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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Effect of Price Promotion, Trust, Perceived Usefulness, and Perceived Ease of Use towards the Customer Continuace Intention to Use GO-PAY Alexander Wijaya
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

The market for financial technology industry in Indonesia is keep growing. There are some big players in it and one of the biggest is GO-PAY. In order to attract the customer to continuesly use the financial technology services there are some factors that should be taken into account for. This research aims to know the effectiveness of four independent variables, namely price promotion, trust, perceived usefulness, and perceived ease of use towards the customer continuance intention to use GO-PAY.The data for this research were gathered through simple random sampling with 89 questionnaires. Then, the data were processed by using Multiple Linear Regression Analysis. It is found that only price promotion, and perceived ease of use that impact customer continuance intention to use individually. Keyword:Price Promotion, Trust, Perceived Usefulness, Perceived Ease of Use, Continuance Intention to Use
Comparing the Effects of Brand Personality and Perceived Quality Toward Customers’ Purchase Intention of Adidas Sneakers in Indonesia Benhard Tanudjaja
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

People nowadays wear sneakers without the intent of doing sport or physical activities. The sneakers’ role has been transitioned from activewear into a fashion product. Therefore, the demand for sneakers hiked and competition intensified. However, local sneaker brands are not competitive enough because they do not have enough marketing knowledge. This research was done to help local sneaker brands to gain marketing knowledge by finding factors that impact customers’ purchase intention of Adidas sneakers in Indonesia. Thus, the aim of this research is to explain the collective and individual impact of brand personality and perceived quality toward the customers’ purchase intention of Adidas sneakers in Indonesia.The data were collected using questionnaires that were distributed using stratified random sampling. Furthermore, Multiple Linear Regression Analysis is used to process the data. Findings of this research showed that brand personality and perceived quality collectively impact customers’ purchase intention of Adidas sneakers in Indonesia. Furthermore, brand personality individually impacts customers’ purchase intention of Adidas sneakers in Indonesia. However, each dimension of perceived quality has varying individual impact. Features, conformance with specifications, durability, and fit and finish individually impact customers’ purchase intention of Adidas sneakers in Indonesia, while performance does not. Keyword:Sneakers, Adidas, Purchase Intention, Brand Personality, Perceived Quality
Factors Affecting Generation-Z's Intention to Use GO-JEK Melinda Melinda; Novia Vanessa Saputra
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

In the midst of Internet growth, many m-commerce businesses have merged into the market. Furthermore, Generation-Z consumers’ appearance has made businesses start to analyze on Gen-Z’s intention to use m-commerce. One of Indonesia’s m-commerce is GO-JEK who has become the pioneer in the m-commerce industry by successfully utilizing factors that can influence consumers’ intention to use. Based on the previous studies, there are nine factors that may possibly influence consumers’ intention to use GO-JEK. Those factors are perceived usefulness, perceived ease of use, perceived enjoyment, subjective norm, compatibility, innovativeness, variety of service, trust, and promotion.This research is using simple random sampling and has received responses from 136 eligible respondents. These data has run its validity, reliability, classical assumption tests, and multiple linear regression analysis. The result shows that from the nine independent variables, only perceived enjoyment, innovativeness, and promotion has influence over Generation-Z’s intention to use GO-JEK. Additionally, the promotion has been proven to be the most significant factor among others.           Keywords: Factors, Generation-Z, GO-JEK, Intention to Use
The Impact of E-Service Quality (E-SQ) towards Repurchase Intention Mediated by Customer Satisfaction in the Context of Millennial Users of Online Travel Agencies (OTA): Learning from the Case of Traveloka in Indonesia Cindy Karina
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Scholars argue that for an e-service based organization like OTA, what determines a customer satisfaction that can lead to a repurchase intention is E-SQ, especially for millennials customers. Traveloka is one of Indonesia’s OTA who is at the risk of losing its customers. Therefore, it is important for Traveloka to improve its E-SQ to gain a stronger repurchase intention. Correspondingly, this study aims to know whether E-SQ elements of Traveloka influence repurchase intention. Furthermore, this study would like to know whether satisfaction mediates the relationship between E-SQ elements and repurchase intention. The researcher adopts six E-SQ elements proposed by Park, Gretzel, & Turk, (2007), namely: ease of use, information-content, security-privacy, visual appeal, fulfillment, and responsiveness.This study gathers data through online questionnaire. Furthermore, this study uses simple random sampling as the sampling design, in which the sample will be taken randomly from the target population. The data then is analyzed using Multiple Linear Regression with Path Analysis and Sobel Test. The findings shows that E-SQ elements significantly influence millennials’ repurchase intention, except for visual appeal. Furthermore, the findings show that customer satisfaction gives mediation effect on the relationship of ease of use, security-privacy, and fulfillment towards repurchase intention. Keywords: E-SQ, customer satisfaction, repurchase intention, Traveloka, millennials
The Impact of Celebrity Attractiveness, Trustworthiness, Expertise, and Reputation towards Cotton Ink’s Customer Purchase Intention Fionna Mathilda
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

