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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Knowledge Acquisition: The Role of Organization’s Vision A Case of Technology-Based Start-Up in Indonesia Naufal Al Labib Tisyadi; Dedy Sushandoyo; Retna Ayu Mustikarini Kencanasari
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.150

Abstract

This study aims to uncover how Organization’s vision (OV) can affect Knowledge Acquisition (KA). Qualitative research method is implemented to investigate a case of KA in technology-based Start-Up, namely e-Fishery. This study's data is collected by performing semi-constructed interviews several prominent figures in the company. Data analysis is done by thematic analysis to identify emerging themes and the interrelation between them. Findings of this research suggest that OV indirectly affects KA through influencing the way organizations interact with the customers, which in turn affects KA performance. Furthermore, this study argues the positive influence of customer oriented OV to KA success. This study contributes to KA literature by providing elaboration on OV influence and its role in the interaction inside organization-customers settings. Keywords: knowledge acquisition, organization’s vision, interaction, digital start-up, innovation
Local Influencer Endorsements Impact on Consumer Purchase Intentions: A Replication Study for The Indonesian SMEs I Made Harry Kurniawan; Hasnul Suhaimi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.161

Abstract

Several studies have acknowledged that better access to global financial support is one of the SMEs’ major challenges. However, only a few of them are suggesting alternative feasible strategies to assist SMEs to gain market share against major firms. A considerable approach by SMEs is to promote their products and brands match with SMEs capacities through local influencer endorsement to stimulate consumer purchase intentions. Indonesian culture suggests Islamic religious moral leader figure as a type of influencer which is believed to have a significant influence on consumers’ purchase intention in particular on local social communities. The purpose of this study is to analyze the impact of local influencer endorsements on consumer purchase intentions and the moderating effect of negative publicity on the SME market perspective in Indonesia. A structured questionnaire was created to acquire primary data from 273 respondents using a quantitative research design. The findings from this study indicate that attractiveness, trustworthiness, and familiarity are factors supporting the image of local influencer endorsements, which positively influence consumers’ perceptions of quality, purchase intentions, and brand loyalty. This study also shows that negative publicity on local influencer endorsements does not have a moderating effect on consumer purchase intentions. Keywords: SMEs, influencers, endorsers, purchase intentions, perception of quality, brand loyalty, negative publicit
Sustainable Value Co-Creation in Mobile Advertising in Cellular Telecommunication Industry: A Conceptual Framework Joko Rurianto; Ujang Sumarwan; Budi Suharjo; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.172

Abstract

The growth of Mobile Internet services has changed the paradigm of telecommunication consumers from information- oriented toward social to communication- oriented. This change makes customers as part of the digital society, especially in Mobile Advertising services. Along with this change and the requirement for the company to win the competition, telecommunication providers must develop a business model of Mobile Advertising as a 'stage' that is easily accessible to all interested customers to this facility. In the concept of Service Dominant Logic, the company has no longer as a full control of value creation, but it must involve the customer in the process of value co-creation. The purpose of this research is to understandnding the landscape of Mobile Advertising services in telecommunication industry, understanding the existing model that can be build a model of Mobile Advertising services in the telecommunication industry, and understanding Mobile Advertising will influence on the value co-creation of the brand and corporate image. The research method using survey, exploratory, and systematic review. The research develops a model from the model of attributes and benefits of online community, model Consumer Engagement, model Attitude Toward Online Ads and model of Click Through Rate (CTR). Keywords: value co-creation, mobile advertising, consumer engagement, attitude toward online ads, click through rate (CTR)
Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media Angga Febrian; Larasati Ahluwalia
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.245

Abstract

The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand on social media. The data was collected through an online questionnaire which was filled in by 125 respondents who have experience in buying luxury brands using purposive sampling. The empirical study was conducted using structural equation modeling SmartPls. The results of the study stated that Consumer Involvement has a negative impact, brand self expressiveness and consumer brand identification have a positive impact on dimensions of CBE. Tests were also conducted to see the consequences of CBE, namely an increase in brand image and brand loyalty. Managers of luxury brand companies must increase CBE by utilizing and managing consumers following social media and creating communities to make it easier for consumers to get to know the advantages of luxury brand products. This study is a pioneer, as it extends the consumer engagement model to the social media context luxury brand by adding brand community identification as an antecedent CBE. Keywords: consumer brand engagement, brand image, brand loyalty, luxury brand, social media
Alternative PSS Business Models of ESCO: Towards an Innovative New Model Eka Sudarmaji; Noer Azam Achsani; Yandra Arkeman; Idqan Fahmi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.296

