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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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The Influence of Purchasing Organic Food Among Expatriates in Indonesia Genoveva Genoveva; Akram Alamodi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.136

Abstract

The purpose of this study was to explore the factors that influence purchasing decisions expart to organic food. Environmental issues make a number ofmany people pay special attention to environmental sustainability. In Indonesia, a healthy lifestyle by consuming organic products has become a trend among the upper- middle class of some Indonesians, but most of the consumers of organic food in Indonesia are expatriates. The variables that influence the decision to purchase organic food that will be used in this research are Customer Attitude, Personal Norms, Social Norms, Impending Barriers and Marketing Strategies on Purchase Decisions. This study is a quantitative research using online questionnaires in data collection. Respondents are expatriates in greater Jakarta, as many as 165 people. The data is processed by SPSS. The findings of this study are consumer attitudes, personal norms, and marketing strategies have a significant influence on purchasing decisions, while social norms and future barriers do not. The variable that most influences the decision to purchase organic food is the marketing strategies which contributes 33.6%. Keywords: customer attitude, impending barriers, marketing strategies, personal norm, social norms
A Bibliometric Review on Dynamic Capability Yudi Yudistira; Yandra Arkeman; Trias Andati; Siti Jahroh
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.158

Abstract

Dynamic capability is an organization’s ability to integrate, build, and rearrange its internal and external competencies to face the rapidly changing environment. The objectives of dynamic capabilities consist of (1) the capacity to sense and form opportunities and threats (sensing); (2) capacity to seize existing opportunities (seizing); and (3) the capacity to maintain competitiveness through upgrading, merging, protecting, and reconfiguring business assets, both tangible and intangible. This study aims to determine the development of dynamic capability research trends published by leading Scopus-based journals. The data analyzed consisted of 1194 indexed research publications from 2012 until 2021. The data is then processed and analyzed using the VoS viewer application to determine the bibliometric map of dynamic capability research development. There are several definitions of dynamic capability and implications for the firm environment. Keywords: dynamic capability, bibliometric, Vos viewer, business environment, scientometric
Towards Longevity: Managing Innovativeness in Family Micro-Small-Medium Enterprises Jacob Donald Tan; John Tampil Purba; Masduki Asbari; Agus Purwanto
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.70

Abstract

This article explains the family and business strategies that the Micro-Small-Medium Enterprises (MSMEs) implement to dodge the ability-willingness paradox. The majority of the MSMEs in the metropolitan region of Jakarta are in their comfort zone. Only 15.90% utilize the Internet and 8.53% utilize the computer. According to the researchers' survey, most family businesses highlighted business longevity and emphasized the importance of technology and information. However, family MSMEs are still trapped in the ability-willingness paradox despite recognizing the importance of innovation. This study sampled five family MSME cases that are considered sustainable due to their innovativeness. It then investigated them by in-depth semi-structured interviews, observations, and field notes to explore how they strategize to employ innovativeness. The results signify the founders’/incumbents’ receptiveness towards innovations in the business. It also signifies the stakeholders’ contributive insights and the imposition of operations systemization. These findings stipulate the fundamentals for families in their MSMEs to engage in innovative activities that influence the longevity of their firms. This study concludes by recommending avenues for future research. Keywords: family business, micro-small-medium enterprises, innovativeness, strategy, case studies
Financial Feasibility of Communal Homestay Business in Eco-Rural Tourism Mita Erdiaty Takaendengan; Ricky Avenzora; Dudung Darusman; Cecep Kusmana
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.59

