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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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PENERAPAN PARIWISATA BERKELANJUTAN DI CEKING TEGALLALANG, GIANYAR I Wayan Yudi Surya Prananda; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p08

Abstract

The purpose of this article is to formulate management strategies in realizing sustainable tourism in the tourist attraction of Ceking Rice Terrace, Tegallalang, Gianyar. Data were collected through direct observation, depth interview, questioner and library study and analyzed by using qualitative descriptive analysis, IFE, EFE, IE, SWOT, and QSPM matrix. The analysis shows that the general strategy that must be done to realize sustainable tourism in the tourist attraction of Ceking Rice Terrace is a growth strategy through product development by di erentiating and innovating products in the form of seasonal packages such as rice planting packages for tourists, plowing rice elds, understanding local wisdom such as subak irigation system and promoting prewedding photos shoot around the tourist attraction. The results of SWOT and QSPM matrix analysis show that there are nine alternative strategies with priority scale that must be done including con ict management, evaluation of compensation, environmental restructuring, professional management implementation, and improving service quality.
KEPUTUSAN PEMBELIAN PRODUK ‘ONLINE TRAVEL AGENT’ OLEH WISATAWAN CINA Riezchy Riando Mamanua; I Gede Putu Wirawan; Made Heny Urmila Dewi
JURNAL MASTER PARIWISATA Volume 04, Nomor 01, Juli 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v04.i01.p01

Abstract

Online travel agent (OTA) Cina offers variety of tourism products. However, some of tourism products that offered by OTA through website seem not interesting for Chinese tourists. This research aimed to analyze factors that influence for the Chinese tourists consumer on the decision of buying tourismproduct in Bali through OTA. This research was conducted in Bali island, the number of samples taken was 100 Chinese tourists who has bought tourism product in Bali through OTA by using quota sampling technique. Data was analyzed with exploratory factor analysis. Results show there are five factorsthat influence for the Chinese tourists consumer on the decision of buying tourism product through OTA namely Product, OTA, Reference Group, Tourist Characteristic and Income. Finally,this study identify that factor product is the most influence for the Chinese tourists on the decision of buying OTA product.
Wisata Kelautan Berkelanjutan di Labuanbajo, Nusa Tenggara Timur: Sebuah Study Tentang Persepsi Masyarakat Kawasan Pesisir Alexander M. A. Khan; Imam Musthofa; Indarwati Aminuddin; Fitri Handayani; Ratna N. Kuswara; Ajeng Wulandari
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p03

Abstract

Community-based tourism is one type of tourism that involves community participation to achieve the goal of sustainable tourism development. The purpose of this study is to determine the tourism potential to be managed by the community based on people's perceptions of the existing tourism potential, as well as identifying people's perceptions of national, regional, and also traditional policies in tourism. This research was divided into several data collection, internal-external factor analysis, data analysis and development strategy analysis using the SWOT matrix. The conclusions of this study are (1) Natural resources in Labuan Bajo which can be used as tourist attractions that have not been managed and developed properly. Those are Ara Mountain, Ina Mountain, Namong Island, Kelaki Island, Kima Island, Komodo, wild horses and buffalo, savannah, Rangka Cave, Gosong, Pasir Timbul, Mangrove and several underwater object such as Manta and coral reefs. (2) Based on a quantitative strategy, the development strategy that is suitable to be carried out in Labuan Bajo is the S-O Strategy which is carried out by utilizing the strength needed to achieve the opportunities that exist. (3) Based on a qualitative strategy, a suitable strategy to be carried out in Labuan Bajo is related to the improvement of public facilities, partnerships with universities, improvement of the people's economy, and the improvement of regional and group economies. Keywords: Community based tourism, local communities, natural resources, potencies, SWOT analysis
Pemanfaatan Teknologi Informasi dan Komunikasi dalam Penerapan Konsep Smart Tourism di Kabupaten Pangandaran Rifki Rahmanda Putra; Ute Lies Siti Khadijah; Cecep Ucu Rakhman
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p12

