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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 6   7   8   9   10 
The Impact of Financial Ratio toward Stock Return of Property Industry in Indonesia Stefano, Kevin
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesia property industry is one of the most booming sectors in recent years. The growth of property companies’ stock return is higher than overall stock index after 2009. This research is conducted to identify whether financial ratio, as a representative of companies financial performance, has significant impact toward the booming stock return of property industry. The  data  was  gathered  using  judgement sampling  by  generating the financial ratio of 18 property companies listed in Indonesia Stock Exchange. The data was analyzed by using Multiple Linear Regression Analysis. The  result  shows  that  financial ratio simultaneously have significant impact toward the stock return.  Meanwhile, i n d i v i d u a l l y , only Return on Asset has the significant impact toward stock  return of property industry in Indonesia. Keywords: Financial Ratio, Stock Return, Property Industry, Indonesia
Firm Value and Optimal Cash Level: Evidence from Indonesian Publicly Listed Non-Financial Firms in 2008-2017 Natakusuma, Johan
iBuss Management Vol 7, No 1 (2019): iBuss Management
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Abstract

The earlier literature describes cash holdings as having numerous benefits as well as costs that firms have to consider before accumulating cash for transactional and precautionary motives. Most of the literature is focusing on either the benefits or the costs, but some literature such as Azmat (2014) fused both ends into the concept of Optimal Cash Level, in which firm value at its maximum as firms holding cash at that optimal level reap the most benefit and bear the least cost. Thus, this research is conducted to find evidence of an optimal cash level among Indonesian publicly-listed non-financial firms.This research is conducted using 1860 observations coming from non-financial IDX-listed firms for the period of ten years (2008—2017). The result of the regression analysis shows that Indonesian public firms do not adhere to the theory of Optimal Cash Level. The findings could be explained partly by the tendency of firms to avoid underinvestment that may cause failure to capture investment opportunities in the fast-changing Indonesian market. Keywords:Cash, Firm Value, Indonesia, Tobin’s q
The Impact of Brand Equity on the Consumers’ Purchase Intention: A Case of Uniqlo in Indonesia Tjondrodihardjo, Jesslyn
iBuss Management Vol 7, No 1 (2019): iBuss Management
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Abstract

In recent years, fashion industry has become one of the important sectors in Indonesia. Therefore, the competition in it which involves brands like Zara, H&M, and Forever 21 rushes to dominate Indonesia’s market. The higher competition in the industry forces Uniqlo to strengthen its position by building its brand equity, which can trigger the customer’s purchase intention. Thus, this research aims to analyse the impact of brand equity on purchase intention of Uniqlo’s products. This research will analyse the conceptualization of brand equity adopted from Aaker, which consists of brand awareness, brand association, perceived quality and brand loyalty.One hundred thirty three samples of Uniqlo customers domiciled in Indonesia are used in this research. Those samples are analysed using multiple regression analysis. The result shows perceived quality and brand loyalty significantly influence customer’s purchase intention of Uniqlo’s products. However, brand awareness and brand association are not significant in influencing customer’s purchase intention. Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchase Intention
The Impact of Horizontal Brand Extension towards Brand Equity of Trans Corp Susan Chrestella Bahari
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Brand extension has becoming one of marketing strategies in order to boost the equity of the parent companies themselves. However, not all brand extensions can make a positive impact. Some of brand extension can cause negative impact such as dilution with the  original brand. Trans Corp is one of companies that adopt brand extension such as horizontal brand extension called Trans Studio. The purpose of this research is to evaluate the impact of similarity, reputation, perceived risk, and consumer’s innovativeness, which represent as factors of brand extension towards brand equity of Trans Corp either simultaneously and individually. The research method in this research is using simple random sampling by gathering 189 qualified questionnaires from people in Jakarta who have knowledge about Trans Studio and Trans Corp where the result shows that there is positive impact as simultaneously. Meanwhile, similarity, reputation, consumer’s innovativeness have positive impact as partly however, perceived risk doesn't have significant impact as partly.  Keywords: Brand extension, Brand equity, Quantitative research
The Impact of Financial Ratio toward Stock Return of Property Industry in Indonesia Kevin Stefano
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesia property industry is one of the most booming sectors in recent years. The growth of property companies’ stock return is higher than overall stock index after 2009. This research is conducted to identify whether financial ratio, as a representative of companies financial performance, has significant impact toward the booming stock return of property industry. The  data  was  gathered  using  judgement sampling  by  generating the financial ratio of 18 property companies listed in Indonesia Stock Exchange. The data was analyzed by using Multiple Linear Regression Analysis. The  result  shows  that  financial ratio simultaneously have significant impact toward the stock return.  Meanwhile, i n d i v i d u a l l y , only Return on Asset has the significant impact toward stock  return of property industry in Indonesia. Keywords: Financial Ratio, Stock Return, Property Industry, Indonesia
Impact of Pt. Central Proteinaprima Customer Relationship Management towards Customer Loyalty In Sidoarjo Area Ivandy Santoso
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Customer Relationship Management is considered as an important factor that can impact customer loyalty in purchasing a product. In Sidoarjo, PT. Central Proteinaprima, a fish feed company, also competes with other companies to attract customer loyalty. This research is conducted with the aim to find out the effect of  customer relationship management on customer loyalty. The data was gathered  using  simple  random  sampling  by  distributing  questionnaires  to  150  respondents  in Sidoarjo.  The data was analyzed by using Multiple Linear Regression Analysis. The result  shows that customer relationship management simultaneously has significant  impact on customer loyalty. Furthermore, the result also shows that  interaction management, relationship development, quality of services, and behavior of employees have significant impact toward customer loyalty. Keywords: Customer Relationship Management, Customer Loyalty
The Relationship Between Customer Satisfaction and Customer Loyalty in Online Environment Devi Rosana Leonata
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Many researches have  already discussed about the relationship between customer satisfaction and customer loyalty. However, there is only few discussing about the relationship in online environment. Thus, this research is conducted to see whether there is significant relationship between customer satisfaction and customer loyalty in online environment as well as to know which best viewpoint that may describe the relationship. This research focuses on people who have done online transactions. The sampling method is simple random sampling and finally got 97 valid and reliable responses. Next, the valid data will be processed through several methods comprising Simple Linear Regression, Multiple Linear Regression, and Regression with Mediating Variable using SPSS Program. After going through several tests, the results of this research show that customer satisfaction has positive significance relationship to customer loyalty in online environment. Also, it is proven that the model with mediating variable, trust, may best define the relationship between customer satisfaction and customer loyalty in online environment.Keywords: Satisfaction, Loyalty, E-Commerce, Online Environment  
The Impact of Marketing Mix Elements toward Brand Equity through Brand Awareness and Brand Image as Mediators in Bakery Industry in Indonesia Ivena Renata Chandra
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

