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Tanggapan Konsumen Tentang Kesadaran dan Kesetiaan Merek Lensa Kontak Warna X2 pada PT Alergan Inti Indonesia Se Cin; Saparso Saparso
Ilmiah Manajemen Bisnis vol. 8 no. 2 Mei 2008
Publisher : Ilmiah Manajemen Bisnis

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Indeks Respon Mahasiswa (Student Response Index) Terhadap Kualitas Kerelasian (Relationship Quality) pada Mahasiswa Aktif Jurusan Manajemen Fakultas Ekonomi di Salah Satu PTS Jakarta Barat Saparso Saparso; Robert Kristaung
Ilmiah Manajemen Bisnis vol. 8 no. 3 September 2008
Publisher : Ilmiah Manajemen Bisnis

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Analisis Persepsi Konsumen Terhadap Produk Privite Label di PT LION SUPER INDO Jakarta Trisna Wijaya; Saparso Saparso
Ilmiah Manajemen Bisnis vol. 9 no. 2 Mei 2009
Publisher : Ilmiah Manajemen Bisnis

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Peranan Endoser Terhadap Brand Image dari Sudut Pandang Kosumen Saparso Saparso; Dian Lestari
Ilmiah Manajemen Bisnis vol. 9 no. 3 September 2009
Publisher : Ilmiah Manajemen Bisnis

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Pengaruh Kepuasan Konsumen dan Kinerja Produk Terhadap Loyalitas Konsumen Sepeda Motor Honda Saparso Saparso; Jesfer Jesfer
Ilmiah Manajemen Bisnis vol. 10 no. 1 Januari 2010
Publisher : Ilmiah Manajemen Bisnis

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Faktor-faktor yang Mempengaruhi Efektiftas Iklan pada Jejaring Sosial Media PT. Beth Rapha Agave Insani Kezia Raharjo Gunawan; Saparso Saparso
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
Publisher : Ilmiah Manajemen Bisnis

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Abstract — Competition in the digital industry makes entrepreneurs develop strategies so that their products or services can be known to the public. Beth Rapha Agave Insani is engaged in the feld of health and promotion through social media which is believed to be able to reach a broader market segment at a cost that is not too expensive. Beth Rapha Agave Insani, who has carried out promotions through e-mail and the web, said promotional advertisements experienced the same results year after year. The problem faced by Beth Rapha Agave Insani is how to design ads that are unusual, creative and can attract the attention of the audience so that the ads can be effective and have an impact on Beth Rapha. This study will analyze the effect of ad appeal, ad content and frequency of ad serving on the effectiveness of advertisements on Beth Rapha’s social media. This research uses the SMART PLS 3 program. The population used is the people who come to the clinic and who follow or follow Beth Rapha’s social media accounts. The sample used as many as 100 people with a purposive sampling method. The results showed that the attractiveness of advertisements, ad content and frequency of views had a positive and signifcant effect on the effectiveness of advertisements through consumer response. Thus, Beth Rapha must pay attention to these three things to produce effective advertising by looking at consumer responses so they get the right results. Keywords — ad appeal, ad content, frequency of views, consumer response, ad effectiveness
Pengaruh Disiplin Kerja, Pengembangan Karir Terhadap Kinerja Karyawan Yang Dimediasi Oleh Motivasi Kerja. Sri Setyaningsih; Saparso Saparso; Adrie Frans Assa
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1007

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Usaha pimpinan perusahaan dalam mengembangkan karir karyawan pada unit-unit terkait memiliki peran penting dalam menentukan pencapaian tujuan pembangunan. Secara khusus, hal ini merupakan upaya dalam mencapai kesejahteraan sosial dan upaya dalam memberikan kinerja pelayanan publik terbaik. Untuk mencapai kinerja terbaik, pimpinan perusahaan diharapkan memberikan dorongan motivasi dalam meningkatkan kualitas organisasi sehingga karyawan dapat melaksanakan tugas sebaik-baiknya untuk mencapai tujuan perusahaan. Oleh karena itu, pimpinan perusahaan harus memiliki karakteristik seperti keahlian tinggi dan ketrampilan, pengetahuan yang luas, bakat dan potensi yang baik, kepribadian yang baik, motivasi, moral dan etos kerja. Untuk mencapai karakteristik tersebut, pimpinan perusahaan harus mengembangkan potensinya dengan mengikuti pelatihan-pelatihan sesuai dengan bidang keahliannya. Penerapan disiplin kerja yang didukung dengan motivasi yang relevan dengan pengembangan karir karyawan harus terencana dengan baik. Penelitian ini meneliti dan menganalisis peran disiplin kerja, pengembangan karir terhadap kinerja karyawan yang dimediasi oleh motivasi kerja karyawan.
The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools Soegeng Wahyoedi; Saparso Saparso; Melitina Tecoalu; Hery Winoto Tj
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1701

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To survive in the competition, educational institutions must maintain the quality both in terms of the teaching staff used and in terms of the learning provided to students. This study examines the effect of service quality, learning quality, and promotion strategies on parents' decisions in choosing primary schools for their children. Purposive sampling technique was used in the data collection process, where the respondents were the parents of students from ABC primary school as many as 100 respondents. The test results show that the quality of the teaching staff, the quality of the learning methods used, and the school's promotion strategies are essential aspects that parents consider in determining the primary school for their children. 
RELATIONSHIP OF GROWTH AND YIELD MINI TUBERS OF POTATO UNDER COCOPEAT MEDIA AND FREQUENCY OF FERTILIZER Fajrin Pramana Putra; Saparso Saparso; Slamet Rohadi Suparto; Khavid Faozi
Bernas : Jurnal Penelitian Pertanian Vol 15, No 1 (2019): Bernas February 2019
Publisher : Universitas Asahan

