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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 21 Documents
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Search results for , issue "Volume 07, Nomor 02, Januari 2021" : 21 Documents clear
Pengaruh Perceived Value terhadap Intention to Comply Pengunjung Museum Negeri Provinsi Sulawesi Utara Christine Patricia Elvano Porajow; Made Antara; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p08

Abstract

The phenomenon of an increase in foreign tourist visitors in the North Sulawesi Province State Museum is an urgency factor to do this research as a form of evaluation of consumption patterns related to sustainable behavior when visiting, especially in crowded situations with low levels of supervision. The purpose of this study was to determine the extent to which visitor value consumption takes a role in museum sustainability through intention to comply. Primary research data obtained from questioners, observations, and interviews with the accidental sampling method on 100 respondents of foreign tourists. This research uses a quantitative approach SEM - Smartpls 3.0 which is assessed through a Likert scale. The results of statistical data analysis show that motivation, consumer perceived value, and satisfaction significantly influence the intention to comply with foreign tourists on the rules in the museum and consumer perceived value is the dominant variable affecting satisfaction, therefore the museum is obliged to manage and facilitate consumption value through visitor perceptions museum. Keywords: Museum visitor motivation, Consumer perceived value visitors, Museum visitor satisfaction, Intention to comply museum visitors
Pengembangan Desa Muntigunung sebagai Desa Wisata Baru di Kecamatan Kubu Kabupaten Karangasem I Wayan Adi Putra Ariawan; Made Antara; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p13

Abstract

Muntigunung Tourism Village is currently designated as a tourist village by the Karangasem Regency Government. The reason of Muntigunung Tourism Village as a new tourism village in Karangasem Regency because Muntigunung Tourism Village has natural beauty that is still natural, a culture that is still traditional and expected to minimize the level of poverty and beggar activities carried out by the Muntigunung Tourism Village community. This research analyzes the development strategy of Muntigunung Tourism Village. The data can be described descriptively qualitatively and analyzed using SWOT analysis techniques. The research of this study indicate that the strategy S-O (strengts-opportunities) that is applied aims to use the power possessed by utilizing the opportunities that exist. The S-T Strategy (Strenghts-Threats) that is applied aims to utilize the strength that is possessed to minimize existing threats. W-O (weakness-opportunities) strategy that aims to minimize weaknesses that are owned by exploiting opportunities. W-T (Weakness-Threats) strategies are implemented to minimize weaknesses to avoid threats. Keywords: SWOT, Development Strategy, Tourism Village
Strategi dalam Mengembangkan Potensi Wisata Situ Lembang Dano di Desa Cipada Tita Juwita; Reiza D. Dienaputra; Awaludin Nugraha; Evi Novianti; Rusdin Tahir
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p04

Abstract

This study aims to find out how the development strategy of Lembang Dano situ in Village of Cipada, and to get the right strategy for the development of Lembang Dano tourist attractions. The data has taken of primary data and secondary data, where primary data is obtained from questionnaires and interviews to predetermined sources and secondary data obtained from agencies and agencies related to this study. The analytical tool used the SWOT analysis method the results of the research show that the development strategy needs to first determine the factors that are strengths and weaknesses (internal environment) ourism potential in Lembang Dano Cipada Village, then combines with the opportunities and threats from outside (external environment). Keywords: development strategy, Tourism, Situ lembang Dano, Village of Cipada
Eksplorasi Segmentasi Pasar dan Motivasi Wisatawan Kuliner di Gudeg Pawon Yogyakarta Ahmadintya Anggit Hanggraito; Budiani Budiani
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p18

Abstract

Studies on culinary tourists in Yogyakartais rarely explored in depth. In fact, Yogyakarta has become an area with various culinary attractions that have a variety of local foods. Gudeg Pawon is one of the top culinary destinations in Yogyakarta. Through a descriptive method with a qualitative approach, this research explores market segmentation and motivation of culinary tourists in Gudeg Pawon. The results of this study explain that the types of experiencers and enjoyers can represent the market segmentation of culinary tourism in Gudeg Pawon. In addition, there is a structured pattern in showing the main motivating factors for culinary tourists in Gudeg Pawon. Exploration of market segmentation and motivation of culinary tourists can be a deep consideration regarding the management of local food which has great potential in the development of new culinary tourism atractions. Keywords: Culinary Tourism, Market Segmentation, Tourist Motivation, Local Foods
Hubungan Memorable Culinary Tourism Experiences dan Minat Berkunjung Kembali Wisatawan di Warung Kopi Klotok Yogyakarta Intan Widyaningrum Puji Rahayu; Mohamad Yusuf
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p09

