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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 274 Documents
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VANAPRASTHA WELLNESS TOURISM: A CONCEPTUAL SYNTHESIS OF BALINESE TRADITIONAL VALUE I Gede Wiwin Suyasa; Amiluhur Soeroso; Nur Widiyanto; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p06

Abstract

Humans are ancient creatures who live in the modern era; human evolution is closely related to the evolution of the natural surroundings. The concept of human connection to nature tradition of going into the forest is known almost throughout Asia by various names; in Japan, the ancient tradition of forest walks to reduce tension and mental fatigue is called Shinrin-yoku, translated in English as Forest Bathing. In ancient Bali, there was a tradition of spending one of the four stage of live (catur asrama) dealing with the forest, known as Vanaprastha. Bali have a great potential to develop eco-tourism and has no shortage of wellness retreats. This qualitative exploratory study, attempts to synthesize the concepts of forest bathing, ecotourism, wellness, and vanaprastha, as an initial proposal to mini theory development, with a typical qualitative approach adopting the five-phased cycle of data compilation, disassembling, reassembling, interpreting and concluding. Utilizing manual data analysis procedures. This study manages to disassemble concepts of the phenomena, subtract them down into distinctive elements, then reassemble the intersected elements into themes, to be then made into compounds to be interpreted and arranged as a new concept of sustainable nature and forest-based tourism aimed at improving the health of tourists through cultural healing while accelerating the capacity building of the host community on economic sustainability – practices that are geared towardslong-term economic growth, which minimize adverse impacts to social, environmental, and cultural aspects of the community. Keywords: vanaprastha wellness tourism; forest bathing; ecotourism; wellness
ANALISIS PARTISIPASI MASYARAKAT LOKAL DALAM PENGEMBANGAN WISATA RAFTING DI KABUPATEN BOGOR Wiwik Nirmala Sari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p12

Abstract

This research aims to know the participation of local communities in the development of Cisadane River rafting tourism, Bogor Regency. This research includes qualitative research, using the methods of observation, literature study, documentation and interviews to collect data. Several informants were determined using a purposive sampling technique in which the informants were selected based on certain considerations. The collected data were analyzed by means of descriptive analysis. The results showed that the form of local community participation in the development of rafting tourism, Cisadane River, Bogor Regency, was not optimal. Community participation is only in the form of participation in the implementation of rafting tourism and taking benefits, not in decision making and activity evaluation. It is hoped that in the future the development of rafting tourism around the Cisadane River, Bogor Regency can involve the community optimally, starting from decision making, implementation, taking benefits, and the evaluation of development. Optimal community participation can increase the sense of belonging and responsibility for the community, so that the sustainability of rafting tourism can be guaranteed. Keywords: participation; local community; rafting tourism; tourism.
STRATEGI PENANGANAN DAMPAK PANDEMI COVID-19 OLEH PELAKU PARIWISATA SANUR I Putu Angga Suta Pramana Putra; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p03

Abstract

The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.
FAKTOR YANG MEMPENGARUHI PERILAKU PELANGGAN YANG BERKUNJUNG KE RESTORAN CEPAT SAJI DI KOTA BATAM Dame Afrina Sihombing 
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p11

Abstract

The latest phenomenon that has arisen from the rapid development of technology in the culinary business is that people can order food directly via smartphones and receive orders delivered by courier services, all of which are combined in one mobile application. According to an Australian research institute, 55 million Indonesians buy food at fast food restaurants and family restaurants. This indicates that many people prefer to order food rather than cook it themselves for practical reasons. This study aims to determine the behavior of fast-food restaurant customers in Batam City after the Covid-19 pandemic by considering 4 variables, namely atmosphere, service quality, food quality and price. A sample of 210 people in this study were residents of Batam City who had visited fast food restaurants. This study uses primary data collected by distributing questionnaires in Google form format. Distribution media include Whatsapp, Line, and Instagram. Tests carried out using the SPSS application. The results of this study indicate that the price and atmosphere variables have a significant effect on behavioral intentions. On the other hand, the variables of food quality and service quality do not show a significant effect. Keywords: atmosphere, quality service, food quality, behavioral intention.

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