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Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
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Core Subject : Education,
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Articles 482 Documents
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Search results for , issue "Vol 1, No 2: Semester Genap 2012/2013" : 482 Documents clear
Pengaruh Pelatihan Terhadap Kinerja Melalui Motivasi (Studi pada Karyawan PT Pos Indonesia Persero Malang) Fitriana Damayanti; Armanu Thoyib
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The research was conducted in PT Pos Indonesia (Persero) Malang. Human resources is a key principal in the company to stay afloat in an era of global competition. In addition, human resources is one key to the success of a company. Training is one way to improve the knowledge and skills of human resources. With the training, motivation of employees is expected to increase and therefore contributes to the performance of the employees and indirectly the performance of the company will also increase.The design of the research is explanatory research (explanation). In this study describes the relationship between the study variables and test hypotheses that have been formulated. The sample used by 55 respondents. Methods of data collection in this study was measured using a questionnaire using a Likert scale with a five-point scale. While the analysis of the data using descriptive analysis techniques and path analysis to determine the effect of training on performance through employee motivation PT Pos Indonesia (Persero) Malang are processed using SPSS 15.0 for windows. The results of this study are as follows:  (1) Work Motivation (Z) directly and significantly affect employee performance (Y) in PT Pos Indonesia (Persero) Malang, (2) Training (X) directly and significantly affect the  performance Employees (Z) in PT Pos Indonesia (Persero) Malang, (3) Employment Training (X) directly and significantly affect the Employee Motivation (Z) in PT Pos Indonesia (Persero) Malang (4) Training and indirectly influence significantly to the Employee  Performance (Y) through the Work Motivation (Z) in PT Pos Indonesia (Persero) Malang.This suggests that PT Pos Indonesia (Persero) Malang has been implemented with both job training as a way to motivate employees so as to improve performance.Keywords: Job Training, Work Motivation, Employee Performance
Pengaruh Variabel Celebrity Endorser Terhadap Citra Merek L’oreal (Studi Produk L’oreal Paris Total Repair di Fakultas Ekonomi dan Bisnis Universitas Brawijaya) Zakiya Sabdosih; Djumillah Hadiwidjoyo
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

:The use of celebrities in various advertisements is one of the effective marketing strategy to gain or maintain market share.  In recent years, using celebrity endorsers has become more and more common. The use of celebrities as endorsers is expected to give a positive association to the link between celebrities and products offered.Celebrity endorsement is one of the most popular methods of promotion in the worldwhich take important part of a product marketing campaign.  Furthermore,  influence of celebrity endorser is formed by several factors that can be found  from the celebrity endorser himself, these factors are trustworthiness, expertise, attractiveness, respect and similarity. The purpose of this research  is to unveil the positive effects that celebrity endorsement has on a brand’s image and to discover the most important factors that an effective endorsement relies on.To discover the customers’ response towards the product and brand image that celebrities are endorsing, five variabel will be analyzed in this research.The intention for choosing this topic was to see how effective using a celebrity to endorse hair productin Brawijaya University.Keywords : Celebrity endorser, trustworthiness, expertise, attractiveness, respect, similarity, brand image, advertising.