Abstract

Product System Service (PSS) was an excellent way to create new customer value under hyper-competition. Both product and service components were not used individually but in integrating product, service, and system and their valid combinations. This paper investigated the case study and was performed between June 2019 and April 2020. The is study aims to explore the introduction of the study's purpose of exploring the company was introducing the latest PSS model in its own " Energy Saving Company (ESCO) model" with its capitals in Indonesia. This new business model was able to tap potential business opportunities in the energy-saving industry. The study used these three methods – Soft System Methodology (SSM), General Morphological Analysis (GMA) & Business Model Canvas (BMC). In this paper, the authors performed SSM to reduce the gap that exists in the real world. GMA and BMC as other tools to ensure collaboration to form the new business model. The result showed that through PSS, the company could develop their own "ESCO model" under Energy Saving Agreement (ESA) or Energy Saving Performance Contract (ESPC), which was known as "saving back arrangement financing." By adopting PSS, the company could gain a competitive advantage since there was increasing demand for energy and limited supply in Indonesia; hence there was a vast, untapped opportunity in the energy-saving industry. Keywords: BMC, Case study, ESCO, Morphological, PSS, SSM
Entrepreneurial Bricolage to Facing Resource Constraint in Small Industry of Brown Cane Sugar Gusfa Arlian Putra; Muhammad Romli; Yandra Arkeman
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.237

Abstract

Bricolage theory, making do what is at hand, describes entrepreneurs' activities to sustain the business in a penurious environment. It is believed could not only develop the business but also trigger innovativeness, creativity, and sustainability. This research intends to discover how entrepreneurs overcome resource constraints using bricolage. It also aims to find the relationship between bricolage and entrepreneurs' demographic and innovative personality. The study was conducted from April to June 2020 in Central Aceh Regency. Using a survey and questionnaire to collect the data towards 26 entrepreneurs of brown cane sugar reveals that human resource is a significant constraint when running the business, specifically in finding an appropriate and loyal team member. Using bricolage, they refuse to enact with limitation by hiring people from surronding even their family members to work in this business. Meanwhile, many entrepreneurs have the resource at hand in the form of capital and knowledge since they have spent a lot of time working in similar businesses before building their brown sugar. Despite weak correlation, the relationship between variables is positive except for age and education. Bricolage and innovative personality have a weak positive correlation which means that this industry is less innovative. This research also become fundamental literature for similar future research. Keywords: bricolage, resource constraint innovative personality, small industry
The Reasoned Action Approach to Growth Intention to Increase Small And Medium Enterprises: A Conceptual Framework Annuridya Rosyidta Pratiwi Octasylva; Yuliati Lilik Noor; Hartoyo; Agus W Soehadi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.282

Abstract

Entrepreneurship plays an important role in the economy, among others, in reducing the unemployment rate and improving the economy of a country. However, this was not accompanied by the interest of entrepreneurs in increasing their business. Even though interest is the main predictor in shaping the behaviour and performance of a business. This article aimed to provide literature on what factors can shape an entrepreneur's interest in developing his business. In answering the objectives of this study, a literature study was carried out on the articles about interest in developing a business published in the 2010-2021 period and contained in a bibliographic database. Based on the results of the study, four factors could strengthen the interest in entrepreneurs developing their business, namely: attitude, descriptive norms, injunctive norms and perceived behavioural control with the theoretical approach of reasoned action approach, which are known to be better at predicting behavioural interest because the variables used are more detailed. This research is not only useful for entrepreneurs to increase their demand to develop their business but also useful for related stakeholders to support the increase in-class promotion of MSME actors. Keywords: attitude, descriptive norm, MSME, injunctive norm, perceived behavioural control
Competitiveness Position Identification of Indihome Using Service Quality for ISP Dimensions and IPCA Method Sari Wulandari; Agus Achmad Suhendra; Putra Fajar Alam
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.269

