cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 13,824 Documents
 100   101   102   103   104 
THE EFFECT OF MARKETING COMMUNICATION MIX ON CUSTOMERS’ PURCHASING DECISION: Study on the Customers of Ramayana Department Store, Malang Ayuni Berta Anugrahsari; Fatchur Rohman
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.963 KB)

Abstract

This study aims to examine the effect of Marketing Communication Mix on Customers Purchasing Decision at Ramayana Department Store Malang. The regression  analysis, F test and t test were conducted in order to acknowledge the relationships among the independent variables (Advertising, Sales Promotion, Direct Marketing, Personal Selling and Public Relation) on Customer’s Purchasing Decision This study is explanatory research, in accordance with its purpose to determine  the causal relationship among variables through hypothesis testing.  The samples in this research were the customers of Ramayana Department Store Malang. The data collection method of  this study by distributed questionnaire. The sampling technique used is Purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test. The hypothesis testing used the F test and t test in Multiple Regression Analysis. The multiple regression analysis showed that simultaneously, Advertising, Sales Promotion, Direct Marketing, Personal Selling, and Public Relation had significant effect on Customer’s Purchasing Decision. Meanwhile, partial test shows that the variables of Advertising, Sales promotion and Personal Selling had significant effect on Customer Purchasing Decision. However, the variables of Direct Marketing and Public Relation had no significant effect on Customer’s Purchasing Decision. The dominant test shows that Personal Selling has dominant effect on customer’s purchasing decision.Keywords:  Marketing Communication Mix,  advertising, sales promotion, direct marketing, personal selling, public relation, customer’s purchasing decision.
THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX TOWARD USERS’ REPURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (A CASE STUDY OF SMARTFREN USERS IN UNIVERSITY OF BRAWIJAYA, INDONESIA) Radya Mahardika; Noermi jati
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.111 KB)

Abstract

Repurchase intention is one factor that is important for marketers. Marketers already did many strategies in order to keeping the repurchase intention of their customers. The strategies that had been used are maximizing the company good brand image and maximizing their promotional mix. This study aimed to know how significant the influence of brand image and promotional mix toward the repurchase intention of  Smartfren user in University of Brawijaya partially. The data analysis on this study uses multiple linear regression methods with 65 Smartfren users as respondent. The sampling technique uses purposive sampling. Validity and reliability test is used in this study with classical assumption test which is normality test, heteroscedasticity test, and multicollinearity test.   The result of this study shows that brand image (X1) and promotional mix (X2) has significant influence toward the repurchase intention of Smartfren user in University of Brawijaya partially. By maintaining one of the aspects of brand image which is the uniqueness, Smartfren user will find it difficult to switch to another brands and Smartfren will be favorable. Keywords: Smartfren, brand image, promotional mix, repurchase intention
HE INFLUENCE OF MARKETING COMMUNICATION MIX TOWARD PURCHASE DECISION IN AUTOMOTIVE INDUSTRY (CASE STUDY OF YAMAHA MIO SERIES IN KEDIRI, INDONESIA) Mohamad Risal Zawawi; Misbahuddin Azzuhri
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.125 KB)

Abstract

This research identifies the influence of marketing communication mix on consumer purchase decision to buy Yamaha Mio series in Kediri Regency. In marketing communication mix, there are five variables  namely  advertising, sales promotion, personal selling, public relation, and direct marketing.  By employing appropriate method, this study aims at observing consumer consideration  on consumer purchase decision to buy Yamaha Mio series in Kediri regency. This research used explanatory approach as research method. The data in this research was  obtained from  interview, observation, and questionnaire. Sampling technique used  in this research  is  non-probability sampling  by employing 105 respondents. Likert measurement scale was employed to measure consumer’s answer. The  results show that marketing communication mix partially and simultaneously have  significant  influence on consumer purchase decision to buy Yamaha Mio series in Kediri regency. Based on multiple linear  regressions, it is known  that advertising variable has dominant influence on consumer purchase decision to buy Yamaha Mio series in Kediri regency with the amount of regression coefficient  0.365.  In conclusion,  company must add promotion media to increase consumer attention to use Yamaha Mio series and Yamaha should prepare their promotion activity well before carried out in order to appropriate to the target market. Yamaha also should add more budget on advertising because based on this study has dominant effect to consumer purchase decision.Keyword: Marketing Communication Mix, Consumer Purchase Decision, Yamaha Mio series
Pengaruh Gaya Hidup dan Persepsi Kualitas terhadap Keputusan Pembelian Produk Peter Says Denim di Kota Malang Achmad Cahya Rianto; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.795 KB)

