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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 11 Documents
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Search results for , issue "Volume 04, Nomor 01, Juli 2017" : 11 Documents clear
EVALUASI PENGEMBANGAN POTENSI “ANCIENT TRACK ONE” DENGAN MODEL CIPP DI DESA WISATA BEDULU DAN DESA BURUAN KABUPATEN GIANYAR I Gede Anom Sastrawan; Syamsul Alam Paturusi; Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p10

Abstract

The study aims to evaluate the quality improvement activities in order to appeal tracking tours in Gianyar regency, Bali. The concept used in this study is the evaluation of the concept, the concept of tourism potential and attractions as well as the concept of rural tourism, village tourism concept, the concept of alternative tourism, archaeological tourism concept and the concept of alternative tourism. The theory is used to analyze this study is the evaluation theory, the theory of sustainable tourism development and tourism destination development theory are analyzed with models CIPP (Context, Input, Process, Product). Moreover, the constraints faced in the implementation of development Ancient Tracking One at the Tourism Village Bedulu and Villages Buruan. Associated with the constraints in the development of Ancient Track One can be seen from has not been established as a legal organization as a manager of a tourist attraction. Suggestions put forward in this study, namely: commitment required for the implementation of tourism activities Ancient Track One, with no synchronization between the aspects of context, input, process and product development of tourism in Ancient Track One, as a tourist attraction based on historical and archaeological heritage, tourist areas need to be set right brand that can distinguish between this region with other regions.
KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA Riezchy Riando Mamanua; I Gede Putu Wirawan; Made Heny Urmila Dewi
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p01

Abstract

Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying tourismproduct in Bali through OTA. This research was conducted in Bali island, the number of samples taken was 100 Chinese tourists who has bought tourism product in Bali through OTA by using quota sampling technique. Data was analyzed with exploratory factor analysis. Results show there are five factorsthat influence for the Chinese tourists consumer on the decision of buying tourism product through OTA namely Product, OTA, Reference Group, Tourist Characteristic and Income. Finally,this study identify that factor product is the most influence for the Chinese tourists on the decision of buying OTA product.
BENTUK PEMBERDAYAAN DAN MANFAAT ‘TOURISM AND HOME ASSISTANT PROGRAM’ TERHADAP PARIWISATA DI KABUPATEN BULELENG I Gede Sukma Adisatria Sukadana; Ni Made Sofia Wijaya; Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p06

Abstract

The aim of this study is to analyze the forms of empowerment carried at Tourism and Home Assistant Program, its model of empowerment, and its advantage on tourism activity in Buleleng Regency. The problems of the study were conducted with qualitative phenomenology approach. Data of the study were analyzed by utilizing qualitative descriptive method. Data collection techniques utilized observation, documentation studies, and in-depth interviews. The results of this study shows that the forms of community development activities in Tourism and Home Assistant Program were one year tourism training and providing incidental help. Analysis of empowerment model Tourism and Home Assistant Program consisted of creating relevant curriculum, management, marketing, supervision, implementation of clear education system, recruitment systems, cooperation with the users of the graduates, and provide sustained professional development. The interpretation of the data indicates that Tourism and Home Assistant Training Program has advantage on tourism activity of Buleleng Regency such as promotion of tourism activity through social care activities.
IMPLEMENTASI KEBIJAKAN PEMBANGUNAN PARIWISATA KABUPATEN KATINGAN, PROVINSI KALIMANTAN TENGAH Emelyn Nova Lisa; Syamsul Alam Paturusi; Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p11

Abstract

This study was conducted to identify and describe the regulation making processes and the implementation of the policy by the Local Government of Katingan Regency in managing the tourism potential resources through the development planning of the regency programs. The descriptive method with qualitative approach was applied with the application of qualititative data collection techniques. Data were collected through observation, structured-in depth interviews, and literature study, with primary data collection techniques were interviews of 14 of the key informants and the document review. The participants were selected due to the purposive qualitative sampling technique. The research showed the existing condition of the tourism in Katingan Regency which include the descriptions of the potential resources and the descriptions of the policy procession making by Badan Perencanaan Pembangunan Penelitian dan Pengembangan and the implementation of the regulation by Dinas Kebudayaan Pariwisata Pemuda dan Olahraga Kabupaten Katingan. The results of the research suggested that alternative regulation as an operational policy are needed to improve the development programs such as the management of resources policy and the sites management policy.
PENERAPAN TRI HITA KARANA DALAM HARMONISASI KONSERVASI DAN BUDAYA DI DAYA TARIK WISATA KEBUN RAYA BALI I Gst Ngurah Putu Dedy Wirawan; I Made Raharja Pendit
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p02

Abstract

This article examines the application of Tri Hita Karana (THK) values involving the harmonisation of conservation and culture at the Bali Botanic Garden, Tabanan, Bali. THK is an Hindu beliefs with three main harmonious concepts including harmony among people, harmony with the natural environment and harmony with God. Balinese recognise ecosystem-based nature management, as in the term Tri Mandala, three different level of spaces according to the purpose and benefits of parhyangan (holy place), palemahan (environment) and pawongan (human). These three spaces according to Balinese culture must be harmonious, balanced and preserved in order to support conservation efforts. Combined conservation efforts with cultural values is also a theme that has been utilized by the Bali Botanic Garden in building thematic collections, such as the collection of medicinal plants, traditional ceremonial plants, and ethnobotany artefacts. This collections insight into Balinese cultural conservation supports educational and tourism services at Bali Botanic Garden. The implementation of THK philosophy at Bali Botanic Garden has an important to improves resource efficiency, maintains relationships with the creators, conserves the environment and culture, and maintains harmony in reducing conflict, social imbalances and ensures the sustainability of regional development.
DAMPAK PERKEMBANGAN PARIWISATA TERHADAP KEHIDUPAN MASYARAKAT PESISIR KELAPA LIMA, KUPANG Utari Sterla Tibuludji; Made Sudiana Mahendra; I Made Adhika
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p07

