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INDONESIA
Ilmiah Manajemen Bisnis
Published by Universitas Kristen Krida Wacana
ISSN : 19786334     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 269 Documents
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Faktor-faktor yang Mempengaruhi Efektiftas Iklan pada Jejaring Sosial Media PT. Beth Rapha Agave Insani Kezia Raharjo Gunawan; Saparso Saparso
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
Publisher : Ilmiah Manajemen Bisnis

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Abstract — Competition in the digital industry makes entrepreneurs develop strategies so that their products or services can be known to the public. Beth Rapha Agave Insani is engaged in the feld of health and promotion through social media which is believed to be able to reach a broader market segment at a cost that is not too expensive. Beth Rapha Agave Insani, who has carried out promotions through e-mail and the web, said promotional advertisements experienced the same results year after year. The problem faced by Beth Rapha Agave Insani is how to design ads that are unusual, creative and can attract the attention of the audience so that the ads can be effective and have an impact on Beth Rapha. This study will analyze the effect of ad appeal, ad content and frequency of ad serving on the effectiveness of advertisements on Beth Rapha’s social media. This research uses the SMART PLS 3 program. The population used is the people who come to the clinic and who follow or follow Beth Rapha’s social media accounts. The sample used as many as 100 people with a purposive sampling method. The results showed that the attractiveness of advertisements, ad content and frequency of views had a positive and signifcant effect on the effectiveness of advertisements through consumer response. Thus, Beth Rapha must pay attention to these three things to produce effective advertising by looking at consumer responses so they get the right results. Keywords — ad appeal, ad content, frequency of views, consumer response, ad effectiveness
Pengaruh Kepuasan Kerja Dan Beban Kerja Terhadap Kinerja Karyawan PT. Airmas Perkasa Debby Sagita; Adrie Frans Assa
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
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Abstract — This study aims to determine: (1) The effect of job satisfaction on the performance of employees of PT. Airmas Perkasa (2) Effect of workload on the performance of employees of PT. Airmas Perkasa. Analysis of data using IBM SPSS Statistics 24. The research method used in this study is a quantitative research method, with a probability sampling technique of 102 samples. Meanwhile, the analytical method used is multiple linear regression method. The results of t-test calculations show that: (1) Job satisfaction variables have a positive and signifcant effect on employee performance, because the value of t count (5.470) <t table (1.9840) and a signifcant value of 0.000 <0.05. (2) Workload variables have a negative and signifcant effect on employee performance, because the value of t count (2,913) <t table (1.9840) and signifcant value 0.004 <0.05 based on the results of calculations that have been described, it can be concluded that the variable job satisfaction has a positive effect and signifcant to the performance of employees of PT. Airmas Perkasa and workload variables have a negative and signifcant effect on the performance of employees of PT. Airmas Perkasa. Keywords—Research, Job Satisfaction, Workload, Employee
Pengaruh Usia Pengguna Jasa Kapal Terhadap Kualitas Keamanan dan Tindak Kejahatan pada Pelabuhan Kendari Dharma Manullang
Ilmiah Manajemen Bisnis vol. 7 no.1 Januari 2007
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Analisis Pengembangan Strategi Jasa Termite Control di Indonesia Slamet Hadijono
Ilmiah Manajemen Bisnis vol. 7 no.1 Januari 2007
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Menilik Celah Perdagangan Global Mengungkit Devisa Negara Menghadapi Negara Adidaya Ferdinand Butarbutar
Ilmiah Manajemen Bisnis vol. 7 no.1 Januari 2007
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Analisis Dimensi Kuatas Terhadap Kesetiaan, Keperilakuan Olympic GYM di Jakarta Henny Gunawan; Robert Kristaung
Ilmiah Manajemen Bisnis vol. 7 no.1 Januari 2007
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Pengaruh Indikator Keuangan Terhadap Harga Saham Farah Margaretha; Isni Isni
Ilmiah Manajemen Bisnis vol. 7 no.1 Januari 2007
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Pengaruh Tingkat Pendidikan Terhadap Penilaian Kualitas Kebersihan, Kenyamanan, di Ruang Tunggu Penumpang di Pelabuhan Tenau Kupang Dharma Manullang
Ilmiah Manajemen Bisnis vol. 7 no. 2 mei 2007
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Analisis Studi Kelayakan (Metode DCF) Serta Analisis ROI (Dupont Formula) PT Kridaperdana Indahgraha Tbk. David Wijaya
Ilmiah Manajemen Bisnis vol. 7 no. 2 mei 2007
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The Influence Of Financial Indicator On Stock Price Farah Margaretha
Ilmiah Manajemen Bisnis vol. 7 no. 2 mei 2007
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Page 15 of 27 | Total Record : 269

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