Abstract

Two major Internet Service Provider (ISP) players, namely Indihome and Firstmedia, experienced a significant increase in traffic. On the other hand, there has been a decline in service quality, due to a spike in the volume of internet usage. The objectives of this study are (1) to identify the strengths and weaknesses of Indihome's fixed broadband services using IPA, (2) to determine the competitive position of Indihome relative to First Media based on Importance Performance Competitor Analysis (IPCA) mapping, (3) to compare the results of evaluating the quality of IPA and IPCA services. The results showed that Indihome has weaknesses in all indicators of Network Quality, 2 indicators of Customer Service & Technical Support (CT6– the ability of CS to resolve complaints, CT3 – CS has product knowledge), and 1 indicator of Security & Privacy (SP1 – security of customer personal data) while the advantages are in 2 indicators of Customer Service & Technical Support (CT2 – completeness of technician installation tools, CT5 – speed of complaint handling), 2 indicators of Security & Privacy (SP2 – transaction data security, SP3 – transaction system security), 1 Information Quality & Website Support indicator (IW4 – channel availability diverse communications), and 1 indicator of Customer Service & Technical Support (CT1 – technician uniform attributes). In addition, the IPCA matrix shows that Indihome's Competitive Position is on the CT2, CT5, IW2 indicators - various payment methods, IW5 - up-to-date information, SP2, and SP3. Based on the comparison of IPA and IPCA data, it is known that there are indicators that perform well when assessed internally but that performance is not better enough when compared to competitors, namely CT1 and IW4. Keywords: internet service provider, service quality, importance performance competitor analysis, competitive position
The Model of Green Behavioural Intention Among Women Entrepreneur: A Quantitative Study Asyiffa Fitri Awallia; Melia Famiola
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.217

Abstract

Today, business activities seem to have shifted towards green business with the inception of women entrepreneurs who are more environmentally conscious. This study aims to examine the behaviour construction of women entrepreneurs' intention towards green business in Indonesia. Using a quantitative approach, data were collected from 122 women entrepreneurs using simple random sampling, which were then processed by PLS-SEM. This study found that green behavioural intention among women entrepreneurs in Indonesia reflects their environmental concern with a strong solid vision to create the change. The argument that market rationality will mediate green business behaviour and predicted as a barrier factor to their intention of having business with environmental concerns was not proven. This study argues that women entrepreneurs with green business initiatives in Indonesia belong to the visionary champion type, an entrepreneur who takes themselves as agents of change. Increasing the number of women entrepreneurs with green business initiation in Indonesia will favour Indonesia's future economy and sustainability. The nurture of women's role in spreading knowledge allows them to create their market by educating the market with their green image and offering alternatives. The government needs to pay strict attention and formulate policies on encouraging women entrepreneurs in Indonesia, particularly those starting their business with environmental consciousness. Keywords: women entrepreneurs, green business, behavioural intention, sustainable development goals, Indonesia
The Effect of Entrepreneurial Behavior and Competency of Entrepreneurship on Ornamental Plant Business Performance in Bogor City Syahroni; Wahyu Budi Priatna; Burhanuddin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.199

Abstract

The ornamental plant business is a business dominated by MSEs, so it has a vital role in economic development and growth. The largest ornamental plant production centre city in West Java Province is Bogor City. This is an opportunity to develop an ornamental plant business in Bogor City, which can be carried out by entrepreneurial behaviour and entrepreneurial competence of ornamental plant entrepreneurs. This study aimed to analyze the influence of entrepreneurial behaviour and entrepreneurial competence on the performance of ornamental plants in the city of Bogor. Respondents in this study were ornamental plant entrepreneurs with several 100 people who were determined by the conventional method. Data analysis in this study used the Structural Equation Model (SEM) with the help of AMOS 23 software. The results showed that entrepreneurial behaviour had a positive and significant effect on ornamental plants' performance with a coefficient value of 0,63 and a t-statistic value of 3,52. Besides, entrepreneurial competence also has a positive and significant effect on ornamental plants' performance, with a coefficient of 1,12 and a t-value of 14,61. This means that any increase in entrepreneurial behaviour and entrepreneurial competence will improve the performance of ornamental plants in the city of Bogor.

Page 18 of 40 | Total Record : 393

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