Abstract

Homestay is a type of accommodation suitable to increase demand for rural tourism. A communal homestay is a form of cooperation of homestay that provides better opportunities for local hosts to benefit from the business. This study aimed to analyze the economic potential of the communal homestay business in terms of financial feasibility and multiplier effect analysis. Primary data were obtained using observation techniques, semi-structured interviews and questionnaires. Data were analyzed descriptively, qualitatively and quantitatively. The feasibility of study for the communal homestay business used a feasibility analysis (NPV, BCR and IRR), whereas the economic impact of the homestay business used a multiplier effect analysis. The results of the financial analysis of the communal homestay business in the three study location provinces showed results that were feasible to run. Based on the financial feasibility criteria for the communal homestay business, the IC model had the highest values for NPV, BCR dan IRR (NPV = IDR 1. 140.202.993,00; BCR = 1,28 and IRR = 61,15%). The multiplier effect of the communal homestay business has had a positive impact which is 1.8, on increasing regional economic output in the form of an increase in GRDP and absorption of local workers. Keywords: tourism village, financial feasibility, multiplier effect, communal, homestay
The Dark Side of Advertising: Men's Cognitive React to Women's Appeal I Made Sindhu Yoga; Ni Putu Dwara Amrita Darsana Putri
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.82

Abstract

Previous studies have stated that the women's appeal has been proven effective in gaining recognition necessary to enhance the popularity. The local gadget store in Bali has proved that the strategy is adequate to gain the name and popularity for their business. However, the findings show that although it succeeds in gaining recognition from society, it does not directly affect the intention to buy. This research attempts to reveal the perception of men towards the women in advertisements and whether it will affect the intention to buy the product offered. The method used for this study was qualitative methodology in phenomenology approach (Creswell, 2013) and data were obtained through semi-structured interviews and indirect observation as the data will be analyzed using the Consumer Culture Theory (CCT) (Arnould & Thompson, 2005). The findings show that the ads do play roles in attracting people to visit the store yet there is an indication where eastern culture also plays a role in perceiving things. In conclusion, women's appeal does prove to be effective in luring people in, but it does not increase the intention to buy. Keywords: advertisement, cognitive, consumer culture theory (cct), women's appeal
Factors Influencing Tourists’ Travel Experience Sharing on Social Media Retno Widiana; Santi Novani
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.104

Abstract

As travel-related content of tourist experiences benefits for both tourists to consume information online and for companies by providing insight into how visitors perceive their services, it becomes critical to understand the antecedents of travel experience sharing on social media. The study aims to develop a model of overall satisfaction, perceived enjoyment, motivations, and inhibitor toward sharing travel experiences, where personality factors impact overall satisfaction and perceived enjoyment. Partial Least Squares analysis was performed to evaluate the last experience of 169 Indonesian tourists in Bandung. The study discovers that conscientiousness and openness to experience trait is significant predictor of overall experience satisfaction, and only extraversion trait is identified as a significant predictor of perceived enjoyment. When it comes to predicting travel experience sharing on social media, overall satisfaction, perceived enjoyment, personal fulfillment, and self-actualization reasons have been significant predictors, but altruistic motivations and security and privacy concerns have not. Destination managers should be aware of different travelers’ personalities that could impact their satisfaction and perceived enjoyment, influencing their sharing experience behavior. Personalized service and promotion can increase contributors to sharing travel-related content on social media. Keywords: personality traits, overall satisfaction, perceived enjoyment, travel experience sharing, PLS-SEM
Fostering Millennial Entrepreneurship Students – Issues and Challenges Noor Azuan Hashim; Farhana Sidek; Shifa Mohd Nor
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.1

Abstract

Governments worldwide have increasingly recognized their interest in entrepreneurship and have introduced it to various settings, not only among the officials but also schools and Higher Education Institutions (HEI). Many incentives have been given to those who embark on entrepreneurship. The Malaysian government has made all colleges in Malaysia introduce entrepreneurships courses to make students aware of the importance of entrepreneurships. Thus, there are questions were raised on the effectiveness of the entrepreneurship programme in the university. Moreover, and the kinds of improvements that need to be embedded in these programmes. This study is among the first to explore this issue by gathering information from the students majoring in entrepreneurship and who are recently graduated. Both quantitative and qualitative methods have been adopted to get the details of the issues being studied. Thirty-three students were surveyed, and ten respondents were called for semi-structured interviews. Many students stated that they were not ready to become an entrepreneur entrepreneurs because they are were really not confidence confident in doing so, and some said they needed to work to get some money and experience first. Some stated that the programme should be improved by creating an entrepreneurship ecosystem among students and lecturers. This study contributes to entrepreneurship education literature by enhancing understanding of the needs of students during the entrepreneurial learning process. In practice, this study offers raze and valuable insights into how to design and implement designing and implementing an effective HEI entrepreneurship training programme. Keywords: entrepreneurship, entrepreneurship education, effectiveness, higher learning institution, Malaysia
Green Purchase: A Systematic Review and Future Research Agenda Setyo Ferry Wibowo; Mukhamad Najib; Ujang Sumarwan; Yudha Heryawan Asnawi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.146

