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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUHKUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO HOUSE OF SMITH SEMARANG Cucun Fery Tri Arbi, 11.05.51.0110
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Abstract

This study was done toanalyze the effects of product quality, price perception and promotion to purchase decisions in distroHouse Of SmithSemarang. The population in this study is that consumers who make purchases at the distroHouse Of SmithSemarang. Sampling method used in this study was "accidental sampling", which is a technique that determines the sample with particular consideration in accordance with the desired destination with the number of samples taken was 100 respondent.The data were analyzed using factor analysis to test the validity of the statement items, Cronbach alpha to test the reliability of the instrument, and regression analysis to test the effect of each independent variables were in the test on purchasing decisions. The results of this study indicate that the product quality, price perception and promotionhad positive and significant effect on purchasing decisions product in distroHouse Of SmithSemarang. The variable which had greatest effect on purchasing decisions was thepromotion and price perception, than followed by a variable product quality. Keyword: Product Quality, Perceived Price, Promotion and Purchase Decision
PENGARUH STRUKTUR AKTIVA, PROFITABILITAS, PERTUMBUHAN PENJUALAN DAN LIKUIDITAS TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2012 -2014 Irmawati, 12.05.51.0004; Sudiyatno, Bambang
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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This study aims to determine the effect of asset structure, profitability, sales growth and liquidity to capital structure listed on the Indonesia Stock Exchange Period 2012-2014. This study used a sample of manufacturing companies listed in Indonesia Stock Exchange. Based on the observations, the number of companies listed on the Indonesia Stock Exchange during the study period between the years 2012-2014 was 84 companies for 3 years as many as 252 data. Methods of data analysis using linear regression. The test results showed that the structure of assets did not significantly influence the capital structure at manufacturing companies in BEI, profitability and liquidity significantly and negatively related to capital structure in manufacturing companies in BEI, and sales growth positive effect was not significant to the capital structure in manufacturing companies in BEI. Keywords: asset structure, profitability, sales growth, liquidity and capital structure.  
PENGARUH KONSENTRASI KEPEMILIKAN, KECUKUPAN MODAL, EFISIENSI BIAYA, DAN UKURAN BANK TERHADAP KREDIT BERMASALAH Citra Dewi Nurcahyani, 12.05.51.0013; ., Taswan
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The objective of the study is to examine the effect of Concentration Of Ownership, Capital Adequacy Ratio, Cost Efficiency, and Bank Size to the Non Performing Loan. The research was conducted on banking company that have been listed in the Indonesian Stock Exchange periode 2011-2013.The sampling method using purposive sampling method with the study period of 2011-2013. Using data from 88 companies that meet the selection criteria. Relationship and influence between the variables described by using multiple regression analysis. The result show that concentration of ownership, capital adequacy ratio, cost efficiency, and bank size are simultan to the non performing loan. concentration of ownership, cost efficiency, and bank size have negatif and significant to the non performing loan,  but capital adequacy ratio has negatif and nof significant to the non performing loan. KEYWORDS : Concentration of Ownership, Capital Adequacy Ratio, Cost Efficiency, Bank Size, and Non Performing Loan
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, TOTAL ASSET TURN OVER, RETURN ON EQUITY, DAN EARNING PER SHARE TERHADAP DIVIDEND PAYOUT RATIO (Studi pada Perusahaan Real Estate, Property dan Konstruksi yang Terdaftar di Bursa Efek Indonesia Periode 2011-20 Sri Rizal Iswari, 12.05.51.0014; Irsad, Moch
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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This study aims to prove the influence of Current Ratio, Debt to Equity Ratio, Total Assets Turn over, Return on Equity and Earning Per Share Dividend Payout Ratio. Population used in this study are all companies in the real estate sector and property and construction. Samples were taken by using purposive sample thus obtained a sample of 20 companies. Methods of analysis of this study using multiple linear regression analysis. The results showed that of all the independent variables is Current Ratio, Debt to Equity Ratio, Total Assets Turn over, Return on Equity and Earning Per Share, only the Earning Per Share which is a positive and significant impact on the Dividend Payout Ratio. While the Return on Equity which is a negative effect on the Dividend Payout Ratio. Keywords : Current Ratio , Debt to Equity Ratio , Total Assets Turn over , Return on Equity , Earnings Per Share Dividend Payout Ratio.
PENGARUH CITRA MEREK,PERSEPSI HARGA,DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS KOSMETIK BERLABEL HALAL “WARDAH” Risti Bunga Pertiwi, 12.05.51.0016; Rizal Rivai, Alimuddin
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The research had an intention to examine the influences of brand image, price preception and the quality of product toward the customer’s satisfaction that affecting the loyalty of using the product. The population of this research are the user of Wardah cosmetics in Semarang with the total sampel of 100 correspondents that has been taken by purposive sampling technique. The research study of this final project proposes seven hypothesis that been tested using linier regression with data processing program spss 16. Based on that statistical experimentantion, I got a result that : brand image has a positive effect and has a significance relation with the satisfaction, price perception has a positive effect and has a significance relation with the satisfaction and the quality of product have a positif effect and significance relation with the satisfaction. The satisfaction it self has a positive impact in loyalty of the customers, the brand image has a positive effect loyalty pf the customers, price perception has a positive effect in loyalty of the customers. But, the quality of product has no positive effect and non-significance result toward the loyalty, because the customers have to feel the satisfaction from a certain product first that can lead into a satisfaction. In conclusion, Wardah enterprise ought to raise and keep the brand image, price perception and the quality of product in order to gain the customers loyalty toward Wardah’s products and always giving a satisfaction to the customers. Key words: Brand Image, Price Preception, Product’s Quality, Satisfaction, Loyalty
PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR AKTIVA DAN RISIKO BISNIS TERHADAP STRUKTUR MODAL (Studi Empiris Pada Perusahaan Industri Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Periode 2012 – 2014) Miftalia Nur Adiyati, 12.05.51.0049; Parmono Hadi, Teguh
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The objective of the study is to examine the effect of Profitability, Liquidity, Asset Structure and Business Risk to Capital Structure in an industrial manufacturing company that go public on the Indonesian Stock Exchange. The sampling method using purposive sampling method with the study period of 2012 to 2014. Using data from 17 companies that meet the selection criteria. Relationship and influence between the variables described by using multiple regression analysis. The multiple regression shows that Profitability, Likuidity have significant negative effect on Capital Structure, while Asset Structure significant positive effect on Capital Structure And Business Risk haven’t significant positive effect on Capital Structure. Adjusted R Square value of 0,236 can illustrate that the dependent variable is explained by the independent variable variabelitas for 23,6%%, while 76,4% are influenced by the other variables. Keywords: Capital Structure, Profitability, Liquidity, Asset Structure and Business Risk
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH TABUNGAN (Studi pada Nasabah Taplus Bank BNI Cabang Ngaliyan) Indah Pertiwi, 12.05.51.0057
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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This study aimed to analyze the influence of the quality of service and product quality to customer satisfaction Taplus savings in Bank BNI Cabang Ngaliyan. The population in this study were all clients Taplus Savings in Bank BNI Ngaliyan in 2016 as many as 155 people. Based on the formula Slovin obtained a sample of 100 people. The samples in this study using purposive sampling, that the sampling technique based on the criteria of customer savings Taplus are still active and have become customers of more than 1 year. The analysis tool used is the test valididtas, reliability and multiple linear regression analysis. The results of the analysis can be concluded that: the quality of service a positive effect on customer satisfaction. Product quality positively affects customer satisfaction. Keywords: quality of service, product quality and customer satisfaction
PENGARUH EARNING PER SHARE (EPS), DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE) DAN DIVIDEND PAYOUT RATIO (DPR) TERHADAP HARGA SAHAM (STUDI PADA PERUSAHAAN INDUSTRI MANUFAKTUR YANG GO PUBLIC DI BURSA EFEK INDONESIA TAHUN 2010 - 2013) Candra Dwi Widagdi, 12.05.51.0062; ., Sri Sudarsi
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

