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Forum Agribisnis
Published by Institut Pertanian Bogor
ISSN : 22525491     EISSN : 26564599     DOI : https://doi.org/10.29244/fagb.11.2.101-108
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Forum Agribisnis adalah jurnal ilmiah sebagai forum komunikasi antar peneliti, akademisi, dan penentu kebijakan dan praktisi dalam bidang agribisnis dan bidang terkait lainnya. Tulisan bersifat asli berisi analisis empirik atau tinjauan teoritis dan review buku terbaru. Forum Agribisnis dikelola oleh Magister Sains Agribisnis Departemen Agribisnis FEM IPB. Jurnal diterbitkan pada bulan Maret dan September.
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Articles 273 Documents
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Keputusan Pembelian Dan Determinan Yang Memengaruhi Ekuitas Merek Madu Kemasan Madurasa Prastika Adelia Purnomo; Rita Nurmalina
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.72-83

Abstract

Honey is a secondary food product which included in nutraceutical products with health functions for human body. The demand of honey products continues to increase and has made many brands of packaged honey compete. Madurasa has been the top brand in the branded packaged honey category, which indicates that Madurasa has strong brand equity. Therefore, this research aims to find out the purchasing behavior patterns of Madurasa consumers and what determinants can affect brand equity. The study takes place in Jabodetabek from October 2022 to September 2023, utilizing primary data from online questionnaires. The analytical methods used are descriptive analysis, cross tabulation and SEM- PLS. The analysis results show that Madurasa consumers make pre-planned purchases of Madurasa products. Madurasa consumers prefer purchasing products in plastic bottle at Minimarkets. They typically buy one or two products per purchase and consume them two or three times a week. The brand equity dimensions that significantly influence Madurasa’s brand equity are brand awareness, perceived quality, and brand loyalty. Based on these results, Madurasa can expand product distribution, carry out intensive promotions and innovate product types and packaging to increase these dimensions.
Faktor–Faktor Yang Memengaruhi Kinerja Usaha Pelaku Usaha Tempe Kampung Rawa Jakarta Pusat Ani Yunitasari; Rita Nurmalina
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.35-49

Abstract

Entrepreneurship is closely related to the development of Small and Medium Enterprises (SMEs), including SMEs processing soybeans into tempeh. Tempeh is a source of protein that is popular with people because it is cheap. However, it cannot be denied that fluctuations in the price of imported soybeans, limited capital and simple technology are still problems for tempe business players. This research aims to analyze the factors that influence the business performance of tempe entrepreneurs in Kampung Rawa, Central Jakarta. This research was analyzed descriptively and using SEM-PLS analysis using a purposive sampling technique and 40 respondents. The results of the analysis show that individual factors and environmental factors directly influence entrepreneurial behavior. Then, business performance is directly influenced by entrepreneurial behavior and environmental factors, and indirectly influenced by individual factors and environmental factors through entrepreneurial behavior. Based on the results of the study, tempe business actors can increase their motivation to produce tempeh, carry out brand innovation as a form of branding and innovate as healthy tempeh so that it becomes an advantage compared to other tempe products
Faktor–Faktor Yang Memengaruhi Produktivitas Nanas Di Kabupaten Subang Dini Dwi Nanda Putri; Rachmat Pambudy; Triana Gita Dewi
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.84-98

Abstract

Pineapple productivity in Subang Regency has tended to decline in recent years. The resulting pineapple productivity is also still lower than the pineapple productivity target of Subang Regency. To be able to increase pineapple productivity, it is necessary to know the factors that affect it. Therefore, this study aims to analyze factors influencing pineapple productivity in Subang Regency. The study was conducted at Kumpay and Bunihayu Village Jalancagak District with a total sample of 40 farmers. The analytical method used is descriptive analysis and Cobb-Douglass function analysis. The regression results show that only 2 of 6 factors have a significant effect. The number of plants and the use of ZPT had a significant positive effect on pineapple productivity. The use of these two factors is still not optimal. To increase pineapple productivity, farmers can increase the number of plants and ZPT as recommended.
Faktor-Faktor Yang Memengaruhi Risiko Produksi Bawang Putih Di Indonesia Putri Febrilla Solehah; Anna Fariyanti
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.18-34