Abstract

Business convection is one kind of business that is quite popular in Indonesia . Business popularity convection caused by two things . First , the products generated by convection in the form of clothing industry is one of the basic human needs , with a great business opportunity that convection has a clear and growing market share rapidly . Secondly , convection became popular because it uses capital is not too large . Clothing needs is paramount in everything concerning the existence of human life lifestyle and perceived quality of the product purchase decision . Lifestyle is a lifestyle with a form of activities, interests and opinions that affect consumer perception . There is a perception in the consumer's perception that evaluates the quality of subjective information to influence consumers' purchasing decisions . This research is a quantitative study which is based on the philosophy of positivism used to examine the population and the particular sample . The purpose of this study was to examine the influence of lifestyle and perceived quality of the product purchase decision Peter Says Denim in Malang . The method used to analyze the data is by using multiple linear regression analysis . Based on the results of the study , the influence of lifestyle and perceived quality on purchase decisions due to the activities, interests and opinions in lifestyle as well as a guarantee , differentiation , price , product line and product innovation on perception of quality that can affect the choice of products , the time of purchase , the amount of goods purchased and the method of payment in the purchase decision . This leads to a product purchase decision Peter Says Denim in Malang has been good . However, the most dominant influence is the perception of quality in the minds of consumers to determine product purchasing decisions Peter Says Denim in Malang Keywords : Lifestyle , perceived quality , purchasing decisions
Pengaruh Likuiditas, Ukuran Perusahaan, Struktur Aktiva, Profitabilitas, dan Pertumbuhan Penjualan Terhadap Struktur Modal (Studi Pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia) Farida Arini; Harlen dro
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.107 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel-variabel yang mempengaruhi struktur modal yang terdiri dari variabel likuiditas, ukuran perusahaan, struktur aktiva, profitabilitas, dan pertumbuhan penjualan terhadap struktur modal pada perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia periode penelitian 2007-2012. Penelitian ini menggunakan 30 sampel dari populasi perusahaan yang masuk dalam kategori Pertambangan dan pengambilan sampel menggunakan teknik purposive sampling. Metode analisis menggunakan analisis regresi linier berganda. Dari hasil analisis dapat diketahui bahwa veriabel pertumbuhan penjualan mempunyai pengaruh positif dan signifikan, variabel likuiditas, ukuran perusahaan, dan profitabilitas mempunyai pengaruh signifikan dengan arah negatif, sedangkan variabel struktur aktiva mempunyai pengaruh yang positif tidak signifikan. Variabel yang berpengaruh dominan terhadap struktur modal adalah variabel profitabilitas dengan nilai beta standardized koefisien tertinggi. Kata Kunci : Struktur Modal, Likuiditas, Ukuran Perusahaan, Struktur Aktiva, Profitabilitas, Pertumbuhan Penjualan.
“PENILAIAN KINERJA BANK MENURUT RISK-BASED BANK RATING” (STUDI PADA BANK UMUM MILIK NEGARA YANG LISTING DI BEI) M. Aan Faizal Mubarak; Siti Aisjah
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.831 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja keuangan Bank Umum Milik Negara yang terdaftar di BEI periode  tahun  2008-2012 dengan menggunakan metode penilaian kesehatan  selain metode  CAMELS yaitu  metode  Risk-Based Bank Rating  (RBBR)  sesuai dengan SE BI No. 13/24/DPNP 25 Oktober 2011 yang digambarkan dengan RGEC. RGEC terdiri dari  Aspek  Risk  (Risiko), Aspek  Good Corporate Governance  (GCG), Aspek Earnings, dan Aspek  Capital. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif dengan menghitung rasio yang ada pada aspek risiko (LDR dan NPL), aspek GCG, aspek earnings (ROA dan NIM), dan aspek capital (CAR). Penelitian ini menggunakan data publikasi laporan keuangan tahunan bank-bank umum milik Negara yang terdaftar di BEI sejak tahun 2008 sampai dengan 2012. Teknik sampling yang digunakan adalah sampel jenuh dengan mengambil seluruh populasi sehingga diperoleh jumlah sampel empat bank umum milik Negara yang terdaftar di BEI yaitu Mandiri, BNI, BRI, dan BTN. Hasil penelitian dapat disimpulkan bahwa kinerja bank umum milik Negara dalam kondisi yang baik. Hal ini terbukti dari rasio yang dihitung masih sesuai dengan ketentuan yang  ditetapkan oleh Bank Indonesia. Yaitu untuk rasio LDR <110% , rasio NPL <5% , rasio ROA >1,5% , rasio NIM >3% , dan rasio CAR >12%. Secara keseluruhan selama tahun 2008-2012 keempat bank umum milik Negara tersebut memiliki kinerja yang baik dan perlu mempersiapkan diri untuk kedepannya dengan cara lebih berhati-hati pada aspek risiko yang akan dihadapi. Kata Kunci: Kinerja Bank,  Bank Umum Milik Negara, Risk-Based Bank Rating, Terdaftar di Bursa Efek Indonesia
PENGARUH PROFITABILITAS,STRUKTUR AKTIVA, DAN PERTUMBUHAN AKTIVA TERHADAP KEBIJAKAN HUTANG JANGKA PANJANG (Studi Pada Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2008-2011) Purnaningrum, Iudiarti; Djawahir, Achmad Helmy
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.498 KB)