Pengaruh Penerapan Customer Relationship Management PT. Telkomsel terhadap Pelanggan KartuHALO di Kota Malang Setyorini, Wahyu; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Today, a lot of changes caused by the era of globalization. A rapid change and dynamic on all sides as in the field of technology, culture, economy, social, and others create a  tight pattern competition.  In technology, mobile phones or commonly called a cell phone while this is no longer goods expensive which can only be owned by certain society. An high interested public to a cell phone can be an opportunity for the provider telecommunication operator service providers to compete. In the condition of the competition marketing strategies that which concerns 4 P not easily used to clinch a share of the market because of competitors will also do the same thing so that the strategy tending to able to eat the high fees. Hence the need of innovation strategy practiced  by the business doers provider to be able to stand before competition PT. Telkomsel can get a great benefit when its customers are large amounts of these loyal on its products, but the threat also wide open if Telkomsel cannot keep the credibility of its service to customers and company. Hence, customer relationship management strategy implemented by  PT. Telkomsel to maintain credibility products and services to customers. To nurture and facilitate relations between Telkomsel and customers then company build a customer service offices Telkomsel named GraPARI that is short for of graha pari sraya. Besides as service offices, focusing to serve clients grapari also provides the sale of their products.Keywords : Customer Relationship Management, Identify, Differentiate, Interact, Customize, and Loyality
ANALISIS STRATEGI PETANI BUNGA POTONG MAWAR DI DESA GUNUNGSARI, BATU (Studi Kasus Pada Petani yang Tergabung di Kelompok Tani Gumur) Nurhuda Zakaria; Rofi aty
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui kondisi lingkungan eksternal dan internal pada Petani bunga potong mawar di Desa Gunungsari Kecamtan Bumiaji, Batu. Metode penelitian yang digunakan yaitu deskriptif eksploratif yang bertujuan mengetahui pelaksanaan dari penerapan strategi petani bunga potong mawar dalam mengetahui potensi dari kendala yang ditimbulkan dan penerapan strategi yang sebaiknya digunakan oleh Petani. Alat analisis yang digunakan yaitu analisis SWOT (Strength  -  Weakness  - Opportunity  –  Threat) untuk mengetahui keunggulan-keunggulan strategis yang dimiliki Petani bunga potong mawar. Diperoleh kesimpulan bahwa Petani bunga potong mawar berada pada posisi Agresif serta kondisi petani sedang dalam kondisi tumbuh dan membangun. sehingga alternatif strategi yang perlu diterapkan yaitu strategi SO (Strength - Opportunity), Dari penerapan strategi SO dan berdasar matriks QSPM (Quantitative Strategic Planning Matrix)  maka yang perlu diprioritaskan oleh Petani bunga potong mawar yaitu strategi Intensif  yaitu dengan penetrasi pasar, pengembangan produk dan pengembangan pasar.  Selanjutnya yaitu strategi Difersivikasi, serta yang terakhir yaitu penerapan strategi integrasi. Dari keseluruhan strategi tersebut petani dapat meningkatkan jumlah agen diseluruh daerah yang belum tersentuh, meningkatkan jumlah penjulan dan melakukan usaha publisitas, sehingga dapat  meningkatkan kesejahteraan petani bunga potong mawar.Kata kunci  :  Perumusan Strategi, Lingkungan Internal  dan Eksternal, Petani Bunga Potong Mawar.
Keunggulan Bersaing Petani Bunga Mawar Pada Gabungan Kelompok Tani Gunungsari Makmur Farid Manshuruddin; Rofi aty
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis keunggulan bersaing pada  petani Bunga Mawar Desa Gunungsari Kota Batu. Rumusan Masalahnya adalah bagaimana keunggulan bersaing  petani bunga mawar Desa Gunungsari  Kota Batu  ?.  Penelitian ini menggunakan pendekatan kualitatif fenomenologi. Penentuan teknik pengumpulan data   menggunakan teknik snowball sampling. pengumpulan sumber data teknik awalnya sedikit jumlahnya, lama-lama menjadi besar. Proses pengumpulan data menggunakan wawancara mendalam sebanyak 9 orang di tahap pertama. Untuk tahap kedua wawancara mendalam dilakukan pada 7 orang. Teknik analisis data menggunakan teknik reduksi data dan teknik coding.  Temuan penelitian menunjukkan bahwa keunggulan bersaing petani Desa Gunungsari meliputi: Sentra produksi bunga mawar potong  terbesar di Indonesia, varietas bunga mawar  potong dari petani  yang beragam baik segi bentuk, jenis dan warna, jaringan distribusi yang tersebar di berbagai Kota besar di Indonesia, Kondisi alam yang mendukung untuk  produksi mawar potong, Dukungan dari Dinas Pertanian dalam meningkatkan kualitas bunga mawar potong yang diproduksi melalui adanya pelaksanaan sekolah lapang setiap minggu, Petani mawar Desa Gunungsari memiliki posisi yang strategis dalam pengembangan wisata, Dukungan Pemerintah Kota dalam pengembangan wisata desa.Kata kunci: Keunggulan Bersaing, Petani Mawar, Desa Gunungsari.
