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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 9   10   11   12   13 
An Analysis of Logistics Efficiency in PT. XYZ Surabaya Branch Elyn Leevana
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Logistic efficiency is an important element in enhancement of company’s competitiveness. Therefore, this research is conducted to investigate factors that influence logistics efficiency using the study case from PT. XYZ. PT. XYZ is a company in distribution industry that distributes palm oil products and other food products from the manufacturer to retail businesses. The researcher will analyze factors that influence logistics efficiency, measured by transportation costs in this research.Research technique utilized in this research is multiple linear regression between several company’s Key Performance Indicators (KPI) which are on time delivery rate, truck capacity utilization rate, order-processing rate and fleet unit utilization rate to transportation costs. The research result shows that the KPI being investigated simultaneously influence transportation costs significantly. However, individually, only truck capacity utilization rate influences transportation costs significantly.Keywords: Logistics efficiency, transportation costs, key performance indicators  
The Effect of Financial Ratios toward Stock Returns among Indonesian Manufacturing Companies James Andi Wijaya
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesian Composite Index (ICI) is the top gainer among major Asia-Pacific indices during 2008-2013. Inside the composite index, manufacturing index showed a stronger growth compared to the composite index.  Thus, this study  analyzes the influence of financial ratios toward stock returns in Indonesian manufacturing companies.  The data in this research are obtained using judgmental sampling method  consisting of 100 samples from  20 major listed Indonesian manufacturing companies during 2008-2013. Furthermore, the data were analyzed by using multiple linear regression analysis. The results showed that return on assets, debt to equity, dividend yield, earnings yield, and book to market simultaneously have a significant effect on stock returns. Partially, return on assets, dividend yield, earnings yield, and book to market have significant effects on stock returns. However, debt-to-equity ratio does not have partial significant effect  on stock returns.  Keywords: Financial Ratio, Stock Return, Profitability Ratio, Debt Ratio, Market Ratio.
The Impact of Cosumers’ Attitude on Online Video Advertising towards Product Branding Lunardi Gunawan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Online video advertising is becoming much more common and data shows that companies’ demand for online video advertising is increasing rapidly. However, there is a scarcity of research done about the consumers’ perspective on online video advertising and there is still little evidence that online video advertising is beneficial for companies and the products being advertised. This research would like to find out the impact of consumers’ attitude on online video advertising towards product branding. Consumer attitude itself is divided into cognitive, affective and behavioral components. The research was done using Android One as the case study. 100 respondents from Surabaya were taken and personally asked to watch the online video advertising and fill in questionnaires. Data from the questionnaires were analyzed using multiple linear regression. Results show that consumers’ attitude on online video advertising has significant positive effect towards product branding and all three component of consumer attitude have significant positive effect towards product branding individually with affective component having the most impact. Therefore it is recommended to promote using online video advertising and create online video advertising that focus more on giving affective impact to consumers. Keywords: Consumer Attitude, Online Video Advertising, Product Branding  
The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X Lavina Tresna; Jovita Christin Wijaya
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is aimed to analyze the impact of social media use and functionalities towards brand equity with an empirical study of Mall X. Mall X’s Instagram is being analyzed throughout this research. Furthermore, this research attempts to examine the impact of social media use and functionalities on brand equity elements simultaneously and individually. Data processing methods used in this research are validity and reliability test and classical assumption tests, while simple and multiple linear regressions are used as data analysis methods. Online questionnaire is used to collect data of 111 respondents. These research findings show that identity and conversation use and functionalities have significant impact on brand awareness simultaneously and individually, sharing and presence use and functionalities have significant impact on brand associations simultaneously and individually, reputation use and functionality has significant impact on perceived quality, and relationship use and functionality has significant impact on brand loyalty.Keywords:  Social Media, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty  
The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention Melinda Soewandi
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

The usage of Internet eventually shifts companies’ marketing strategy from traditional into digital one. Social media, as one of digital marketing tools, can help companies in strengthening their brand. Thus, in this research, the writer want to know the impact of social media communication forms on brand equity dimensions and consumer purchase intention, specifically in  Lareia Cake & Co’s  Instagram account’s (@lareiacakerie) which is used as this research’s object. There are 250 samples collected using simple random sampling, and Structural Equation Modeling is used to analyze the data. The result of this research implies that both user-generated and firm-created content, as part of social media communication, have positive impact toward  brand equity dimensions (brand awareness or brand association, brand loyalty, and perceived quality). In addition, all brand equity dimensions also have positive impact toward consumer purchase intention. However, social media communication forms have negative impact toward consumer purchase intention, when the influence of brand equity dimensions is removed.  Keywords: Social Media, Brand Equity, Purchase Intention, Instagram
The Effect of Burnout towards Organizational Citizenship Behaviour, Mediated by Job Satsifaction in XYZ Company, Surabaya Renaldo Prasetyo
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

