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INDONESIA
MABIS
Published by Perguruan Tinggi Widya Dharma
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 10 Documents
 1 
Search results for , issue " Vol 2, No 2: Desember 2011" : 10 Documents clear
Keunggulan Balance Scorecard Sebagai Sistem Manajemen Strategis Yang Holistik Lianto, Lianto
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

For many organizations, the Balanced Scorecard has evolved from a measurement tool to what Kaplan and Norton have described as a Strategic Management system. While the original intent of the Balanced Scorecard system was to balance historical financial numbers with the drivers of future value for the firm, as more and more organizations experimented with the concept they found it to be a critical tool in aligning short-term actions with their strategy. In this paper, I’ll explore each of the four perspectives of the Balanced Scorecard and identify the benefits of the scorecard in overwhelming the limitations of financial measurements.
Analisis Penetapan Marketing Strategy untuk Produk Funding pada PT Bank CIMB Niaga, Tbk Kantor Cabang Pontianak Santika, Dewi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This research was conducted to know how PT. Bank CIMB Niaga, Tbk. Pontianak Branch marketing strategy influence its customer to purchase funding product. This research used descriptive research and the research method was survey method. The factors in this research which influence the purchasing decision were grouped into product excellent factor, interest rate factor, office and ATM network factor, service quality and quantity factor, and office comfortable factor. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was purposive sampling with the respondents are those who consumed PT. Bank CIMB Niaga, Tbk. Pontianak Branch funding product for more then 5 years and still active saving. Data analysis technique used in this research was quantitative analysis technique.
Perlukah Etika Bisnis? Chang, William
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

The application of business ethics in modern societies shows us the importance of ethical values, such as honesty, justice, responsibility and mutual-understanding in business world. Stakeholders approach on business ethics reminds us the need of good collaboration of those who get involved in business. The realization of business ethics should start with the reformation of human beings’ mind sets, way of thinking and style of life. So, how can we internalize and implant the values of business ethics in Indonesia?Key words: business ethics, ethical values, structure of human acts, honesty, social justice,
Analisis Brand Awareness Terhadap Brand Attitude Handphone Merek Nokia Maisirata, Pasifikus
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

In this recent years, there has been competition between mobile phone in Indonesia. The producers create a high quality and creative mobile phone that will be useful and friendly for consumer. One of them is Nokia, as the marker leader of mobile phone in Indonesia, has a declining market segment because of emerging a competitor for Nokia, that is Sony Ericsson. Nokia has conducted some action so that consumer will decide their purchase for Nokia. The aim of this research is to analyze the effect of quality, price, and distribution factors to purchase decision of Indomie. This research involves 100 college student in STIE Widya Dharma as its respondent and employ accidental sampling as its sampling method. Author distributes quetionaire for data collection and analyzes it with double-regression linear analysis by SPSS software. The result of regression test shows that quality, price, and distribution variables have a significant and positive effect to purchase decision of Indomie. They are 0,404, 0,396, 0,321, respectively. The adjusted R2 of 0,626 explain that 62,6% of purchase decision variable can be explained by quality, price, and distribution variable, while the rest of 37,4% is affected by other variable which is not included in this research
Dampak Faktor Pajak dan Profitabilitas Terhadap Tingkat Hutang: Studi Empiris pada Perusahaan-Perusahaan yang Tergabung Dalam Indeks Kompas-100 di Bursa Efek Indonesia Hiong, Lauw Sun
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

The aim of this research is to analyze the influence of Corporate Tax Ratio (CTR), Non Debt Tax Shield (NDTS), and Profitability (PR) variables against Leverage (LV) on the companies incorporated in kompas-100 index and listed in Indonesia Stock Exchange for period 2009-2011. The research employs a method of purposive sampling for sampling. Data – collected from 41 companies sampling – is obtained with a basis of Indonesian Capital Market Directory (ICMD) publication. The analysis technique employed is multiple regression analysis. With a basis of F statistic test, it indicates that both models meet fit criteria for their value of significance being less than 5% in a real rate. While t statistic-based test indicates that the corporate tax ratio (CTR) of the companies brings negative impact and is not significant against the policy of debt (Leverage) and this is proven from its value of significance being less than 5% in a real rate. Meanwhile Non Debt Tax Shield has positive and significant influence against the policy of debt (leverage) which is proven from its value of significance being less than 5% in a real rate. While profitability variable has a negative and significant influence, in line with the hypothesis formulated by the author, with a value of significance being less than 5% in real rate. The analysis results showed the significance of predictive ability of the three independent variables, such as Corporate Tax ratio, Non Debt Tax Shield, and profitability against policy of debt being at a rate of 11.6% indicated from the adjusted R2, the rest of which is as much as 88.4% being influenced by other variables beyond the model.
Kajian Corporate Governance dan Likuiditas terhadap Kinerja Keuangan Pada Sektor Property dan Real Estate Louw, Febriana
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

