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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 2,715 Documents
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ANALISIS USAHA DAN STRATEGI PENGEMBANGAN INDUSTRI ROTI BAKAR KHAS BANDUNG DI KOTA PEKANBARU Widodo Rezky Ade; Hamidi Wahyu; Zuryani Hilmah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Bandung's typical toast industry business is one of the businesses that remain and has its own market, it is supported by many consumer demand for the business of bandung's typical toast industry in Pekanbaru City.This is one of the driving factors of bandung's typical toast industry business in Pekanbaru city to be able to develop considering its marketing targets for now have entered into all ages.The location of the research was conducted on all businesses typical of Bandung toast industry in pekanbaru city with a sample number of 3 businesses.The types of data sources used are primary and secondary data.Data analysis methods are used using SWOT analysis and formulating strategies with IFAS and EFAS matrix analysis. The result of this research is a typical bandung toast industry business in the city of Pekanbaru is in quadrant II (Diversification).The strategy that needs to be applied is ST (strength-treaths), this strategy is created by using the power that businesses have to overcome threats.In this result, bandung's typical toast industry business despite facing various threats, this business still has strength in terms of internal.On the IFAS matrix (0.19) and on the EFAS matrix (-1.08). ST strategy that needs to be applied in the form of: 1) Improving good management skills to be able to compete with other typical Bandung toast industry businesses.2) Minimize the cost of sales so that it is not difficult to determine the market price.Keywords: Analysis, Strategy, Bandung Toast Industry, SWOT
PENGARUH MACHIAVELLIAN, LOVE OF MONEY DAN RELIGIUSITAS TERHADAP PERSEPSI ETIS MAHASISWA AKUNTANSI (Studi Pada Mahasiswa Jurusan Akuntansi Universitas Riau Angkatan 2016 dan 2017) Wulandari Fitriana; Kennedy Kennedy; Natariasari Riska
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to examine the influence of machiavellian, love of money and religiosity on the ethical perceptions of accounting students. The population was the Accounting Students class of 2016 and 2017, Faculty of Economics, Riau University with the number of 427 people. The sample of study was 81 people using Slovin formula. Data were collected by using questionnaire method. Instrument testing is done by validity and reliability testing. Before data analysis, a data analysis prerequisite test was conducted which consisted of normality test, multicollinearity test, and heteroscedasticity test. Data analysis used to test hypotheses is by using multiple linear regression analysis techniques. The analysis shows that Machiavellian, love of money and religiosity have an effect on the ethical perceptions of accounting students.Keywords: Machiavellian, Love of Money, Religiosity, Ethical Perceptions
ANALISIS VARIABEL SOSIAL, EKONOMI, DAN DEMOGRAFI YANG MEMPENGARUHI MOBILITAS ULANG ALIK DI KOTA PEKANBARU Muhamad Tauqifi; Maulida Yusni; Aqualdo Nobel
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of Social, Economic, and Demographic Variables on Reflective Mobility to Pekanbaru City. This research was conducted in Pekanbaru City, to people who do shuttle mobility or commuting to Pekanbaru on the same day. The research method used is descriptive quantitative research method. The object this research is people who do reflective mobility in Pekanbaru on the same day. The population in this study amounted to 5572 people. While samples taken were 98 people used probability sampling and data collection methods using questionnaire. The results of this study indicate that 1) social variables consisting of education level, economic variables consisting of monthly income and marital status have significant effect on reflective mobility in the city of Pekanbaru. while demographic variables consisting of the number of dependents has no significant effect on reflective mobility in the city of Pekanbaru.Keywords: Social, Economic, Demographic, and Return Mobility Variables in Pekanbaru City
ANALISIS KELAYAKAN USAHA INDUSTRI KREATIF KERAJINAN UKIRAN KAYU DI KOTA PEKANBARU Monica Cindi; Syapsan Syapsan; Pailis Armas Eka
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this reseach are to analyze the feasibility of wood carving craft business in Pekanbaru City. Data were collected by observation and questionanaire methods with a total of 3 entrepeneur as respondents. The reseach method applicated is descriptive analysis on non-financial aspects which include market, technical, technology, socio-economic, dan legal aspects, while quantitative analysis is implement ot analyze of Net Present Value (NPV), Benefit Cost Ratio (B/C Ratio), Internal Rate of Return (IRR) and Payback Period (PP). Analysis result obtained on financial aspect are that this business has meet the feasibility measure based on investment criteria.Iwan Souvenir’s NPV is Rp 143.950.846 > 0, B/C Ratio is 1,2851 > 1, IRR value is higher thant interest rate applied (12%) which is 34,5%, and obtaining result from Payback Period calculation are 1 year, 4 months, and 2 days. Urban Green is Rp 111.223.443 > 0, B/C Ratio is 1.2589 > 1, IRR value is higher than interest rate applied (12%) which is 38.5%, and obtaining results from Payback Period calculation are 3 year, 5 months, and 2 days. Mata Kayu is Rp 75.196.874 > 0, B/C Ratio is 1,1799 > 1, IRR value is higher than interest rate applied (12%) which is 33%, and obtaining result from Payback Period calculation are 2 years, 1 month, and 6 days.Keywords : Feasibility, Net Present Value (NPV), Benefit Cost Ratio (B/C Ratio), Internal Rate of Return (IRR), Payback Period (PP)
