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Proceeding International Conference on Information Technology and Business
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 24607223     EISSN : -     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers.
Arjuna Subject : Umum - Umum
Articles 395 Documents
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POTENTIAL TOURISM OF KAMBAS NATIONAL PARKIN SUKADANA, LAMPUNG TIMUR REGENCYTOWARDS REGIONAL INDEPENDENCE Dwi Ismaryati
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Indonesia is an archipelagic country that has natural resources that consist of oceans, sun, beaches and countries that allow it to be used as a source of foreign exchange. For regions that are blessed with exotic natural resources are expected to be able to contribute in providing foreign exchange for the region in order to achieve regional independence. The problems that occur how to market natural resources that consist of oceans, sun, beaches and abundant countries are assets that can provide a vision for local development. One effort that can be done is to make it a place. Market-driven sectors and industries. To market the items needed for all parties involved in management, government and society. This study aims to describe the tourism potential of the Way Kambas National Park in Sukadana, East Lampung Regency. The method used is descriptive method. The subject of the management research was set by 10 respondents. Techniques for exporting data, documentation and interviews. Data analysis uses a percentage table. The results showed that the Way Kambas National Park Tourism Object has a natural panoramic potential and socio-cultural potential. The total potential is 10 of the potential that there are 6 potentials that have been optimally developed and 4 potentials that have not been optimally optimized.Keywords: Potential, Tourism, Resources, Regional Independence
RISE OF AUGMENTED REALITY IN GAMING TECHNOLOGY Muhammad Fitri Azidi Bin Hisham’muddin; Muhammad Aliff Zikry Bin Saidon
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Augmented Reality (AR) has been a thing in the world today. This doesn’t leave the gaming industry untouched from AR technology from involving their self in this huge industry. The topic of this research is mainly to talk about how AR has rise recently in the gaming industry. The purpose of this research is to find out how AR has been involving in the gaming industry to this day. For this research, our method to do this research is  by reading and analysis the thesis and paperwork of previous research and also by involving in the conference manage by the company and industry that manage to implement AR in their game. The result that we got is quite interesting when the company that manage to pioneer in the AR for gaming, managed to monopoly the market of AR gaming considering that gaming industry is a big piece of pie and they manage to monopoly one of the genre. The implication of this research is that we can realize how there is a huge consumers were waiting for the AR gaming available to them. AR is quite interesting compare to Virtual Reality (VR) because we can concluding that VR is just like having a dream because it only bring us to their own room, compare to AR that implement and improving the reality into a more interesting world without us being lost to the real world.Keywords : augmented reality; virtual reality; game technology.
CAREER PATH SYSTEM STRUCTURAL LECTURERIN PRIVATE UNIVERSITIES IN BANDAR LAMPUNG Anggalia Wibasuri; Abdi Darmawan; Dona Yuliawati
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Lecturer is one of the essential components of a system in higher education. Lecturers have a role, duties and responsibilities in realizing the goal of national education. So that the lecturer is the most important component in the college. The main task is Tridarma college lecturers are arranged in standard faculty workload. career systems lecturer in private universities is not only contained in the Act's regulations No. 14 2015 on teachers and lecturers. professional development of lecturers through functional or academic position, while career development in a structural position of secretary courses starting up the post of rector. For private colleges in the determination of structural positions is done without seeing the competency of a person to be served, but it generally is someone who has an emotional connection, meaning not based on seniority, rank, and functional academics. Based on this, we need a system of career paths / career path for lecturers in a structural position to be more focused and measurable so that governance and academic atmosphere in the college better. KEYWORDS: Competence Lecturer, Lecturer Performance, Promotions Department.
