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INDONESIA
Jurnal Strategi Pemasaran
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 15 Documents
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Search results for , issue "Vol 6, No 1 (2019): Jurnal Strategi Pemasaran" : 15 Documents clear
PENGARUH SERVICE ATTRIBUTES TERHADAP OVERALL SATISFACTION DAN MEMBERSHIP RENEWAL INTENTION MEMBER KNOCKOUT BOXING CAMP SURABAYA Jansen Tok
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

Abstrak-Penelitian ini bertujuan untuk menganalisa pengaruh dari service attributes dan overall satisfaction terhadap niat membeli kembali ( Membership renewal intention ) di klub kebugaran kecil yang didalam konteks penelitian ini menggunakan klub kebugaran KnockOut Boxing Camp. Penelitian ini bersifat konklusif dan di klasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 100 responden .Responden adalah pelanggan Klub Kebugaran KnockOut Boxing Camp yang berada di Surabaya. Data di olah menggunakan pendekatan persamaan model structural dengan Teknik Partial Least Square. Analisis data menjukan bukti kuat untuk  mendukung keseluruan hipotesa penelitian. Kata kunci : KnockOut , Service Attributes , Overall Satisfaction , Membership Renewal Intention Abstract---This study aims to analyze the effect of service attributes and overall satisfaction on membership renewal intention in the private gym within this context of research using  KnockOut Boxing Camp. This research is  consclusive  and classified as a causal-type research  using a quantitative approach.  The data was collected through online surveys using a self-administered questionnaire resulting in 100 usable responses. Respondents were KnockOut Boxing Camp gym’s customers in Surabaya. The data was analyzed through Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence for research hypotheses. Keyword: KnockOut , Service Attributes , Overall Satisfaction , Membership Renewal Intention
Pengaruh Faktor-Faktor Brand Consciousness, Fashion Innovativeness, dan Fashion Involvement terhadap Sikap dan Niat Membeli Luxury Fashion Brands di Surabaya Henry Ricardo
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh dari brand consciousness, fashion innovativeness, fashion involvement terhadap sikap dan niat membeli luxury fashion brands di Surabaya. Penelitian ini bersifat konklusif dan diklasifikasikan dalam jenis riset kausal dengan menggunakan pendekatan kuantitatif. Data dikumpulkan melalui online survey menggunakan instrumen kuesioner dengan respon yang dapat digunakan dari 110 responden. Responden adalah konsumen luxury fashion brands di Surabaya. Data diolah menggunakan pendekatan persamaan model struktural dengan teknik Partial Least Square. Analisis data menunjukkan bukti kuat untuk mendukung keseluruhan hipotesa penelitian.
PENGARUH MERCHANDISE EVALUATION, PERCEIVED CROWDING, DAN STORE ATMOSPHERE EVALUATION TERHADAP STORE PATRONAGE INTENTIONS KONSUMEN SUPERMARKET DI MALL SURABAYA Kevin Kurniawan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

This study analyzed the influence of Merchandise Evaluation, Perceived Crowding dan Store Atmosphere Evaluation on Store Patronage Intentions. This research is conclusive and classified in the type of causal research using a quantitative approach. Data was collected through an online survey using a questionnaire instrument with a response that could be used from 104 supermarket customer respondents at a mall located in Surabaya. Data is processed using the structural model equation approach with Partial Least Square Technique. The results of this study indicate that (1) Merchandise Evaluation has a significant effect on Store Atmosphere Evaluation; (2) The perceived crowding has a significant effect on Store Atmosphere Evaluation; (3) Store Atmosphere Evaluation has a significant influence on Store Patronage Intentions
ANALISA PENGARUH INITIAL TRUST TERHADAP ACTUAL USAGE MELALUI BEHAVIORAL INTENTION DALAM APLIKASI DIGITAL PAYMENT OVO Jocellynne Saintz
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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The purpose of this research aims to analyze the influence of Initial Trust towards Acual Usage through Behavioral Intention in OVO digital payment application. This research was conducted by distributing questionnaires to 100 respondents who had used OVO digital payment application at least twice in the last three months and had done top-up. This research use the Initial Trust (X1) variable with the indicators Affect-based Trust, Cognition-based Trust, dan Institution-based Trust, Actual Usage variable (Y1) with the indicators Conscientiousness, Extraversion, Agreeableness, Openness, Behavioral Intention variable (Z1) with the indicators Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Condition. The results show: (1) Initial Trust influence significantly to Behavioral Intention; (2) Behavioral Intention influence significantly to Actual Usage; (3) Initial Trust influence significantly to Actual Usage
PENGARUH FAKTOR-FAKTOR HEDONIC PRODUCT DAN SELF-EXPRESSIVE BRAND TERHADAP WILLINGNESS TO PAY A PREMIUM DENGAN BRAND LOVE PADA TOKO RITEL ZARA Olivia Melisa Hermanto
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