The development started from the perspective of corporate governance agency theory, where the agency theory, which acts as the principal owner of the company hand over authority to the agent. With the separation between ownership and management of the company will bring up the difference between agent and principal interests that could pose a potential conflict of interest. Corporate governance appears to control the behavior and resolve conflicts between parties within the company. Research on corporate governance on performance, has become a common focus, but the results of previous studies showed inconsistent results. To reconcile differences in the results of the study, carried out similar studies with different objects. The study was done in order to find empirical evidence of the influence of the elements in the application of good corporate governance on the performance of property companies and real estate sector in Indonesia. Population used in this study is a property companies and real estate sector registered in Indonesia Stock Exchange (BEI), while the sample is a company during the period 2007-2010. Sampling was done by purposive sampling method. Hypothesis testing is done by multiple regression analysis. From the results of testing the hypothesis, suggesting that the influence of corporate governance by institutional ownership ,independent commissioners, audit committee and the level of liquidity has a negative relationship and do not significantly affect the companys financial performance. The results also indicate that the size of the board of directors has a positive and significant impact on performance .In general, the results of this study indicate that the companys property and real estate sector in Indonesia has begin to implement good corporate governance in an effort to improve company performance and to protect the interests of the principal.
Analisis Diskriminan Perilaku Pengambilan Keputusan Ibu-Ibu Rumah Tangga pada Ritel Modern Hypermart di Pontianak Heng, Lie
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This research is conducted to find out factors influencing the decision making by the housewives and also to findout whether there are differences in factors influencing the decision making of the groups of housewives who are frequently or seldom to buy products at Hypermart modern retailer in Pontianak. The data is collected through questionaire that is arranged in likert scale and given to 300 respondents who are the consumers of Hypermarket in Pontianak by using purposive sampling technique. The data is then analyzed by using factor analysis technique and discriminant analysis. The result of this research shows that the factors determining the decision making are price, quality, recreational, choices, and the trend. The result of discriminant analysis shows that there are differences in factors determining the decision making in buying between the group that is frequently and the group that is seldom or not frequently in buying products of Hypermart. The defference is caused by the influence of quality and the trend.
Analisis Penentuan Kebijakan Struktur Modal pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia tahun 2005 - 2008 Indah, Nopiani
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This study aimed to test whether leverage was influenced by asset tangibility, profitability, growth, non-debt tax shield, the cash holding and firm size. In addition, this study also aimed to test whether the pecking order theory or Static Trade Off Theory in effect on the mining company listed on the Stock Exchange in the year 2005-2008. This study uses causal research. Sample of research using non-probability sampling with a purposive sampling technique, in order to obtain a sample of seven companies with a four-year study period = 28 samples. Based on the results of multiple regression analysis with the F test, coefficient of determination (R square) shows the change of independent variables (asset tangibility, profitability, growth, non-debt tax shields, cash holding and firm size) are only able to explain changes in the dependent variable (leverage) at 42,8% (have a significant effect on leverage). While the rest equal to 57,2% explained by other factors not included in the regression model. Based on the results of T test showed that the variables are variables having significant influence of growth coefficient of 0,655 and significant value of 0,018. While other independent variables (asset tangibility, profitability, non-debt tax shields, cash holding and firm size) the significant value of more than 5% (not significant). Mining companies in Indonesia are more likely to follow the pecking order theory (POT) in establishing the companys funding decisions. This is realized by Attribute asset tangibility, profitability, growth, cash holding and firm size have the influence to leverage the company and support the hypothesis POT in determining funding decisions for mining companies in Indonesia Stock Exchange.
Penentuan Alternatif Startegi Pemasaran pada CV Citra Hasil Hutan Mandiri di Kabupaten Kubu Raya Lim, Andry Lindi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

Consumers determine the sales and profits of a firm by their purchasing decisions. As such, their motives and actions determine the economic viability of the firm. In the past, many business firms were not overly concerned with consumers did what they did. Today, however, business managers are more likely to realize that they must gain an understanding of consumers if their marketing strategies are to be successful. This awareness has created a new and more efficient focus in developing marketing strategies. Success of a firm is mostly determined by strategic used to determine type of business, like what goal to reach and how to maintain resources from a firm itself. In reaching the goal, the strategic marketing has a similar quite important function. Marketing function sometimes assumed as a pier key to goal itself, because according to marketing theory said goal of a firm relies on adaptability of the firm itself to analysis changing complex and full of activity changes.The goal is to get maximal sales volume and strategy used to face environmental changes. Descriptive analysis used, interviewing head of firm and study of documentary, and qualitative analysis technique. It is concluded that firm uses growth specific strategy and operating level.The firm is urged to extend market wider consequently
Kajian Penerapan GCG, Kinerja Keuangan dan Kaitannya dengan Nilai Perusahaan Yang Terdaftar di LQ-45 Santoso, Hadi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This study examines the influence of good corporate governance mechanisms consisting of the number of independent Commisioner members, institutional ownership, the number of audit committee members, the number of board members, return on assets and the price to book value ratio of the selected companies. This study uses as its sample, the 36 companies listed in the LQ-45 from the period August 2008 until January 2010. The data used are taken from the annual reports of the companies from 2008 to 2010. Data are analyzed with classical assumption test and multiple linear regression analysis using SPSS version 16. The normality test shows a normal distribution of data in this study; there is no multicollinearity or heteroscedasticity, and no autocorrelation. Hypothesis testing shows variable X1 (number of independent commisioner members), variable X2 (Institutional Ownership), and variable X3 (number of audit committee) had no significant effect on firm value. However, variable X4 (number of board members) and variable X5 (return on assets) show significant effect on firm value. Simultaneous testing demonstrated a significant effect from the five independent variables on firm value. The analysis indicates that applied good corporate governance will significantly affect company performance and hence will be transferred to company

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