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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 413 Documents
 38   39   40   41   42 
Digital Platform Capability and Strategic Agility: Uncovering Strategies to Strengthen Indonesian F&B SMEs Competitiveness Henryanto, Aria Ganna; Hanifah, Haniruzila; Kaihatu, Thomas Stefanus; Hardjono, Retno Kusumastuti; Cahyadin, Malik; Hartono, Wendra
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.685

Abstract

Background: The Indonesian food and beverages (F&B) SME sector was a major contributor to the economy but faces challenges such as intense market competition and limited digital adoption. Despite the strong potential of the digital market, only a small proportion of SMEs were integrated into digital ecosystems. Understanding how digital platform capabilities (DPC) and strategic agility (SA) influence competitiveness was crucial in this dynamic environment.Purpose: This study examines the effect of digital platform capability on the competitiveness of small and medium-sized enterprises (SMEs), considering the mediating role of strategic agility and the moderating role of competitive intensity within Indonesia's food and beverage (F&B) sector.Design/methodology/approach: This study was rooted in the philosophy of positivism, with a deductive design. Data were collected from 142 Indonesian F&B SMEs through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The variables included DPC (independent), SA (mediator), SMEs competitiveness (dependent), and competitive intensity (moderator).Findings/Result: SA mediates the relationship between DPC and competitiveness, which in turn increases strategic agility and the competitiveness of SMEs. The overall model explains 42% of the variance in SMEs competitiveness, which is moderately high, and competitive intensity negatively moderates the SA-competitiveness link, making agility less effective in high competition.Conclusion: Digital platform capabilities are essential for improving SME competitiveness, particularly when they are combined with strategic agility. However, the effectiveness of agility depends on market conditions; high competitive intensity may reduce its benefits. SMEs must balance agility with operational stability, and policymakers should support digital infrastructure and capability-building initiatives.Originality/value (State of the art): This study contributes to the literature by integrating resource orchestration theory with digital transformation and agility concepts in the context of emerging markets. It empirically demonstrates the mediating role of agility and the contextual influence of competitive intensity, offering nuanced insights for both theory development and SME digitalization strategies in volatile environments. Keywords: SMEs competitiveness, digital platform capability, strategic agility, competitive intensity 
The Impact of Customer Testimonials and Brand Trust in Women's Hijab Repurchase Intention in Cirebon Umiyaroh; Oktavani, Icha Dinda Lestari; Fatimah, Siska Ernawati; Maulany, Soesanty
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.519

Abstract

Background: The hijab industry in Indonesia is rapidly growing, leading to intense online and offline competition between brands.Purpose: This study measures Repurchase Intention based on customer testimonials and brand trust in hijab products marketed through TikTok Shop, Shopee, Lazada, Bukalapak, and other marketplaces.Design/methodology/approach: This study used a quantitative method with data from 400 female hijab users aged 15–24 years in Cirebon. Owing to its strength in complex model analysis, SEM-PLS was applied to analyze the effect of customer testimonials and brand trust on repurchase intention.Findings/Results: This study indicates that customer testimonials and brand trust positively influence repurchase intention for hijab products in Cirebon. The impact of customer testimonials on repurchase intention had a coefficient of 0.400, whereas brand trust demonstrated a more substantial influence with a coefficient of 0.417. The findings suggest that brand trust has a more significant impact on encouraging repurchase behaviour than customer testimonials. These results underscore the importance of building strong brand trust through consistent product quality, excellent customer service, and positive brand reputation. For hijab business owners, effective marketing strategies should generate positive customer testimonials and ensure that the customer experience aligns with the brand’s promises. By consistently delivering quality and maintaining reliable service, businesses can foster consumer trust, enhance customer loyalty, and sustain repurchase intentions over the long term.Conclusion: These two independent variables simultaneously drive Repurchase Intention for hijab products. Brand Trust had a more substantial influence on the intention to repurchase the hijab.Originality/value (State of the art): Consumers trust brands for various reasons, including good product or service quality and brand reputation. Brand trust is a crucial factor in long-term relationships with customers. Keywords: customer testimonials, brand trust, repurchase intention, marketplace, hijab
Exploring The Role of The Entrepreneurial Ecosystem in Fostering Innovation in Youth Entrepreneurship in South Africa:  A Literature Review Chasaya, Wimbayi; Ayandibu, Ayansola
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.676

