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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 9,313 Documents
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THE EFFORT OF MARKETING MANAGER IN BUILDING THE IMAGE OF EVO HOTEL PEKANBARU Lesda Oktafiani; Febri Yuliani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Image is a comprehensive assessment by consumers, guests, or customers of a hotel or company that has an impact on whether or not consumers are satisfied with the services provided by the hotel or company. The purpose of this research is to find out the efforts of Marketing Manager in building the image of Evo Hotel Pekanbaru. This research use a qualitative method with a descriptive approach by collecting data and information in the field and explaining in the form of a description without testing hypotheses or making predictions. The data analysis technique was obtained by means of observation, interviews, and documentation and then processed or analyzed to achieve the final goal. From the results of these studies, it can be concluded that the Marketing Evo Hotel Pekanbaru is very influential in building the image of the hotel. Marketing Evo Hotel Pekanbaru has made efforts to build a good image in order to create customer loyalty.  Keywords: efforts, image, marketing.
PARTISIPASI MASYARAKAT PADA PILKADA SERENTAK DI MASA PANDEMI COVID 19 (STUDI KASUS PILKADA KABUPATEN INDRAGIRI HULU) Dimas Zulfitrah; Adlin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Throughout 2020, Indonesia faced the Covid-19 pandemic which made all life orders undergo very significant changes, including the political field. The government remains adamant about holding regional elections on December 9 when the Corona outbreak has not subsided. This has reaped pros and cons among political elites and observers. Political participation is the activity of citizens who act as individuals intended to influence decision-making by the government, since participation can be individual or collective, organized or spontaneous, steady or sporadic, peacefully or violently, legally or illegally, effectively or ineffectively. This research uses a qualitative research type method, namely a research procedure that produces descriptive data. As for the descriptive data in question, it is speech or writing and the observable behavior of the person (the subject himself). In qualitative research, no numbers were found that were analyzed using statistical tools, but rather data were obtained from descriptive research. Descriptive means used to reveal an empirical fact objectively scientifically based on the logic of the author's scientific discipline, namely Government Science. The results showed that in Indragiri Hulu Regency, the participation rate increased with the number of voters193,299 people with a ratio of 66.73% compared to the previous period of regional elections. The supporting factor for the increase in the level of community participation in the regional elections in Indragiri Hulu Regency during the Covid-19 pandemic refers to the theory of the awareness of the People of Indragiri Hulu in carrying out their obligations as a society, then the diverse political situation can be seen from the large number of election participants who have various professional backgrounds so as to reach various groups. Next is campaign activities as a targeted participation stimulant with various restrictions and rules from election organizers. Keywords : Regional Elections, Participation, Covid 19
PELAKSANAAN TUGAS ROOM ATTENDANT DI DEPARTEMEN HOUSEKEEPING LABERSA TOBA HOTEL AND CONVENTION CENTRE BALIGE Yuni Angelina; Siti Sofro Sidiq
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

A hotel is a sort of professionally managed accommodation that offers guests sleeping quarters, food & drink, and other amenities. The Housekeeping Department is one of the most important parts of any hotel. It is the job of the hotel's Housekeeping Department to ensure that all guest rooms, common spaces, restaurants, bars, and other service areas are clean, orderly, and comfortable. Room attendants and other members of the Housekeeping Department's support staff help ensure that visitors staying in and visiting the hotel have a pleasant experience by maintaining clean, organized, and well stocked guest rooms. The Labersa Toba Hotel and Convention Center Balige, which is one of the 4-star standard hotels in Toba, offers some of the greatest service, notably in the Housekeeping Department, in order to boost client satisfaction. The research was conducted at the Labersa Toba Balige Hotel to better understand the procedures of the room attendant Housekeeping department and the challenges that were encountered during their implementation. This study makes use of qualitative data analysis approaches, such as analysis, description, and summarization of circumstances and scenarios gleaned through interviews and field observations of the topics under investigation. Keywords : hotel, housekeeping department, room attendant.