This research will be discussing a local Indonesian fashion brand named Cotton Ink and will discuss whether celebrity attractiveness, trustworthiness, expertise, and reputation impacts Cotton Ink’s customer purchase intention. The aim of this research is to identify whether attractiveness, trustworthiness, expertise, and reputation gives a significant impact on Cotton Ink’s customer purchase intention.The researcher is going to use simple random sampling in which the target population are those people who have an Instagram account and who knows both Dian Sastrowardoyo and Cotton Ink. For this quantitative research, the researcher distributed a survey questionnaire to 88 respondents whose answer has been proved valid and reliable. The survey questionnaire result is tested using the classical assumption and multiple linear regression test. The result finds that among the independent variables, only expertise is giving a significant impact on the dependent variable which is the purchase intention. Keywords: Attractiveness, Trustworthiness, Expertise, Reputation, Purchase Intention
The Impact of A Beauty Vlogger's Credibility on Purchase Intention Mediated By Consumer Attitude: The Case of Maybelline New York in Surabaya Nerissa Idelle
iBuss Management Vol 8, No 1 (2020): iBuss Management
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Abstract

In today’s era, many women in Indonesia watch beauty vlog to know the review or new information about makeup products which become an opportunity for makeup brands to endorse beauty vlogger as their marketing tools. This research examines the impact of a beauty vlogger’s credibility that includes expertise, attractiveness and trustworthiness on purchase intention mediated by consumer attitude in the context of Tasya Farasya and Maybelline New York. The data collection was carried out by distributing questionnaires to women in Surabaya with simple random sampling. The number of respondents gathered is 108 in which the researcher managed to get 100 valid data. Furthermore, the questionnaire result is tested using the classical assumption and multiple linear regression tests. The result indicates that there is a significant influence of credibility to purchase intention mediated by consumer attitude. Keywords: Credibility, Purchase Intention, Consumer Attitude
The Effect of Sales Promotion, Brand Image, and Online Customer Experience toward Repurchase Intention Mediated by Customer satisfaction Steven Yong Hannes
iBuss Management Vol 7, No 3 (2019): iBuss Management
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This study is conducted to reveal the factors that are impacting Indonesian in repurchasing product and using service in Shopee Indonesia. It aims to know Sales Promotion, Brand Image, and Online Customer Experience are collectively and individual impacts repurchase intention in Indonesia.The data were gathered through simple random sampling with questionnaire. Then, the data were processed using Multiple Linear Regression Analysis. It is found that all factors collectively have a direct impact on repurchase intention. The result, Sales Promotion, Brand Image, and Online Customer Experience have significant impact on repurchase intention and customer satisfaction mediates the relationship between Sales Promotion, Brand Image, Online Customer Experience, and Repurchase Intention  Keyword:Repurchase Intention, Sales Promotion, Brand Image, Online Customer Experience, and Customer Satisfaction
The Impact of Perceived Value of Uniqlo and Disney in the Purchase Intention Mediated by Attitude Toward UT Disney Natasha Raphaella Halim; Prasetya Admaja
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Fast fashion retail, which focuses on fast-pace retailing and affordable clothing, stands out as one of the greatest disruptors in fashion industry. One of the top three fast fashion retail brand is Uniqlo. It has an ambitious plan to become number one fast fashion retail brand in the world. One of its strategy to aim its goal is co-branding. The researchers focus on the co-branding collaboration between Uniqlo and Disney. The researchers want to examine the factors that influence purchase intention on the co-branded product which is UT Disney. Do perceived value of Uniqlo and Disney affect purchase intention on UT Disney?  Does attitude toward UT Disney mediates perceived value of Uniqlo and Disney toward purchase intention on UT Disney?The researchers have collected 89 valid data from respondents using simple random sampling method. The data collected are then analyzed with multiple linear regression and Sobel test. The result of the analysis concluded that perceived value of Uniqlo and Disney significantly influence purchase intention on UT Disney. Moreover, there is also mediation effect of attitude toward UT Disney between perceived value of Uniqlo and Disney toward purchase intention on UT Disney. Keywords:Perceived Value, Attitude toward UT Disney, Purchase Intention, Uniqlo, Disney, UT Disney
The Effect of Inclusion into and Exclusion from SRI-KEHATI Index on Stock Return in Indonesia Stock Exchange Lani Diana
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

