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JAM : Jurnal Aplikasi Manajemen

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Published by Universitas Brawijaya

ISSN : 16935241 EISSN : 23026332 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.

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Articles 1,544 Documents

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Analisis Perilaku Penggunaan Teknologi Informasi (Studi pada Dosen Universitas Pattimura Ambon) Wairisal, Lambertus P; Khusniyah, Nur
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

This research is to analyze the influence of organization culture, perceived ease of use of information technology, perceived usefulness of information technology and behavioral intention to use informationtechnology toward behavior usefulness of information technology by lecturer at Pattimura University- Ambon. Sample are 277 people and the sample determination uses probability sampling method with the simple technique of random sampling. Data analysis techniques in this research employs factor analysis and path analysis. The analysis result proves that at Pattimura University, organization culture which has significant influence towards perceived usefulness in information technology, organization culture hassignificant influence towards perceived usefulness in information technology and organization culture has significant influence towards behavioral intention to use information technology. Perceived ease of use information technology significantly, influences perceived usefulness, perceived usefulness in information technology significantly, influence intention to use information technology, perceived usefulness in information technology significantly influences intention to use information technology and intention of usinginformation technology significantly influences useful behavior of information technology.

Pengaruh Atmosfer Terhadap Kepuasan dan Niatan Perilaku Konsumen di Toko,Kota Malang Hersanti, Nova Juwita; Ratnawati, Kusuma
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this research is to enrich the empirical evidence about the influence of atmospherics on satisfaction and behavioral intentions of customers at Toko Oen, Malang. Research sample is consumerat Toko Oen which amounts to 100, consistions of 50 local consumers and 50 foreign consumers. Sampling method applies purposive sampling technique. Partial Least Square (PLS) analysis is then performedto reveal the relationship between atmospherics satisfaction and behavioral intentions. The results reveals that atmospherics has a positive and significant influence on satisfaction and behavioral intentions of overall consumers, bath local and foreign consumers. Satisfaction has positive and significant influence on behavioral intentions of overall consumers, whereas satisfaction does not have any significant influenceof satisfaction on behavioral intentions of local consumers.Keywords: atmospherics, satisfaction, behavioral intentions, Toko

Dampak Brand Extension terhadap Brand Personality (Studi Eksperimental pada Print Media Brand KOMPAS) Sofyan, Muhammad Idham; Rahayu, Mintarti
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

The aim of this research is to know the difference of perception on KOMPAS brand personality; free-post the brand extension introduction. This explanatory research utilities in descriptive writing and applied experimental approach. This research design is a-within-subjects experimental design, in which the researcher compares two or more different treatment conditions (or compares treatment and control) by observing or measuring the same group of individuals in all of the treatment conditions being compared.Personality model is an approach to determine brand personality refering to the big five dimensions by Geuens, et. al (responsibility, activity, aggresiveness, simplicity, and emotionality). As a printed mediabrand, KOMPAS executly the brand development strategies by extending its brand to Kompas.com and KOMPAS TV which assumed it can change the major brand personality. The findings are: the composit forming to be 7 (seven) newly factors standing for brand personality KOMPAS (reliable, relevant, involve, up to date, representative, trustworthy, and emotionally touch); and the provided treatments significantly result on different changed perception of participants to examine the factors on KOMPAS brand personality with 10% level of significance. For the result, by extending its brand, the personality of KOMPAS changes.

Proses Terjadinya Konflik dalam Organisasi (Studi Kasus pada BUMD PT.X) Setyawardani, Titis; ., Noermijati
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Abstract: The aim of this research is to know the conflict process on BUMD (Regional-State Owned Enterprise) PT.X. Qualitative paradigm were used in this research with descriptive-explan writing technique and case study research design. Informants of this research are two ex-employees of BUMD PT.X based on the criteria determined by the researcher. Data analysis technique used in this research is content analysis. Data verification analyses used are construct validity, internal and external validity, and reliability. Thisresearch finds that the trigger factors of conflict in individual level are employee characteristics, reluctant culture, oweâ€™s life, family values, and trust. The researcher also finds the trigger factors of conflict inorganizational level that are differentiation of employee capability, leadership style, individual vision difference, role ambiguity and responsibility of work, individual interest, and political interest. These trigger factors would create conflict perception on the employees and in turn would form the conflict. Theresult of conflict causes negative impact like high employee turnover, high conflict of interest, and high employees stress. Conclusion of this research is that conflict process occurs if there are trigger factors from individual level and organizational level as well. All of the trigger factors would shape perception of conflict in every one and would shape conflict. The impact of conflict would give negative outcomes.

