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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 13,824 Documents
 131   132   133   134   135 
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: STUDY ON THE CUSTOMERS OF MELODIA HOTEL IN POBIEROWO, POLAND Tazqiyatur Rofiah; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the effect of Service Quality on Customer Satisfaction at Melodia Hostel in Pobierowo, Noth of Poland, Polandia. The regression analysis, F test and t test, were conducted in order to acknowledge the relationship among the independent variables (tangibility, reliability, responsiveness, assurance, and empathy) on Customer's Satisfaction. This study is explanatory research.  100 questionaire were distribute to Melodia's Hostel guest who were staying for more than two times in tree years. The sampling   technique  used   is  purposive   sampling   and   the   research   instruments  were   tested  using  the validity test, reliability test, and classical assumption test. The hypothesis testing used F test and t test in multiple   regression   analysis.  The   multiple   regression   showed   that   simultaneously   and   partially Tangibility,  Reliability,  Responsiveness,  Assurance,  and Empathy had significant  effect  on Customer's Satisfaction. The dominant test shows that Assurance has dominant effect on customer's satisfaction.Keywords:  service   quality,   tangibility,   reliability,   responsiveness,   assurance,   empathy,   customer satisfaction.
THE ROLE OF PERCEIVED PRODUCT ATTRIBUTES AND BRAND AWARENESS IN CREATING CONSUMER PURCHASE INTENTION ON LOCAL FASHION BRAND (Empirical Study on Potential Consumer of Screamous Clothing-Retail Company, Malang) Tri Ariyani; Dodi Wirawan Irawanto
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine and explain the role of perceived product attributes and brand awareness in creating consumer purchase intention on local fashion brand in Indonesia. The research was conducted in the area of Malang City. Further purposive sampling technique was used in this research with 120 respondents. The analysis tools are Multiple Linear Regression Analysis to determine the relationship between independent variable and dependent variable. The result of the study explained that there is a significant effect between perceived product attributes to the consumer purchase intention and brand awareness to consumer purchase intention both partially and simultaneously. Therefore, the research result shows that brand awareness is the dominant variable that affects consumer purchase intention.Keywords: Perceived Product Attributes, Brand Awareness, Purchase Intention
THE ANALYSIS OF PROMOTION MIX AFFECTING CUSTOMER PURCHASE DECISION TO BUY WOMEN’S CLOTHING VIA ONLINE STORE Ruella Juniar Tritanti; Arma nu
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study is explanatory research, in accordance with purpose to describe the causal relationship among variables through hypothesis testing. This research aims to examine the effect of Promotion Mix on Customer Purchasing Decision at Online Store. The hypothesis analysis is about simultaneous effect, partial effect and dominant factor, were conducted in order to acknowledge the relationships among the independent variables (Advertising, Personal Selling, Sales Promotion, Public Relation and Direct Marketing) on Customer’s Purchasing Decision. The samples and population of this study were students of economic and business faculty of Brawijaya University as customer of online store. In this study, the data collection method by distributing 100 questitionaire. The sampling technique used is Purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test. The hypothesis testing used the F test and t test in Multiple Regression Analysis. The multiple regression analysis showed that simultaneously, Advertising, Sales Promotion, Direct Marketing, Personal Selling, and Public Relation had significant effect on Customer Purchasing Decision. Meanwhile, partial test shows that the variables of Advertising, Personal Selling, and Public Relation had significant effect on Customer Purchasing Decision. However, the variables of Sales Promotion and Direct Marketing had no significant effect on Customer’s Purchasing Decision. The dominant test shows that Advertise has dominant effect on customer’s purchasing decision. Keywords: Promotion Mix, advertise, personal selling, sales promotion, public relation, direct marketing, customer’s purchasing decision.
THE INFLUENCE OF SERVICE QUALITY, RESTAURANT IMAGE, AND CUSTOMER PERCEIVED VALUE ONCUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN RESTAURANT INDUSTRY (Study Case on Customer of Natural Strawberry Land and Resto, Lembang) Chabsy Al Riezal Mutaqien; Sri Palupi Prabandari
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the effect of Service Quality, Restaurant Image, and Customer Perceived Value on Customer Satisfaction and Customer Loyalty in Natural Strawberry Land and Resto, Lembang.  The path analysis, were conducted in order to acknowledge the direct and indirect relationships among the exogenous variables (service quality, restaurant image, and customer service value) on endogenous variables (customer satisfaction and customer loyalty).This study is explanatory research, in accordance with its purpose to describe the causal relationship among variables through hypothesis testing. The samples and populationof this study were the customers of Natural Strawberry Land and Resto, Lembang. In this study,the data collection method by distributing questitionaire. The sampling technique used is purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test and path analysis. The result of this study indicates that service quality, restaurant image, customer perceived value, and customer satisfaction significantly affect the customer loyalty. This study also shows that the customer considers getting the vacation that has high quality of service, a good value and a satisfactory experience. They also have quite a high intention to visit Natural Strawberry Land and Resto again in the future. Keywords: Service Quality, Restaurant Image, Customer Perceived Value, Customer Satisfaction, Customer Loyalty, Path analysis.