ANALISIS KEPUASAN KONSUMEN DAN POSITIONING TERHADAP BIJI KOPI SINGLE ORIGIN ARABICA SUMATERA DAN JAWA BERDASARKAN PERSEPSI KONSUMEN DI UNIVERSITAS RIAU Andiyana Randi; Wijayanto Gatot; Wasnury Rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to identify differences in customer satisfaction with arabica single origin coffee beans from Sumatra and Java at the University of Riau and to develop a positioning map for arabica single origin coffee beans from Sumatra and Java at the University of Riau. The sample in this study was drawn using a purposive sampling method, namely sampling according to certain criteria. The questionnaire was aimed at active students from the University of Riau who had consumed arabica single origin coffee beans from Sumatra and Java. The number of sample populations used is up to 50 respondents from Riau University students. The data obtained were analyzed using the Mann Whitney U-Test to compare satisfaction with the IBM SPSS Statistic 26 software and the Multidimensional Scaling Mapping method using radar charts with the Microsoft Excel 2019 software. The results showed that customers at the University of Riau had the same satisfaction with the consumption of arabica single origin coffee beans from both region Sumatra and Java, and customer perception positioning map shows almost the same position on the aroma, taste, sweetness, uniformity and overall indicators, and customer perception shows a slightly different position on the celan cup, body, acidity, aftertaste and balance, i.e. one element, indicators is a little more important than the others.Keywords: Customer Satisfaction, Positioning Map, Sumatra And Java Arabica Single Origin Coffee Beans, Mann Whitney-U Test, Radar Chart
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP BRAND TRUST DAN KEPUTUSAN PEMBELIAN SUSU UHT MEREK MILO DI KOTA PEKANBARU arinduri Aini; Furwanti Alvi; Wijayanto Gatot
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aims to find out the influence of brand image and brand awareness on brand trust and the decision to buy UHT milk Milo brand in Pekanbaru City. The population in this study is all consumers who have purchased Milo brand UHT milk products in Pekanbaru City whose numbers are not known for sure. The primary data in the study was obtained from the dissemination of questionnaires as instruments to prove the results of the study as well as to test the proposed hypothesis. This study used structural equation modeling (SEM) analysis method using Warp-PLS software version 6.0. Sampling using non probability sampling technique with purposive sampling procedure by sampling as many as 100 respondents. The results showed that: 1) Brand Image positively affects The Milo brand UHT dairy products brand in Pekanbaru City, 2) Brand Awareness positively affects Brand Trust Milo brand UHT dairy products in Pekanbaru City, 3) Brand Image positively affects milo brand UHT dairy product purchase decision in Pekanbaru City, 4) Brand Awareness positively influences The Purchase Decision of Milo brand UHT milk products in Pekanbaru City, 5) Brand Trust positively influences the Purchase Decision of Milo brand UHT dairy products in Pekanbaru City, 6) Brand Image has a positive effect on the Decision to Purchase Milo brand UHT dairy products in Pekanbaru City through Brand Trust, 7) Brand Awareness positively affects the Decision to Buy Milo brand UHT dairy products in Pekanbaru City through Brand TrustKeywords: Brand Image, Brand Awareness, Purchasing Decisions, Brand Trust
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3), DISIPLIN KERJA DAN BEBAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PENGOLAHAN PADA PT. PERKEBUNAN NUSANTARA V SEI GALUH , KABUPATEN KAMPAR Hidayat Nurul; Wijayanto Gatot; Marzolina Marzolina
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of occupational safety and health, work discipline, and workload partially and simultaneously on work productivity. This research is a quantitative research conducted on 114 employees of the processing division at PKS Sei Galuh PTPN V Tapung District. Primary data of this study are data collected using a questionnaire with a Likert scale. The results of the data were processed using the SPSS 23 application for further descriptive analysis, and multiple regression analysis to determine the results of the research. 114 Samples were selected using the saturated sample method (from 114 population of processing employees). The results of this study indicate that occupational safety and health can affect the work productivity of employees at the PKS Sei Galuh Processing Section at PTPN V. Work discipline can affect the work productivity of employees at the PKS Sei Galuh PTPN V Processing Section. Sei Galuh PTPN V. Occupational Health and Safety, Work Discipline, Workload Simultaneously influence Employee Productivity at PTPN V PKS Sei Galuh. So that if the 3 variables increase at the same time, it will cause labor productivity to increase.Keywords: Occupational Health and Safety, Work Discipline, Workload, Work Productivity
ANALISIS PEMBERDAYAAN MASYARAKAT NELAYAN DI DESA PAMBANG PESISIR KECAMATAN BANTAN KABUPATEN BENGKALIS Nurman M. Herizal; Maulida Yusni; Aqualdo Nobel
