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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 4   5   6   7   8 
The Impact of Motivation, Perception and Attitude toward Consumer Purchasing Decision: A Study Case of Surabaya and Jakarta Society on Carl’s Junior Gunawan, Steffi
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Psychological factors such as consumer motivation, perception and attitude are believed to be the main decider of consumer purchasing decision. Those psychological factors will process all the stimulators from the marketers then affect the entire consumer decision-making process. Carl’s Junior is one of the most happening restaurants that able to attract many Surabaya and Jakarta citizen dare to queue just to enjoy a burger. This research wants to  find out the impact of consumer motivation, perception an attitude toward consumer purchasing decision as well as to compare Surabaya and Jakarta consumer behavior on purchasing Carl’s Junior. Consumer motivation is here divided into hierarchy of needs, rational motivation and emotional motivation. Consumer perception is here divided into perceived image, perceived quality and perceived risk. Multiple regression test is used to process the result and the researcher use simple random sampling by spreading 100 questionnaires to each Jakarta and Surabaya Carl’s Junior consumers. The result of the research shows that there is significant impact of consumer motivation, perception and attitude toward consumer purchasing decision and there are similarity and differences consumer behavior between Surabaya and Jakarta consumer.   Keywords: Consumer behavior, motivation, perception, attitude, consumer purchasing decision.
The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention Soewandi, Melinda
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

The usage of Internet eventually shifts companies’ marketing strategy from traditional into digital one. Social media, as one of digital marketing tools, can help companies in strengthening their brand. Thus, in this research, the writer want to know the impact of social media communication forms on brand equity dimensions and consumer purchase intention, specifically in  Lareia Cake & Co’s  Instagram account’s (@lareiacakerie) which is used as this research’s object. There are 250 samples collected using simple random sampling, and Structural Equation Modeling is used to analyze the data. The result of this research implies that both user-generated and firm-created content, as part of social media communication, have positive impact toward  brand equity dimensions (brand awareness or brand association, brand loyalty, and perceived quality). In addition, all brand equity dimensions also have positive impact toward consumer purchase intention. However, social media communication forms have negative impact toward consumer purchase intention, when the influence of brand equity dimensions is removed.  Keywords: Social Media, Brand Equity, Purchase Intention, Instagram
The Effect of Financial Ratios toward Stock Returns among Indonesian Manufacturing Companies Wijaya, James Andi
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Indonesian Composite Index (ICI) is the top gainer among major Asia-Pacific indices during 2008-2013. Inside the composite index, manufacturing index showed a stronger growth compared to the composite index.  Thus, this study  analyzes the influence of financial ratios toward stock returns in Indonesian manufacturing companies.  The data in this research are obtained using judgmental sampling method  consisting of 100 samples from  20 major listed Indonesian manufacturing companies during 2008-2013. Furthermore, the data were analyzed by using multiple linear regression analysis. The results showed that return on assets, debt to equity, dividend yield, earnings yield, and book to market simultaneously have a significant effect on stock returns. Partially, return on assets, dividend yield, earnings yield, and book to market have significant effects on stock returns. However, debt-to-equity ratio does not have partial significant effect  on stock returns.  Keywords: Financial Ratio, Stock Return, Profitability Ratio, Debt Ratio, Market Ratio.
The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia Sukamto, Raymond; Lumintan, Daniel
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This research conducted to know the impact of Marketing Mix strategy toward customer loyalty mediated by customer satisfaction of Blackberry Indonesia. The data gathered using simple random sampling method and distribute questionnaires to 102 respondents who ever used or own Blackberry. The data then being analyzed by Path Analysis and Sobel Test The result shown that marketing mix simultaneously having significant impact toward customer loyalty mediated by customer satisfaction of Blackberry Indonesia. However, only one of marketing mix element which is product is not significant toward customer loyalty of Blackberry Indonesia.  Keywords: Customer loyalty, Customer Satisfaction, Marketing Mix.
