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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
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Articles 9,320 Documents
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PENGARUH IMPLEMENTASI BAURAN PEMASARAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PIZZA HUT RESTAURANT METROPOLITAN CITY PANAM PEKANBARU Sari, Annisa Dewita; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing the right marketing mix and a good brand image in front of consumers are part of the factors supporting consumer purchasing decisions. This strategy is applied by Pizza Hut Restaurant Metropolitan City Panam Pekanbaru. This study aims to determine the effect of Marketing Mix Implementation and Brand Image on purchasing decisions at Pizza Hut Restaurant Metropolitan City Panam Pekanbaru. The method used in this research is descriptive and quantitative, with the source of the data from this study coming from primary data obtained through the interview process and distributing questionnaires which were then tested statistically through the SPSS program and secondary data using product sales data for Pizza Hut Restaurant Metropolitan City Panam from 2016-2020. The analytical method used in this research is simple and multiple regression analysis, and through validity and reliability tests. In this study the results obtained are that the Marketing Mix (X1) has a positive and significant effect on Purchase Decisions (Y), Brand Image (X2) has a positive and significant effect on Purchase Decisions (Y),Keywords: Marketing Mix, Brand Image and Purchase Decision
WANITA PEDAGANG LOPEK BUGI (STUDI PERUBAHAN NILAI ADAT KAMPAR DI DESA PALUNG RAYA) Elfi Zarni; Nurhamlin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is entitled "Women Traders Lopek Bugi (Study of Changes in the Traditional Value of Kampar in Palung Raya Village." This study aims to identify the characteristics of lopek bugi traders, determine the motivation of women to work as lopek bugi traders and analyze the form of changes in the value of girls. The research method used in this research is the qualitative research method with a survey approach and sampling with purposive sampling. The subjects in this study amounted to 5 people, namely Kampar girls who are in charge of serving buyers and are unmarried and key informants 3, namely traditional leaders from the Putopang tribe. , malay, and mandailiong. Based on the results of the study, the characteristics of the age 15 to 23 years. With junior high school and high school education. Their motivation to work is first: economic conditions to help the family economy, second: leisure time is time that is not used for work after working on p homework, third: prestige or joining in, that is, they see their friends working while they are not working. The changes that have occurred here are the changing roles of girls, who previously worked to take care of the house or the domestic sector, now they have changed to work in the informal sector, especially as lopek bugi traders.Keywords: Traders, Girls, Change in value
IMPLEMENTASI STRATEGI BADAN PENDAPATAN DAERAH DALAM MENINGKATKAN PAJAK AIR TANAH DI KOTA PEKANBARU (STUDI KASUS PAJAK AIR TANAH HOTEL DAN WISMA) Annisa Irhamni; Dadang Mashur
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Badan Pendapatan Daerah (BAPENDA) of Pekanbaru City is the agency authorized to collect groundwater tax. With the given authority, of course, regional income from groundwater taxes can be managed so as to achieve maximum results. Bapenda's strategies in increasing groundwater tax which summarized in Catur Cita Bapenda based on Stategic Planning Bapenda Pekanbaru City 2017-2022 are: (1) Upgrading the database (re-data collection), (2) Developing information technology, (3) Increasing human resources, and (4) Improving facilities and infrastructure. The purpose of this study is to analyze the implementation strategy of Bapenda in increasing the groundwater tax in Pekanbaru City as well as the constraints faced by Bapenda Pekanbaru City in implementing the strategy. This type of research is a descriptive study with a qualitative approach and the required data, both primary and secondary data, are obtained through observation, interviews, and documentation and then analyzed based on the research problem.The results of this study indicate that: First, the implementation of Bapenda's strategy in increasing groundwater tax in Pekanbaru City in this study is that the implementation of strategies in increasing groundwater tax has not been maximally implemented yet. Second, the inhibiting factors for the implementation of the Bapenda's Strategy in increasing groundwater tax are the lack of technical capacity of human resources, the unavailability of groundwater flow measurement facilities, and the lack of public understanding and awareness regarding groundwater tax in Pekanbaru City. Keywords: Implementation Strategy, Groundwater Tax
STRATEGI INDONESIA MENANGANI PERDAGANGAN MANUSIA DI JALUR PERBATASAN INDONESIA-MALAYSIA (STUDI KASUS: PERDAGANGAN MANUSIA DI KABUPATEN BENGKALIS TAHUN 2017-2018) Novrecha Wiliza; Yusnarida Eka Nizmi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

A strategy is a way or a stage of plans and actions to achieve an outcome, be it a goal or a system to achieve it. The focus is related to the issue of human trafficking in the Bengkalis district borders in 2017-2018.This type of research is used by the author with qualitative research methods, namely research procedures that produce descriptive data and study by going to the field. The data collection technique is done by using literature study and field study methods. Researchers use books, journals, electronic media, interviews, and various sources that support the research process including those directly involved in the field. The author uses level of nation-state analysis, by using security theory.This research shows that there are various strategies implemented to handle cases of human trafficking in Indonesia’s border areas. The handling strategy also refers to the central strategy of the government and including with international cooperation.Keywords: Strategy, Human Trafficking, Borders, Cooperation.
