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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 7   8   9   10   11 
The Impact of Attitude, Subjective Norm, Perceived Behavioral Control, Trust, Perceived Benefit and Perceived Risk toward KlikBCA Usage Intention in Surabaya Nikita Nikita
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Bank Central Asia (BCA) and its KlikBCA services have always been a strong market leader in Indonesia’s internet banking segment. However, as competition between internet banking providers heightens, it is essential for KlikBCA to analyze the factors influencing KlikBCA usage intention. Only then KlikBCA can make informed decision and strategies to retain current users and attract potential users. Hence, the objective of this study is to analyze factors influencing KlikBCA usage intention.The data was gathered using simple random sampling by distributing surveys to 100 KlikBCA users between 20 – 60 years old residing in Surabaya, who have a KlikBCA account and have used it at least once. The  data gathered was analyzed using Multiple Linear Regression Analysis. The result indicates that attitude, subjective norm, perceived behavioral control, perceived benefit, trust and perceived risk simultaneously influence KlikBCA usage intention. When analyzed individually, all factors except subjective norm and trust have significant impact toward KlikBCA usage intention in Surabaya. In addition, perceived behavioral control is the most significant factor affecting usage intention.Keywords: KlikBCA, Theory of Planned Behavior (TPB), Perceived Risk, Perceived Benefit, Trust  
The Analysis of Motivation Towards Luxury Car Consumption in Surabaya Samuel Sutanto
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesia has a big potential in automotive sales and automotive business. The number of car consumed by public is proven increased in drastic every year, as followed by the consumption of luxury car in Indonesia. According to the data, Mercedes Benz considered as the best automotive brand that provide and sold luxury car in Indonesia. This thing is very interesting to be analyzed considered the price offered is quite high for the luxury car  and the competition is very stiff in Indonesia. This research conducted to analyze the motivation of consumer behind the luxury car consumption in Surabaya using the simple random sampling. The data obtained by spreading questionnaires to 100 respondents  in Surabaya, then analyzed using Multiple Linear Regression Analysis. The result showed that motivation proven to have significant effect towards the luxury car consumption in Surabaya. Personal value and personal motivation as part of the motivation is proven to have big effect toward luxury car consumption in Surabaya Keywords: Motivation, consumption, automotive, consumer behavior  
The Impact of Stress at Work on Employee’s Psychological Well-being in Jakarta Nafiri Paramitha Kurnia
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Higher work demands is experienced by employees working in Jakarta due to companies’ need to increase their productivity. Despite increasing productivity, higher work demands leads to higher stress at work, which indirectly affect companies’ productivity itself. This research is conducted to study the extent of stress at work, along with its factors, in impacting employee’s psychological well-being. Samples are employees working in  Jakarta from diverse industries, which are taken using questionnaire based on simple random sampling method, and 108 respondents are able to be obtained. Data is analyzed using Multiple Linear Regression, and the result there is significant impact of stress at work on employee’s psychological well-being in Jakarta. The result also shows that Influence over Decision, Role Clarity, Autonomy and Control, and Peer Support are the factors of stress at work which significantly impact employee’s psychological well-being.Keywords: Stress at work, job stressors, employee’s psychological well-being  
Factors Affecting Customers Online Search Intention and Online Purchase Intention using Social Networks: Case Study of Online Shop on Instagram Jessica Wongso Putri
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

As the internet usage in Indonesia keep growing rapidly, it creates big opportunities for apparel online shops owner to market their products through many popular online media, especially Instagram. However, many online shop owners have no clue how to market their apparel product effectively via Instagram. Therefore, this research created to analyze the factors that can influence the customers’ purchase intention.  Those factors are Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, Perceived Benefits of Internet Shopping, Perceived Risk of Internet Shopping, and Online Purchase Experience as the predictors. In addition, realizing the importance of information search as main consideration in purchasing decision, researcher also analyze the use of Online Search Intention as the mediating variable between this relationship.This research conducted by spread questionnaires to 114 apparel online shoppers and analyzed using Path and Sobel analysis. The result of this research shows only Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, and Online Purchase Experience are significant predictors of Online Purchase Intention. In addition, the Sobel test showed that Online Search Intention is not a significant mediating variable in this research.Keywords: Utilitarian Value, Hedonic Value, Perceived Benefit, Perceived Risk, and Purchase Experience
The Impact of Marketing Mix On Customer Loyalty Towards Plaza Indonesia Shopping Center Sylvia Tjan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

As Jakarta is one of the cities with the highest numbers of shopping centers in the world as well as the most populous city in Southeast Asia, it is no surprise if the city is packed with buildings, malls, cars, and people. That is one of the reasons why there is Moratorium of shopping center in Jakarta. Left with 173 malls standing in Jakarta, they have to compete with what is left, the marketing strategy. Shopping centers compete crazily on their marketing in order to gain the loyalty of the customers, therefore the competition is so tense. To force out the competition, this research is conducted with the aim to find out the impact of Marketing Mix the 7Ps (as one of the most famous marketing tools) on customer loyalty toward Plaza Indonesia shopping center. The data was gathered using simple random sampling by distributing questionnaires to 147 respondents. Then, the data was analyzed using Multiple Linear Regression Analysis. It is proven that the 7Ps of the Marketing Mix simultaneously has significant impact on customer loyalty toward Plaza Indonesia. However, only product, place, promotion and physical evidence are proven to individually has significant impact on customer loyalty toward Plaza Indonesia.  Keywords: Marketing Mix, Customer Loyalty, Shopping Center  
The Impact of Brand Equity towards Customer Loyalty of Starbucks: Testing the Role of Customer Satisfaction as the Mediate Variable Helen Ongkowidjoyo
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