Abstract

The development of tourism sector in Kupang for the last 10 years is concentrated in coastal region of Kupang Bay. The life style of coastal communities in Kelapa Lima before tourism was traditional and rely on nature, is now begin to change as the impact of tourism development on their life environment. The aim of this article is to analyze the impact of tourism on the quality of life of coastal communities of Kelapa Lima. The method being used in this research was descriptive qualitative and quantitative method (mixed methods research). Theory being used was Tourist Area Life Cycle. Data analysis technique was using descriptive qualitative data analysis. Presentation of data analysis result was conducted formally and informally. The result of research outlined the quality of life of coastal communities at Kelapa Lima Kupang before and after tourism developed, corresponding to 7 indicators quality of life according to OECD namely income, residence, environment, social stability, health, education and job opportunity. The role of tourism related to improvement the quality of life of coastal communities by revamping and structuring coastal area, the opening of new job opportunities, and creativity development of industrial and household output.
PEMBANGUNAN PARIWISATA DAERAH MELALUI PENGEMBANGAN SUMBER DAYA MANUSIA DI GORONTALO Krishna Anugrah; I Wayan Sudarmayasa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p03

Abstract

This study discusses about development of regional tourism through the development of human resources Gorontalo, Sulawesi. The master plan for tourism development in Gorontalo stated that Gorontalo has three areas of community-based tourism development and eight excellent tourist attractions. It was realised that human resources has an important role in the general development as well the development of regional tourism. The approach used in this research is descriptive qualitative, data source obtained from field observation, interview, group discussion and documentation. Local governments have encouraged the development of regional tourism, especially destinations that are around the community through the empowerment of surrounding communities in order to manage the destination well. In order for all aspects of tourism management to run properly it is necessary role of local government in giving encourage and support education field of tourism. So it can fill the shorted of expert workforce to be placed on institutions or tourism related industries.
‘WARUGA’ SEBAGAI DAYA TARIK WISATA DI DESA SAWANGAN, KABUPATEN MINAHASA UTARA Mikhael Credo Samuel Mangolo; I Putu Gde Sukaatmadja; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p08

Abstract

Waruga grave stone coffin is a cultural heritage of Minahasa that have been designated as a cultural attraction. The purpose of this study was to describe the internal and external factors that influence the development of the Waruga Cultural Heritage as a tourist attraction, as well as formulate the development strategy for the tourist attraction of Waruga Cultural Heritage in realizing the sustainable tourism. This study used qualitative descriptive analysis using the collecting data techniques through observation, in-depth interview, documentation, and literature study. Informants were determined by purposive sampling and the acquired data were analyzed using SWOT analysis. The results of this study indicated that in order to maximize the development of the tourist attraction as well as realizing sustainable tourism to the Waruga Cultural Heritage, it is necessary to develop the strategies and programs such as empowerment of local communities, develop the facilities and infrastructure of the tourist attraction, improve the safety and convenience for tourists, protection against the cultural heritage, as well as develop the institutional and human resources.
STRATEGI PEMASARAN PROGRAM STUDI DIPLOMA III USAHA PERJALANAN WISATA UNIVERSITAS JEMBER Margaretta Andini Nugroho; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p04

Abstract

A marketing strategy is needed by Program Studi Diploma III Usaha Perjalanan Wisata (PS D-III UPW) of Jember University, in order to increase more students. Since the last few years, the students of PS D-III UPW has been decreased. This study has the objective to identify strengths, weaknesses, opportunities and threats of PS D-III UPW, and formulate the marketing strategy, by using analysis method of IFAS, EFAS, SWOT and QSPM. The result of IFAS and EFAS identify that PS D-III UPW has 16 factors of strength, 14 factors of weakness, 6 factors of opportunity and 3 factors of threat. The result of SWOT identifies some alternative strategies, which are technology information, student motivation, cooperation within tourism industry, promotion, facilities, competitive product, learning system, quality of human resource, and involvement of the students at Jember tourism events. The QSPM identifies that improvement of promotion as the first priority strategy.
PENGEMBANGAN PARIWISATA KABUPATEN KEPULAUAN TALAUD PROVINSI SULAWESI UTARA Yovanca Yully Feniaty Koondoko; I Nyoman Darma Putra; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p09

Abstract

This article analisys tourism development strategy of Talaud regency, North Sulawesi Province. This regency has a great tourism potential but faces vaious problems. Its tourism potentials is evidenced from the diversity of the natural, culture, and man made tourism attractions. The great tourism potential has not been able to make Talaud widely known by tourists. As the outermost regions, the problems of accessibility are the main obstacles faced by the region of Talaud Islands. Other obstacles such as limited electricity and telecommunication access, and the lack of supporting facilities of tourism activities, have an impact, on the slow development of tourism potential in Talaud. Stages in the research were: described the potentials of tourism, then explained the obstacles that hinder the potential, and finally formulated strategies for the development of tourism potentials. SWOT matrix analysis is used to find the strategies to develop the tourism potential in Talaud. S-O strategy includes the development strategy of attraction. S-T strategy is the institutional strategy. W-O strategy includes the development strategy of public facilities and the supporting facilities at each tourist attraction. W-T strategy includes the making of programs intended for the community participation.

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