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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 20 No. 3 (2022)" : 20 Documents clear
THE EFFECTS OF ENTREPRENEURIAL SKILLS ON COMPETITIVENESS AT SMEs OF TEMPE CHIPS: THE ROLE OF INNOVATION ABILITY Pratama, Aldino Reza; Moeljadi, Moeljadi; Rofiq, Ainur
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.18

Abstract

This study aims to analyze the effect of entrepreneurial skills on competitiveness. This study also analyzes the effect of entrepreneurial skills on innovation ability. This study also analyzes the effect of innovation ability on competitiveness. Finally, this study also analyzes and examines the mediating role of innovation ability on the effect of entrepreneurial skills on competitiveness. The sampling technique in this study used purposive sampling with a sample of 110 SMEs entrepreneurs' tempe chips and data collection using a questionnaire. The data analysis technique used in this study is Partial Least Squares. The study results conclude that entrepreneurial skills positively and significantly affect competitiveness. Entrepreneurial skills have a positive and significant effect on innovation ability. The ability to innovate has a positive and significant impact on competitiveness. Finally, it was found that innovation ability mediates the effect of entrepreneurial skills on competitiveness. Further researchers are advised to add other variables affecting competitiveness, such as entrepreneurial and market orientation.
COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION Ardisa, Chintata; Rohman, Fatchur; Puspaningrum, Astrid
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.09

Abstract

This study aims to determine and analyze the relationship between Consumer Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local cosmetics of Indonesian products. This research will be conducted by the explanatory research method. The population of this study is women in Malang who already know the products of MAKEOVER but have never purchased the product. The sample from this study amounted to 186 respondents. This study, the number of variables studied as many as four variables, namely consumer ethnocentrism, country of origin, perceived quality, and purchase intention. This study was conducted to dispel the assumption that genuine local products, especially Indonesian cosmetics, are still often judged to be inferior to imported products. The data collection techniques in this study were conducted through questionnaires and documentation. The technique used in taking the sample was non-probability sampling using quota sampling from prospective consumers. Data analysis techniques used through validity tests use Confirmatory Factor Analysis (CFA) instrument validity tests, reliability tests, and Partial Least Square (PLS) approach with Smart PLS 3 software. The results showed that consumer ethnocentrism owned by women in Malang is a prospective consumer of local products has led to the interest in purchasing MAKEOVER products as opposed to imported cosmetic products, an exciting finding in this study because the high ethnocentric spirit does not make people want to buy local products, further findings that a good image of the country of origin is proven to influence the buying interest of prospective consumers and also proven to be a good antecedent between consumer ethnocentrism and purchase intention than perceived quality managed to be the primary mediation between consumer ethnocentrism and purchase intention in local products. Based on the result of this study, the company must compete with imported products by increasing the ethnocentrism campaign to its consumers so that it can create continuous purchase intentions in many ways.
STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.14

Abstract

Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers. The purchase decision is the final stage of a complex consumer decision-making process. which can be influenced by various marketing stimulus, one of which is Social Media Marketing activities. Heretofore, there is no certainty regarding the extent to which the effectiveness of Social Media Marketing affects purchase decisions, especially in the healthcare industry. This study employs The Stimulus-Organism-Response (S-O-R) Model to explain the role of Brand Trust (O) in mediating the influence of Social Media Marketing activities (S) on Purchase Decision (R) in the healthcare industry. The sampling technique used in this study is purposive sampling. The results of this study show that Social Media Marketing cannot directly affect purchase decisions. However, Social Marketing is proven effective in generating Brand Trust, which evokes consumers' purchase decisions. Furthermore, Brand Trust is found to be a full mediation in effect between Social Media Marketing on purchase decisions. Thus this study substantiates the implication of the Stimulus-Organism-Respons Model in the healthcare industry.
EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION Burhanudin, Burhanudin
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.05