With the fact of tight competition in café industry in Surabaya, Starbucks in Surabaya also needs to improve its performance to be able to compete with the current competition, to grow more in the market, and to be sustained in Surabaya. One of the things that be done is by improving the brand equity so that it can improve customer satisfaction and customer loyalty. This research would like to find the impact of brand equity towards customer loyalty as well  as testing the customer satisfaction mediating effect. By distributing 228 questionnaires spread around Surabaya via online through the Google form and by conducting sobel test, this research has proven that brand equity has a positive impact towards customer loyalty and customer satisfaction is proven to have a mediating impact.Keywords: Brand Equity, Customer Satisfaction, Customer Loyalty, Starbucks  
The Relationship between Job Satisfaction and Organizational Commitment: Case Study of Employees in PT X Karina Yoveline
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Human resource management plays a vital role in a company as it could affect company’s performance. In the last decade, companies are faced with high turnover of Generation Y or Millennial Generation. PT X as a manufacturing company that relies on human capital heavily is in a tight competition with other company. This research is done for the purpose to see whether job satisfaction really has significant correlation with organizational commitment, which may reduce the number of turnover. Data  was  gathered  using  simple  random  sampling  by  distributing questionnaires  to  138  employees  in  PT X.  It  was  then  analyzed  by  using  multiple  linear regression.  The  result  shows  that  the  job satisfaction  simultaneously  has  significant  correlation with  organizational commitment.  Meanwhile,  as  individual  dimensions,  all but fringe benefit has significant correlation with organizational commitment.Keywords: human resource management, job satisfaction, organizational commitment.
The Capital Structure Determinants of Indonesia Publicly Listed Firms Carolina Tandya
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

In order to compete and survive in the unpredictable economy circumstances, corporation should be able to manage the capital structure. This research aims to investigate the influence of capital structure determinants  (profitability, firm size, tangibility, and growth opportunity) towards capital structure decision in 138 Indonesia publicly listed firms from the period of 2009 – 2013 using multiple regression model. This research suggests that profitability, firm size,  and growth opportunity statistically have significant influence toward corporate leverage. On the other hand, tangibility does not have significant influence toward capital structure decision. Profitability and firm size indicate negative influence towards corporate leverage that support pecking order theory. While, the negative relationship between growth opportunity and corporate leverage is aligned with static trade off theory and agency cost theory.  Keywords: Capital structure, Determinants, Indonesia, Public Listed
An Integrative Model of Competence and Comfort Factors, Affective Commitment and Organizational Citizenship Behavior of Outsourced Employees at PT. X Cecillia Christy Pranoto
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Many companies nowadays, including PT. X, is experiencing an ongoing dilemma in choosing whether or not it should do outsourcing strategy. Beside ensuring experience count and providing cost control flexibility, outsourcing strategy is bringing other consideration which is the performance of outsourced employees that probably are still in questions. Therefore, research is created to identify which elements of competence and comfort factors that actually impact the outsourced employees’ organizational citizenship behavior in order to give meaningful suggestions and recommendations for  PT. X to effectively do outsourcing strategy and still maintain its outsourced employees’ organizational citizenship behavior.This research is conducted in PT. X’s head office in Surabaya by distributing questionnaires to 139 outsourced employees. The data will be analyzed by using hierarchical multiple linear regressions analysis. The result indicates that all of the sixteen elements of competence and comfort factors simultaneously influence organizational citizenship behavior and affective commitment. Additionally, there seems to be full mediation process of affective commitment between the relationship of skill variety, task identity, transactional leadership, satisfaction with openness and organizational citizenship behavior due to similar perspective between affective commitment and organizational citizenship behavior.Keywords: Comfort Factors, Competence Factor, Affective Commitment, Organizational Citizenship Behavior.
Analyzing the Impact of Brand Equity and Marketing Mix towards Consumer Loyalty: Case Study of Aqua in Surabaya Christian Adi Basuki
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is being done to know the impact of brand equity and marketing mix towards consumer loyalty of Aqua in Surabaya. The  data  was  gathered  using  simple  random  sampling by  distributing  o n l i n e  questionnaires  to  130  respondents  in  Surabaya.  The  data was  analyzed using Multiple Linear Regression Analysis. The  result  shows  that  the brand equity and marketing mix  simultaneously  have  significant  impact  on  consumer loyalty of Aqua in Surabaya. Meanwhile,  as  individual  dimension,  brand loyalty, brand awareness, perceived quality, price, and promotion have significant impact toward consumer loyalty of Aqua in Surabaya.Keywords: marketing, consumer behavior, brand equity, marketing mix, consumer loyalty  

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