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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Konsumen Air Minum dalam Kemasan Aqua di Kota Semarang) Retno Kartikasari, 12.05.51.0086
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the influence of brand image, product quality, price perception of customer satisfaction. To analyze the effect of brand image, product quality, perceived price, customer satisfaction to customer loyalty. This research uses seven hypotheses. The population in this study is that consumers buy bottled water Aqua in Semarang. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is that consumers purchase and consume bottled water Aqua in Semarang more than twice and domiciled in the city of Semarang. The analysis tool used is multiple linear regression. The results of the analysis can be concluded that: brand image, product quality and price perception positive effect on customer satisfaction. Brand image, product quality, perceived price, customer satisfaction has positive effect on customer loyalty. Satisfaction does not mediate the effect of brand image, product quality and price perception of customer loyalty     Keywords: brand image, product quality, perceived price, customer satisfaction and customer loyalty
PENGARUH PROFITABILITAS, LEVERAGE, SIZE DAN LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2010 – 2013 Jayanti Liliani, 12.05.51.0087; Parmono Hadi, Teguh
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

The objective of the study is to examine the effect of profitability (ROE), leverage (DER), firm size (Size) and liquidity (Cash Ratio) to the Dividend Policy (DPR). The research was conducted on an industrial manufacturing company that listed on the Indonesian Stock Exchange. The research was conducted using secondary data. The sampling method in this study using purposive sampling method with the study period of 2010 to 2013. The data used in this research is data from manufacturing companies that meet the selection criteria. The analytical method used in this study is multiple regression analysis.The multiple regression shows that ROE and DER have negative and significant impact on DPR, Size has positive and significant effect on DPR, while Cash Ratio has negative and not significant effect on DPR. Adjusted R Square is 0,091 this means 9,1% of the dependent variable can be explained by the independent variable, while the remaining 90.9% is explained by other causes outside the model.  Keywords: Dividend Payout Ratio, Return On Equity, Debt to Equity Ratio, Firm Size, and Cash Ratio
ANALISIS PENGARUH RASIO LIKUIDITAS, RASIO SOLVABILITAS RASIO AKTIVITAS, RASIO PROFITABILITAS, DAN RASIO PASAR TERHADAP KEBIJAKAN DIVIDEN (Studi pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2010 – 2013) Septiana Setianingrum, 12.05.51.0091; Irsad, Moch
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

The objective of this research is to analyse the influence of Current Ratio, Debt to Equity Ratio (DER), Total Asset Turn Over (TATO), Return On Equity (ROE), and Price Earning Ratio (PER) toward Dividen Payout Ratio (DPR) in manufacture companies that is listed in Indonesian Stock Exchange over period 2010-2013. Dividend is profit will be shared to stockholders. This study sampled using a purposive sampling and obtain data for 177 samples. This study is free from the normality test and the classical assumption test. These result indicate that Current Ratio has a positive and significant impact on DPR. Debt to Equity Ratio has a positive and significant impact on DPR. Total Asset Turn Over has a positive and but not significant impact on DPR. Return on Equity has a positive and but not significant impact on DPR. The latest results show that Price Earning Ratio has a positive and significant impact on DPR. Investor can use the result of this research as a consideration before invest.
ANALISIS PENGARUH DEBT TO EQUITY RATIO (DER), RETURN ON EQUITY (ROE) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM (Studi pada Perusahaan Industri Manufaktur yang Go Public di Bursa Efek Indonesia Tahun 2011 - 2013) Ailsa Devina Rahmasari, 12.05.51.0097; Sudiyatno, Bambang
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