Abstract

To determine how banking services can lead to long-term profit, examining service value's direct and indirect effect on customer loyalty to the bank is essential. This study aims to investigate the effects of service value on customer loyalty to the bank directly and indirectly through the bank's reputation, electronic word of mouth (eWOM), and trust. This study surveyed 312 Indonesian banking customers by applying the partial least square structural equation model (PLS-SEM) to test the proposed hypotheses. This study found that the effect of service value on customer loyalty to the bank is indirect, not direct. Service value affects customer loyalty to the bank through trust and the bank's reputation. In addition, the bank's reputation affects customer loyalty to the bank through eWOM. Service value does not affect customer loyalty to the bank. This study addresses the past (represented by the bank's reputation as the firm's past action and eWOM as the customer's experience) and the future (represented by trust) to understand the relationship between service value and customer loyalty in the banking sector. The findings imply that banks need to develop their banking service value and reputation, trust, and eWOM to encourage customer loyalty to their banks.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
THE ROLE OF SPIRITUAL LEADERSHIP IN IMPROVING JOB COMMITMENT, ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND EMPLOYEE PERFORMANCE Idawati, Khoirotul; Mahadun, Hanifudin
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.10

Abstract

This study aims to examine spiritual leadership affects organizational citizenship behavior (OCB), investigate the effect of spiritual leadership to employee performance, investigate the effect of job commitment to employee performance, to investigate the effect of spiritual leadership to job commitment, to investigate the effect of job commitment to OCB, and to examine the effect of OCB to employee performance of Islamic banking. Related to the research objective, the type of research is explanatory research. The sampling technique was saturated sampling. The sample of the study was 102 employees of Islamic banking in Malang. Questionnaires collected data and analyzed using structural equations modeling (SEM). The results show that spiritual leadership affects OCB. Spiritual leadership effect on job commitment and employee performance. Likewise, job commitment brings no effect on employee performance. Job commitment significantly affects OCB, and OCB affects employee performance. The findings from this research could be applied to enhance employee performance by developing job commitment and organizational citizenship behavior among employees in Islamic banking.
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION Winarno, Kania Oktaviana; Indrawati, Indrawati
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.15

Abstract

The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-probability purposive sampling method was employed in this research. Samples were drawn from up to 300 respondents. To analyze the data, this research employed the Structural Equation Modeling (SEM) models that are processed using SmartPLS 3.2.9. The results show that social media marketing has a positive and significant relationship to E-WOM. Age and gender moderate the relationship between social media marketing and E-WOM. Social media marketing has a positive and significant relationship on purchase intention. Age and gender do not moderate the relationship between social media marketing and purchase intention. E-WOM has a positive and significant relationship on purchase intention. Age moderate the relationship between E-WOM and purchase intention. Gender do not moderate the relationship between E-WOM and purchase intention. Social media marketing has a positive and significant relationship on purchase intention through E-WOM. Age moderate the relationship between Social media marketing and purchase intention through E-WOM. Gender do not moderate the relationship between social media marketing and purchase intention through E-WOM. Sunday Bowl Cereal Club needs to pay attention to the framework in the customer life cycle: Plan-Reach-Act to increase their social media marketing. Then Sunday Bowl Cereal Club needs to improve its marketing mix through E-WOM in encouraging purchase intention from potential customers.
MEDIATION ROLE OF WORK-LIFE BALANCE ON THE EFFECT OF JOB DEMAND AND WORKPLACE RESOURCES ON NURSE JOB SATISFACTION DURING THE COVID-19 PANDEMIC Baisa, Quthrin Nada Machzum; Nilasari, B. Medina
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.06