IMPLEMENTASI KEBIJAKAN PEMBANGUNAN SISTEM PENGELOLAAN AIR LIMBAH DOMESTIK TERPUSAT DI KOTA PEKANBARU TAHUN 2019-2020 Rezita Mulyani; Isril "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The construction of the Integrated Domestic Waste Treatment System (SPALD-T) is expected to be completed by December 2020, but the construction of the project is not in accordance with the stipulated timeframe. This study aims to determine the policy implementation of what factors caused the implementation of the policy for the development of a Centralized Domestic Wastewater Management System in Pekanbaru City in 2019-2020 not as planned. The method used in writing this research is a qualitative approach. Meanwhile, the key informants used were 6 people. The method of data collection is by using interviews, and documentation. Meanwhile, the data analysis technique uses (1) data reduction, (2) data presentation, and (3) conclusions. This research shows that: First: The implementation of the SPALD-T development has been quite implemented, this can be seen from several indicators, such as: 1) Ambiguity, the ambiguity problem occurs due to the length of time planning and implementation of the SPALD-T development, so that there have been many changes in the agency. Government, as well as environmental changes in each area that the pipeline network passes through. 2) Executors at the Frontline (implementing apparatus), the long time span between planning and implementation has also caused the implementers to have also undergone changes. 3) Funding and Resources. In addition, the funding and resources used are still not optimal, such as the human resources used are not much from the local area. Second: Obstacles in the implementation of the SPALD-T development are: Lack of socialization to the community, Planning for SPALD-T does not pay attention to the contours of the land that will be passed by the SPALD-T pipeline, In planning and timing of implementation also does not pay attention to weather conditions. Keywords:  Implementation, Centralized Domestic Wastewater Management System, Pekanbaru
POP PUNK COMMUNITY GROUP COMMUNICATION IN MAINTAINING COHESIVITY IN PEKANBARU Fichry Abdillah; Nova Yohana
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The punk genre in Indonesia initially imitated music as well as lyrics with the theme of resistance, but the lyrics of this punk music have a different context from the background of problems in Indonesia. In Pekanbaru itself, Pop Punk has entered and developed in 2008 because it was delivered by several communities. The Covid 19 pandemic makes art workers and communities have to survive and also innovate to stay afloat, ways to maintain cohesiveness will change and events that were initially delayed due to the Covid 19 pandemic, before that, how to introduce groups that were initially small to large was influenced With fashion and music, Pop Punk Pekanbaru has grown rapidly in the music community in Pekanbaru. In this way there is a process of communication patterns in the Pekanbaru pop punk community, which consists of the role of communication actors, the messages that are exchanged, the interactions that occur in the group communication process, group norms and cohesiveness. From the phenomenon that is currently happening in the music scene in Pekanbaru, the writer is interested in researching the Pekanbaru Pop Punk Community Communication.                              This research uses qualitative research methods with a qualitative descriptive format model. The research informants consisted of six people, of which six informants were the main informants. Data collection techniques consist of interviews, observation, documentation. While the data analysis technique is to use descriptive analysis techniques. For data validity checking techniques, participation extension and triangulation were used.                Based on the results of the research conducted by the author, the research results obtained. The role of group communication actors is inseparable from the role of the chief advisor and treasurer in the Pekanbaru pop punk community. Message exchange in the Pekanbaru Pop Punk community includes verbal and non-verbal messages, Communication in the Pekanbaru Pop Punk community. is two-way communication, either through face-to-face or through WhatsApp groups. In the Pop Punk Pekanbaru community, the norms used are the norms that develop throughout society and the cohesiveness that is formed in this group is more or less influenced by the existence of communication interactions that occur intensively and also habits.