Abstract

Garlic productivity in Indonesia is still low and fluctuates every year. The productivity fluctuations indicate production risks. This research aims to analyze the factors that influence the productivity and risks of garlic production in Indonesia. The data used in this study is secondary data from the Agricultural Census. Locations of this research were chosen purposively. They are in the three largest production centers, namely Central Java, West Nusa Tenggara, and East Nusa Tenggara. The total sample is 305 farmer respondents from 333 farmer respondents surveyed by the Statistic Center Agency. The method of analysis used in this study is production function with the Just and Pope model approach. Multiple linear regression analysis for the productivity function is estimated through the Ordinary Least Squares (OLS) method, whereas, for the production risk function, estimation is conducted using the Maximum Likelihood Estimation (MLE) method. The results showed that the risk level of garlic production in Indonesia was high. Factors significantly increased productivity, including seeds, labor, the dry season, and climate change. Meanwhile, factors that significantly reduced productivity are organic fertilizers and SP36 fertilizers. The risk-inducing production factor is climate change, while the risk-reducing factors are pest attacks and liquid pesticides. To boost productivity, farmers can cultivate garlic during the dry season, increase the use of high-quality seedlings and labor, and reduce the application of organic and SP36 fertilizers. To mitigate production risks, farmers can enhance the use of liquid pesticides following recommended usage standards.
Kelayakan Investasi Usaha Ayam Broiler Sistem Closed House Dan Open House Di Kabupaten Madiun Muhammad Surya Fadhlurrohman; Andriyono Kilat Adhi; Rita Nurmalina
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.99-111

Abstract

Animal protein is a protein that is good for the growth of the human body. Broiler chicken is one source of protein that is often consumed. Broiler production in Madiun Regency is insufficient, so it is necessary to increase production through broiler farming. This study aims to identify the feasibility of broiler business investment. The research location was in Madiun Regency and the research was conducted in March-December 2023. The research was conducted in Madiun District by taking 30 respondents from closed house and open house cage system farms. The non-financial feasibility analysis used market aspects, technical aspects, management and legal aspects, social, economic and cultural aspects, environmental aspects. Based on non-financial aspects, closed house and open house cages have not fulfilled the environmental aspects and the location of the cages is too close to residential areas. Therefore, farmers must maintain the cleanliness of the cage so as not to disturb residents around the cage. Financial analysis uses NPV, IRR, Net BC, PP and switching value sensitivity analysis. The results of the financial analysis found that in scenario I the closed house and open house cage systems were feasible. In scenario II, the closed house system is feasible and the open house system is not feasible. The results in both scenarios show that the closed house system has a better feasibility value, so the closed house system is more financially profitable than the open house.The results of the switching value sensitivity analysis of both types of cages have the most sensitive changes to the business in the form of decreased production, decreased prices and increased feed costs. Partnership system broiler farmers cannot regulate selling and feed prices, so the only way to keep the business viable is to maintain the resulting production. Therefore, farmers must be able to master good production management and cage management to produce maximum broiler production.
Daya Saing Dan Komplementaritas Perdagangan Kayu Indonesia: Kasus Kawasan Asia-Pasifik Ria Indah Saraswati; Harianto; Amzul Rifin
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.59-71