Abstract

Information and communication technology have changed globally specifically in the industrial era 4.0. Pangandaran Regency which focuses its economy through the tourism industry and aspires its region as a world-class tourist destination needs to accelerate its tourism development through the development of information and communication technology with the concept of smart tourism, to initiate an increase with the need to visit tourists. So this study discusses the use of potential and develops the concept of intelligent tourism in The Pangandaran Regency by utilizing information and communication technology to accelerate to become a world-class tourist destination. The method used in this research is qualitative research with case studies, with interactive model analysis techniques. The results showed that the potential of smart tourism in The Pangandaran Regency is a technology-based infrastructure that supports websites, social media, recommendation systems and also the number of millennial tourists. While the development of the concept of smart tourism is divided into the factors of demand and supply with collaboration while the manager of the destination, and the development of intelligent technology by considering Big Data and supporting factors for efficient digital marketing. Keywords: smart tourism, Pangandaran Regency, information and communication technology
PERSPEKTIF WISATAWAN DOMESTIK TERHADAP KUALITAS PELAYANAN WISATA ARUNG JERAM DI SUNGAI AYUNG, BALI Ni Putu Evi Wijayanti; I Nyoman Darma Putra; Ni Made Eka Mahadewi
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p05

Abstract

Penelitian ini bertujuan untuk mengetahui perspektif wisatawan domestik terhadap kualitas pelayanan wisata arung jeram di Sungai Ayung, Bali, dan pengaruhnya terhadap tingkat kepuasan wisatawan. Variabel yang diukur dalam penelitian ini terdiri dari 23 indikator dari aspek pelayanan yang merupakan bagaian dari lima dimensi yaitu: bukti fisik (tangible), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (empathy). Metode analisis data yang digunakan untuk mengetahui tingkat kepuasan wisatawan domestik dalam penelitian ini adalah Importance Performan Analysis (IPA) yang digambarkan dengan diagram kartesius. Hasil penelitian ini menggambarkan bahwa dari 23 indikator aspek pelayanan yang diuji ada 15 aspek pelayanan yang belum memenuhi harapan wisatawan atau wisatawan belum merasa puas dan 8 aspek pelayanan yang sudah memberikan nilai kepuasan bagi wisatawan domestik. Indikator yang belum memberikan nilai kepuasan perlu diberikan perhatian dan penanganan dari semua pihak berupa upaya-upaya yang perlu dilakukan untuk meningkatkan kualitas pelayanan sehingga kepuasan dapat tercapai.
Hubungan Motivasi, Kegiatan dan Karakter Tempat Wisata Pada Pusaka Saujana Imogiri Yogyakarta Fitria Puspita Rani; Hanson E. Kusuma; Angela C. Tampubolon
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p11

Abstract

Imogiri is a cultural landscape located in Yogyakarta province that possesses both natural and cultural potency. This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors. The study applies quantitative research methods that are exploratory and explanatory. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The analysis result found that tourist motivation to visit Imogiri consists of four categories: novelty, restoration, social and actualization. Activities carried out in Imogiri are described in six categories: active recreation, cultural recreation, passive recreation, social recreation, educational recreation, and dating. Correlation between the three variables leads to two travel categories, they are nature recreation tourism and culture recreation tourism. In nature recreation tourism, people are motivated to look for novelty and tend to do recreational activities in natural environment. While the second type, culture recreation tourism, tourist travel by the social motivation and choose to do cultural activities in places with cultural characteristic. Keywords: Tourism, Cultural landscape, Imogiri, Motivation, Activity, Place characteristic
STRATEGI BERSAING BIRO PERJALANAN WISATA ALINDO DEWATA TOURS BALI Nelsye Natalina Lintong
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p07