Investigation Minimal Mean-Squared-Error Algorithm For MIMO In Terms Of Bit-Error-Rate Communication Networks Rismawaty Arungla’bi
Prosiding International conference on Information Technology and Business (ICITB) 2017: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 3
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

In this research conducted research on method development Multiple Input Multiple Output (MIMO) algorithm to improve transmission data communication. The MIMO has multiple antennas in the transmitter and receiver diversity, which is spatial diversity signals transmit, can be obtained from different locations. MIMO is also a technology used to provide high-speed data services in real time with good performance on multipath fading. By using minimal mean-squared-error algorithm at the receiver and compare its performance in terms of bit-error-rate. It can be seen that the investigation system can be significantly improved the signal quality at the receiver. Keywords : Multiple Input Multiple Output, Minimal Mean-Squared-Error, and Bit-Error-Rate
A Revolution Of Human Resources In Era Of Industry 4.0 Sri Rahayu; Rieka Ramdhaniyah
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This research will explain about a rovlution of human resources in the industrial era 4.0. Human resources needed by the industry today who have competence in digital technology. People must have expertise and experience especially technology development to follow era industril revolution 4.0. For this reason, an increase in skills (up-skilling) or expertise (reskilling) for human resources is based on the needs of the industrial world. This study uses a qualitative participatory research method, which emphasizes research results in the researcher is directly involved as a research instrument. Data obtained through literature studies and interviews. The results of this study will explain human resources in the industrial revolution era 4.0. competent human resources.Keywords: Human Resouces, Comptencies, Skill, Revolution 4.0
THE GLOBALIZATION STRATEGY OF VIETNAMESE IT ENTERPRISES IN THE CONTEXT OF ASEAN ECONOMIC COMMUNITY VIA THE CASE STUDY OF FPT CORPORATION HOANG VAN CUONG, (DIRECTOR OF INTERNATIONAL MOBILITY DEPARTMENT, FPT UNIVERSITY VIETNAM) Hoang Van Cuong
Prosiding International conference on Information Technology and Business (ICITB) 2015: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 1
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Vietnam IT Industry has been growing rapidly duringthe past 15 years. It has been considered as the mainshort cut to develop the Vietnamese economy from a lowincome to a middle income country (MIC). From 2002to 2013, the revenue of software industry increased 52times to reach nearly 3 US$ billion; and the revenue ofhardware industry increased 70.5 times to reach 36.8US$ billion. Hanoi and Ho Chi Minh City – the twobiggest cities in Vietnam have been ranked in the Top100 outsourcing destinations by Tholons (an advisoryfirm for global outsourcing and investment).ASEAN is one of the key markets for Vietnam’sIT industry. The region also provides a high potentiallabor force market to solve the human resourceproblems of the IT enterprises. In this context, ASEANEconomic Community will have a significant influenceto the development of Vietnam’s IT enterprises.This paper will discuss the globalizationstrategy of Vietnamese IT enterprises in the context ofASEAN Economic community via the case of FPTCorporation – the leading IT Company in Vietnamwhich currently has its office in Singapore, Malaysia,Thailand, Laos, Cambodia, Myanmar, Indonesia andthe Philippines.