This study attempts to test influences Debt to Equity Ratio, Return on Equity and Earning Per Share to the stock prices. This research was carried out on a go public industrial manufacturing company in Indonesia Stock Exchange. A method of the sample in this research using methods purposive sampling with a period of research in 2011 until 2013. The data used in this study is data from manufacturing companies that met the selection criteria. The analytical method used in this research is multiple regression analysis. The research proves that the DER have no significant negative effect on stock prices, ROE have no significant positive effect on stock prices, while EPS positive and significant effect on stock prices. Adjusted R Square value is 0845 it explains 84.5% of the dependent variable can be explained by the independent variable, while the remaining 15.5% is explained by other causes beyond the model. Keywords: Stock Prices, Debt to Equity Ratio, Return on Equity, Earnings Per Share
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK ADVAN JENIS ANDROID DI SEMARANG Ayu Pramita, 12.05.51.0104
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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This study aimed to analyze the effect of the variable quality of product, price and promotion of their perception pembeian decision Advan types android phone in Semarang.The data used in this research is the primary data, with the questionnaire as a research instrument, which is then processed with SPSS calculations. The population in this study is that people who buy mobile phones Semarang Advan types of android totaling 100 respondents. The sampling technique used purposive sampling means that sample deliberate manner in accordance with the requirements of sampelyang required. The analysis tool used is multiple linear regression. The results of this study showed that the significant positive effect between the perception of price to pembelian.terdapat decision is a no significant positive influence between product quality and the promotion of their purchasing decisions dominant variable influencing purchasing decisions is price perception. Keywords: Product Quality, Perceived Price, Promotion and Purchasing Decisions
PENGARUH KONSENTRASI KEPEMILIKAN, STRUKTUR MODAL, LIKUIDITAS, DAN PROFITABILITAS TERHADAP RETURN SAHAM Ines Tasia Agustin, 12.05.51.0111; ., Taswan
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The objective of the study is to examine the effect of Concentration of Ownership (CON), Capital Structure (DER), Liquidity (CR), and Profitability (ROA). This research was conducted using secondary data. Population in this research is a manufacturing company in Indonesia Stock Exchange (IDX) from 2011 up to 2013. Sampling technique used was purposive sampling. There are 172 manufacturing compeanies being analysed. This study uses multiple regression analysis.The research proves that the concentration of ownership (CON) have positive and significant impact on stock return, Capital Structure (DER), Liquidity (CR), and Profitability (ROA) have positive and not significant effect on stock return. Adjusted R Square is 0,045 this means thant 4,5% of the dependent variable can be explained by the independent variable , while the remaining 95,5 % is explained by other causes outside the model Keywords: Stock Return, Concentration of Ownership, Debt to Equity Ratio, Current Ratio, and Return on Asset.
PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN RISIKO BERTRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE Alfiani Hidayat Bakhri, 12.05.51.0119; Soliha, Euis
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of trust, convenience and perception of risk on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are significant positive effect between trust in online purchasing decisions, there is a positive and significant influence between convenience on purchase decisions online and there are negative and significant effect between the perception of risk on purchasing decisions online..   Keywords: trust, convenience, risk perception and purchasing decisions online.
PENGARUH KUALITAS LAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN THE WINNER PREMIERE HOTEL PEMALANG (Studi pada pelanggan The Winner Premiere Hotel tahun 2015) Widhi Setyawan Putranto, 12.05.51.0128; ., Kasmari
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

This study analyzed the effect of service quality, price, and location on customer satisfaction. This topics was taken because the new hotels that indicated the public interest on hotels in increased. So then, this research objects is The Winner Premiere Hotels Pemalang, Pemalang district. The population is all of the guest The Winner Premiere Hotels Pemalang at 2015 which amount 6153 guests. The sampling technique of this research is purposive sampling. Data collection methods is using quetionary by filling a list of statements to the respondents in collecting information. The purpose of this research is to find the answer of the plot that affect customer satisfaction. Data were analyzed using analysis of Kaiser-Meyer-Olkin (KMO) to test the validation of questions item, Cronbach Alpha formula to test the reliability instruments, regression analysis to test the effect of partially or simultaniously independents variables on dependents variables. The results of the research are : (1) Quality of Service has a positive and significant impact on customer satisfaction . (2) Price has a positive and significant impact on customer satisfaction . (3) The location has a positive and significant impact on customer satisfaction.Keywords : Quality Service, Price, Location, Customer Satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PEMBELI PRODUK DI BUTIK FELUCY SEMARANG) Ika Septiani Rahayu, 12.05.51.0129
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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Abstract

Development of fashion and fashion in Indonesia is quite rapidly with the support of creativity and innovations of young designers. As time went boutiques began to appear, the boutique offers a product that is intended for women and more precisely young people today who want to look beautiful and more fashionable to follow the existing model. This study aimed to analyze the influence of Product Quality, Perceived Price, and Promotion of the buying decision. The sample used in this study were 100 respondents to the sampling technique is purposive sampling method, the sample carefully selected to take the research object selective and has specific characteristics. The data used are primary data, data analysis used include validity, reliability, multiple linear regression, determination coefficient and hypothesis test which includes the F test and t test. Based on data analysis and hypothesis testing showed that partial variable product quality and significant positive influence on purchasing decisions. Price perception variable positive and significant impact on purchasing decisions.Variable promotions positive and significant impact on purchasing decisions. Variable product quality, perceived price and promotion together positive and significant impact on purchasing decisions. The test results of determination is known variable product quality, perceived price and promotional able to explain the variation of 70.8% on purchasing decisions while the remaining 29.2% is influenced by other variables not analyzed in this study. Keywords: Product Quality, Perceived Price, Promotion and Purchase Decision
PENGARUH KETIDAKPUASAN KONSUMEN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR YAMAHA KE HONDA (Studi Pada Masyarakat Kota Semarang) Inka Nuromavita, 12.05.51.0131
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
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So many automotive companies in Indonesia, then consumers will be more selective about which brand of motorcycles that will be used as mean of transportation. The problem in this research is “ Whether a variable consumer dissatisfaction, brand image, and perception of price influence on the brand switching from Yamaha to Honda in semarang. The purpose of this research is to analize the variabels consumer dissatisfaction, brand image, and  perception of price  influence on the brand switching  from Yamaha to Honda in Semarang. The samples in this research is 100 respondents, and the methodology used is purposive sampling where the respondent used is consumers who have switched from a user Yamaha to Honda. The data was collected using a questionnaire. The research   showed that the variables of consumer dissatisfaction have positive and significant effect on brand switching, brand image have positive and significant effect on brand switching and perception of price have positive and significant effect on brand switching from Yamaha to Honda in seamarang. Key Words : Cunsumer Dissatisfaction, Brand Image, Perseption of Price and Brand Switching

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