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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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Factors Affecting People’s Decision to Adopt OVO Richard Irawan
iBuss Management Vol 7, No 2 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

Technology has been developing over the years and mobile payment system has become common these days. However, research on mobile payment is still scarce and there is a need for research, especially the intention to adopt mobile payment system. OVO is a mobile payment system that was developed recently and has gathered quite lot of users. This research is aimed to study the factors affecting behavior intention which are performance expectancy, effort expectancy, social influence, facilitating condition, perceived technology security, and personal innovativeness.This research is done by distributing questionnaires to people in Indonesia who have never use OVO, but have the understanding of what OVO is, with sample sizes of 98 and are randomly chosen. The researcher analyzes the data using Multiple Linear Regression Analysis, which result indicates that independent variables used in this research have simultaneous impact toward behavior intention. Individually, only personal innovativeness, perceived technology security, and performance expectancy have significant influence toward adoption intention. In addition, personal innovativeness has the highest significant level towards behavior intention. Keywords: Adoption Intention, Behavioral Intention, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Perceived Technology Security, Personal Innovativeness.
The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia Melissa Anastasia Karman
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Starbucks Indonesia is a global coffee company has been able to manage its strong presence in the retail coffee industry. However, the burgeoning independent coffee shops in several major cities of Indonesia has become  the new competitor for Starbucks Indonesia. This research is aimed to analyze the impact of social media marketing on brand equity toward the purchase intention of Starbucks Indonesia. Moreover, this research attempts to examine the role of brand equity as  the mediating variable of social media marketing and customer purchase intention.There are 122 respondents gathered in this research from the simple random sampling. This research used reliability and validity test and classical assumption tests as data-processing method. Then, path analysis with linear regression, and Sobel test to prove the mediation effect were used for the data-analysis. This research’s findings indicate that social media marketing has significant impact toward the purchase intention  of Starbucks Indonesia. In addition, online communities, interaction, and sharing of content were found to have significant impact toward the purchase intention of Starbucks Indonesia. Brand equity is also found to be the mediating variable between social media marketing and purchase intention of Starbucks Indonesia.Keywords: Social Media Marketing, Brand Equity, and Purchase Intention.
The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya Felix Aprilio Rahardjo
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Environmental degradation keeps  increasing every year and global warming is one of the environmental degradations that we need to face right now. The fact is air conditioner is one of the main causes of global warming. This research is done to know the impact of green perceived value and green perceived risk towards green purchase intention of inverter air conditioner in Surabaya, through the mediation of green trust. In this research, there are two independent variables and one dependent variable involved. The independent variables are  green perceived value and green perceived risk, while the dependent variable  green purchase intention.In this research, there  are  250 questionnaires distributed with clustered  sampling method system. The analysis technique used in this research is structural equation modelling (SEM), supported with SPSS and AMOS as a tools for data analysis. The research result indicates that green perceived value will have a positive significant impact towards green purchase intention of low watt inverter air conditioner in Surabaya partially mediated by green trust. Furthermore, green perceived risk will have a negative significant impact towards green purchase intention of inverter air conditioner in Surabaya fully mediated by green trust.  Keywords: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention, Inverter Air Conditioner  
The Impact of Marketing Mix (7P’s) Towards Fish Feed Customer Satisfaction of PT. Central Proteinaprima in Sidoarjo Area Yohannes Santoso
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Customer satisfaction  is one of the  crucial factors  that determines  the performance of  a company.  In  Sidoarjo,  PT.  Central  Proteinaprima  competes  with another companies to control the animal feed market. This research was conducted  to determine the effect of the marketing mix  (7P's) towards customer satisfaction. Data  obtained  using  simple random sampling method  by distributing questionnaires to  132  respondents  in  Sidoarjo. Data  then  analyzed  using Multiple  Linear Regression Analysis. Results from this study indicate that the marketing mix (7P's) overall has significant influence towards fish feed customer satisfaction of PT. Central Proteinaprima in Sidoarjo. Individually, the price has a significant influence on fish feed customer satisfaction of PT. Central Proteinaprima in Sidoarjo.  Keywords: Marketing mix, Customer satisfaction
The Impact of Extrinsic and Intrinsic Motivation towards Job Satisfaction in Finance Service Department of PT. XYZ Theresia Catharina; Verina Victoria
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