Abstract

Indonesia trades ten groups of wood in the Asia-Pacific region. Many forest industry problems occur during trade. Competition and interdependence in trade are research objectives. The research secondary data source is taken from UN Comtrade 2011-2021 and analyzed using the Export Similarity Index (ESI), Revealed Comparative Advantage (RCA), Trade Complementarity Index (TCI), and Intra-Industry Trade (IIT) methods. The research results show that the wood export trade between Indonesia and competing countries competes weakly with each other in the six partner countries. Indonesia is competitive in the products SITC 245 (fuel wood (excluding wood waste) and wood charcoal), SITC 248 (wood, simply worked, and railway sleepers of wood), SITC 251 (pulp and waste paper), SITC 634 (veneers, plywood, particle board, and other wood, worked, n.e.s.), SITC 635 (wood manufactures, n.e.s.), and SITC 641 (paper and paperboard). On the other hand, Indonesia and partner countries almost complement each other as trading partners in terms of exports and imports of wood. However, the integration of Indonesian wood trade with partner countries is considered weak. Products SITC 248 (wood, simply worked, and railway sleepers of wood), SITC 251 (pulp and waste paper), SITC 641 (paper and paperboard), and SITC 642 (paper and paperboard, cut to size or shape, and articles of paper or paperboard) are several product industries that have led to intra-industry trade. Policy recommendations are to utilize resources optimally, develop the wood processing industry to produce finished wood products, and improve the quality and standards of wood products in accordance with policies in trade cooperation.
Strategi Pengembangan Usaha Pelatihan Hidroponik Di Kota Bogor Muhammad Alief Syuja' Hakim; Lukman M. Baga; Netti Tinaprilla
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.8-17

Abstract

Hydroponics is a method of cultivating plants without soil that is popular with Indonesian people. Its spread in Indonesia is supported by information openness via the internet and social media. Internet users reaching 77.2% have created a demand for hydroponic training. The urgency of training services is needed because hydroponic cultivation requires special skills. In the city of Bogor, there are business units that provide hydroponic training with limited face-to-face services which are very vulnerable to schedule limitations and social restriction policies by the government. The aim of this research is to formulate a strategy for developing a hydroponics training business in the city of Bogor. The approach uses qualitative methods with the Business Model Canvas framework to map digitalization adaptation and describe existing business models. Alternative strategies are formulated using SWOT analysis which combines internal strategic issues in the form of strengths and weaknesses with external strategic issues in the form of opportunities and threats. The formulated alternative strategy is implemented into the prototype canvas business model. Customer Response Index analysis is carried out to support SWOT analysis to obtain input based on responses from consumers. The research results found that digital adaptation was limited to business model marketing channels. Strength strategic issues lie in segmentation based on demand, service flexibility, and digital marketing adaptation. The weakness issue is dependence on one product and dependence on business partners. Strategic issues of opportunity are opportunities for product diversification, new partnerships, and conversion of training into digital products. The strategic threat issue is the opportunistic risk of business partners. The formulation of an alternative strategy recommends diversifying service products by adding services that are still in the hydroponics business line.
Faktor-Faktor yang Memengaruhi Aliran Perdagangan Produk Pertanian antarnegara ASEAN Fitri Hidayah Laila Pohan; Amzul Rifin; Rita Nurmalina
Forum Agribisnis Vol 14 No 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.1-7