The Role of Service Marketing Elements on Customer Loyalty towards Garuda Indonesia Gunawan, Andrian
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Service Marketing mix is one of many important factors for service based companies to be able determining the strategy of the company. The elements in the service marketing mix is believed to lead to customer loyalty toward a brand. Garuda Indonesia, which is one of the airline companies in Indonesia, has to compete with other airline companies in order to attract customers and keep them loyal to their product. In this research, the  data is obtained by using simple random sampling method by distributing questionnaires to some respondents in Surabaya. Then, the data is analyzed by using Multiple Linear Regression Analysis. The result is expected to be able showing that the service marketing mix has a significant influence on customer loyalty.Keywords: Service Marketing Mix, Customer Loyalty, 7Ps, Multiple Linear Regression   
The Impact of Marketing Mix (7P’s) Towards Fish Feed Customer Satisfaction of PT. Central Proteinaprima in Sidoarjo Area Santoso, Yohannes
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Customer satisfaction  is one of the  crucial factors  that determines  the performance of  a company.  In  Sidoarjo,  PT.  Central  Proteinaprima  competes  with another companies to control the animal feed market. This research was conducted  to determine the effect of the marketing mix  (7Ps) towards customer satisfaction. Data  obtained  using  simple random sampling method  by distributing questionnaires to  132  respondents  in  Sidoarjo. Data  then  analyzed  using Multiple  Linear Regression Analysis. Results from this study indicate that the marketing mix (7Ps) overall has significant influence towards fish feed customer satisfaction of PT. Central Proteinaprima in Sidoarjo. Individually, the price has a significant influence on fish feed customer satisfaction of PT. Central Proteinaprima in Sidoarjo.  Keywords: Marketing mix, Customer satisfaction
The Effect of Changes in Tick Price and Lot Size on Bid-Ask Spread, Depth, Trading Volume, and Trading Time In Indonesia Stock Exchange Santoso, Kevin Budi; Mogie, Immanuel Billy
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Government has changed the regulation regarding tick price and lot size on 6 January 2014 to boost stock liquidity. This research aims to analyze the effect of the changes toward  bid-ask spread, depth, trading volume, and  trading time as the variables of stock liquidity. This research used purposive judgment sampling method with several criteria to gather 212 stocks as the sample within 30 days window period. The data was analyzed using Paired Sample T Test for normally distributed data, or Wilcoxon Test for not normally distributed data. The results showed that there is a significant decrease on bid-ask spread, depth, and trading time, whereas the trading volume is insignificantly increased. Keywords: Bid-Ask Spread, Depth, Trading Volume, Trading Time, Stock Liquidity  
The Impact of Indonesia’s Banks Performance towards Banks’ Stock Price (Listed in Indonesia Stock Exchange from 2011 – 2013) Using CAMEL Analysis Sujarwo, Albertus Andre
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Although banking industry in Indonesia is facing dynamic challenges every year, banking industry in Indonesia is considered as one of most profitable sectors in Indonesia. This occurance leads to investor preferance in banking industry stocks. In this research, it is believed, profitability is not the only measurement of bank performance which affect stock price. In  this problem, other factors as formulated through CAMEL analysis (Capital Adequacy, Asset Quality, Management Quality, Earnings, Liquidity) is a bank performance measurement which affect bank stock price. This research has successfully collected data of 31 banks in Indonesia listed at Indonesia Stock Exchange from 2011 – 2013. Those data is processed with linear regression analysis which proves that CAMEL analysis has significant impact towards bank stock price simultaneously. Partially, only Asset Quality, Management Quality, and Earnings have significant impact towards bank stock price.  Keywords: Bank Performance, Stock Price, and CAMEL Analysis.
The Impact of Horizontal Brand Extension towards Brand Equity of Trans Corp Bahari, Susan Chrestella
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Brand extension has becoming one of marketing strategies in order to boost the equity of the parent companies themselves. However, not all brand extensions can make a positive impact. Some of brand extension can cause negative impact such as dilution with the  original brand. Trans Corp is one of companies that adopt brand extension such as horizontal brand extension called Trans Studio. The purpose of this research is to evaluate the impact of similarity, reputation, perceived risk, and consumer’s innovativeness, which represent as factors of brand extension towards brand equity of Trans Corp either simultaneously and individually. The research method in this research is using simple random sampling by gathering 189 qualified questionnaires from people in Jakarta who have knowledge about Trans Studio and Trans Corp where the result shows that there is positive impact as simultaneously. Meanwhile, similarity, reputation, consumer’s innovativeness have positive impact as partly however, perceived risk doesnt have significant impact as partly.  Keywords: Brand extension, Brand equity, Quantitative research
Factors Impacting Employee’s Satisfaction and Commitment in Banking Industry in Surabaya Junius, Ivan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is done to know whether or not motivational factors  –  consists of rewards, working conditions, managerial abilities, employee participation, company policies, recognition and feedback, as well as job interest and importance  –  simultaneously and individually have impact on the satisfaction level and commitment level of banking industry employees in Surabaya. Multiple regressions were used as the analysis technique to reveal the relationship between them. The results show that Motivational Factors simultaneously have impact on both employee’s satisfaction and commitment level, while job interest and importance was found to be the only factor that individually have impact on the satisfaction and the commitment level of banking industry employees in Surabaya.Keywords:  Motivational Factors, Employee’s Satisfaction, Employee’s Commitment, Banking Industry

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