THE INFLUENCE OF BRAND IMAGE TO CUSTOMER OF NON CIVIL SERVANT IN CHOOSING JATIM BANK OF BATU BRANCH Madeten, Rudy
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine the influence of Brand Image on Customers Purchasing Decision at Jatim Bank of Batu branch. The regression analysis, F test and t test, were conducted in order to acknowledge the relationships among the independent variables (Corporate Image, User Image, and Product Image) on Customer’s Purchasing Decision. This study is explanatory research, in accordance with its purpose to describe the causal relationship among variables through hypothesis testing. The samples and popolationof this study were the customers of non Civil Servant Jatim Bank of Batu branch. In this study, the data collection method by distributing questitionaire. The sampling technique used is Purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test. The hypothesis testing used the F test and t test in Multiple Regression Analysis. The multiple regression analysis showed that significantly, Corporate Image, User Image, and Product Image had significant effect on Customer’s Purchasing Decision. The dominant test shows that User Image has dominant effect on customer’s purchasing decision. Keywords: Brand Image, Corporate Image, User Image, Product Image, Customer’s Purchasing Decision.
The Effect of Marketing Communication Mix on Customer Purchase Decision (Study on the customers of PT. Semen Indonesia (persero) Tbk) Dita Kusuma Wardani; Arma nu
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Getting customers and strengthening brand in the competition among companies become the basic needs for companies to find the most effective way in market. In the marketing world, almost every company that competes uses a number of media to communicate  its  product and brand through a variety of marketing communication programs.  Problem solving ability of the marketing communication  strategy  is essential for the company. Marketing communication  is  significantly important to achieve a successfulness of a company in the field of marketing through various programs which are aimed to establish a good relationship with the customers. These research shows that there is positive relationship between marketing communication mix  and  customer purchase decision. Marketing communication mix including advertising, sales promotion, direct marketing, and public relation.Keywords:  Advertising, Sales Promotion, Direct Marketing, Public Relation, Customers Purchasing Decision.
EVALUATION OF EFFECTIVENESSES OF ELEMENTS OF PROMOTION STRATEGY ON SALES VOLUME IN DJAGUNG PRIMA CIGARETTE COMPANY MALANG Angga Hutama Putra; Sunar yo
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to evaluate the effectiveness of sales promotion tools to support sales volume in PR Djagung Prima Malang. Konglomorov-Smirnoff test, Single Sample T-test, Wilconson Sign Rank test and Friedman test conducted to acknowledge the relationships among each promotion tools (Advertising, Personal Selling and Sales Promotion) of PR Djagung Prima. All facets of each elements of promotional strategyalso wereevaluated to understand the most effective promotion strategy among all. This study is explanatory research, in accordance with its purpose to describe the causal relationship among variables through hypothesis testing. The samples and populationof this study were the customers of PR Djagung Prima Malang. In this study,the data collection method by distributing questionaire.The sampling technique used is purposive sampling and the research instruments were tested using the validity test and reliability test. The hypothesis testing used the Single Sample T-test, Wilconson Sign Rank test and Friedman test. Single sample T-test used to analyze advertising and Wilconson Sign Rank test used to analyze personal selling and sales promotion. The single sample T-test shown that all of advertising facets are effective.Wilconson Sign Rank test also shown that all facets of personal selling and sales promotion are effective. The Friedman test shown that there is no significant different between each promotion tools and its shown that nameplate in the store is the most effective promotion tools followed simultaneously by special pricing program, nameplate in the company, salesman approach the agent and shop, salesman did presentation of their product, banner, brocure, given discount price and newspaper ads. Keywords: Promotion tools, Advertising, Personal Selling, Sales Promotion.