People are one of the resources that should be managed well by the company. There is no exception for PT. XYZ. As one of the leading FMCG companies in Indonesia and the top 10 global brand, PT XYZ surely has to manage the company well with the support of the employees. One of the ways to keep the performance in the optimum level is by maintaining the job satisfaction of the employees. In order to maintain the job satisfaction, the employees should keep motivated in doing the job. This research is conducted to analyze the impact of intrinsic and extrinsic motivation of employees in Finance Service department of PT. XYZ towards their job satisfaction. Data was gathered using census by distributing questionnaires to 103 employees in Finance Service department of PT. XYZ. The data then analyzed using Multiple Linear Regression analysis. From the research, it can be concluded that overall, the intrinsic and extrinsic motivation of the employees in Finance Service department of PT. XYZ simultaneously have significant impact on employees’ job satisfaction.  Keywords: Intrinsic motivation, extrinsic motivation, job satisfaction, Herzberg two-factor theory  
The Role of Service Marketing Elements on Customer Loyalty towards Garuda Indonesia Andrian Gunawan
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Service Marketing mix is one of many important factors for service based companies to be able determining the strategy of the company. The elements in the service marketing mix is believed to lead to customer loyalty toward a brand. Garuda Indonesia, which is one of the airline companies in Indonesia, has to compete with other airline companies in order to attract customers and keep them loyal to their product. In this research, the  data is obtained by using simple random sampling method by distributing questionnaires to some respondents in Surabaya. Then, the data is analyzed by using Multiple Linear Regression Analysis. The result is expected to be able showing that the service marketing mix has a significant influence on customer loyalty.Keywords: Service Marketing Mix, Customer Loyalty, 7Ps, Multiple Linear Regression   
The Effect of Burnout towards OCB in the Companies on Workers of PT.X and PT.Y Wahyudi Rendiana Njoto; Stanley Miracle Boenawan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Companies are growing and competing with each other to be the leading business in its own sector. The companies will utilize its resources and use it effectively and efficiently in order to be on top. One of the resources is the companies’ human resource which is the workers that run the company altogether by doing their job description based on their position. The human resources could produce better results if their state of mind is in the prime condition. The research aims to know the effect of burnout towards Organizational Citizenship Behavior of the workers in PT. X and PT. Y. This would let the researchers and companies to identify the effect of burnout to OCB which would let the companies formulate strategies to maintain the workers to reach high productivity yet retaining the welfare  and loyalty of the workers. The research was done by gathering data from 100 samples using random sampling. Then the data was analyzed using multiple regression. The result of the research showed that burnout gives significant effect towards Organizational Citizenship Behavior. Furthermore the relationship that the independent and dependent variables shows are positive relationship which is contrary to the research conducted before by previous researchers.Keywords: Human Resource, Workers, Burnout, Organizational Citizenship Behavior  
The Influence of the Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, and Personal Innovativeness toward the Continuance Intention of Using OVO Kristie Febriani Legowo
iBuss Management Vol 7, No 2 (2019): iBuss Management
Publisher : iBuss Management

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Abstract

In recent years, the mobile payment (m-payment) industry in Indonesia is growing rapidly. Until now, there are four biggest m-payment system, one of them is OVO. OVO is a mobile payment that was developed recently and has gathered many users in their very first year. This leads OVO has a lot of users and until this day they are still using the application. Therefore, this research aimed to study the factors that influence the continuance intention of using OVO by using the combination of the Unified Theory of Acceptance and Use of Technology 2, such as performance expectancy, effort expectancy, facilitating conditions, social influence, and price value with perceived technology security, and personal innovativeness as the independent variables.This research is conducted by distributing questionnaires to people in Surabaya who lastly use OVO last month. The data was analyzed using the Multiple Linear Regression Analysis. The result concludes that performance expectancy, effort expectancy, facilitating conditions, social influence, price value, perceived technology security, and personal innovativeness has significant influence toward continuance intention of using OVO. Moreover, personal innovativeness has the highest significant influence to continuance intention of using OVO. Keywords: Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, Personal Innovativeness, Continuance Intention, m-payment, Information Technology
The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) Megan Faustine
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

When people starts to regard a smartphone as their daily need, BlackBerry, who had ever become a king in Indonesia’s smartphone  industry, suddenly was beaten up. The user starts to change their BlackBerry into another smartphone product. The surprising phenomenon encourages all smartphone industries to have a better performance.This research is conducted to know the impact of variety seeking, social status, quality and advertisement towards brand switching that has been done by BlackBerry user in Surabaya. A total of 103 respondents filled the questionnaires by simple random sampling method.  The data was analyzed using Multiple Linear Regression Analysis. The result shows that variety seeking, social status, quality and advertisement simultaneously impact Brand Switching. When analyzed individually, only variety seeking that has a significant impact towards brand switching decision. Keywords: Brand Switching, BlackBerry, Variety Seeking, Consumer Behavior.  
The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia Raymond Sukamto; Daniel Lumintan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research conducted to know the impact of Marketing Mix strategy toward customer loyalty mediated by customer satisfaction of Blackberry Indonesia. The data gathered using simple random sampling method and distribute questionnaires to 102 respondents who ever used or own Blackberry. The data then being analyzed by Path Analysis and Sobel Test The result shown that marketing mix simultaneously having significant impact toward customer loyalty mediated by customer satisfaction of Blackberry Indonesia. However, only one of marketing mix element which is product is not significant toward customer loyalty of Blackberry Indonesia.  Keywords: Customer loyalty, Customer Satisfaction, Marketing Mix.

Page 10 of 31 | Total Record : 305

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