Abstract

Sektor pertanian memiliki peranan penting bagi pembangunan perekonomian nasional, terutama negara yang berada di kawasan ASEAN dengan iklim yang sangat cocok untuk kegiatan pertanian. Perdagangan produk pertanian antarnegara ASEAN dari segi ekspor mengalami peningkatan secara bertahap, namun ekspor keluar kawasan sangat besar. Rasio ekspor yang lebih rendah di kawasan ASEAN dapat disebabkan oleh produk pertanian ASEAN yang sangat kompetitif, tetapi hal ini tidak dapat meningkatkan rasio impor antarnegara. Kondisi ini menjelaskan bahwa belum optimalnya pemanfaatan peluang dalam kegiatan perdagangan di kawasan ASEAN. Tujuan penelitian adalah mengetahui faktor-faktor yang memengaruhi aliran perdagangan produk pertanian antarnegara ASEAN. Data yang digunakan peneliti adalah data sekunder di sektor pertanian periode 2013 sampai 2022 dengan variabel GDP masing-masing negara di ASEAN, GDP per kapita, populasi, jarak ekonomi, dan nilai tukar. Data diolah dengan pendekatan model gravity. Hasil penelitian menunjukkan bahwa bahwa variabel independen yang berpengaruh positif dan dan signifikan adalah populasi negara asal, populasi negara mitra, GDP per kapita negara asal dan GDP per kapita negara mitra, sementara jarak ekonomi memberikan pengaruh negatif terhadap model aliran perdagangan produk pertanian antarnegara ASEAN. Untuk mendukung aliran perdagangan produk pertanian, perlu dikakukan pembangunan infrastruktur pelabuhan pada masing-masing negara di kawasan ASEAN dengan cara meningkatkan kapasitas pelabuhan, pengembangan pelabuhan, serta sarana dan prasarana yang mendukung efisiensi keberlangsungan proses ekpor dan impor produk pertanian. Peningkatan kualitas produk pertanian perlu dilakukan agar sesuai dengan standar negara tujuan ekspor dan mampu bersaing.
Posisi Pasar Karet Indonesia Di Pasar Internasional Nurzakiah, Sitty; Rifin, Amzul; Nurmalina, Rita
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.166-175

Abstract

Indonesia's position as the largest rubber producing country in the world allows them to become the main exporter of natural rubber. Indonesia exports the majority of its natural rubber production to countries like Japan, India, Brazil, the United States, South Korea, China, Turkey, and others. The competition between Indonesia and other producing countries in exporting rubbers to international markets is relatively tight. The aim of this research is to analyze the position of Indonesia’s technically specified natural rubbers (TSNR) in the international market compared to other exporting countries. The analytical method used is the Almost Ideal Demand System (AIDS) Model. The data used in this research is secondary data from Indonesia, Thailand, Malaysia, Ivory Coast, Vietnam, Belgium, and Nigeria over the last 10 years (2012 – 2022). The results show that there is a tight competition between Indonesia and Thailand, Ivory Coast, Belgium, Nigeria and the Rest of the World in competing for market share of natural rubber in the international market because the relationship between Indonesia's natural rubber and these countries are substitutional. Meanwhile, Indonesia's natural rubber relationship with Malaysia is complementary. Indonesian natural rubber is a normal good, so if there is an increase in prices it will cause a decrease in demand. If there is an increase in demand for rubber exports in the international market, then the country that will benefit the most is Vietnam. Meanwhile, Indonesia is the fourth ranked country that will benefit the most if it happens.
Analisis Kelayakan Pengembangan Bisnis Sayuran Hidroponik (Studi Kasus Kebun Gizi Hidroponik Pondok Pesantren Hidayatullah Depok) Muhammad Dzaki Fadhillah; Suharno; Yusalina
Forum Agribisnis Vol 14 No 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.114-124

Abstract

Hydroponic Nutrition Garden at Hidayatullah Islamic Boarding School Depok is a Corporate Social Responsibility (CSR) program of Kimia Farma that utilizes the potential of Islamic boarding schools to support the development of economic independence at Hidayatullah Islamic Boarding School Depok. The demand for hydroponic vegetables in this nutrition garden continues to increase, but the amount of production has not met this demand, therefore it needs development. The results of the analysis on non-financial aspects state that the development of a hydroponic vegetable business is feasible based on market, technical, management, legal, social, economic, cultural and environmental aspects. Results of financial aspect analysis based on NPV with a value of Rp. 140,052,675 and Rp. 205,508,544, IRR with a value of 57% and 68%, Net B/C with a value of 6.43 and 6.96, Payback Period with a period of 1 year 8 months and 1 year 6 months, and Incremental Net Benefit with a value of Rp. 65,455,869 show that the business is feasible to run either without or with development.

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