EFEKTIVITAS PELAYANAN APLIKASI E-COURT DI PENGADILAN NEGERI PEKANBARU Simto R. Simanjorang; Adianto "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Effectiveness can be said as the result or output of a process that is pursued through the goals to be achieved, strategies, policies, careful planning, program preparation and of course requires infrastructure and continuous monitoring.The purpose of this study is to see whether this application has been effective in serving the Pekanbaru District Court, and also to find out what the inhibiting factors are. The type of research used in this research is qualitative with a descriptive approach. Qualitative research using a descriptive approach and the data required are primary data and secondary data derived from observations, interviews and documentation analyzed by researchers so as to obtain accurate and clear data regarding the effectiveness of e-court application services at the Pekanbaru District Court. The results of this study indicate that the effectiveness of the e-court application service at the Pekanbaru District Court in accordance with the regulations contained in Perma No. 1 of 2019 concerning case administration and court trials electronically has been going quite well.In terms of objectives, strategies, programs and facilities and infrastructure it can be said to be good so that these things make this application can be used in services in the District Court for people who need services in the judiciary. However, there are still inhibiting factors such as network-related problems that often disrupt the service in this application. Apart from that, there is still a lack of information and socialization to the public regarding this application, so that people still do not know about this application. Keywords:Service Effectiveness, Electronic Administration, E-Court
PERAN SALES MARKETING DI HOTEL ROYAL ASNOF PEKANBARU Maisurya Eristina; Siti Sofro Sidiq
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the implementation of sales marketing responsibility in an effort to increase revenue at the Royal Asnof Hotel Pekanbaru. This study uses a qualitative method with a qualitative descriptive approach to describe and explain the situation that occurs by collecting data and information in the field. The key informants in this research are the sales marketing manager and the accounting chip. In this study, the data collection techniques used were interviews, observation and documentation. Based on the results of the study, it can be concluded that the sales marketing task of the Royal Asnof hotel Pekanbaru has been carried out in almost all things that refer to the theory used. Keywords: implementation, Sales Marketing.
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO ROTI DAN OLEH-OLEH KHAS SIAK DAPUR MAMA NIZAM SIAK SRI INDRAPURA Meissy Febiyola Putri; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer satisfaction is one of the most important factors in the marketing concept, this is the background of this research. Good service quality, appropriate pricing is the most important part of supporting factors for customer satisfaction. This study aims to determine service quality, pricing, and customer satisfaction at the Siak Kitchen Mama Nizam Siak Sri Indrapura Bakery and Souvenirs Shop, to determine the effect of service quality on customer satisfaction at the Mama Nizam Bakery and Typical Souvenir Shop. Siak Sri Indrapura, to determine the effect of pricing on consumer satisfaction at the Siak Kitchen Mama Nizam Bakery and Souvenir Shop and to determine the effect of service quality and pricing on customer satisfaction at the Siak Kitchen Mama Bakery and Typical Souvenirs. Nizam Siak Sri Indrapura. The research location is in the Siak Kitchen Bakery and Souvenirs Typical Kitchen Mama Nizam Siak Sri Indrapura on Jalan Raja Kecik, Kampung Dalam Village, Siak District, Siak Sri Indrapura Regency. The research sample was 100 respondents with accidental sampling technique. The research method used is descriptive quantitative analysis, the sample with data sources from primary data and secondary data. The analytical method used in this research is simple linear regression analysis, multiple linear regression, and through validity and reliability tests. In this study the results obtained are that Service Quality (X1) has an effect on Consumer Satisfaction (Y), Pricing has an effect on Consumer Satisfaction (Y), and Service Quality (X1) and Price Fixing (X2) has an effect on Consumer Satisfaction (Y) at the Bakery and Souvenirs Typical Siak Kitchen Mama Nizam Siak Sri Indrapura. Keywords: Service Quality, Pricing, Consumer Satisfaction
WORK MOTIVATION OF STAFF FRONT OFFICE SERVICES IN TJOKRO HOTEL PEKANBARU Rina Chesia Megaria; Mariaty Ibrahim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is about motivation of employees in performing front office services at Tjokro Hotel Pekanbaru. This research aims to (1) find out the factors that affect employee work motivation in performing front office services at Tjokro Hotel Pekanbaru. (2) To find out efforts that can be made by the company in increasing the motivation and productivity of employees' work in performing front office services at Tjokro Hotel Pekanbaru The sample in this study amounted to 6 people using census sampling techniques. This study uses quantitative descriptive methods to group data and then neatly arranged using frequencies. And for data collection techniques in this study using interviews and questionnaires. By using the likert scale as a measuring instrument. Based on the results of research obtained on motivation of employees work in performing front office services at tjokro hotel pekanbaru is in the good category. This is obtained by obtaining a total score of 413 points. Keywords : Motivation, Hotel, Front Office