Analisis Pengaruh Motivasi terhadap Kepuasan Kerja dan Kinerja Pegawai di PT Sang Hyang Seri (Persero) Regional III Malang Muslih, Basthoumi
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

The purpose of this study is: (1) To determine and analyze the effect of intrinsic and extrinsic motivation on job satisfaction of employees, (2) To determine and analyze the effect of intrinsic and extrinsicmotivation on employee performance, (3) To determine and analyze the effect of job satisfaction on employee performance, (4) To determine and analyze the effect of intrinsic and extrinsic motivation on employeeperformance through employee job satisfaction. This type of research is explanatory research while collecting primary data through distribution of questionnaires to all employees in PT Sang Hyang Seri KR III Malang as many as 40 employees. Sampling technique used is census method. In this case there are two independent variables are analyzed, namely: intrinsic motivation and extrinsic motivation, as well as an intervening variable that is job satisfaction; while the dependent variable is the performance of the employees. The collected data then analyzed by using analysis of PLS (Partial Least Square). The results obtained are (1) Intrinsic and extrinsic motivation has significant effect on job satisfaction, (2) Intrinsic motivation significant direct effect on employee performance, (3) Extrinsic Motivation brings significant effect on theperformance of employees, (4) Job satisfaction has a significant effect on employee performance, (5) intrinsic Motivation causes significant indirect effect on employee performance through job satisfaction, (6) extrinsic Motivation provides significant indirect effect on employee performance through job satisfaction.

Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja dan Kinerja Karyawan (Studi Kasus PT Bank TabunganPensiunan Nasional,TbkCabang Malang) Riansari, Titi; Sudiro, Achmad; ., Rofiaty
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

xThe objective of the research is to understand the effect of compensation and work environment on work satisfaction and performance. Research population is the employee of Bank BTPN Malang Branchfor 68 people. Inferential Statistic Method is used in the data analysis, by utilizing Generalized Structural Component Analysis (GSCA). In this research, the direct and indirect effects of compensation and work environment on work satisfaction and performance are examined. Result of research indicates that there is a significant direct effect of compensation on work satisfaction. However, a significant direct effect of compensation on employee performance is absent. The employee often considers the wage, salary, and welfare indicators as low. Therefore, the manager is forced to produce a better match between wage, salary and welfare which are given to the employee to improve performance. There was no significant direct effectof work environment on work satisfaction, but there is significant indirect effect of work environment on work satisfaction through employee performance. It seems that the intermediate (intervening) is very necessaryfor the effect of employee performance on work satisfaction. There is a significant reci procal effect of work satisfaction on employee performance.

Dampak Merek, Palayanan dan Proses dalam Sharia Marketing Value serta Socially Responsible Investment terhadap Citra Perusahaan dan Keputusan Investasi (Survei pada Investor Divisi Syariah PT XYZ, Jakarta) Bafadhal, Aniesa Samira; ., Suharyono; Kumadji, Srikandi
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