Abstract

The purpose of this paper is to provide a holistic understanding of the contexts and theories applied in green purchase behavior studies. This research used PRISMA's systematic review method to analyze 76 empirical articles on green purchase intention and behavior from 2014 to 2019 across countries. This research is one of the first studies to cross-examine the context and theories applied in green purchase studies. For each theory applied, we present a brief description and recommendation for the future agenda of research agenda. Despite the breadth of previous studies' results, this review indicates that most studies investigated green products in general. Furthermore, the theory of planned behavior, the theory of perceived value, and the theory of personal value emerged as the three main theoretical frameworks of consumer green purchase behavior study across products and countries. The paper will help policymakers and managers formulate and implement strategies to encourage green purchasing and give insight into the future direction of green purchase study. Keywords: systematic review, green purchase, green products, theoretical framework
Determinants of Carbon Emission and Rebound Effect in Asean Countries: Kaya and LMDI Decomposition Eka Sudarmaji; Noer Azam Achsani; Yandra Arkeman; Idqan Fahmi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.240

Abstract

All ASEAN countries have achieved extraordinarily high growth rates in their history of economic development. They relied on new energy efficiency technologies to reduce their energy intensity while avoiding the rebound effect. Academics debate told that the rebound effect happened due to the false policies. Hence, the other strategy to stimulate increased energy efficiency in the economic sector is essential for government policy in overcoming resource constraints. This study used the logarithmic-mean Divisia index (LMDI) decomposition and KAYA identity to recognize the determinant factors of carbon emissions and rebound effect changes in ASEAN countries. This study also analyzed the factors behind the shift in ASEAN's carbon emissions and identified the differences between ASEAN member countries. The carbon emissions are decomposed into the population, GDP growth, energy intensity, and carbon intensity. One of the purposes of this paper advocated enhancing efficiency, notably in the energy efficiency sector's plan to encourage government measures. According to the research findings, substantial energy rebounds in Indonesia have revealed that energy efficiency gains in Indonesia may be related to the rebound effect. Indonesia sought to go in this direction, with the national energy policy aiming to lower energy efficiency by 1% each year to stimulate energy savings in all sectors. Keywords: ASEAN, energy efficiency, kaya index, LMDI, rebound effect
Digital Marketing in Developing Brand Awareness of MSMEs Zaini Abdul Malik; Popon Srisusilawati; Irma Yunita Silviany; Risma Mustika Fajaria; Shakila Carisya Tsania
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.282

Abstract

This large-scale social restriction by the government has a major impact on all activities. This has a big impact on MSMEs. In the MSMEs aspect, the COVID-19 pandemic has caused a decline in performance from the demand side (consumption and purchasing power of the people) which ultimately has an impact on the supply side, namely termination of employment and the threat of credit financing jams, even some MSMEs are not operating. The purpose of this research is to analyze digital marketing in building brand awareness used by MSMEs during the pandemic. Research method this is qualitative research with use studies case. Data study get through observation and interview, as well as supported by documentation researcher. Results study showing that digital marketing in build brand awareness done through Facebook social media management with do activity in the form of advertisement as well as operate technique mix marketing as personal selling, sales promotion and public relations as effort build brand awareness MSMEs products in particular street vendors around Unisba. Keywords: brand awareness, digital marketing, MSMEs, Unisba row stalls

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