research is recommended to consider key variables and other control variables as well as the need for longer periods of studyin order to generalize.Keywords: customer value, brand image, purchasing decisions, customer satisfaction.
ANALISIS PENGARUH ELEMEN-ELEMEN BRAND EQUITY (EKUITAS MEREK) TERHADAP KEPUTUSAN PEMBELIAN ULANG SURAT KABAR HARIAN SUARA MERDEKA DI SEMARANG Nila Ardhianie, 12.05.51.0173; Maskur, Ali
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Abstract

Recently, the competition of the daily newspaper industry in Semarang is increasing. Old survived brands compete with new brands fought for the newspapers market in the city of Semarang . As the oldest newspaper and a market leader in Central Java, particularly in Semarang, Suara Merdeka needs to prepare a marketing strategy to survive and even better to win the competition . Data were collected through questionnaire method, with respondents of retail repeat buyer of Suara Merdeka daily newspaper in Semarang. The sampling technique used is accidental sampling technique . Data analysis used including: validity and reliability, normality test, the classic assumption test, fit model test, multiple regression analysis and hypothesis testing t test. Dependent variable is repeat purchase decision (Y) and independent varibale are brand awareness (x1 ), perceived quality (x2), brand association (x3) and brand loyalty (x4). Hypothesis testing using t-test showed that the two independent variables studied were variable brand association, and brand loyalty proved of having positive and significant effect on the dependent variable purchase decision . While the two independent variables of brand awareness and image quality but not significant positive effect on the dependent variable purchase decision. Keywords : Repeat purchase decision, brand awareness, perceived quality , brand association, brand loyalty.

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