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The research aimed to determine the growth variable correlated to the mini tubers yield of potato and obtained the media thickness of cocopeat and frequency of fertilizer which was good for growth and yield of potato mini tubers. The research is arranged to use complete randomized block design with three replications. The main factor was the thickness of media cocopeat with three levels, which was 10 cm, 15 cm and 20 cm. The second factor was the frequency of nutrients with two levels, which was three days and six days. The results of the research showed that the number of mini tubers yield were influenced by frequency of fertilizer and were not the thickness of cocopeat media.The number of mini tubers yield were correlated with height plant, leaf area, root length, number of stolon, and stolon effectivity. The number mini tubers yield were most affected by number of stolon, and stolon effectivity with the regression model that was Ŷ = - 4.21588** – 0.00338 XPHns + 0.00003 XLAns – 0.00377 XRLns + 0.52317 XNST** + 0.08233 XSE**.
OPTIMALISASI PRODUKTIVITAS LAHAN PASIR PANTAI MELALUI BUDIDAYA TANAMAN KUBIS BAWAH NAUNGAN DAN PEMBERIAN LAPISAN BENTONIT Saparso Saparso; Tohari Tohari; Dj. Shiddieq; B. Setiadi
Agrin Vol 12, No 1 (2008): Agrin
Publisher : Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.agrin.2008.12.1.83

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Tanaman kubis lahan pasir pantai memiliki peranan penting dalam mencapai ketahanan pangan nasionaldan memanfaatkan peluang pasar luar musim kubis dataran tinggi dalam rangka meningkatkan pendapatanpetani dan produktivitas lahan. Teknologi spesifik lokasi yang belum lengkap menyebabkan hasil kubis masihlebih rendah daripada potensinya. Penelitian bertujuan menentukan naungan optimum bagi pertumbuhantanaman kubis di lahan pasir pantai tanpa dan dengan lapisan bentonit. Penelitian dilaksanakan di lahan pasirpantai Samas, Bantul, Daerah Istimewa Yogyakarta dari Januari 2005 sampai Mei 2006. Naungan danpemberian lapisan kedap dari campuran bentonit dan pasir 15% tebal 2 cm pada jeluk 30 cm berinteraksimempengaruhi total lengas tanah, lebar bukaan stomata, kadar klorofil, panjang akar, luas daun penutup,pertumbuhan dan hasil tanaman. Tanaman tanpa naungan dengan intensitas cahaya (ISMH) 537,7 ????mol.m-2.det-1 di lahan tanpa lapisan bentonit memiliki kadar prolin daun 7,8 mol.g-1 lebih tinggi daripada daun tanamandi lahan dengan lapisan bentonit 7,1 mol.g-1. Lapisan bentonit menyediakan lengas segera tersedia lebih lamadaripada tanpa lapisan bentonit. Tanaman kubis bawah naungan 20,5% dengan intensitas cahaya 427,3mol.m-2.det-1 di lahan tanpa lapisan kedap memberikan hasil maksimum 34,3 t.ha-1 mengikuti persamaankudratik Ybsh.tb = 4,15 +0,141 X ismh –1,65 10-4 X2ismh , (R2=0,786**). Di lahan dengan lapisan bentonit,pemberian naungan menurunkan hasil secara linier sesuai persamaan Ybsh.db = 13,0759 +0,056632 X ismh(R2=0,819 **) dengan hasil maksimum 44,4 t.ha-1, 136,6% lebih tinggi daripada lahan tanpa lapisan bentonit.Kata kunci: naungan optimum, lapisan bentonit, produktivitas kubis, lahan pasir pantai ABSTRACTCabbage in coastal sandy land has an important role in national food resilience and in taking advantageout of season market of upland cabbage for increasing farmer income and land productivity. Uncomplete specifictechnology gave yield lower than the potential. The research objectives was to determine the optimum shadingfor cabbage growth on land without and with bentonite layer application. Field experiment was carried out incoastal sandy land of Samas, Bantul, Yogyakarta Special Province from January 2005 up to May 2006.Interaction between shading and bentonite layer 15% by volume affected total soil water, stomatal aperture,chlorophyll content, root length, wrapped leaves area, growth rate and yield. The leaf of crop without shadingwith light intensity (ISMH) of 537,7 mmol.m-2.s-1 on land without bentonite layer had proline content 7,8mol.g-1 higher than that with bentonite layer application 7,1 mol.g-1. Application of bentonite layer resultedin longer readily available water than the soil without layer. Cabbage under 20,5% shading with light intensityof 427,3 mmol.m-2.s-1 on land without bentonite layer produced maximum yield 34,3 t.ha-1 according toquadratic equation Ybshs.tb = 4,15 +0,141 X ismh –1,65 10-4 X2ismh (R2=0,786**). Land with bentonite layerapplication, shading decreased the yield linearly according to equation Ybshs.db = 13,0759 +0,056632 X ismh(R2=0,819 **) with maximum yield of 44,4 t.ha-1, 136,6% higher in the land without bentonite layer.Key words: optimum shading, bentonite layer, cabbage productivity, coastal sandy land