Abstract

Background: Heightened by the Fourth Industrial Revolution (4IR), innovation was increasingly becoming significant in entrepreneurship. Moreover, according to Schumpeterian entrepreneurship, innovation was equivalent to a profit. Thus, it was imperative to investigate the extent to which entrepreneurial ecosystems promoted innovation in youth entrepreneurship.Purpose: This study investigates the role of entrepreneurial ecosystems in promoting innovation in youth entrepreneurship in South Africa.Design/methodology/approach: A literature review study based on a collection of relevant literature from online databases was conducted. Literature from 2015 to 2025 was considered to analyze and synthesize the literature on youth entrepreneurship and the entrepreneurial ecosystem.Findings/Result: Findings from the review of literature indicate that inadequate infrastructure development and funding, gaps in policy implementation and entrepreneurship education hinder innovation in youth entrepreneurship.Conclusion: This study recommends creative entrepreneurship education, a National Youth Innovation Fund, local innovation hubs, and local government intervention to enhance innovation in youth entrepreneurship in South Africa. Drawing from the Triple Helix model, the government, industry, and universities should collaborate to fund innovative business ventures, mentor creative youth entrepreneurs, and offer innovative entrepreneurship education. This study recommends empirical research on the South African entrepreneurial ecosystem, focusing on rural and township areas.Originality/value (State of the art): This article synthesizes the literature on youth entrepreneurship and innovation to inform diverse stakeholders of the current state of knowledge, key trends, research gaps, and directions for future research. Keywords: youth entrepreneurship, innovation, entrepreneurial ecosystem, innovative entrepreneurship, youth empowerment  
Enhancing Customer Loyalty Through the 7P Marketing Mix and the Mediating Role of Customer Satisfaction in Jago Coffee Adinda Kirana Murni Siregar; Retnaningsih Retnaningsih; Anggi Mayang Sari
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.334

Abstract

Background: The growth of urban coffee consumption has intensified competition in Indonesia’s mobile coffee service industry, requiring companies to strengthen customer satisfaction and loyalty.Purpose: This study examines the influence of the 7P marketing mix on customer loyalty through the mediating role of customer satisfaction at Jago Coffee.Design/methodology/approach: A mixed-method approach was employed using SEM-PLS analysis based on questionnaires from 162 Jago Coffee consumers and supported by in-depth interviews in Jakarta.Findings/Result: The results indicate that all dimensions of the 7P marketing mix significantly and positively influence customer loyalty through customer satisfaction. Among the 7P elements, physical evidence showed the strongest contribution, while product and promotion demonstrated relatively lower effects. Customers particularly valued product quality, service efficiency, and digital convenience.Conclusion: An integrated 7P marketing mix supported by customer satisfaction plays an important role in strengthening customer loyalty in mobile coffee services.Originality/value (State of the art): This study provides a comprehensive model integrating the 7P marketing mix with customer satisfaction as a mediating variable in the mobile coffee business context an area that remains underexplored in the Indonesian F&B industry. Keywords:  customer loyalty, customer satisfaction, marketing mix 7P, SEM-PLS
Drivers of Online Skincare Purchase Decisions among Young Consumers in Surabaya Yandri Samuel Augusteyn; Sardina Sobeukum; Merlin Kristen Ratu Elo
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.295