Abstract

Several studies have confirmed that experience is the main goal of the tourism industry and as a significant impression for the tourist. However, there has been few studies investigating the memorable tourism experience (MTE) concept in culinary tourism, and more specifically in traditional culinary tourism, which is called the Memorable Culinary Tourism Experience (MCTE). This research aims to investigate the application of MCTE in traditional culinary tourism of Warung Kopi Klotok, and to discover the correlation between MCTE and the tourist revisit intention. Five aspects of MCTE were applied, namely local culture, decore, service quality, social interaction, and novelty. There were 267 respondents involved in this research coming from various areas in Indonesia. Two steps of data analysis were performed. We conducted a descriptive analysis to investigate level of agreement of tourist toward MTCE variables. In addition, we conducted a correlation analysis to investigate the extend of which MCTE variables are correlated with tourist revisit intention. This study shows that local culture has the highest level of agreement among the tourists, followed by social interaction, décor, service quality and novelty. Social interaction has the higest and positive correlation with tourist revisit intention, followed by décor. Interestingly, local culture has the second lowest and positive correlation with revisit intention after novelty variable. Keywords: culinary tourism, memorable culinary tourism experience, revisit intention, Warung Kopi Klotok Pakem, Yogyakarta
Front Matter JUMPA Vol. 7 No. 2 Januari 2021 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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Analisis Faktor Motivasi Kerja TKA (Tenaga Kerja Asing) pada Hotel Berbintang di Kecamatan Kuta Selatan Kabupaten Badung Bali Putu Yunita Wacana Sari; Agung Suryawan Wiranatha; I Putu Gde Sukaatmadja
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p14

Abstract

The tourism sector in the southern part of Bali, especially in South Kuta District, Badung Regency, Bali has been significantly developed with the development of the star-rated hotels. The development of this star-rated hotels certainly opened working opportunities for the foreign labour. In accordance with the increasing number of those foreign labour therefore, this study was conducted with the aim of analysing the factors that motivate foreign labour to work at star-rated hotels in the South Kuta District, Badung Regency, Bali. The data collection techniques used were limited interviews, documentation and literature study. The population are all expatriates who work at star-rated hotels in South Kuta District, Badung Regency, Bali based on IMTA data from the Badung Regency Industry and Manpower Office for the 2017-2018 period, with a sample size of 100 respondents selected by quota sampling. The instrument in the form of a questionnaire was used to obtain respondent data. The data analysis technique used in this research is factor analysis. The result of this study showed that the twenty variables of this study were classified into 4 (four) factors, namely: Compensational Factor (Payment and Status), Interpersonal Relationship Factor (Interpersonal Relations), Work Factor (Work Itself), and Development Factor (Personal Development). These four factors were the motivation factors for foreign labour to work at star- rated hotel in South Kuta District, Badung Regency, Bali. Keywords: Foreign Labour, Working Motivation, Factor Analysis
Pengembangan Potensi Wisata Asam Jokowi sebagai Produk Wisata Berbasis Masyarakat Kawasan Perbatasan di Desa Tulakadi Kabupaten Belu Yudha Eka Nugraha
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p05

Abstract

This research is concerned with cross-border tourism in Asam Jokowi, Desa Tulakadi. It aims to determine the potential of tourism based on supporting and inhibiting factors of rural tourism development in Asam Jokowi and analyzing the strategy of Community Based Tourism in Desa Tulakadi. The research was conducted in Desa Tulakadi. This study uses qualitative method which the data obtained through depth interviews with five key informants. Futhermore, the data were analyzed using IFAS EFAS analysis and SWOT analysis. The result of this study indicate that Desa Tulakadi has a potential tourist attraction. Based from IFAS EFAS analysis, Asam Jokowi Desa Tulakadi classified in Quadrant I (Agresive Growth) which means the strategies needed to maintain and improve the quality of tourism potential attractions. The role and cooperation of the community, media, academics, and government are necessary to develop the tourism potential of Asam Jokowi in Desa Tulakadi as a tourist destination in the cross-border region. Keywords: Development Strategy, Tourism Product, Community Based Tourism, Cross-Border Tourism, Rural Tourism
Klasifikasi Desa/Kelurahan di Kabupaten Gianyar: Ekstraksi dan Klasifikasi Potensi Wisata Mirah P Handayani; Putu Suciptawati; Trisna Darmayanti; Eka N Kencana
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p19

Abstract

Tourism potential is one of the primary sources of destination development. Generally, there are three types of tourism potential that form tourist attractions. These potentials are (a) natural potential, (b) socio-cultural potential, and (b) artificial potential. Regarding destination sustainability, the uniqueness of villages' potentials is the primary factor to consider. This paper aims to identify the tourism potential of 70 villages in Gianyar Regency, Bali Province that spread over seven districts. The primary data collected from 170 respondents from August to September 2020, proportionally distributed over 70 villages. They were asked their opinion about the village's potential to be developed as a tourist village. The factors extracted from village tourism potential indicators were obtained by factor analysis and is used to form a tourism village cluster. The clustering showed three village groups, each consisting of 13, 24, and 33 villages. Keywords: classification, cultural tourism, factor analysis, village tourism
Peran Ekonomi Kreatif dalam Meningkatkan Industri Pariwisata di Seaworld Ancol Dewi Retno Dumilah; Moh. Komarudin; Rian Ubaidillah; Sulastri Siagian; Sugeng Santoso
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p10

Abstract

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising). Keywords: creative economy; fashion; tourism industry, advertising; value chain.

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