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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,553 Documents
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Pengaruh Bauran Pemasaran Terhadap Loyalitas Pasien di Poliklinik Paru Rumah Sakit Paru Batu Radfan, Nasar; Djumahir; Hariyanti, Tita
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Background: Researchers want to know the effect of the mix marketing towards the patients’ loyalty who seeks treatment at Pulmonary Hospital Batu. This research conductedwith cross-sectional approach in 100 patients in the Hospital Pulmonary Batu. Samplingwas non random sampling. Independent variables are product, price, place, promotion, people, processes, and physical evidence while the dependent variable is the patients’ loyaltywho is seeking treatment at the Hospital Pulmonary Batu, as measured by the questionnaireinstrument. Validity test of the instrument uses the product moment correlation and testreliability uses Cronbach alpha method. Data were analyzed using multiple linear regressionanalysis test. The results show that not all elements influence the mix marketing of patients’ loyalty which is seeking treatment in the Hospital Pulmonary Batu. All elements ofthe mix marketing of physical evidence (66.1%) and price (18.1%) have a dominant influenceamong the other elements of the mix marketing, product and place loyalty have nopositive effect on patients’ loyalty in pulmonary clinic Batu, the effect of sequentially isphysical evidence (66.1%), price (18.1%), promotion (13.5%), process (11%), people (0.7%), place (0.117%), product (0.11%). All elements of the mix marketing (product, price, place, promotion, personnel, processes, and physical evidence) not all elements influence patients’ loyalty. Variable products and place has no effect on the patients’ loyalty, while the othervariables such as price, promotion, personnel, processes and physical evidence have aninfluence on the patients’ loyalty which is seeking treatment at the Polyclinic PulmonaryBatu. Elements of price and physical evidence have the most dominant effect on patients’ loyalty among the other elements in the mix marketing.
Analisis Kriteria Penting Berjenjang untuk Seleksi Enterprise Resource Planning (ERP) pada Industri Otomotif Ratono, Joko; Seminar, Kudang Boro; Arkeman, Yandra; Suroso, Arif Imam
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The selection of ERP is the first important phase in lifecycle of ERP adoption. Itinfluences the implementation and considers as one of critical success factors. There are sixhierarchical important criteria for the selection of ERP in which were developed in thisresearch, covering: quality standard of software product (ISO25010), quality of use(ISO25010), vendor & consultant, fit strategy with delta model theory, the change of managementand cost. Expert surveys and one-way ANOVA test were conducted in order to testthe validity of the criteria. The result shows that all six criteria above are the importantcriteria to be considered in ERP selection for automotive industry and have the same importancebetween each other.
Analisis Faktor-faktor yang Mempengaruhi Penghimpunan Deposito Mudharabah Perbankan Syariah di Indonesia Novianto, Abdullah Syakur; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the factors that affect the collection of mudaraba deposits in Islamic banks in Indonesia, with observation period since 2005 to 2013. Vector auto regression (VAR) is used to analysis data in this study. The results showed that gross domestic product (GDP) and number of offices have significant effect on mudaraba deposits, while inflation rate and rate of profit sharing not affect mudaraba deposits.

Page 156 of 156 | Total Record : 1553

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