Abstract

Background: Although environmental awareness is on the rise, the gap between attitudes and eco-friendly purchasing behavior remains a challenge in the online shopping ecosystem. In Surabaya, this issue is particularly relevant given the urgency of managing urban waste, including single-use plastic waste that can originate from various consumer product packaging, such as skincare products.Purpose: This study aims to analyze the simultaneous and partial effects of Eco-Friendly Product Innovation, Eco-Friendly Brand Image, and Eco-Friendly Marketing on online purchasing decisions for skincare products among Generation Y and Z in Surabaya. The Stimulus-Organism-Response (S-O-R) framework was used as a conceptual lens to explain the relationships among the variables.Design/methodology/approach: This explanatory quantitative study involved 203 active respondents in Surabaya selected through purposive sampling. Data were collected via an online questionnaire, while the quality of the instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression with the aid of SPSS version 26.Findings/Results: The results of the study indicate that all variables simultaneously have a significant effect on purchasing decisions, with an R-squared value of 0.721. This means that these three variables account for 72.1% of the variation in purchasing decisions. Partially, Eco-Friendly Marketing is the most dominant predictor with a t-value of 19.144, followed by Eco-Friendly Product Innovation with a t-value of 4.618 and Eco-Friendly Brand Image with a t-value of 2.837. These findings indicate that the transparency of educational information in marketing plays a crucial role in influencing the purchasing decisions of young consumers in the digital market.Conclusion: This study shows that eco-friendly marketing, product innovation, and eco-friendly brand image play a role in shaping young consumers’ purchasing decisions when buying skincare products online. Companies are advised to enhance the transparency of sustainability information and maintain consistency in their eco-friendly claims to reduce consumer skepticism regarding greenwashing practices.Originality/Value (State of the art): This study makes an empirical contribution to the study of eco-friendly consumer behavior in the context of online purchases of skincare products in Surabaya. The results of this study show that eco-friendly marketing, product innovation, and brand image can be important factors in understanding the purchasing decisions of young consumers in the local digital market. Keywords: green brand image, green marketing, green product innovation, purchase decision
Exploring Financial and Digital Literacy: How Technology Adoption Attitude Drives Mobile Service Innovation in Cirebon MSMEs Mardiyani Mardiyani; Siska Ernawati Fatimah; Acep Komara
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.413

Abstract

Background: Financial and digital literacy are key factors in technology adoption among MSMEs. However, most studies still focus on usage intentions or frequency rather than innovative behavior. It is also important to study MSMEs in Cirebon because of their limited digital infrastructure, varying financial capabilities, and the prevalence of small-scale businesses, all of which influence technology adoption behavior.Objective: To analyze the influence of digital and financial literacy on mobile service innovation, with the mediating of technology attitudes adoption, among MSMEs in Cirebon.Design/Methodology/Approach: Data were collected via a questionnaire administered to 200 SMEs in the culinary, fashion, service, and handicraft sectors using purposive sampling, with the criteria being MSMEs that use digital technologies such as digital marketing, financial transactions, and  customer service. Data analysis was conducted using SEM with SmartPLS 4.0.Findings/Results: Digital and financial literacy significantly influence mobile service utilization through the mediation of technology attitudes adoption. The strongest influence is demonstrated by digital literacy on technology attitudes adoption, highlighting the importance of MSMEs’ ability to use digital technology.Conclusion: There is a need for integrated digital and financial literacy training programs that strengthen technology attitudes adoption. Mobile service providers also need to pay attention to ease of use and education to encourage positive user attitudes.Originality/Value (Current State): This study reveals the mechanisms by which digital literacy and financial literacy shape the use of mobile services through technology attitudes adoption among digitally active SMEs in developing regions, an area previously studied primarily in terms of the intention to use technology. Keywords:  digital literacy, financial literacy, technology attitude adoption, mobile service innovation, msmes, omnichannel adoption
Digital Literacy Paradox: Moderating Effects on E-Commerce Adoption and Financial Planning Among MSMEs Dedi Hariyanto; Heni Safitri
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.361