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine to analyze the empowerment program that has been carried out to increase the income of the fishing community in the Pambang Pesisir village, Bantan District, Bengkalis Regency. The object of research is the fishing community in the Pambang Pesisir village. The sampling method used in this study was the simple random sampling technique. This study uses secondary data and primary data taken from the results of distributing questionnaires. The data obtained were analyzed using quantitative descriptive analysis. The results showed that several empowerment activities that have been carried out by the government in Pambang Pesisir Village include; boat assistance for fishermen, assistance for fishing gear (nets), cultivation of catfish and other freshwater fish, establishing institutions for fishermen such as cooperatives, and conducting training and guidance to fishing communities. The empowerment activities carried out by the government have not been maximal in their implementation. On the one hand, fishermen are also quite helped by these assistance and activities, but the implementation is still inefficient, due to the lack of seriousness of the government in carrying out these empowerment activities, which is still lacking in equity in assistance. Therefore, empowerment has less effect on the income level of fishermen in Pambang Pesisir Village.Keywords: Empowerment of fishing communities, income
ANALISIS EFISIENSI PENGGUNAAN FAKTOR PRODUKSI PADA INDUSTRI STUDIO FOTO DI KOTA PEKANBARU Rahmi Zikiati; Iyan yani Rita; Aqualdo Nobel
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research purposed for knowing technical efficiency, price efficiency and economic efficiency of the photo studio industry in the city of Pekanbaru. The data used are secondary and primary data. This secondary data was sourced from the Department of Industry and Trade of the City of Pekanbaru, while the primary data was obtained from as questionaire conducted through interviews with 9 respondents of the photo studio industry in the City of Pekanbaru. This research used descriptive quantitative methods through the analysis of cobb-douglass production function with the application of stochastic frontier production function and return to scale. Data processing using SPSS application version 24.0.the variables used are capital and labor in the photo studio industry in Pekanbaru City. The result showed that the variables capital and labor had a significant effect on photo studio production. Technical efficiency is 0.991719000, price efficiency is 164.9497, and economic efficiency is 164.5837. While the Return To Scale value is 2.768, it means that the photo studio industry in Pekanbaru City is exsperiences a increasing return to scale. With an economic efficiency value greater than wan means that the efficiency of the use of production factors has not been achieved. So that the addition of production factors will result in a large proportion of the addition.Keywords :Efficiency, Cobb – Douglas, SPSS, Frontier Stochastic.
ANALISIS KELAYAKAN PENGEMBANGAN USAHA BADAN USAHA MILIK DESA (BUMDes) BERKAT YAKIN BERDASARKAN POTENSI DESADIDESA CIPANG KANAN, KECAMATAN ROKAN IV KOTO, KABUPATEN ROKAN HULU PROVINSI RIAU Yandi Jefri; Mayes Anthony; Taryono Taryono
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the potential of priority villages that can be developed into BUMDes businesses. To find out the financial feasibility of potential village businesses that are a priority to be used as BUMDes businesses. The research method used is a case study research method. The subjects in this study to find out the first objective were 6 farmers, distributors/toke, village apparatus and BUMDes. Data analysis using AHP method and financial feasibility analysis. Based on the results of the study, it can be concluded that 1) The potential of village businesses that can be developed by the Village-Owned Enterprises (BUMDES) Berkat Yakin in Cipang Kanan Village, Rokan IV Koto District, Rokan Hulu Regency, Riau Province is the citronella oil business. From the results of the weighting of the criteria obtained in this study, rubber was 0.147, corn was 0.117 and citronella oil was 0.194. 2) The financial aspects of citronella oil business are: NPV obtained Rp. 469,508,657. This means that the citronella oil business investment is feasible because the NPV value > 0 is Rp. 469,508,657 > 0. Net B/C ratio in citronella oil business in Cipang Kanan Village, Rokan IV Koto District, Rokan Hulu Regency, Riau Province is 1.15. B/C Ratio Value > 1 Business has profitable prospects. The results of the IRR calculation on the citronella oil business were 296%. Based on the calculation of the IRR value above, the IRR value is greater than the 10% interest rate value. So it can be concluded that this business is feasible to develop because the IRR value is greater than the 10% interest rate, meaning that this business is feasible to be developed. The results of the calculation of the Payback Period in the citronella oil business in Cipang Kanan Village, Rokan IV Koto District, Rokan Hulu Regency, Riau Province of = 4 months 3 days. This means that the investment costs can be returned for 4 months 3 days. From the results of the Payback Period calculation above, information can be obtained that the citronella oil business is feasible to run. Based on the results of data analysis, it can be seen that the BEP obtained in the citronella oil business is 6,832. This means that the citronella oil business in producing must produce as much as 6,832 KgKeywords: Village Potential, Financial Feasibility

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