ANALISIS INOVASI PELAYANAN PEGAWAI MENGGUNAKAN APLIKASI SISTEM ELEKTRONIK LAYANAN ASN DAN INFORMASI SATU PINTU (SELAIS) DIKANTOR REGIONAL XII BADAN KEPEGAWAIAN NEGARA (BKN) PEKANBARU Rehmalemna Tarigan; Abdul Sadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The State Civil Service Agency (BKN) is one of the non-ministerial government agencies in Indonesia that has the task of carrying out government duties in the field of state personnel management. Therefore, the Regional Office XII of BKN Pekanbaru made an innovation in personnel services using the SELAIS application. SELAIS is an online application that supports a web-based integrated service center designed to facilitate staffing services for the XII BKN Pekanbaru regional office. The purpose of this study was to identify personnel service innovations using the SELAIS application and to determine the supporting and inhibiting factors in the implementation of SELAIS application innovations at the Regional Office XII BKN Pekanbaru. This study uses descriptive qualitative methods, the selection of informants using purposive sampling technique. Data collection techniques are through observation, interviews and documentation. The results showed that employee service innovation using the SELAIS application at the Regional Office XII of BKN Pekanbaru had been implemented well. The supporting factors in the application of the SELAIS application are motivation, infrastructure, and human resources. And the inhibiting factors in the application of the SELAIS application, namely, the socialization that has not been optimal and the lack of knowledge sharing between operators in the agency so that there are still employees who perform services manually because they do not know about the jams application to facilitate staffing services. Key word: Innovation, service, electronic-based service innovation
PENERAPAN PROTOKOL KESEHATAN DALAM PELAKSANAAN PILKADA MASA CORONA VIRUS DISEASE 2019 (COVID-19) DI KOTA DUMAI TAHUN 2020 Mutia, Febi; ", Hasanuddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Pilkada is a momentum to lay the foundation for the foundation of people's sovereignty, political system and democracy at the local level. The implementation of the Pilkada which was held in the midst of the Covid-19 pandemic where the government required the implementation of health protocols by prioritizing the principles of health and safety guided by the Covid-19 prevention and control health protocol in reducing direct interactions caused difficulties for the KPU in disseminating the plan for the implementation of the Pilkada during the Covid period. -19 due to the limitations of gathering people. Then it resulted in violations and the disbandment of campaign activities because they did not have a permit from the police until there was a decrease in the level of community participation in the implementation of the Pilkada. The purpose of this study is to understand the application of health protocols in the implementation of the Pilkada during the Covid-19 in Dumai City in 2020 and to understand the factors that influence the application of health protocols in the implementation of the Pilkada during the Covid-19 in Dumai City in 2020.           The theory used is based on 4 indicators of the stages of implementing the Pilkada from Leo Agustino, namely the stages of registration of the Pilkada voters, the stages of nominating the Pilkada, the stages of the Pilkada campaign and the stages of voting and counting the votes for the Pilkada. The research method used in this research is descriptive research method with a qualitative approach. In collecting data, the author uses interview and documentation techniques.          The results of this study indicate that the implementation of the Pilkada during the Covid-19 period in Dumai City in 2020 was carried out consistently with the application of health protocols, namely social distancing, using personal protective equipment (PPE), washing hands and using disinfectants as well as checking body temperature conditions at every location. election stage. The implementation of the Pilkada consistently has factors that influence the implementation of health protocols, namely regulatory factors, budget factors, HR factors and socialization factors in the implementation of the Covid-19 regional elections in Dumai City in 2020. Keywords : Implementation of Pilkada, Implementation of Health Protocols.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN EKSPOR TEH INDONESIA KE MALAYSIA (2012-2014) Nur Adlim Yuvina; Umi O. Retnaningsih
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

 Indonesia-Malaysia has a long relationship with its dynamic like a roller coaster. Currently the relationship is getting better through economic cooperations. Indonesia can get good access in exporting tea products. This research describes factors relates to tea export economically, socially, and politically. This qualitative research explores varieties of tea products exported to Malaysia as well as the factors beyond. The data are content analysis utilizing books, journals, news form newspapers, twitters, official reports from Indonesia Statistic bureau, and websites. Nation-state level analysis with theory absolute advantage from Adam Smith was used to answer the the question why Indonesia has a very prospective tea export to Malaysia. The result shows Indonesian tea varieties are preferable in terms of cheaper price, better quality, exotic flavor, and the highest catechin/anti-oxidant composition. Good relationship between Indonesia-Malaysia on D-8 to improve agriculture sectors including tea product and Buying Mission are also conducive in increasing the export. Key Words:     Export, Tea, Cooperation, Buying Mission Program, Production, Plantation
ANALISIS PENANGANAN KREDIT BERMASALAH PADA BANK PERKREDITAN RAKYAT CABANG RIMBA MELINTANG ROKAN HILIR Nurul Haflah; Mariaty Ibrahim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to identify and analyze non-performing loans at the Rokan Hilir People's Credit Bank, Rimba Melintang Branch, 2015-2019. This study uses secondary data in the form of data obtained by the author through manual reports and financial reports obtained from the Rokan Hilir People's Credit Bank, Rimba Melintang Branch, which is needed by researchers for the analysis of non-performing loans. This research use desciptive qualitative approach. Data collection is obtained from interviews with banks and debtors. Checking the validity of the findings using source triangulation so that it is easy to analyze various problems that occur in the company. The conclusions of this study are (1) factors from debtors and internal factors that cause non-performing loans at Rokan Hilir People's Credit Bank, Rimba Melintang Branch (2) the handling of problem loans that have been implemented is routine collection, credit restructuring.  Keywords: non-performing loans, handling of problem loans

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