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) in West Kalimantan face substantial financial management challenges amid accelerating digital transformation. As a border province geographically distant from Indonesia’s primary economic centers, Pontianak’s entrepreneurial ecosystem is characterized by informal financial practices, uneven digital infrastructure and limited access to formal financial services. These structural conditions create disparities in financial capability and digital readiness among MSME actors.Purpose: This study examines the effects of financial behavior, fintech development, online shopping platforms, and present bias on MSMEs’ financial planning, with digital literacy as a moderating variable within an integrated behavioral–technological framework.Methods: A quantitative causal research design was employed using structured online questionnaires distributed to 262 MSME owners selected through purposive sampling. Six validated constructs were measured using a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to assess both direct and moderating effects.Results: Financial behavior was the strongest predictor of financial planning, followed by online shopping platform utilization and fintech development. The present bias did not have a significant direct effect. Digital literacy showed no direct influence on financial planning; however, it negatively moderated the relationship between online shopping platforms and financial planning, indicating diminishing marginal returns of e-commerce utilization among MSMEs with higher digital capabilities.Conclusion: Behavioral financial discipline remains the cornerstone of MSME financial planning, regardless of technological sophistication. Digital tools contribute to financial planning when they are integrated with structured managerial practices rather than functioning as standalone solutions.Originality/value: This study extends behavioral finance and technology adoption theories within the urban entrepreneurial ecosystem of Pontianak. The identification of a negative moderating effect of digital literacy reveals non-linear and context-dependent dynamics between digital capability and financial planning outcomes, offering policy-relevant insights into inclusive digital transformation strategies in developing urban economies. Keywords: digital literacy, e-commerce, financial behavior, financial planning, fintech
The Impact of Emotional Branding and Service Quality on Customer Satisfaction of Haus Indonesia Hanifah Rani Nur’aini; Luthpiyah Juliandara; Yuni Astuti Tri Tartiani
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.320

Abstract

Background: Indonesia's food and beverage sector recorded a 5.53% expansion in the second quarter of 2024, signaling sustained momentum. Haus Indonesia pursues innovation through Haus Keliling (Huling) mobile service, designed to raise customer satisfaction and secure the company's competitive position.Purpose: To assess if emotional branding and service quality positively influence consumer satisfaction with Haus Indonesia products.Design/methodology/approach: This quantitative descriptive study was conducted from March to July 2025 across all Haus Indonesia branches in West Java. Data were collected through a questionnaire, using purposive sampling with a sample size of 100 participants. The data were analyzed using SPSS version 29, which included validity and reliability tests, OLS assumption tests, multiple regression analysis, t-tests, F-tests, and correlation coefficients.Findings/Results: Emotional Branding (β1 = 0.461, t = 4.592, p < 0.001) and Service Quality (β2 = 0.589, t = 7.247, p < 0.001) both have a positive and significant impact on Customer Satisfaction. Together, they account for 91.8% of the variance in customer satisfaction (R² = 0.918).Conclusion: Both emotional branding and service quality are important factors influencing customer satisfaction at Haus Indonesia. Service quality has a stronger effect (β2 = 0.589) compared to emotional branding (β1 = 0.461). This suggests that while emotional engagement strategies are valuable, prioritizing operational service excellence is essential.Originality/value (State of the art): This study presents new evidence regarding the synergistic effects of emotional branding and service quality on customer satisfaction within Indonesia's rapidly expanding food and beverage industry. Focusing specifically on Haus Indonesia, it underscores the significance of emotional engagement and the overall service experience in influencing consumer satisfaction in the context of a local brand. Keywords:  customer satisfaction, emotional branding, service quality, Haus Indonesia, mobile service
Strategies for Developing Women’s Entrepreneurship-Based Decision Factors and Business Model Analysis Riska Awalia; Rizal Syarief; Teti Haryati
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.457