The fragility of the capitalist economic system and the increasing competition in the capital markets make sharia securities firms need to implement competitive and market-oriented marketing strategiesbut still consider ethical investments, socially and in accordance with the principles of sharia through the implementation of sharia marketing strategies. This study aimed to test the marketing concept based onthe paradigm or Shariah Marketing Value consisting of Sharia Brand, Sharia Services, Sharia Process and evaluate the implementation of Socially Responsible Investment, which are assuwed to attect CompanyImage and the Investment Decision of investors. The population of this study is Sharia Division investors in PT.XYZ, Jakarta at 2011. The results of the data analysis by using Partial Least Square (PLS) are: 1) ShariaBrand, Sharia Process and Socially Responsible Investment partially significantly effect on the Company's Image. 2) Sharia Brand, Sharia Services and Socially Responsible Investment partially significantly attectInvesting Decisions. 3) Sharia Service does not affect significantly Company Image. 4) Sharia Process does not significantly affect to Invest rent Decision. Based on these results, it can be concluded that the professionalismand the principle of Shariah Islamic that offered by Sharia Marketing Value have been able to attract sharia capital market investors in Indonesia, especially on the Sharia Division, so that the consumersare not only dominated by investors with emotional and spiritual mindset but also rational investor (conventional investor). In addition, investors are considered to be ready to use the Socially Responsible Investment as a standard approach for their investment.

Pengaruh Kompensasi terhadap Implementasi Entrepreneurial Government dan Kinerja Aparatur Pemerintah Daerah (Studi pada Pemerintah Daerah Provinsi Gorontalo) Niode, Idris Yanto
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Research aims to examine and confirm in manner of empiric (1) whether the compensation has direct and positive effect on the implementation of entrepreneurial government; (2) whether the applicationof compensation system directly and positively influences the performances of local government officers; (3) whether the implementation of entrepreneurial government effects directs and positives manners onthe performance of local government officers; (4) whether the compensation gives effect indirectly and positively on the performance of government officers through the implementation of entrepreneurial governmentas intervening variables Results of research indicate that: (1) the compensation provision system consisting of local performance benefit (TKD), promotion, self development, admission, and facility, provideseffect directly and positively to the implementation of entrepreneurial government; (2) the compensation provision system consisting of local performance benefit (TKD), promotion, self development, admission,and facility, gives effect directly and positively to the performance of local government officers; (3) the implementation of entrepreneurial government applied and prevailed into the organization life of the localgovernment of Gorontalo Province has direct and positive effect on the performance of local government officers; (4) the provision of compensation extends positively indirect effec on the improvement of theperformance of local government officers through the implementation of entrepreneurial government.

Karakteristik, Potensi, Keberhasilan Usaha Industri Kain Sasirangan dan Kebijakan Pengembangan Kain Sasirangan sebagai Produk Unggulan Kalimantan Selatan Anwar, Hj. Khairiyahtul; ., Elrifadah
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

This research goal is to describe and examine entrepreneur's characteristics, entrepreneurship potentials and sasirangan industries success in Kalimantan Selatan. Fuiter it also aims to identify andstudy the effort to empower the sasirangan industries enterpreneurs. So this research can give the academic contribution for developing the concept of society welfare through empowering paradigm and contributeto help the regional government to arise unique identity of South Kalimantan. The sample of this research is the enterpreneur of sasirangan industries that has fulfill the standard criteria. Data was taken by spreadingthe questionaires. The variables of enterpreneurs characteristics of sasirangan industries in South Kalimantan have positive and significant effect in success of the effort of sasirangan industries in SouthKalimantan. The variable of SME development policy has proved immoderate both the characteristic of enterpreneurship potential in succesful effort and the effect of entreprenourship potential. This research isconduct to surface that the variable of UKM developing policy will have the significant effect in success ofsasirangan industries in South Kalimantan if it is acted as the independent variable.

Pengaruh Disiplin Kerja, Motivasi dan Pengembangan Karier terhadap Kinerja Pegawai Negeri Sipil pada Pemerintah Kabupaten Tabalong di Tanjung Kalimantan Selatan ., M. Harlie
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Effort in building state apparatur as human resourses in goverment organisation has on important role in deciding success of development in general, as an effort to give prosperity to commenity and giving the best service. To do this of course we need to raise up the quality of apparatur, so they can do their job well to enchange goal achievement. Because of that the state apparatur should have some characteristics, namely , high expertise and skill, a wide knowledge, good talent potential, personality, motivation,morality and work ethic. To equire there characteristics, the apparatur should develop their potential by providing education and training programing based on their field of expertise. The system of work motivationand career development should be done in this case.This research study and analyze on the influence of work dicipline, motivation and career development,toward work ethic of civil servant at goverment of Tabalong regency, South Kalimantan.

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