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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Volume 06, Nomor 02, Januari 2020" : 16 Documents clear
Hubungan Motivasi, Kegiatan dan Karakter Tempat Wisata Pada Pusaka Saujana Imogiri Yogyakarta Fitria Puspita Rani; Hanson E. Kusuma; Angela C. Tampubolon
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p11

Abstract

Imogiri is a cultural landscape located in Yogyakarta province that possesses both natural and cultural potency. This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors. The study applies quantitative research methods that are exploratory and explanatory. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The analysis result found that tourist motivation to visit Imogiri consists of four categories: novelty, restoration, social and actualization. Activities carried out in Imogiri are described in six categories: active recreation, cultural recreation, passive recreation, social recreation, educational recreation, and dating. Correlation between the three variables leads to two travel categories, they are nature recreation tourism and culture recreation tourism. In nature recreation tourism, people are motivated to look for novelty and tend to do recreational activities in natural environment. While the second type, culture recreation tourism, tourist travel by the social motivation and choose to do cultural activities in places with cultural characteristic. Keywords: Tourism, Cultural landscape, Imogiri, Motivation, Activity, Place characteristic
Eduwisata Bahari Berbasis Pemberdayaan Masyarakat dalam Pengembangan Taman Laut Olele, Kab. Bone Bolango, Provinsi Gorontalo Atika Marzaman; Ayub Usman Rasyid
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p02

Abstract

This study seeks to propose a plan for sustainable development in the management of the Olele Marine Park area as an educational-tourism area based on community empowerment. Qualitative research methods with data collection techniques through surveys, interviews and focus group discussions. The results of the study explain the potential for the development of marine tourism in Olele Marine Park, Bone Bolango Regency. Olele as one local sea park has a very large tourism potential if viewed from its diversity of marine life. As for the obstacles are the low quality of the management of the tourism sector management both in terms of infrastructure and human resource capacity. In addition there has been no synchronization between the roles of the government, the private sector and the citizens of Olele Village, so that the development of a sustainable tourism sector cannot yet be achieved. Olele Beach, in fact, does not provide large economic benefits to the residents of Olele Village. The competition of tourism service providers has made Olele Village residents unable to reap profits and advantages from tourism sector. Keywords: marine tourism, Olele marine park, community empowerment.
Peluang Event Pariwisata Dalam Mengatasi Unsustainability Tourism di Pantai Kelapa Patimban Pusakanagara Kabupaten Subang R. Hendro S. Arlianto; Evi Novianti; Cipta Endyana
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p07

Abstract

This study discusses the holding of an "event" which is an opportunity to overcome the situation of unsustainability tourism in Pantai Kelapa Patimban, Subang. Furthermore, this study explains the importance of coordination with various interested parties in organizing "events". Descriptive studies are used to examine more in depth the situation of the Patimban Coconut Coast which is in a crisis situation after the mega International Port development project began in 2015. The results of the study in the discussion section led to a number of interesting findings, including the fact that the "event" must consider many things and is not as simple as determining the "event" in what field, who is the event host, and who is the target participant / visitor. There are many factors that must be considered to support the smooth implementation of "events" starting from the stage of pre-preparation (event designing), preparation (event preparation), the implementation (event execution), and evaluation (event evaluation). These factors can be learned from other disciplines.The author hopes that through this writing, the author can provide ideas or ideas to bring back the Coconut Patimban Beach to sustainability tourism in the future. Keywords: Tourism, sustainability tourism, unsustainable tourism, event, event tourism
Pengaruh Bauran Pemasaran Terhadap Citra dan Keputusan Menginap Wisatawan di Hotel Bagus Jati, Ubud Tjok Istri Indriyanti Pemayun; I Gst Ayu Oka Suryawardani; Agung Suryawan Wiranatha
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p12

Abstract

Bagus Jati Hotel is one of the accommodations in Bali which is favoured by tourists, located in Ubud, Gianyar Regency. The imagery of Bagus Jati Hotel is the consideration for tourists to decide whether they want to stay or not. The imagery can be measured through the perceptions of tourists by assessing the marketing strategy which has been applied. The aim of the studys is to identify the indicators which form the Marketings Mix variables that influence the imagery and decision of tourists staying in Bagus Jati Hotel. The study uses quantitative methods which are supported by qualitative data. The study was conducted at Bagus Jati Hotel with correspondents of 100 tourists who were being staying there. The questionnaire questioned 19 indicators and literature reviews to support the results of statistical analysis. The validity and reliability tests of the data produced 17 valid and reliable indicators. Afterward the analysis of the Structurals Equations Model was conducted by using the Smarts_PLS Version 3.0 program. The results of the analysis resulted that: 1) A simultaneously Marketing Mix has a significant effect on imagery, 2) Marketing Mixed has a significant effect on tourist decisions to stay overnight, 3) Imagery has a significant effect on purchasing decisions. Keywords: Marketing Mix, Imagery, Purchasing Decision, Consumer Behaviour
Model Dampak dan Keberlanjutan Pariwisata di Pulau Merah Kabupaten Banyuwangi Aprilia Divi Yustita; Siska Aprilia Hardiyanti; Ayu Purwaningtyas
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p03