The purpose of this research was to investigate the effect of Burnout towards Organizational Citizenship Behavior, mediated by Job Satisfaction in XYZ Company, Surabaya. The data gathered using simple random sampling method and the questionnaires obtained from 80 respondents whom work as permanent employee in XYZ Company. Among 80 Questionnaires obtained, only 70 Questionnaires are valid and able to be analyzed. Then the data being analyzed by Multiple Linear Regression and Tested for mediation. The result shown that Burnout simultaneously and individually having significant impact toward OCB. However in testing for mediation,  Job Satisfaction is found out not to be the mediating factor between the relationships of Burnout towards OCB.  Keywords: Burnout, Organizational Citizenship Behavior, Job Satisfaction
The Impact of Motivation, Perception and Attitude toward Consumer Purchasing Decision: A Study Case of Surabaya and Jakarta Society on Carl’s Junior Steffi Gunawan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Psychological factors such as consumer motivation, perception and attitude are believed to be the main decider of consumer purchasing decision. Those psychological factors will process all the stimulators from the marketers then affect the entire consumer decision-making process. Carl’s Junior is one of the most happening restaurants that able to attract many Surabaya and Jakarta citizen dare to queue just to enjoy a burger. This research wants to  find out the impact of consumer motivation, perception an attitude toward consumer purchasing decision as well as to compare Surabaya and Jakarta consumer behavior on purchasing Carl’s Junior. Consumer motivation is here divided into hierarchy of needs, rational motivation and emotional motivation. Consumer perception is here divided into perceived image, perceived quality and perceived risk. Multiple regression test is used to process the result and the researcher use simple random sampling by spreading 100 questionnaires to each Jakarta and Surabaya Carl’s Junior consumers. The result of the research shows that there is significant impact of consumer motivation, perception and attitude toward consumer purchasing decision and there are similarity and differences consumer behavior between Surabaya and Jakarta consumer.   Keywords: Consumer behavior, motivation, perception, attitude, consumer purchasing decision.
The Impact of Employee Job Satisfaction towards Employee Job Performance at PT.Y Devilan Sutjitra
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is done to analyze The Impact of Employee Job Satisfaction towards Employee Job Performance at PT.Y. The decreasing in employee job performance for the past 3 years has indicated the author to analyze the impact of employee job satisfaction towards job performance. The elements that used are 9 job satisfactions to measure the impact of satisfaction at PT.Y. The author got 100 respondents from PT.Y and use simple random sampling method.The analysis technique that used in this research is multiple linear regression analysis to describe the relationship between job satisfaction and job performance. The result of this research is show significant impact of employee job satisfaction towards employee job performance.  Keywords: Job satisfaction, Job performance, Employee, Spector’s Theory  
The Impact of Brand Equity on Brand Preference and Purchase Intention in Indonesia’s Bicycle Industry: A Case Study of Polygon Felly Liliyana Soenyoto
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

In the midst of stiff competition of local and foreign brands in Indonesia’s bicycle industry, understanding the role of a brand in  influencing consumer’s brand preference and purchase intention is becoming more important as more choices are available for consumers. Thus, taking the case study of Polygon, this research aims to investigate the impact of brand equity on consumer’s brand preference and purchase intention as well as the possibility of brand preference as the mediator between brand equity and purchase intention.  Through an online platform of questionnaire, 121 respondents were gathered from both Polygon existing consumers and other bicycle consumers whom have not had Polygon bicycle. The data gathered was analyzed using the linear regression and sobel test. The result shows that brand equity has significant impact on brand preference and purchase intention. Brand preference is also proven to significantly impact consumer’s purchase intention. Finally, brand preference is confirmed to mediates the impact of brand equity on purchase intention. Thus, bicycle companies, especially the PT Insera Sena as the company of Polygon brand, should focus on improving their brand equity to increase consumer’s brand preference and purchase intention of their brand.Keywords:  Brand Equity, Brand Preference, Purchase Intention, Consumer  Behavior, Brand Management.
CONSUMER INTENTION OF PURCHASING ORIGINAL AND COUNTERFEIT PRODUCTS; A CASE STUDY OF LOUIS VUITTON WALLET Kevin Kristanto Hadiwijaya
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Counterfeit products have spreads worldwide, and Indonesia is no exception. Losses due to rampant counterfeiting accounted to 34.2 trillion rupiah in GDP.  This research is conducted with the aim to find out the most influencing factor in improving customer intention to buy original product and at the same time decreasing the number of counterfeit product on the market, especially in Surabaya. The data was gathered using simple random sampling by distributing questionnaires to 130 respondents in Surabaya. The data was analyzed by using Multiple Linear Regression Analysis. The result shows that attitude, price quality inference, past purchase, personal appearance, and social influence has significant impact on consumer intention to purchase original and counterfeit product. Meanwhile, price quality inference is the most influencing factor affecting consumer’s intention to purchase both original and counterfeit Louis Vuitton walletKeywords: Counterfeit products, Intention to purchase, Price quality inference  

Page 11 of 31 | Total Record : 305

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