Abstract

Selection source of financing is an important decision that should be considered by company. One of the sources financing that can be chosen is long-term debt. In deciding the policy of long-term debt, the company should consider it appropriately. In 2011 food and beverage company listed on the Stock Exchange, increase the use of long-term debt. Related with the theory of capital structure, it is necessary to study the effect of profitability, asset structure and asset growth towards long-term debt policy. This study aims to identify and analyze the effect of profitability, asset structure and asset growth towards long-term debt policy on food and beverage company listed on the Stock Exchange over period 2008-2011. The population amounts to 12 companies. The samples used in this study is the entire population. The method of analysis used in this study is multiple linear regression analysis. The analysis begins with the classical assumption that consist of autocorrelation test, normality test, multicollinearity test, and heteroscedasticity test. After that, the F-test to determine the effect of simultaneous, t-test to determine the effect of partial and dominant test to determine the dominant variable. The results of the F test analysis showed that simultaneously the profitability, asset structure and assets growth influence long-term debt policy. T test analysis showed that the profitability has significant effect and negative relationship with long-term debt. While the asset structure of and asset growth have significant effect and positive relationship with long-term debt. The dominant test results show that the profitability dominant influence the of long-term debt policy. Keywords: long-term debt policy, profitability, asset structure, asset growth
PENGARUH PENERAPAN RELATIONSHIP MARKETING (RM) TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PADA BAGIAN PART INDIRECT AUTO 2000 SUTOYO MALANG Donna Alfita Sari
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.79 KB)

Abstract

At this global era each, every company make every effort to continue to improve satisfaction to its customer, so thatcan win emulation and give service to its customer: to its product which more certifiable, especially service product. Repair effort and completion of satisfaction can be conducted with varioius strategy, one of the strategy able to be guided to reach for and improve satisfaction and loyalty of costumer is marketing relationship. Data wich is used in this reaserch is primary data  obtained by giving questioner to customer at  Part indirect Auto 2000 Sutoyo. Technique analysis data use path analysis to see causality relation result of research concluded that are positive influence of marketing relationship to satisfaction of customer at Part Indirect Auto 2000 Sutoyo. For the satisfaction of customer have an effect on positive to customer loyalty at Part Indirect Auto 2000 Sutoyo. Keywords: Marketing Relationship, Satisfaction of Customer, Consumer loyalty.
KEMAMPUAN KEUANGAN DAERAH DALAM MENDUKUNG PELAKSANAAN OTONOMI DAERAH (Studi di Kabupaten Dompu Tahun Anggaran 2007-2011) Adhim, Chairul
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.381 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui  kemampuan  keuangan daerah  dalam mendukung pelaksanaan otonomi daerah  di Kabupaten Dompu  tahun anggaran 2007-2011. Data analisis menggunakan Rasio Kemandirian Keuangan Daerah, Rasio  Derajat Desentralisasi Fiskal,  Rasio Indeks Kemampuan Rutin, Rasio Keserasian dan  Rasio Pertumbuhan. Hasil penelitian  menunjukkan  berdasarkan Rasio Kemandirian Keuangan Daerah  pola hubungan kemandirian daerah masih menunjukkan pola hubungan instruktif, berdasarkan  Rasio  Derajat Desentralisasi Fiskal  dan Rasio Indeks Kemampuan Rutin kemampuan keuangan masih sangat rendah dalam membiayai pembangunan daerah, berdasarkan  Rasio Keserasian  pemerintah daerah  mengalokasikan belanja rutin dari pada belanja pembangunandan  dan berdasarkan  Rasio Pertumbuhan  menunjukan pertumbuhan yang positif.  Secara  keseluruhan, pola hubungan  tingkat  kemampuan keuangan, mencerminkan kategori rendah sekali dalam mendukung pelaksanaan otonomi daerah.   Kata Kunci: Kemampuan Keuangan, Otonomi Daerah, Rasio Keuangan Daerah
PENGARUH BRAND IMAGE TERHADAP PURCHASE INTENTION PADA PRODUK OTOMOTIF (Studi Kasus Pada Calon Pembeli Toyota Avanza Di Auto 2000 Sutoyo-Malang) Dana Fitriana; Ida Yulianti
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.391 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Brand Image yang terdiri dari Funcional Image, Affective Image, Reputation Image terhadap Purchase Intention  mobil Toyota Avanza pada AUTO 2000 Sutoyo Malang. Hasil penelitian menunjukkan bahwa secara simultan dimensi functional image, affective image, reputation image berpengaruh secara signifikan terhadap purchase intention dengan signifikansi 0,000 dengan koefisiensi determinasi (R2) sebesar 0,517 atau 51,7%. Secara parsial dimensi functional image, affective image, reputation image berpengaruh secara signifikan terhadap purchase intention dengan signifikansi variabel sebesar 0,280, 0,180, dan 0,442. Dengan demikian dapat disimpulkan bahwa ketiga variabel bebas yaitu functional image, affective image, reputation image secara bersama-sama mempunyai pengaruh yang signifikan terhadap purchase intention. Dengan demikian berarti Brand Image berpengaruh terhadap purchase Intention.Kata kunci: Brand Image, Purchase Intention

