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Proceeding International Conference on Information Technology and Business
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 24607223     EISSN : -     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers.
Arjuna Subject : Umum - Umum
Articles 395 Documents
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Designing An Athlete Selection Application Using The Topsis Method Napitupulu, Erikson Josua; Arkhiansyah, Yuni; Karnila, Sri
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Athletes are a profession that is of great interest to young people in various sports. Psychological factors that support success and the role of coaches in sports are very necessary for the success of talented athletes in their fields. Currently, coaches have certain training programs that aim to increase the athlete's agility, strength, and speed. This program is felt to be less effective because decision-making is done by considering the weighting of two categories, namely physical and psychological. The weight of the criteria obtained will assist coaches in maximizing the physical and psychological abilities of athletes in order to achieve the expected championship targets. For this reason, a plan was created to select talented athletes using the Topsis method (Technique for Others Reference by Similarity to Ideal Solution). This design is facilitated by an Android-based interface with simple logic, an easy-to-understand category calculation input process, and a mathematical model for determining the best athletes so that it can help coaches and be effective in selecting talented athletesKeywords: athletes, training programs, system design, criteria weights, TOPSIS
The Influence of Virtual Try-On on Cosmetic Purchasing Decisions in the Shopee Application with Intervening Variable Purchase Interest Pratama, Rahadian Aji; Hasanah, Retno Isni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The cosmetics industry is an industry that can be said to have good growth and development in Indonesia. Shopping for cosmetics online also has problems, namely consumers cannot have experience in trying colors and textures compared to shopping directly in stores. The presence of the virtual try-on feature based on Augmented Reality (AR) technology provided by Shopee is the solution to this problem. This research aims to determine the effect of virtual try-on on cosmetic purchasing decisions on the Shopee application through purchase intention. The type of research used is quantitative causality research. The population selected in this research is consumers who have purchased cosmetic products on Shopee. The sampling method used in this research was nonprobability sampling using a purposive sampling technique, so 120 research samples were obtained. The data analysis method used in this research is Structural Equation Modeling using the Partial Least Square (PLS) method. The results of the analysis show that the test results show that the purchase interest variable is proven to have a positive and significant influence on cosmetic purchase decisions in the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on cosmetic purchasing decisions on the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on interest in buying cosmetics on the Shopee application. The virtual try-on variable influences the decision to purchase cosmetics in the Shopee application through purchase intention.Keywords— Virtual Try-On, Purchase Decision and Purchase Intention
The Effect of Digital Marketing and Influencers on Purchasing Decisions for SMEs Culinary Products Spaghetti Tulang Lampung Rizky, Alivia; Asnusa, Soraya
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Technological advancements and the development of social media have changed the marketing landscape, especially for Micro, Small and Medium Enterprises (SMEs). The purpose of this study is to explore the effect of digital marketing and the role of influencers in influencing purchasing decisions for SMEs products "Spaghetti Tulang Lampung" This regional culinary product has become one of the culinary icons in the Lampung area, and SMEs that produce Spaghetti Tulang Lampung are trying to utilize digital platforms to increase sales and increase their brand awareness. This research uses a quantitative approach with a causality approach method or causal relationship, The research sample consists of consumers who have purchased Spaghetti Tulang Lampung products and have been exposed to digital marketing and influencer content. Data was collected through questionnaires distributed online to respondents and the analysis tool in this study uses SPSS to prove the relationship between digital marketing and the role of influencers in influencing purchasing decisions for SMEs products "Spaghetti Tulang Lampung". The findings will provide valuable insights for Lampung Spaghetti Tulang SMEs and similar SMEs looking to utilize digital marketing and influencers in their marketing strategies. An effective digital marketing strategy and good collaboration with influencers can help boost sales and increase brand visibility in an increasingly competitive market. Keywords-Digital Marketing, Influencer, Purchase Decision
Fish Feeding System in Aquaponic Media Using Firebase and Internet of Things Based Codular Santoso, Putra Pratama; Rosmalia, Lia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The aquaponics system is an agricultural method that integrates fish cultivation with plants in an interrelated system. Where fish are used as a source of nutrition for plants, and plants become natural filters to clean water. Feeding fish is very important because it is the main source of nutrition for fish and has a direct impact on fish health, plants, growth and production. Providing scheduled feed and appropriate doses is very important to maintain the health of fish and the aquaponic ecosystem. Use a 30 liter dryer for catfish and kale plants. Feeding is regulated by the number of servo revolutions, the RTC sensor regulates the feed schedule, the ultrasonic sensor measures water level, and the IR-FC51 sensor measures feed availability. Kodular and Firebase applications as real-time databases are used as tools to create a system interface that can be accessed by users for monitoring water levels and feed availability as well as controlling automatic schedules and feeding doses with the aim of ensuring regular feeding, good and healthy fish growth, reduces feed waste absorbed by plants. This system has additional manually operated facilities to control the water pump and feeding which the user can access in real time via smartphone.Keywords—Aquaponics, Feeding, Automatic Systems, Internet of Things, Smartphones
The Effect of Digital Content Marketing and Customer Experience on Brand Loyalty of Nuju Coffee in Bandar Lampung Oktavia, Friskila; Yusendra, M. Ariza Eka
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study aims to determine whether digital content marketing and customer experience have a significant influence or not on the development of brand loyalty from Nuju Coffee cafe. The results of this study are expected to be a reference for companies whether to continue or change the strategies that have been implemented to be able to win competition in the increasingly fierce cafe market. This type of research is causality explanatory quantitative research, with the population being followers of the @nujucoffe Instagram account of 32,300 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis to determine whether there is a positive causal relationship between Digital Content Marketing and Customer Experience on Brand Loyalty from Nuju Coffee Bandar Lampung. Keywords-digital marketing, brand loyalty, digital content marketing, instagram, customer experience

Page 40 of 40 | Total Record : 395

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