Abstract

Background: Women play a vital role in Indonesia’s MSME sector, yet micro-scale food businesses in Bandung remain hindered by managerial limitations and resource constraints despite strong motivation and supportive policies. Understanding their entrepreneurial motives and business model patterns is therefore essential for improving business sustainability.Purpose: This study examines the conditions, decision-making factors, and business models of women micro entrepreneurs in Bandung, and formulates development strategies based on their motives and business model characteristics. Design/methodology/approach: Using a qualitative approach, this study employed purposive sampling, interviews, observations, and literature review. Data were analyzed using descriptive analysis, the Business Model Canvas, feedback grid, and SWOT. Findings/Result: The study finds that women’s micro-scale food enterprises in Bandung are shaped by personal and socio-economic motives, strengthened by unique value propositions but constrained by managerial and resource limitations, requiring integrated strategies in digitalization, capacity building, and ecosystem collaboration to support sustainable growth.Conclusion: A holistic, ecosystem-based approach, integrating mindset strengthening, digital utilization, managerial improvement, and strategic collaboration is crucial for enhancing the sustainability of women’s micro food enterprises.Originality/value (state of the art): This study offers novelty by integrating entrepreneurial motives with BMC, feedback grid, and expert-validated SWOT to develop a context-specific strategy model for women’s micro food businesses in Bandung. Keywords:   women entrepreneurship, micro-scale food business, entrepreneurial motives, Business Model Canvas (BMC), feedback grid, SWOT analysis
Positive Perceptions, Entrepreneurial Self-Efficacy, and Agripreneurial Interest Among Generation Z: Evidence from Indonesia Alfin Nur Arifah; Aditia Abdurachman; Indri Febriyanti
Indonesian Journal of Business and Entrepreneurship Vol. 12 No. 2 (2026): IJBE, Vol. 12 No. 2, May 2026
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.12.2.439

Abstract

Background: Agricultural regeneration in developing economies depends critically on youth engagement, yet Generation Z participation in agripreneurship remains constrained by psychological barriers and structural gaps. Although perception and self-efficacy are recognized determinants of entrepreneurial intention, their interaction specifically the moderating role of entrepreneurial self-efficacy remains underexplored in agripreneurship research, particularly in the Indonesian context.Purpose: (1) examining the direct effects of agricultural perception and entrepreneurial self-efficacy on Gen Z's agripreneurial interest, (2) testing entrepreneurial self-efficacy as a moderating variable in the perception–intention relationship, and (3) generating empirical evidence applicable to youth agripreneurship development in the Indonesian context an emerging economy where such integrative psychological models remain scarce.Design/methodology/approach: A convergent mixed-methods design was employed. Quantitative data from 138 purposively sampled Generation Z respondents in West Java were analyzed using Structural Equation Modelling–Partial Least Squares (SEM-PLS) via SmartPLS 4. Qualitative data were collected through in-depth interviews with 10 young agripreneurs and a Focus Group Discussion (FGD) with YESS program stakeholders, analyzed via thematic analysis.Findings: Perception significantly and positively influences agripreneurial interest (β = 0.513, p < 0.001). Self-efficacy also exerts a positive direct effect (β = 0.468, p < 0.001). Notably, self-efficacy negatively moderates the perception–intention relationship (β = −0.048, p = 0.043), indicating that excessively high self-confidence may attenuate the motivational impact of positive perceptions by inducing more critical appraisals of agribusiness challenges. The model explains 78.7% of variance in agripreneurial interest (R² = 0.792). Qualitative findings validate these results and highlight institutional barriers limited capital, unstable markets, and technology gaps alongside the facilitative role of the YESS program.Conclusion: Agricultural perception and entrepreneurial self-efficacy are significant co-drivers of Generation Z's agripreneurial interest, with self-efficacy functioning as a compensatory moderator findings that extend Social Cognitive Theory to the agripreneurship domain and provide an empirically grounded framework for redesigning youth agripreneurship interventions, particularly in sustaining the legacy of Indonesia's YESS program beyond its formal conclusion in 2025.Originality/value: This study extends Social Cognitive Theory to the agripreneurship domain by introducing entrepreneurial self-efficacy as a moderating variable a theoretical innovation rarely examined in Southeast Asian agricultural entrepreneurship research. The mixed-methods design further enriches empirical validity and contextual depth. Keywords:   generation Z, agricultural entrepreneurship, perception, entrepreneurial self-efficacy, youth agripreneurship, SEM-PLS, Indonesia

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