Abstract

Alindo Dewata Tours Bali as an inbound tours companydeals with the competitors by applying competitive strategy.Nevertheless the competitive strategy applied is not maximumyet. It is apparently seen at the average growth of touristsnumber handled since 2004-2013 by the company only 5,97 %.Therefore, this study has the objective to know what internalexternal factors that give influences and competitive strategy tobe applied in the company. This research using analysis toolsof Internal Factor Evaluation (IFE) matrix, External FactorEvaluation (EFE) matrix for general strategy, Internal External(IE) matrix, Strength Weakness Opportunity Threat (SWOT)matrix for alternative strategy and Quantitative StrategicPlanning Matrix (QSPM) for priority strategy. The result of IFEmatrix indicates bundle pricing policy as the prime strengthand the application of the management information system notmaximum as the prime weakness. EFE matrix indicates qualitystrategy contributes the service as prime opportunity and thedependency on the foreign travel agencies as prime threat.Based on IE matrix, the company’s position is at five (V) levelfor resistance and endurance strategy. SWOT matrix indicateseight competitive strategic alternatives. Suggested first priorityby QSPM is to develop market segment, both overseas anddomestic market.
ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO I Ketut Mastika; Sasongko -; Rudy Eka Pramono; Didik Eka Julianto; Sri Wahyuni
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p05

Abstract

This paper examines the adoption of e-commerce system models in the rural tourism sector. Rural tourism business infrastructure barriers be resolved with application ride sharing system named 'Terater’ and e-payment with the name ‘E-bajer’. Research using qualitative methods to explore information from the subject of the research. The existence of a model system for Ride Sharing such Go-jek in 50 cities in Indonesia, able to inspire the TERATER initiator, community, adopt e-commerce system as a model of service to visitors. The utilization of e-commerce helps a lot and makes it easy for rural home industry to market and Transaction. In the E-Commerce systems can guarantee the existence of real data and real money. The results of the research can be used to initiate the expansion of the adoption of e-commerce systems in the development of regional tourism its main tourist village. Keywords: E-Commerce, Tourism Village, Gojek
PENGEMBANGAN GAMELAN JEGOG SEBAGAI DAYA TARIK WISATA DI KABUPATEN JEMBRANA I Komang Edy Wirawan; Ni Luh Sutjiati Beratha
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p03

Abstract

Jembrana have a number of cultural potentials that can be developed as tourist attractions, one of which is the art of gamelan jegog musical instrument. Gamelan jegog made of bamboo and produce a beautiful tone. This study aims to identify the potential and constraints gamelan jegog as a tourist attraction, and to formulate an effective development strategy to be implemented. Data collection techniques used in this study were the observation, structured interviews with 11 informants from the community and the government that has insights of gamelan jegog. The method used is descriptive-qualitative and SWOT analysis. The results showed that the gamelan jegog potential can be developed into a tourist attraction in Jembrana by minimizing the constraints owned. Through SWOT approach then obtained jegog gamelan development strategy in the form of SO (strength-opportunities) strategy, namely the development of tourism potential in the district of Jembrana and increase cooperation and utilization of technology.
Eduwisata Bahari Berbasis Pemberdayaan Masyarakat dalam Pengembangan Taman Laut Olele, Kab. Bone Bolango, Provinsi Gorontalo Atika Marzaman; Ayub Usman Rasyid
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p02

Abstract

This study seeks to propose a plan for sustainable development in the management of the Olele Marine Park area as an educational-tourism area based on community empowerment. Qualitative research methods with data collection techniques through surveys, interviews and focus group discussions. The results of the study explain the potential for the development of marine tourism in Olele Marine Park, Bone Bolango Regency. Olele as one local sea park has a very large tourism potential if viewed from its diversity of marine life. As for the obstacles are the low quality of the management of the tourism sector management both in terms of infrastructure and human resource capacity. In addition there has been no synchronization between the roles of the government, the private sector and the citizens of Olele Village, so that the development of a sustainable tourism sector cannot yet be achieved. Olele Beach, in fact, does not provide large economic benefits to the residents of Olele Village. The competition of tourism service providers has made Olele Village residents unable to reap profits and advantages from tourism sector. Keywords: marine tourism, Olele marine park, community empowerment.

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