As the factor accompanying the rise of GDP of people in Indonesia, consumption habit in having meal is as well shifting from traditional staple to wheat based product such as bakery products. Knowing from this phenomenon, it is known that bakery industry in Indonesia is on the business’s concern recently.The effort in having good brand equity in the consumer’s eyes surely will bring long term profit for the companies that are playing in this industry. In order to have a good brand equity, marketing mix elements which are price, intensity of marketing activities, store image, and price deals are believed can be the effective strategy in the business competition. Moreover, the existence of brand awareness and brand image as mediators are also playing a big role in achieving good brand equity.This market research is conducted by spreading 158 questionnaires to bakery consumers in Surabaya. This data is analyzed using regression with mediating analysis. The result is showing that intensity of marketing activities is not significantly impacting brand equity through brand awareness. Additionally, only price and store image give significant affect toward brand equity through brand image whereas intensity of marketing activities and price deals are not.Keywords: Bakery Industry, Marketing Mix, Brand Awareness, Brand Image, Brand Equity  
The Impact of Indonesia’s Banks Performance towards Banks’ Stock Price (Listed in Indonesia Stock Exchange from 2011 – 2013) Using CAMEL Analysis Albertus Andre Sujarwo
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Although banking industry in Indonesia is facing dynamic challenges every year, banking industry in Indonesia is considered as one of most profitable sectors in Indonesia. This occurance leads to investor preferance in banking industry stocks. In this research, it is believed, profitability is not the only measurement of bank performance which affect stock price. In  this problem, other factors as formulated through CAMEL analysis (Capital Adequacy, Asset Quality, Management Quality, Earnings, Liquidity) is a bank performance measurement which affect bank stock price. This research has successfully collected data of 31 banks in Indonesia listed at Indonesia Stock Exchange from 2011 – 2013. Those data is processed with linear regression analysis which proves that CAMEL analysis has significant impact towards bank stock price simultaneously. Partially, only Asset Quality, Management Quality, and Earnings have significant impact towards bank stock price.  Keywords: Bank Performance, Stock Price, and CAMEL Analysis.
The Impact of Past Behavior, Attitude towards Counterfeit, Self Characteristic, and Purchase Intention of Original Crocs towards Consumer Purchase Intention of Counterfeit Crocs Vely Tannia Lianto
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is conducted to reveal the impact of past behavior, attitudes toward counterfeit, self-characteristic, and purchase intention of original Crocs towards the purchase intention of counterfeit Crocs. This problem needs to be analyzed because of the widespread of counterfeit in Indonesia which causes economical loss for the country.  Data collection is done through simple random sampling method. There are 140 respondents. The analysis in the research is done through multiple linear regressions to describe the relationship between the independent and dependent variables. All the variables are also tested using blue classic assumption test, F-test, and t-test. The finding shows that the independent variables simultaneously impact the consumer purchase intention of counterfeit Crocs.Keywords:  Past Behavior, Attitudes toward Counterfeit,  Self-Characteristic, Consumer Purchase Intention.  

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