Abstract

Banyuwangi is a region that actives in developing the tourism sectors because Banyuwangi has great potential of natural resources. The efforts of Banyuwangi local government implicate to the tourist amount visiting the tourism destination in Banyuwangi. Pulau Merah is one of the favorite destinations in Banyuwangi with high visitation rate. As the effect of various tourism activity in the region, the surrounding environment of tourism destination will gain the effect of tourism activity. The effects of tourism activity are such as bringing the economics values from economical aspect, socio culture, and environment. The best management of tourism object is always based on the achievement of sustainable tourism. This research discusses the effect and sustainable tourism model in Red Island. The used statistics analysis technique here is Structural Equation Model (SEM) by using AMOS software. The result of this research shows that the model fulfills the qualification of SEM assumption and qualifies the criteria of eligibility model.Keywords: Tourism Effect, Sustainable Tourism, Structural Equation Model
Exit Survey Kepuasan Wisatawan Terhadap Pariwisata di Labuan Bajo Apriana Marselina; Ernesta Leha; Maria Kristina Ota
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p08

Abstract

Tourism is one of the important sectors as a source of regional income. The satisfaction of each tourist depends on the facilities and services provided. The purpose of this survey is to measure the satisfaction of tourists who come and visit tourist destinations in Labuan Bajo. This survey activity also measures the success of the West Manggarai Regional Government, all stakeholders and the community in maintaining the sustainability of tourism in Labuan Bajo, as well as being able to answer user needs based on user experience. This survey was conducted using the exit survey method, by interviewing as many tourists as possible who had visited Labuan Bajo and were going out through the existing airport in Labuan Bajo. Based on the results of research on the level of visitor satisfaction with services and facilities in several tourist destinations in Labuan Bajo are between 55.28% to 76.45% of tourists satisfied with the existing facilities and services. This research contributes to the government of West Manggarai Regency in increasing the number of tourist visits and the development of facilities and services for tourists for each tourist destination in West Manggarai. Keywords: Exit Survey, Tourist Satisfaction, Sustainable Tourism
Strategi Pengembangan DTW Pantai Diamond di Dusun Pelilit, Desa Pejukutan, Nusa Penida, Klungkung, Bali Agnela Saneta Listiowati; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p13

Abstract

Diamond Beach is located at Pelilit Village, Pejukutan Village, Nusa Penida District. This tourist attraction was developed since 2014. Even though it have been developed since five years ago, there is still bad perception from local community about the components at Diamond Beach, in specific about amenity, accessibility, and human resource. Those local community perception contrasts with the perception of tourists that visited Diamond Beach, which they have good perception of all destination components in Diamond Beach. This research used qualitative descriptive approach that concerned about the perception of tourist and local community towards destination component at Diamond Beach. All perceptions and collected data using triangulation were used to identify internal and external environment condition at Diamond Beach. Result of internal and external factor analysis at Diamond Beach were both in medium condition. Then, the proper grand strategy to be applied in next level is keeping up and maintaining without changing the strategy that has been used before. This grand strategy is stressing more about product and service development, also market penetration. Keywords: perception, development strategy, tourist attraction
Analisis Efisiensi Sumber Daya dan Produksi Bersih di Desa Wisata Pulesari, Sleman, Yogyakarta Muhammad Dzulkifli; Jussac Maulana Masjhoer
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p04

Abstract

This study aims to describe the results of the Resource Efficiency and Cleaner Production (RECP) analysis based on the RECP assessment indicators from UNIDO and to give RECP recommendations based on the result of the assessment. The analysis shows that in the management of Desa Wisata Pulesari (Dewi Pule), there are three main activities that uses many resources, namely homestay, Dasa Wisma kitchen and Pendopo. The result says, inefficiencies of energy were found in kitchens and homestays. The use of energy in homestays can be saved by replacing ordinary lamps with LED lights. Efficiency in the kitchen can be done by using magnets on the gas hose and using a healthy energy efficient stove (TSHE) stove. From the results of these recommendations, Dewi Pule has the potential to reduce carbon by 65,279.9 CO2eq kg / year and in terms of economy Dewi Pule has the potential to save a total of IDR 33,412,106 / year. The assessment and application of RECP in a tourism village requires adjustments to the indicators. This is because the character of the resources and energy use in tourism villages is very different from the industries that have implemented the RECP method from UNIDO. Keywords: Efisiensi Sumberdaya, Produksi Bersih, Desa Wisata, Pulesari
Atribut Destinasi Pariwisata dan Kualitas Pelayanan Mempengaruhi Niat Wisatawan Berkunjung Kembali di Pantai Melasti, Desa Ungasan, Kabupaten Badung Made Riki Ponga Kusyanda; Made Antara; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p09

Abstract

The urgency of this research was the utilization of Melasti Beach's trough a professional management operational, it can provide economic benefits for Ungasan Village, one of the point is creating guest satisfaction and re-visit intention continuesly. The goals of these study was (1) Analyze the effect of tourism destination attributes toward guest re-visit intention of tourists on Melasti Beach trough the guest satisfaction as the intervening , (2) to analyze the effect of service quality toward re-visit intention into Melasti Beach trough the guest satisfaction as the intervening (3) to anlyze the effect of guest satisfaction toward revisit intention . The sample of this study was 100 tourists consisting for domestic and foreign tourist. Using incidental sampling method to reach the respondent. Primary data is obtained through questionnaires. The data analysis method used is a quantitative approach and using structural equation models- partial least square or Smartpls version 3.0 and also described by descriptively to conduct the research. The finding of thes study is almost all of the hypothesis is accepted, except hypothesis no. 4 were rejected due to there were no significant relation between service quality toward tourist re-visit intention, and hypothesis no. 6 were there was no significant influence on tourism destination attribute toward tourist intention re-visit intention through tourist satisfaction. The advice of these research generally advice to keep the tourism destination attribute as the determinant factor, in how to effect the revisit intention by the guest in the near future. Keywords: Tourism destination attributes, service quality, tourist satisfaction, tourist re-visit intention.
FRONT MATTER JUMPA VOL. 6 NO. 2 2020 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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