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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 16 Documents
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Search results for , issue "Vol. 21 No. 1 (2023): Media Wisata" : 16 Documents clear
SWOT Analysis In Bumi Sawunggaling Hotel Bandung Pranatha, Prima Setia Judha; Asshofi, Izza Ulumuddin Ahmad
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.304

Abstract

At this time, Indonesia has entered the New Normal period, or adaptation of new habits is a method carried out by the Indonesian government during the global Covid-19 pandemic. So that people can continue to carry out activities as usual by implementing health protocols during a pandemic. The purpose of this study is to examine the SWOT (Strengths, Weaknesses, Opportunities, and Treats) study at the Bumi Sawunggaling hotel in Bandung, which the researcher will do as a step in exploiting the potential that exists in the Bumi Sawunggaling hotel and as an effort in increasing revenue at Hotel Bumi Sawunggaling. In this study, the method used is qualitative. The qualitative research method, as said by Sugiyono (2009:9), is a research method carried out to examine every condition of an object naturally, and researchers here are the main instrument; data collection techniques are carried out based on the results of observations and interviews.
The Role of Tourist Satisfaction in The Relationship of Destination Image to The Loyalty of Tourists Visiting Coban Rondo Waterfall Tour Alvianna, Stella; Hermawan, Hary; Hidayatullah, Sy; Aristanto, Eko
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.336

Abstract

This study discusses destination image consisting of cognitive destination image (X1), unique destination image (X2) and affective destination image (X3) which are associated with visitor/tourist satisfaction (Y1) and loyalty (Y2). The type of research is explanatory research, while this research focuses on Coban Rondo tourist attractions in Malang Regency. The population of this research is all tourists/visitors at Coban Rondo tourist attractions, Malang Regency. the sample criteria used in this study were respondents at least 1 (once) time visiting CobanRondo  Waterfall with a sample size of 300 respondents. Questionnaires are distributed by visiting tourist destinations by providing a questionnaire link to visitors/tourists who are visiting CobanRondo. The collected questionnaires were then tabulated and analyzed using SPSS to determine the direct effect (multiple regression test of 2 models) and to determine the indirect effect by multiplying the direct effect of the path traversed. Results From the results of the analysis with the SPSS program and the previous discussion, it was found that the cognitive, unique and effective destination image variables directly affect tourist satisfaction and when viewed from a direct influence on loyalty also have an influence. Including the satisfaction-to-loyalty pathway also has an influential outcome. There is one path in this research that does not have an indirect effect, namely the influence between cognitive destination image and loyalty through satisfaction, which results in no indirect effect but directly this variable has an influence. While the unique and affective images directly or indirectly have influential results.
Adinugraha's Thought Contribution to the Development of Halal Tourism in Indonesia Hidayatul Sibyani, Hidayatul Sibyani; Wachid Wahyu Adiwinarto
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.350

Abstract

The trend of the Halal Lifestyle has spread globally which then also appears Halal Tourism in countries, especially countries with a majority Muslim population, such as Indonesia. Many countries (both Muslim and non-Muslim countries) have begun to provide tourism products, facilities, and infrastructure to meet the needs of Muslim tourists. The purpose of this study is to determine how Indonesian intellectual thought contributes to the development of Halal Tourism in Indonesia. This research is qualitative research with a taxonomic approach model. The results of this study indicate the contribution of Adinugraha's thoughts regarding the development of the halal tourism sector, especially halal tourism villages that are spreading in Indonesia. Adinugraha's thoughts talk a lot about halal management in Indonesia in several sectors, one of which is halal tourism. The contribution of his thoughts regarding halal tourism is more towards halal tourism villages or raising the themes of halal tourism with local wisdom that exists in Indonesia. The urgency of the human resource aspect as a tourist or host becomes very relevant to support the success of a regional management tourist destination.
The Role of Passing Clouds Home Industry to Support The Tourism Activity in The Musk Victoria Australia Roels, Ni Made Sri Puspa Dewi
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.383

Abstract

Passing Clouds is a home industry that produces wine and offers tourism activities which are one of the leading choices when visiting Musk City, Victoria. This research aims to provide an overview of what tourist activities can be done by tourists when visiting Passing Clouds. The research approach used is exploratory research. Observation, interviews, and documentation do methods of data collection. Interviews were conducted using an in-depth interview model with informants using purposive sampling. The key informant is the owner of Passing Clouds himself; the total number of informants is ten people. The data analysis method used is the qualitative data analysis method in the field of the Spradley Model. The results of this study describe the tourist activities that tourists can do when visiting Passing Clouds, namely The Winery, Dining Room, Cellar Doors, and The Caravino. Wineries in the form of tourists can see the wine-making process starting from the cultivation of grapes, storage of stock materials, and wine production to the wine distribution process. The dining room is in the form of Fine Dining with views of the vast vineyard accompanied by wine produced directly from Passing Clouds, Cellar Door tourists can try a variety of wine products, and The Caravino in the form of picnic boxes provided every summer and spring.
Application Of The Promotional Mix Strategy To Attract Travelers During The Covid-19 Pandemic Afif, Fuadi; Adellia Yuke Larasati; Hari Rachmadi
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.389

Abstract

Located in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five.
The Effect of Tourism Products and Facilities on The Revisit of Tourist Intention to Curug Cimahi Rahmat Priyanto; Ricky Pemala
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.395