Pengaruh Variabel ROA, ROE, DER, EPS dan PER terhadap Return Saham Perusahaan Non Bank LQ45 Periode 2010-2012 Cerlienia Juwita; Juni Herawati
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

In the era of globalization, many people who want a investment for profit. Investors in this paasti always do a lot of consideration before making the investment. Function of this study is to analyze the influence of Return on Assets, Return on Equity, Debt Equity Ratio, Earnings per Share and Price Earning Ratio of Stock Return in non bank company's annual report LQ45 in Indonesia. The population in this study is consistent 45 companies listed in Indonesia Stock Exchange LQ45 index (BEI) in the study period from 2010 to 2012 and the sample consists of 10 firms meet the criteria established by purposive sampling. Analysis of the data used is multiple linear regression. Results of this study showed that the ratio of Return on Assets, Return on Equity, Earnings per Share and Price Earning Ratio significantly influence the company's stock returns. Debt Equity Ratio Meanwhile no significant effect on the company stock returns. Keywords: Profitability, Solvency, Market Value and Stock Return
Analisa Rasio Keuangan untuk Menilai Kinerja Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2008-2011 Eka Cahya Rizki; Harlen dro
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Industry is one of sector that has an important role in the growth of a country. The development of an industry can not be separated from the industrial competition. Including the mining industry. Moreover, the mining industry is still an excellent source of income of the Indonesian. This study aims to investigate the performance of mining companies listed on the Indonesia Stock Exchange in the period 2008-2011 using financial ratio analysis and to find out which company has the better performance. Financial ratios used are liquidity ratio (CR & QR), leverage ratio (DER, LTDtER, LTDtAR, LTDtFAR, TIE), profitability ratios (ROA and ROE), and the ratio of growth (Sales & Net Income). The results showed that PT Mitra Investindo Tbk has liquidity, profitability, and growth better than Citatah Tbk PT. While in terms of leverage, Citatah Tbk PT has a better performance compared Tbk PT Mitra Investindo.   Keyword : Financial Ratio, Company Performance, Liquidity Ratio, Leverage Ratio, Profitability Ratio, Growth Ratio.
PENGARUH DEBT TO EQUITY RATIO, EARNING PER SHARE, PRICE EARNING RATIO , DAN PRICE TO BOOK VALUE TERHADAP HARGA SAHAM PERUSAHAAN (Studi Pada Perusahaan Manufaktur Yang Listing di BEI, Periode Penelitian Tahun 2008-2011). Sindu Priyo Wahyudi
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract : Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh DER, EPS, PER, dan PBV terhadap Harga Saham baik secara simultan maupun parsial, serta mengetahui dan menganalisis variabel yang dominan berpengaruh terhadap harga saham pada perusahaan manufaktur yang listing di Bursa Efek Indonesia, dengan periode penelitian 2008 hingga 2011 Hasil penelitian dengan menggunakan analisis linier berganda menunjukkan bahwa secara simultan DER, EPS, PER, PBV berpengaruh terhadap  Harga Saham Perusahaan Manufaktur. Besarnya pengaruh keempat variabel tersebut terhadap harga saham adalah 89% sedangkan sisanya sebesar 11% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam persamaan model regresi. Sedangkan, secara parsial DER, EPS, PER, dan PBV, hanya EPS dan PER yang berpengaruh secara signifikan terhadap harga saham pada perusahaan manufaktur. Sedangkan DER dan PBV tidak berpengaruh secara signifikan terhadap harga saham.Variabel EPS merupakan variabel yang mempunyai pengaruh yang dominan terhadap harga saham pada perusahaan manufaktur yang listing di Bursa Efek Indonesia. Kata kunci : DER, EPS, PER, PBV dan Harga Saham Perusahaan Manufaktur
Reaksi Pasar Modal Dengan Adanya Stock Split Saham Pada Perusahaan Go Public Periode Tahun 2008-2011 Wisnu Pamenang; Harlen dro
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The background of this research aims to determine whether there is a significant market reaction to stock prices, abnormal stock returns and trading wolume between stock split events surrounding the period ie the period before, during and  after the stock split at the company went public on the Stock Exchange in 2008-2011.This research is a study which belong to the category of event study or study events. Event study is research that studies the market reaction to an event (event) that the  information is published as an announcement.This study used a sample of 21 companies that perform stock split policy in the period 2008-2011. Test this hypothesis using a different test that is paired sample t-tests on all the variables: stock price, abnormal stock returns and trading volume. Difference test was conducted with a 95% confidence level. Results of this study indicate that the overall market's response to the stock split, this is indicated by the presence of significant differences in all variables (stock price, abnormal stock returns and trading volume).Keywords: Stock Split, Stock Price, Abnormal Return, Trading Volume Activity
Pengaruh Motivasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Prestasi Kerja Karyawan PT. Bank Muamalat Indonesia, Tbk Cabang Malang Fitria Nur Azizah; Eka Afnan Troena
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: This research was conducted at PT. Bank Muamalat Indonesia, Tbk Branch Malang. The design of the research is explanatory research, and use quantitative research using multiple linear regression statistical tools. Result of this research showed that Motivation, Work Discipline, and Work Environment simultaneously or jointly significant effect on the Job Performance by Test F = 13.714 (Sig. 0,000). Partially, motivated significant effect on job performance with sig. 0.000 (t = 6.224). Keywords: motivation work discipline, work environment, job performance, PT. Bank Muamalat Indonesia, Tbk Branch Malang

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