Financial Distress Prediction; Springate, Zmijewski, and GroverMethod Anandha Sartika Putri; Rico Elhando Badri; Edi Pranyoto; Susanti Susanti; Winda Rika Lestari
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to investigate the recommended method for predicting financial distress. There were 3 methods was used in this study, namely the Springate method, the Zmijewski method, and the Grover method. This study focused on the goods and consumer industrial sector companies listed on the IDX during the 2014-2018 period. The result of this study found that the Springate method had the highest level of sensitivity in predicting financial distress. In addition, this study also found that the Zmijewski method had the greatest accuracy and the smallest error level compared to other methodsKeywords: Financial Distress Method, Springate Method, Zmijewski Method, Grover Method
Detecting Traffic Event from Social Media Texts with Concatenated Word Embeddings Zeynep OZER; Ilyas OZER
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

In recent years, efforts to detect traffic events from social media platforms have accelerated due to their extensive coverage and low costs. In the studies conducted to date, tweets have been converted into numerical vectors using the bag-of-words representations. However, bag-of-words do not take into account the order of words and have several problems, such as sparsity. Also, last studies have used supervised deep learning architectures and generic word embeddings, which obtained from sources like Wikipedia. Word embeddings obtained by using this type more formal spelling corpora is successful in representing the general meanings of words, while there are limitations in terms of both coping with noise in user-generated texts and representing domainspecific meanings of words. In this study, to overcome these problems, a domain-specific word embedding created for the traffic area consisting of approximately 1.5 M tweets and its concatenated with generic word embedding. Besides, two datasets were created, which are composed of 2 and 8 classes. Then, the concatenated word embedding tested on these datasets using a convolutional neural network (CNN) and long short-term memory (LSTM) architectures. Experimental results show that the proposed approach on the generated dataset provides a significant improvement over state-of-the-art methods.Keywords: Traffic event detection, Domain-specific word embedding, Twitter, Deep learning
The Effect Of Brand Equity On Customer's Retention Top White Coffee In Bandar Lampung Susi Indriyani
Prosiding International conference on Information Technology and Business (ICITB) 2017: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 3
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this research is to know the effect of brand equity on top white coffee customerretention in Bandar Lampung. Analyzer that is used in this research is validity and reliability test, classical assumption test included normality test, heteroskedasticity test, and multicollinearity test. A statistical tool that is used is multiple linear regression analysis and hypothesis test consisting of test coefficient of determination (R²), F test and t-test. The dependent variable in this research is customer retention. While the independent variables in this research are brand awareness, quality perception, brand association and brand loyalty. The type of research is descriptive. The population in this research is the people of Bandar Lampung city by the taking sampling technique using incidental sampling technique with the number of samples as much as 161 people. The results of research show that simultaneously brand awareness, quality perception, brand association and brand loyalty together significantly influence customer retention. On the other hand, partially brand awareness and quality perception do not have a significant effect on customer retention. Meanwhile, brand associations and brand loyalty have a significant effect on customer retention.Keywords: Brand Equity, and Customer Retention.
THE PRODUCT MAPPING AND THE MARKET SEGMENTATION TO DETERMINE THE STRATEGY TO ENHANCE THE BUSINESS COMPETITION OF THE MEDAN STUDENTS Ani Murwani Muhar; Audia Junita
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The result of this research showed that the business activities carried out by the college students were grouped into five clusters. They were: a) agriculture, b) livestock, c) fashion, d) handicraft, and e) culinary. Referring to the clusters, the businessmen among college students did some important steps to get advantages. One of the important steps was mapping the conditions in each of the categories. The mapping is directed on the particular segments based on lifestyles, such as: business enterprising types, resident types, social types, and entertainer types. The strategic steps were in the form of series of the stages of the program or activity which were determined by SWOT analysis. Through this analysis, it is expected that the businessmen could hold and determine the competitive advantage so that they could be the leader in the market. Moreover, it also occurred on the businesses which were implemented by young businessmen from the educational institution. By involving the micro, small enterprise businessmen, the experts, and the local government officials, this research obtained someimportant data or input in formulating marketing strategies to enhance the competition of the businesses of the micro, small enterprise. This research used qualitative and quantitative approaches. The data collecting techniques were filling the questionnaire, conducting depth interview, and doing FGD. The businessmenamong the college students had strengths on the non-physical aspects such as motivation and independence. In addition, the problems on the relationship which had existed so far between suppliers and customers or consumers could also be the strength forthe businessmen among the college students. However, the college students also hadweaknesses. The weaknesseswere in the form of the minimal capital, the simple business management issues, and the current infrastructures to process the production. The college students felt that the campus wasavery potential market. Moreover, their market shareon products was also relatively high compared to the competitors in the market insidethe campus. In addition, the opportunities which were seen by the businessmen were: a) competition at campus couldrelatively be overcome by them, b) the support of government agencies and the campus itself, and c) the consultancy assistance of the campus due to the businesses which was carried out. Furthermore, the conditionwhich complicates their business development was about the problem of competitionon condition that the products would be soldespecially in markets outside the campus.KEY WORDSClusters, Segmentation, Strategy, Competition.

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