The objective of the study is to examine the effect of Earning Per Share , Debt to Equity Ratio , Return on Equity and Dividend Payout Ratio to the stock price. The research was conducted on an industrial manufacturing company that go public on the Indonesian Stock Exchange. The sampling method in this study using purposive sampling method with the study period of 2010 to 2013. The data used in this research is data from  manufacturing companies that meet the selection criteria . The analytical method used in this study is multiple regression analysis.  The multiple regression shows that EPS, ROE and DPR have positive and significant impact on stock prices, whileDER has negative and not significant effect on stock prices. Adjusted R Square is 0,901 this means 90.1% of the dependent variable can be explained by the independent variable, while the remaining 9.9 % is explained by other causes outside the model Keywords: Stock Price, Earning Per Share, Debt to Equity Ratio, Return On Equity, and Dividend Payout Ratio.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PROMOSI, PERSEPSI HARGA, DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO (Studi pada Konsumen Lenovo di Kota Semarang) Bayu Fajar Saputro, 12.05.51.0077; ., Ali Maskur
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The aim of this study was to analyze the effect of product quality, brand image, promotion, price perception, and after-sales service to the purchasing decision Lenovo. The population in this study is the Lenovo brand laptop buyers at the Sun Plaza Simpang Lima Computer. The sample in this study as many as 100 people. The sampling technique used was accidental sampling sampling techniques conducted on respondents who coincidentally encountered in the study when the object of observation is ongoing. The analysis tool used is multiple linear regression. Results of the analysis can be concluded that: product quality has positive influence on purchase decisions. Brand image has positive influence on purchase decisions. Promotion of positive influence on purchase decisions. Perception price positive influence on purchasing decisions. After-sales service has positive influence on purchasing decisions. Keywords: product quality, brand image, promotion, price perceptions, after-sales service and purchasing decisions
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR MATIC “HONDA” Nurul Fatmawati. A, 12.05.51.0085
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.   Keywords: product quality, brand image, perception of price and consumer purchase decision process

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