This opens up opportunities for foreign fashion businesses to enter Indonesia. In the world of fashion industry its products are made to express themselves. There is also an emotional side to using the product. These two things are important to build a love for these fashion products. This study intend to analyze the influence of hedonic factors and self-expression on the love of fashion brands. Zara was taken as the context of this study because the enthusiasm and love of its consumers is still stable despite the emergence of other brands.
ANALISA PENGARUH RETAIL SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI TRANSMART CARREFOUR RUNGKUT SURABAYA Oscar Adam Juanda
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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This study was conducted to determine the effect of Retail Service Quality  on Customer Satisfaction at Transmart Carrefour Rungkut Surabaya.This study is causally using a quantitative approach. The collection of data in a structured way and using statistical methods as the analysis of data. The method used is a survey method that opens a structured questionnaire. This research was conducted by distributing questionnaires to 125 respondents who knew and had visited Transmart Carrefour Rungkut Surabaya . The research method used is a method of quantitative analysis and Simple Linear Regression Analysis using SPSS aplication.
PENGARUH KEBUTUHAN UNIQUENESS, STATUS, DAN HEDONIC VALUE TERHADAP CONSUMER-BRAND IDENTIFICATION DAN BRAND LOYALTY KONSUMEN MEREK-MEREK FASHION MEWAH DI SURABAYA HERLIUS THEODORE PANGESTU
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

This study examines the effect of three important values that are closely related to luxury brand, namely uniqueness value, status value, and hedonic value that affect consumer-brand identification toward brand loyalty. This research is conclusive and classified as causal-type research using a quantitative approach. The data was collected through online surveys using a self-administered questionnaire resulting in 101 usable responses. The respondents are consumers who buy and have a luxury brand fashion in Surabaya. The data is used using a Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence for research hypotheses.
Pengaruh Service Quality Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Pada PT Bank Central Asia Tbk. Studi Kasus KCU Darmo Surabaya Yohan Tan
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

The influence of Service Quality on Repurchase Intention with Customer Satisfaction as an intervening variables at PT Bank Central Asia Tbk. Case Study of KCU Darmo Surabaya.             Users of bank accounts begin to increase every year, one of them in Surabaya. With the rapid development of technology, the ease of conducting transactions is one of the reasons why many people decide to open savings accounts with the Bank             This research aims to analyze the influece of Service Quality (Reliability, Responsiveness, Assurance, Empathy and Tangible), to Repurchase Intention (Social Factor, Psychological Factor) with Customer Satisfaction (Attributes related to product, Attributes related to service, Attributes related to purchase) as an intervening variables at PT Bank Central Asia Tbk. Case Study of KCU Darmo Surabaya This research was conducted by distributing questionnaires to 105 respondents customers of PT Bank Central Asia Tbk. Analytical technique used in technical quantitative analysis with path analysis method. 
ANALISA PENGARUH SERVICE QUALITY DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA CAFÉ “COFFEE TOFFEE” DI SURABAYA Kevin Julian
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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The phenomenon of coffee in a modern coffee shop becomes a habit of today's society, such as in Surabaya, and other big cities. Modern coffee shops seem to have become middle-class identities for socializing, and many of them also rely on coffee shops as a hangout or meeting place. And also now many coffee shop businesses are competing out there to attract lots of customers, therefore every coffee shop has a strategy to attract many customers. Coffee Toffee is a company engaged in beverage or beverage services in Surabaya. To attract a lot of customers a strategy is needed such as in terms of service quality. Therefore the purpose of this study is the Effect of Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty in Coffee Toffee in Surabaya.               This research was conducted by distributing questionnaires 100 respondents in Surabaya. Analytical technique used is technical quantitative with path analysis method. Keywords: Service Quality, Brand Image, Customer Loyalty , Customer Satisfaction.
ANALISA PENGARUH INFORMATIONAL FACTOR DAN IMAGE FACTOR PADA SHOW WINDOW TERHADAP PURCHASE INTENTION DENGAN FEEL GOOD FACTOR SEBAGAI VARIABLE INTERVENING PADA KONSUMEN WANITA ZARA WOMEN PAKUWON MALL SURABAYA Regina Novembra Nau
Jurnal Strategi Pemasaran Vol 6, No 1 (2019): Jurnal Strategi Pemasaran
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Abstract

Today the retail industry in the world is rapidly growing retail, but one of the industries that is growing rapidly is retail fashion, one of which is the popular retail fashion, Zara. This phenomenon has a tremendous impact on consumer consumption patterns, the influence of emotional factors in the process of purchasing decisions and triggers can come from the attributes of a retail store, namely visual merchandising. And one of the visual merchandising categories is show window, there are 2 factors that represent the show window, namely informational factor and image factor. From this study the authors found that the informational factor and image factor on purchase intention with a good factor as an intervening variable for female consumers of Zara Women Pakuwon Mall Surabaya showed that informational factors affecting Zara Women female consumers turned out to have significant results when there was an intervening of good factor. However, the intervening of the feel good factor does not affect the relationship of image factor with purchase intention either directly or indirectly.

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