PENGARUH MESSAGE FRAMING DAN KREDIBILITAS SUMBER DALAM KAMPANYE SAFETY RIDING (PENDEKATAN SOSIAL MARKETING) Ulvi Dino Vita
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to determine the effect of message framing and source credibility on attitudes and intentions of driving in safety riding. The type of research is experimental research. This research uses the 2x2 factorial design. This study uses four different combinations of posters as experimental stimuli. Participants in this study were 120 people who can drive two wheels vehicle and were willing to participate in the experiment. Primary data were collected through questionnaires. The result of this study shows that the message framing creates a positive effect on the attitude and intention of driving in safety riding. The source credibility also gives a positive influence on attitude and intentions of driving in safety riding. There is interaction between message framing and source credibility to driving attitude is safety riding. However, there is no interaction between message framing and source credibility on intentions drive in safety riding. Therefore, it is important for a social marketer to pay attention to the message framing and choosing the credible source in a campaign in order to influence the attitude and intention of the audience positively. Keywords : message framing, source creadibility, attitude, behavioral intention, safety riding
PENGEMBANGAN STRATEGI PEMASARAN PADA RUMAH MAKAN SUKAKU ALAMI ORGANIK FOOD BATU Muthi' Abul Khair; Mintarti Rahayu
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menjelaskan secara lebih mendalam mengenai karakteristik segmen pasar sasaran, faktor-faktor bauran pemasaran yang dipertimbangkan oleh konsumen dalam memilih rumah makan yang ada di Kota Batu, penentuan positioning produk yang perlu dilakukan oleh Rumah Makan (RM) Sukaku Alami,  dan strategi pemasaran yang sesuai dengan segmen pasar sasaran RM Sukaku Alami. Jenis penelitian yang digunakan adalah penelitian deskriptif. Hasil analisis menunjukkan karakteristik segmen pasar sasaran RM Sukaku Alami dapat dijelaskan berdasarkan karakteristik geografi, demografi, psikografi dan perilaku. Berdasarkan geografi, pengunjung terbanyak yang berwisata ke Kota Batu adalah Kota Surabaya. Berdasarkan demografi, rombongan yang paling banyak dijumpai pada hari libur adalah dari rombongan sekolah baik SD, SMP, SMA atau Universtitas, pada hari biasa dari keluarga dan teman. Berdasarkan psikografi, wisata yang paling banyak dijumpai pada hari libur adalah Jatim Park 1 dan Jatim Park 2, pada hari biasa museum angkut. Berdasarkan perilaku, saat menikmati makanan pada hari libur rombongan wisatawan menggunakan jasa katering (nasi kotak), pada hari biasa mencari rumah makan/ restoran terkenal di pinggir jalan. Dari faktor-faktor bauran pemasaran pertimbangan konsumen dalam memilih rumah makan di Kota Batu adalah harga; harga yang terjangkau, adanya paket harga, harga sesuai kualitas, tempat; tempat yang strategis mudah di akses, suasana yang nyaman, tempat parkir yang luas, produk; menu produk yang bervariasi, memiliki komposisi yang bergizi, cita rasa yang lezat, produk yang disajikan higienis, promosi; mempunyai website khusus, adanya peta petunjuk dalam brosur, adanya potongan harga atau diskon, publikasi yang disampaikan sesuai dengan kualitas produk. Penentuan positioning produk yang perlu dilakukan oleh RM Sukaku Alami adalah melakukan inovasi-inovasi pengembangan produk dengan menciptakan variasi menu baru, harga yang terjangkau, kesegaran bahan baku, tampilan masakan serta bahan pelengkap dan porsi yang pas. Sehubungan dengan hasil penelitian ini maka strategi pemasaran yang sesuai dengan segmen pasar sasaran yang dapat digunakan oleh RM Sukaku Alami adalah dengan menerapkan strategi positioning produk dan pengembangan pemasaran dari bauran pemasaran.
THE COMPENSATION PROGRAM IN PT. PERUSAHAAN GAS NEGARA (Persero), Tbk AND ITS INFLUENCE ON EMPLOYEE PRODUCTIVITY Uning Sabiqah Sumarsono; Misbahuddin Azzuhri
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi langsung (direct financial payment) dan kompensasi tidak langsung (indirect payment) terhadap produktivitas kerja karyawan PT. Perusahaan Gas Negara (Persero), Tbk. Kompensasi dapat dibagi menjadi dua jenis yaitu kompensasi langsung (direct financial payment) dan kompensasi tidak langsung (indirect payment). Pengukuran kompensasi langsung (direct financial payment) dan kompensasi tidak langsung (indirect payment) pada penelitian ini berdasarkan pada variabel-variabel yaitu gaji, insentif, komisi, bonus, upah untuk waktu tidak bekerja (supplemental pay benefits), tunjangan asuransi, tunjangan pensiun, dan tunjangan dinas karyawan. Jumlah populasi yang di gunakan dalam penelitian ini adalah 400 karyawan PT. Perusahaan Gas Negara (Persero), Tbk, Jakarta, selanjutnya peneliti mengunakan teknik simple random sampling dan jumlah sampel dalam penelitian ini sejumlah 80 karyawan PT. Perusahaan Gas Negara (Persero), Tbk, Jakarta. Analisis data dilakukan dengan menggunakan uji asumsi klasik dan pengujian hipotesis dengan menggunakan analisis regresi linier berganda. Kata kunci: Produktivitas kerja karyawan, gaji, insentif, komisi, bonus, upah untuk waktu tidak bekerja (supplemental pay benefits), tunjangan asuransi, tunjangan pensiun, dan tunjangan dinas karyawan

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