FAKTOR – FAKTOR YANG MEMPENGARUHI KESADARAN BERINFAQ PADA JAMA’AH SHOLAT JUM’AT DI MASJID KELURAHAN SIDOMULYO TIMUR KOTA PEKANBARU (STUDI KORELASI) Rusmita "; Nurhamlin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to determine the factors that influence the awareness of giving infaq and to analyze the correlation between the factors that influence the awareness or behavior of giving infaq to the congregation of Friday prayers at the Sidomulyo Timur mosque, Pekanbaru City. This type of research is quantitative descriptive. The population in this study is the community in the Kelurahan Sidomulyo Timur, Pekanbaru City in giving infaq every Friday, while the sample in this study amounted to 100 people with the pruposive sampling method. Data analysis using person product moment correlation. The results of the study explain that religious factors, knowledge, income and the role of ulama have a significant relationship to the awareness of the congregation in giving infaq at the mosque, in the East Sidomulyo Village, Merpoyan Damai District, Pekanbaru City. Keywords : Religion, Knowledge, Income, Role of Ulama and Awareness of Giving.
SERVICES AT THE WHITE WATER LAKE TOURIST ATTRACTION IN THE MERANTI ISLAND REGENCY Nurhayati Nabila; Febri Yuliani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The White Water Lake Tourism Object in Teluk Samak Village is one of the lakes on Rangsang Island, Meranti Islands Regency, management at Tasik Air Putih is the local government and the surrounding community who work together to maintain and preserve the tourist attraction. Tasik Air Putih has been used for the Drinking Water Supply System (SPAM) in 5 villages in Rangsang District, a small portion of clean water has been circulated to 2500 residents' houses for the management of the drinking water supply system. Around Tasik Air Putih there is an island located in the middle of the lake, the existence of this island makes this lake look charming and has added value from other lakes, this area also has historical value for the local community. The purpose of this study was to analyze the services and constraints of the Tasik Air Putih Tourism Object in the Meranti Islands Regency. This study uses a qualitative method with a descriptive approach to describe the actual situation by collecting information data directly from the field. The key informants in this study were the Village Head, Village Apparatus, Community and Tourists. This study uses the technique of collecting observations, interviews and documentation. From the results of this study it can be seen that the services and constraints that exist in the Air Putih Lake Tourism Object Keywords : Services, Constraint, Object, Management
PROMOSI OBJEK WISATA ALAM MAYANG PEKANBARU PADA MASA PANDEMI COVID-19 Fenny Lorensia; Siti Sofro Sidiq
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tourism sector is a sector that has the potential to be developed as a source of regional income. The program for developing and utilizing regional tourism resources and potential is expected to contribute to economic development since the Covid-19 hit, a lot of tourism has been lost due to adverse impacts. One of the attractions that is still running well in the midst of the COVID-19 pandemic is Alam Mayang Pekanbaru which is a tourist attraction suitable for families and a place to spend time with groups of visitors who want to relax and enjoy the scenery like being at home. However, this tourist attraction that is known by the public does not yet have adequate promotion and tourism targets. Promotion is a one-way flow of information or persuasion or made to direct an organization or person to actions that create exchanges in marketing by planning and implementing good promotional strategies for both income and visits to the Alam Mayang Pekanbaru tourist attraction. Therefore, this study aims to to find out the Strategy for Promotion of the Pekanbaru Mayang Nature Tourism Object during the Covid-19 Pandemic. This study uses a qualitative descriptive method to analyze problems based on data collection techniques in the form of observation, in-depth interviews, and documentation. The Promotion Strategy includes reporting on conditions carried out in advertising, sales promotion, public relations and personal selling. Based on the results of the research that has been carried out, for the entirety of the results of observations and interviews, it can be concluded that the Promotion Strategy for the Pekanbaru Mayang Natural Tourism Object during the Covid-19 Pandemic has not fully worked out as targeted. Keywords: Promotion Strategy, Covid-19

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