Abstract

This study aims to analyze the effect of tourism products and facilities on the revisit intention of tourists to Curug Cimahi. This research uses a descriptive verification method. The sample of this research is one hundred respondents who have visited Curug Cimahi at least once between 2019 and 2022. Primary data were obtained through interviews, observations, and questionnaires, while secondary data sources were obtained through a literature review. The results show that partially tourism products and facilities affect the revisit intention of tourists to Curug Cimahi, while simultaneously, tourism products and facilities affect the revisit intention of tourists to Curug Cimahi. This can be an input for managers of Curug Cimahi tourist destinations to develop tourism objects in the future.
Geotourism and Rural Development, Baktiraja Subsub-District : Case Study Toba Caldera Area Humbang Hasundutan Regency Muzambiq, Said
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.398

Abstract

This research aims to evaluate the achievement of rural development in the study area after UNESCO designated Toba Caldera Geopark as a member of the Global Geopark Network (GGN) in July 2020. For that purpose, the authors conduct research to measure the relationship of geotourism with rural development in the area. The methods employed are library research, discussion, observation, field trips and questionnaires to 127 respondents from the village government officers, students, MSME communities and Youth Organizations. The results show that average: 65% of all respondents understand the existence of geotourism and geosites in their area, although only around 40% know precisely two out of 16 existing geosites in the area. There are 60% of them feel improvement in their economy with the presence of this geotourism. After the designation of this area as a Tourism Village Pilot Project in September 2018, more than 2/3 of the MSMEs businessmen feel an increase in consumer visits and receive an increase in revenue of up to 70%. However, questionnaires related to the improvement after the designation of Toba Caldera as UNESCO GGN are unable to be reconciled by them since the Covid19 pandemic also impacts them
Impact of Covid-19 Social Restrictions on Seafood Culinary-Based Tourism Industry at Kampung Solor Nugraha, Yudha Eka
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.401

Abstract

The impact of the COVID-19 pandemic has occurred in various sectors, one of which is the culinary industry. This study aims to identify the impact of COVID-19 social restrictions on the seafood-based tourism industry at the Solor Village Night Market. Using qualitative methods, research informants were selected by purposive sampling technique, which resulted in as many as 24 culinary business unit owners becoming research participants. Data collection techniques were carried out, starting with observation, interviews, and documentation. The results of this study indicate that: (1) COVID-19 social restrictions are implemented evenly throughout Indonesia, including in East Nusa Tenggara Province, so that people are more active at home. (2) There are at least two impacts of the pandemic that were felt by the culinary business unit managers at the Solor Village Night Market, namely the impact on the decline in income and job opportunities. (3) The impact of the COVID-19 social restrictions on the decrease in the income of the culinary business unit managers is influenced by several factors, such as the decline in people's purchasing power and the tendency to stay active at home so that economic activity is not optimal. (4) The impact of the pandemic on job opportunities was felt by the employees of the culinary business unit at the Pasar Malam Kampung Solor who rely on their daily wage income to support education, where as many as more than 50% of the employees were laid off. The next recommendation for business unit managers is to be able to use social media as an alternative promotion tool to maintain income in times of crisis.
Accommodation Facilities in Temajuk as Border Areas of Indonesia: A Preliminary Study Rosalina, Tita; Evita, Rossi; Pranoto, Setya Aristu; Mutiaraningrum, Ira
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.403

Abstract

The large number of tourists visiting Temajuk Village is supported by local people's initiatives to start businesses in accommodation, including lodging, resorts, and homestays. This study examined accommodation facilities in supporting the development of Temajuk Tourism Village, West Kalimantan, Indonesia. This study explored the physical, environmental, and social components of accommodation that support tourism. The study identified the availability of lodging, resorts, and homestays, as well as facilities and amenities in the village. Data collection was carried out through questionnaires, observations, and interviews. Questionnaires were distributed to the managers of lodging, resorts, and homestays. Semi-structured interviews were also conducted with the accommodation managers in the Temajuk Tourism Village. The data analysis technique refers to the explanation of descriptive quantitative with percentages for questionnaires and elaboration of interview results and the observation results. Since there has been no study giving data on accommodation in Temajuk, this study will enrich the literature as well as help other researchers in the future writing about Temajuk Village.
Penyediaan Fasilitas Pendukung Protokol Kesehatan terhadap Pengalaman Berwisata, Keputusan Berkunjung, Kepuasan Pengunjung serta Dampaknya terhadap Citra Destinasi Wisata di Era New Normal: Studi Eksploratif Kristiutami, Yuliana Pinaringsih; Pudin, Apip; Pirastyo, Swastono Putro
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.418

Abstract

The living pattern mega shift happened because of the Covid-19 pandemic. The pattern shifting is rough and can be felt by everyone, especially in the tourism industry. Because of that, we need to conduct a study to find out the impact of the new normal era on the tourist experience, visiting decisions, tourist satisfaction, and the effect on the destination brand image. This study focused on the sociological aspect of tourism to observe the 1) tourist experience, 2) visiting decision process, 3) the satisfaction factor, and 4) the impact on the destination brand. The method used in this study is exploratory qualitative and uses data triangulation to analyze the data. The research instrument used in this study is observation, interview, and documentation. The total respondent of this study is 90 people chosen by the purposive sampling technique, and bring the final result of 87 valid respondents. The final result of this study is 1) 83,9% of respondent said that every destination has come with a good health protocol facility, 2) 86,2% said that the presence of the health protocol facility brings a positive visiting experience, 3) The visiting decision also influenced by the good health protocol facility but not to sign with only 68,96% respondent, 4) 81,6% respondent believed that their hope was fulfilling when their do the visit. And from that number, 55,17% said that their hope was fulfilled nicely, and 26,44% of respondent said that their hope was just quite fulfilled; 5) The brand issue related to the presence and the quality of the health protocol facility bring such a significant positive answer from 94,25% respondent.

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