The establishment of Indonesian Biodiversity Foundation (KEHATI) has encouraged the growth of green economy in Indonesia. Collaborated with the Indonesian Stock Exchange (IDX), KEHATI launched SRI-KEHATI Index which consists of 25 well-performed and sustainable companies with good corporate governance and concern to its environment. Hence, the companies which are listed in this index can be considered as good and sustainable companies. The index assesses its members twice annually, and might exclude its current members and include new stocks which fulfill the selection criteria. This condition encourages the researcher to find the impact of inclusion (exclusion) of companies into (from) this index toward the stock returns from 2009 to 2017.This research has collected 34 company stocks for the inclusion event and 17 company stocks for the exclusion event and analyzed using event study methodology. Event window used in this study is 11 days consisting of five days before and after the inclusion or exclusion event. The results show that the cumulative abnormal return had insignificant negative differences before and after the inclusion event. Meanwhile, cumulative abnormal return had insignificant positive differences before and after the exclusion event. Keywords: SRI-KEHATI Index, event study, cumulative abnormal return, inclusion event, exclusion event
The Impact of Job Characteristics toward Turnover Intentions Mediated by Employee Job Satisfaction in the Restaurant and Café Industry in Surabaya Beatrice Graciela Khongrad
iBuss Management Vol 8, No 1 (2020): iBuss Management
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Abstract

Restaurant industry is one of Indonesia’s most promising sectors that are currently being appreciated as it is the biggest contributor to Indonesia’s tourism sector. The emotion, attitude, expectation, and view that the employees have about their position and job are important antecedents of the way employees perform at the workplace in which the emotion and behavior are influenced by situational factors refers to job characteristics. The employees might feel dissatisfied with their job due to poor management or even not engaging and unchallenging jobs. As a result of the dissatisfaction, the employees will have an impact in business that can range from low productivity, poor customer service and high turnover. Thus, the researcher would like to know the impact of the relationship between the job characteristics’ core dimensions (skill variety, task identity, task significance, autonomy, and feedback) toward turnover intentions which is mediated by employee job satisfaction.This research has collected the data from 100 eligible respondents in which the collected data have passed the validity, reliability, and BLUE classical assumption tests. The collected data were processed further through multiple linear regression with path analysis and Sobel test. The findings show that skill variety, task identity, task significance, and feedback have a significant influence on turnover intentions. However, employee job satisfaction only mediates the relationship between task significance toward turnover intentions and feedback toward turnover intentions. Keywords: Turnover Intentions, Job Characteristics, Mediation effect of Employee Job Satisfaction, Restaurant and Café Industry

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