Abstract

The COVID-19 pandemic has become a critical concern for the health nursing industry, especially in the city of Jakarta, due to the very high population density of the city of Jakarta. This pandemic has placed a huge burden on nursing professionals as the frontlines deal directly with such a huge disaster. How can Workplace Resources combat the challenges of increasing Job Demands and provide a healthy Work-Life Balance? So that nurses get Job Satisfaction during this pandemic. This study aims to analyze the mediating role of Work-Life Balance on the effect of Job Demand and Workplace Resources on Job Satisfaction. The data used in this study is cross-sectional, namely data collected on selected respondents at a certain time. The research sample consisted of 301 nurses from eight hospitals in Jakarta who received covid-19 patients. The data analysis used for hypothesis testing was the Structural Equation Model (SEM) analysis with the help of SmartPLS 2.0 software. The results showed an effect of Job Demand and Workplace Resources on Work-Life Balance. There was an effect of Work-Life Balance on Job Satisfaction, and the Work-Life Balance variable was proven to mediate the effect of Job Demand and Workplace Resources on Job Satisfaction. Hospitals Management needs to calculate the maximum number of patients that nurses can handle and give them autonomy so they can make changes to work methods. Also, encourage nurse supervisors to help deal with stress in the workplace by maintaining a work-life balance. Nurses support nurse supervisors to provide recognition for nurses who perform well to increase job satisfaction.
DIRECTOR'S EXPERTISE, EXECUTIVE'S EXPERTISE, AND FIRM LEVERAGE IN MANUFACTURING INDUSTRY: EVIDENCE FROM TWO-TIER BOARD SYSTEM IN INDONESIA Nugraha, Adri Putra; Soewarno, Noorlailie
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.20

Abstract

This empirical research analyzes the director's and executive's expertise on the leverage of Indonesian manufacturing companies listed on the Indonesia Stock Exchange from 2014 to 2018. Ordinary Least Squares were used to answer the research problems and test the hypotheses. The leverage was measured using Total Short-Term Debt (STD), Total Long-Term Debt (LTD), and Total Debt in Book Value (TDBV). At the same time, the director's and executive's expertise is proxied by postgraduate and professional degrees in finance or accounting. This study finds that a director's professional degree in finance or accounting influences leverage by LTD but does not significantly affect leverage proxied by TDBV and STD. Then, an executive's postgraduate degree significantly impacts leverage proxied by TDBV and STD but does not significantly influence leverage proxied by LTD. Furthermore, the director's postgraduate degree and executive's professional degree in finance and accounting do not affect leverage in all proxies. In control variables, significant influences were found in the effects of firm size on LTD and STD, profitability proxied by ROA on LTD, profitability proxied by ROE on STD, and growth on LTD. Meanwhile, firm age, Non-Debt Tax Shield (NDTS), Earnings Volatility (EVO), and Tangibility (Tang) do not affect leverage in all proxies.
JOB BURNOUT AND FLEXIBLE WORKING ARRANGEMENT ASSOCIATIONS ON EMPLOYEE WELLBEING WITH PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR: A STUDY DURING PANDEMIC Amri, Muhammad Miftahul; Maharani, Anita; Hidayah, Zainur
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.11

Abstract

This study investigated the association between job burnout and flexible working arrangement on employee wellbeing with perceived organizational support as a mediator. The study is conducted on 127 employees of an Indonesian telecommunication company. The data is obtained between November 2021 and January 2022 using an anonymous online survey. We employ the partial least squares-structural equation modeling (PLS-SEM) method to analyze the data. The result finds that the level of employees' job burnout is in a low category. In addition, the employees have a positive view of the FWA implementation. As for POS, the employees perceive adequate POS. The findings also reveal that the employees have a sufficiently good well-being level. Furthermore, the statistical analysis shows that the POS variable is influenced by JB and FWA variables; and has a positive and significant effect on the EW variable. In addition, JB and FWA variables have a positive and significant effect on EW, either directly or mediated by the POS variable. Note that this research was conducted at the branch of the telecommunication company at a province level. Hence, the result might not represent the employees throughout Indonesia. Moreover, the variables of interest were limited to job burnout, FWA, POS, and employee wellbeing, making a relatively limited number of operational variables. Finally, the research findings contribute to the HRM to improve the organization through employee wellbeing management.

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