Page 102 of 1383 | Total Record : 13824

 100   101   102   103   104 

Filter by Year

2010 2022


Reset
Filter By Issues
All Issue Vol. 10 No. 2 Vol 10, No 2: Semester Genap 2021/2022 Vol 10, No 1: Semester Ganjil 2021/2022 Vol. 10 No. 1 Vol. 9 No. 2 Vol 9, No 2: Semester Genap 2020/2021 Vol 9, No 1: Semester Ganjil 2020/2021 Vol. 9 No. 1 Vol. 8 No. 2 Vol 8, No 2: Semester Genap 2019/2020 Vol 8, No 1: Semester Ganjil 2019/2020 Vol. 8 No. 1 Vol. 7 No. 2 Vol 7, No 2: Semester Genap 2018/2019 Vol 7, No 1: Semester Ganjil 2018/2019 Vol. 7 No. 1 Vol. 6 No. 2 Vol 6, No 2: Semester Genap 2017/2018 Vol 6, No 2: Semester Genap 2017/2018 Vol 6, No 1: Semester Ganjil 2017/2018 Vol 6, No 1: Semester Ganjil 2017/2018 Vol. 6 No. 1 Vol. 5 No. 2 Vol 5, No 2: Semester Genap 2016/2017 Vol 5, No 2: Semester Genap 2016/2017 Vol 5, No 1: Semester Ganjil 2016/2017 Vol 5, No 1: Semester Ganjil 2016/2017 Vol. 5 No. 1 Vol. 4 No. 2 Vol. 3 No. 2 Vol 4, No 2 : Semester Genap 2015/2016 Vol 4, No 2 : Semester Genap 2015/2016 Vol 4, No 1: Semester Ganjil 2015/2016 Vol 4, No 1: Semester Ganjil 2015/2016 Vol. 4 No. 1 Vol 3, No 2: Semester Genap 2014/2015 Vol 3, No 2: Semester Genap 2014/2015 Vol 3, No 1: Semester Ganjil 2014/2015 Vol 3, No 1: Semester Ganjil 2014/2015 Vol. 3 No. 1 Vol. 2 No. 2 Vol 2, No 2: Semester Genap 2013/2014 Vol 2, No 2: Semester Genap 2013/2014 Vol 2, No 1: Semester Ganjil 2013/2014 Vol 2, No 1: Semester Ganjil 2013/2014 Vol. 2 No. 1 Vol. 1 No. 2 Vol 1, No 2: Semester Genap 2012/2013 Vol 1, No 2: Semester Genap 2012/2013 Vol 1, No 1: Semester Ganjil 2012/2013 Vol 1, No 1: Semester Ganjil 2012/2013 Vol. 1 No. 1 More Issue